Introduction to Questionnaire Design Steps Steps - Survey Research ...
Introduction to Questionnaire Design Steps Steps - Survey Research ...
Introduction to Questionnaire Design Steps Steps - Survey Research ...
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Other Issues<br />
Use words with singular meanings<br />
Ambiguous:<br />
Clearer:<br />
How would you compare Compared <strong>to</strong> your last<br />
how close you are <strong>to</strong> family neighborhood, do you now<br />
in your current neighborhood live closer <strong>to</strong> your family,<br />
<strong>to</strong> how close you were in are you further from your<br />
your old neighborhood? family, or are you about<br />
Would you say your family is<br />
the same distance?<br />
closer here, further here, or<br />
the same?<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
19<br />
Response Options<br />
• Should be consistent with the question<br />
• Should typically be exhaustive, including<br />
every possible answer<br />
• Categories should typically be mutually<br />
exclusive (no overlap)<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
20<br />
Constructing Response Scales<br />
• 5-7 response options<br />
• Using graphic images, such as thermometers<br />
and ladders, and card sorting for complex<br />
ratings is effective<br />
• Number of points in scale should be<br />
determined by how you intend <strong>to</strong> use the<br />
data<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
21<br />
7
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