Newsletter

Newsletter 

QUARTERLY 

OCT - DEC 2014

MESSAGE 

FROM 

THE CEO 

AS WE BID ADIEU 

TO 2014 AND STEP 

INTO 2015 WITH 

FRESH ENTHUSIASM, 

WE WOULD LIKE TO 

ACKNOWLEDGE THAT 

2014 WAS THE YEAR 

OF REMARKABLE 

OPTIMISM FOR THE 

UAE DRIVEN BY STABLE 

GOVERNMENT POLICIES 

AND SOUND ECONOMIC 

PLANNING 

According to the International 

Monetary Fund (IMF), the country’s 

strong economic performance 

will continue in 2015 with the 

expectation of 4.5 per cent growth. 

The positive economic outlook will 

bode well for the UAE’s facilities 

management (FM) industry that 

has emerged as a well-developed 

economic sector. 

Imdaad has always given special 

emphasis to consolidation of its 

core competencies to enhance 

the quality of its service that 

not only complements the 

UAE’s continual growth but 

also add significant value to the 

FM sector. We have outlined a 

visionary road map towards more 

growth and development via the 

implementation of our five-year 

growth plan . 

It entails creating more 

opportunities in the FM sector by 

expanding to newer markets in 

the GCC, enhancing its services to 

offer more green and sustainable 

facilities, forging strategic 

partnerships in the UAE and 

beyond, and signing long-term 

contracts with our existing and 

new clients 

Our dynamic plans for 2015 will 

help us streamline our processes 

and venture into fresher territories 

such as hospitality, aviation and 

hospitals to achieve our long-term 

agendas. Imdaad is upbeat of 

achieving important milestones 

this year by leveraging advanced 

technologies and latest techniques 

to deliver integrated FM solutions 

in line with the UAE’s transition 

towards a ‘smart’ city. 

Region wise, we already have 

an established presence in Qatar, 

Oman and Saudi Arabia and 

going ahead, we want to venture 

into other GCC countries where 

the demand for FM services is 

rising significantly. Lastly, Imdaad 

is looking forward to establish 

strategic partnerships or form new 

joint ventures for service expansion 

into the Waste Management 

industry. 

With the focus on environmentalfriendly 

practices and sustainable 

solutions, we would like to offer 

our expertise through new JVs to 

reach out to the region’s various 

market segment 

I reiterate my faith and belief in 

Imdaad’s workforce and expect 

each employee to make a 

valuable contribution and offer 

exemplary services in exceeding 

our expectations. Let us commence 

our 2015 with small steps to 

achieve our goals with Lao Tzu’s 

words “The journey of a thousand 

miles begins with a single step.” I 

want to conclude with a wish for 

a Happy and Prosperous New Year 

2015 for you all. 

Jamal Lootah 

Chief Executive Officer 

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IMDAAD NEWSLETTER | OCT - DEC 2014

IMDAAD WEBSITE PHASE II 

ON THE WAY 

UPCOMING 

IMDAAD MOBILE APP 

IMDAAD LAUNCHING MOBILE APPLICATION 

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IMDAAD QATAR SECURE 3-YEARS 

FACILITY MANAGEMENT CONTRACT 

FOR THE PEARL QATAR 

COMPANY TO PROVIDE CLEANING TO MASTER COMMUNITY 

INFRASTRUCTURE AND FACILITUES 

the beauty and appeal of the 

development.” 

Popularly known as Doha’s ‘Riviera 

Arabia,’ The Pearl Qatar is a prime 

luxury and lifestyle destination on 

the capital’s West Coast. It is built 

over 4 million sqm of reclaimed 

land with a 32-km long seafront. 

The Pearl Qatar boasts of premium 

residences, high-end retail outlets, 

and luxurious hospitality chains 

along with three world-class 

marinas and an impressive beach 

front. 

Imdaad Qatar extends parent 

company Imdaad’s extensive 

experience in total facilities 

management services, soft services, 

recycling, waste management, 

power generator rentals and 

consultancy to the vibrant Qatari 

market. Imdaad has gained a 

strong reputation in the region as 

an adopter and implementer of 

the latest FM technologies and 

practices. The company acquires 

eco-friendly equipment and 

prioritizes sustainability across all its 

operations. 

Imdaad Qatar, the Facilities 

Management (FM) company based 

in Qatar, has announced that it has 

signed a deal with United Development 

Company, the Island’s master developer, 

to provide professional cleaning services 

to the Master Community infrastructure, 

buildings, and facilities throughout the 

Pearl Qatar in Doha. 

