Introduction to Questionnaire Design Steps Steps - Survey Research ...
Introduction to Questionnaire Design Steps Steps - Survey Research ...
Introduction to Questionnaire Design Steps Steps - Survey Research ...
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Numbering vs. Labeling<br />
• Numbers alone<br />
• Partial labeling<br />
• Full labeling<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
22<br />
Middle Category<br />
• Include or omit?<br />
• Common practice <strong>to</strong> omit<br />
• Few respondents are truly in the middle on<br />
any given issue<br />
• Evidence from empirical studies<br />
• Our usual recommendation is <strong>to</strong> include it<br />
unless there are persuasive reasons <strong>to</strong><br />
exclude<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
23<br />
Open vs. Closed Questions<br />
Open-Ended Questions<br />
• Suggest no alternatives<br />
• Probing<br />
• Extensive interviewer training<br />
• Elaborate coding schemes<br />
• Expensive and time-consuming<br />
• Free exchange of ideas without bias<br />
<strong>Survey</strong> <strong>Research</strong> Labora<strong>to</strong>ry<br />
24<br />
8
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