Under the terms of the 3-year 

agreement, Imdaad will provide routine, 

periodic, reactive and deep cleaning 

services within the community. The 

scope of work includes Mechanical and 

Manual Road Sweeping and Cleaning, 

Seawater Cleaning, Fixtures, Beach 

Cleaning, General Cleaning, Empty 

Plots, and PA Boardwalk Cleaning. The 

cleaning services shall include all Master 

Community areas with the exception 

of Madina Central, retail areas, water 

features, and residential buildings. 

Imdaad shall supply all required labour, 

tools, cleaners, equipments and 

materials to carry out the work. 

Jamal Abdullah Lootah, CEO, Imdaad, 

said: “The Pearl Qatar is an upscale 

development in Doha which has 

emerged as a major landmark of the 

4 

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capital. Winning the contract for this 

premier community reflects the level 

of our service quality and strength of 

our core business values. It is in line 

with our strategic growth plans in 

Qatar, where we are looking forward 

to establish our stronghold and widen 

our market presence. We will abide 

by safe and hygienic management 

procedures at par with international 

best practices while rendering FM 

services, ensuring the safety of 

our workers and maintaining the 

reputation of The Pearl Qatar as a 

high-end development.” 

Mr. Abdulrahim Al Ibrahim, Director 

of The Pearl-Qatar’s Central Authority 

Directorate, said: “The Pearl Qatar is a 

premium lifestyle destination and we 

were on the lookout for a company 

which could uphold its prestige 

through their expert FM services. We 

signed an agreement with Imdaad 

after a thorough evaluation of several 

companies in the same field. Where 

we found that they have the latest 

technologies along with professionally 

experienced resources and in-depth 

expertise in FM services to maintain 

OTHER CONTRACT 

ANNOUNCEMENT 

CONGRATULATION : 

CONTRACT GAIN AND 

RENEWAL 

As we close another successful year within 

Imdaad Business Development & Bidding 

Department, we are pleased to continue 

our success 

CONTRACT RENEWAL – 

GARDEN VILLA’S, TOWNHOUSES & 

COMMUNITY CENTRE. 

Imdaad currently has a contract to deliver 

Total Facilities Management on the above 

contract for Nakheel. Recently ,through 

an open tender process we are pleased to 

announce that we have been successful in 

retaining the contract for a further 5 years. 

CONTRACT GAIN – 

MEERAS HOLDINGS OFFICE. 

Imdaad has been successful in bidding 

and winning the above contract to 

deliver Mechanical, Electrical and 

Plumbing Services to Meeras Holding 

Office. The contract has been awarded 

to Imdaad for 12 months. 


IMDAAD CELEBRATES 

UAE FLAG DAY 2014 

IMDAAD CELEBRATES UAE FLAG DAY WITH 

FLAG RISING CEREMONIES AT JEBEL ALI 

HEADQUARTERS 

Imdaad, a leading provider of 

integrated facilities management 

solutions in the GCC, joined the 

whole nation in celebration of 

UAE Flag Day today (Monday, 3 

November 2014) with a flag raising 

ceremony held at noon time at 

its Jebel Ali offices. The ceremony, 

which reflects the company’s 

support for the call made by His 

Highness Sheikh Mohammed Bin 

Rashid Al Maktoum, UAE Vice 

President and Prime Minister 

and Ruler of Dubai, upon all 

UAE citizens and government 

departments to hoist the UAE flag 

as a sign of national unity, was led 

by Jamal Lootah, CEO, Imdaad and 

was joined by the company’s senior 

officials and staff. 

UAE Flag Day falls on November 

3, in commemoration of His 

Highness Sheikh Khalifa Bin 

Zayed Al Nahyan’s accession as 

President of the UAE. The annual 

event is celebrated by hoisting the 

nation’s flag at public and private 

buildings at noon to symbolize the 

unification of the UAE’s flag across 

all its land and buildings. 

“Imdaad joins the whole country 

in its celebration of the 7th UAE 

Flag Day, which also marks His 

Highness Sheikh Khalifa Bin Zayed 

Al Nahyan’s accession as President 

of the UAE. We are proud to hoist 

our flag and wave it proudly—as 

it symbolize the continuing efforts 

to unify and strengthen our nation. 

The UAE flag, which stands for 

loyalty, dignity and patriotism, also 

inspires us further to be proud of 

our country’s heritage, 

Concluded Jamal Lootah, CEO, 

Imdaad. 

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IMDAAD TO PROVIDE MAINTENANCE 

SERVICES FOR MOHAMMED BIN 

RASHID HOUSING ESTABLISHMENT 

PROJECT 

green economy. We will provide 

services in accordance with the 

highest standards of efficiency, 

professionalism and excellence 

delivered by our specialized, 

experienced and highly skilled 

employees. Rest assured that 

our staffs are highly equipped to 

provide optimal administrative 

supervision of facilities,” said 

Lootah. 

IMDAAD SIGNED A FIVE-YEAR STRATEGIC AGREEMENT WITH THE 

MOHAMMED BIN RASHID HOUSING ESTABLISHMENT (MRHE) TO 

OFFER FULL AND INTEGRATED MAINTENANCE SERVICES FOR 


integrated facility management 

solutions in the GCC, recently 

signed a five-year strategic 

agreement with the Mohammed 

Bin Rashid Housing Establishment 

(MRHE) to offer full and integrated 

maintenance services for MRHE’s 

occupied residential units and 

houses with expired maintenance 

contracts. The partnership is in 

line with the Establishment’s 

commitment to providing worldclass 

community services and the 

highest standards of quality, luxury 

and welfare to its beneficiaries in 

Dubai. 

The agreement was signed by 

H.E. Sami Abdullah Gargash, 

CEO, Mohammed Bin Rashid 

Housing Establishment, and Jamal 

Abdullah Lootah, CEO, Imdaad, 

in the presence of high-ranking 

executives from both sides. The 

partnership between Imdaad and 

Mohammed Bin Rashid Housing 

Establishment covers a total of 

3,485 houses including 544 units 

in Al Warqaa; 940 in Oud Al 

Muteena; 509 in Al Warqaa; and 

252 houses in Al Barsha. The prices 

and types of services are applicable 

to the Establishment’s 1,240-unit 

project in the Al Barsha area. 

“We are pleased to enter into a 

strategic partnership with the 

Mohammed bin Rashid Housing 

Establishment. We at Imdaad 

share MRHE’s vision to achieve 

sustainable development by 

providing high quality services 

to Dubai residents. Our latest 

cooperative venture supports this 

vision as it aims to raise public 

awareness on environmental 

protection in line with Dubai’s 

efforts to transform itself into a 

Gargash said: “We are honored 

to sign this new agreement with 

Imdaad as a complement to our 

efforts to provide the highest levels 

of community service and excellent 

care according to the best global 

practices and the highest standards 

of quality, luxury and welfare. We 

look forward to unifying our efforts 

to better serve the beneficiaries 

of our occupied houses and 

those with expired maintenance 

contracts.” 

Imdaad adopts and implements 

the latest environment-friendly 

FM technologies and practices 

as part of its efforts to promote 

sustainability across its operations. 

It also conducts recycling training 

for its clients and corporate 

partners, supplies free recycling 

bins, and offers collection services. 

Mohammed Bin Rashid Housing 

Establishment is composed of 

public entities that aim to provide 

appropriate housing programs and 

related services to the citizens of 

Dubai. 

Its services include the distribution 

of residential plots, governmental 

houses, and ready houses; 

maintenance and improvement of 

existing houses; and facilitation of 

housing loans in accordance with 

the policies and standards adopted 

by MRHE. 

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IMDAAD CELEBRATES UAE’S 43 RD 

NATIONAL DAY VIA 

FUN-FILLED ACTIVITIES 



(FM) solutions in the GCC, 

organized several fun-filled 

activities in commemoration of the 

UAE’s 43 rd National Day. Imdaad 

hosted at its workshop in JAFZA 

numerous exciting events led by 

CEO Jamal Lootah and attended by 

the company’s senior management 

and employees. 

The company organized henna 

painting sessions and workshop, 

live cooking of traditional Emirati 

food and coffee preparation, 

‘Camel Ride and Photography,’ and 

‘Falconry Display and Photography.’ 

To further capture the Emirati spirit, 

the venue was decorated with UAE 

flags, while Emirati-style tents and 

majlis were set up. 

A local band also performed 

traditional music as added 

entertainment for the guests. These 

activities showcased the country’s 

rich heritage and long-standing 

traditions. 

Lootah said: “On behalf of the 

Imdaad community, 

I would like to extend my 

heartfelt congratulations to 

H.H. Sheikh Khalifa Bin Zayed Al 

Nahyan, President of the UAE, 

H.H. Sheikh Mohammed Bin 

Rashid Al Maktoum, UAE Vice 

President, Prime Minister and 

Ruler of Dubai, and the UAE 

citizens and residents. 

The country has made 

tremendous development, 

demonstrating its immense 

potentials to the world. It is 

still bound to achieve more 

prominence in the international 

stage as the country led by its 

wise leaders continue on with 

march towards becoming one 

of the globe’s most progressive 

nations. 

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IMDAAD’S STRATEGY 

INITIATIVES 

Aligning to our Strategy to 

achieve our vision is the way 

forward; therefore the Strategy 

Cubes serve as daily visual 

reminders of our Vision, Mission, 

Core Values, Strategic Themes 

and Strategy Management. 

The Strategy Cards can be kept as 

pocket reminders when out in the 

field or in meetings away from 

the Imdaad offices. 

Remember that you are all a part 

of Imdaad’s success story and 

your ongoing dedication and 

commitment is the fundamental 

key! 

IMDAAD RUNNING TEAM 

SUCCESSFULLY PARTICIPATES IN LAST 

LEG OF 7EMIRATESRUN 



solutions in the GCC, revealed 

its successful participation in the 

7EmiratesRun, a 575 kilometer 

charity run across the seven 

emirates. A team of select runners 

from Imdaad joined the last leg 

of the charity run from Sharjah to 

Dubai as part of the company’s 

Corporate Social Responsibility 

(CSR) initiatives and in celebration 

of the UAE’s 43rd founding 

anniversary as a nation. 

Imdaad’s participation reflects 

its strong commitment towards 

leaving a positive impact on the 

environment, consumers, its 

employees and the communities 

around them. 

The 7EmiratesRun is dubbed 

as the UAE’s only cross charity 

run with participants running 

a total of 575 kilometres 

across the country in only 

seven days. The event started 

in Abu Dhabi last November 

21, 2014 and ended in Dubai 

last December 2, 2014 as 

part of the UAE’s National 

Day celebrations. The cross 

charity run helped raise over 

AED 1 million for the Al Jalila 

Foundation’s A’awen fund, 

which will help UAE patients 

with critical health conditions 

who cannot afford medical 

treatment. 

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JAMAL ABDULLAH LOOTAH 

RANK NUMBER 0NE IN 2014 FMME’S 

FOR THIRD YEAR IN ROW 

Recognized for his dynamic 

leadership and straightforward 

business acumen, Jamal Abdullah, 

CEO of Imdaad, a leading provider 

of integrated facilities management 

(FM) solutions in the GCC, has 

again ranked number one in the 

fmME’s Power list of top 50 FM 

professionals, claiming the top 

spot for the third year in a row. 

The annual list has been compiled 

based on the influence the Middle 

East’s senior FM professionals holds 

in the industry. 

Since becoming the CEO of 

Imdaad, Lootah has successfully 

led the company to greater success 

and growth with a key focus on 

sustainability and green practices 

in FM services. He was also 

awarded the 2014 fmME Lifetime 

Achievement Award in recognition 

of his contribution to the Middle 

East’s FM industry. 

“I am humbled to be on the fmME’s 

Power 50 list of top 50 for 2014 

which not only recognizes my 

leadership, but also acknowledges 

Imdaad’s leading position in today’s 

rapidly growing FM industry in 

the region. This recognition will 

inspire me to work with greater 

fervour to take Imdaad to newer 

heights, keeping through with 

our commitment of providing 

the best products and services to 

our customers. In addition, we 

will continue with our pursuit of 

offering eco-friendly solutions 

for a sustainable development in 

the Middle East’s FM industry,” 

concluded Lootah. 

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IMDAAD VALUES 

PROGRAM 

Imdaad Values Program 

is 2-days program (every 

Sunday to Monday and 

Wednesday to Thursday) 

and acompulsory training 

for all Imdaad employees 

hence staff from various 

levels may be scheduled 

together in one group 

This program aims to 

foster better team spirit 

between junior and senior 

employees. Participants 

should be aware that 

they will have to help one 

another and work as a 

team as part of the training 

activities 

. . 

This training will incorporate 

Imdaad’s Core Values 

through 

Team Building 

Effective Communication 

Personal Hygiene & 

Grooming 

Customer Service 

Problem Solving 

CELEBRATIONS 

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IMDAAD TO SHOWCASE SUSTAINED 

BUILDING AND WASTE MANAGEMENT 

SOLUTION AT THE BIG 5 2014 

IMDAAD PARTICIPATED AT 

THE BIG 5 INTERNATIONAL 

BUILDING & 

CONSTRUCTION SHOW 

2014 UNDER THE 

PAVILION OF JEBEL ALI 

FREE ZONE (JAFZA), THE 

FREE ZONE PARTNER FOR 

THIS YEAR’S SHOW 



(FM) solutions in the GCC, has 

announced its participation at 

the Big 5 International Building & 

Construction Show 2014 under 

the pavilion of Jebel Ali Free Zone 

(JAFZA), the Free Zone Partner for 

this year’s show. The Middle East’s 

largest construction exhibition 

running from November 17 to 20, 

2014 at the Dubai World Trade 

Centre is a perfect opportunity 

for the FM company to showcase 

its ‘green’ building and waste 

management solutions. The JAFZA 

pavilion will be at Concourse 620. 

The Big 5 2014 will be a 

perfect platform for Imdaad to 

provide deeper insights about 

the importance of facilities 

management for greater flexibility, 

adaptability and sustainability. 

During its participation, the 

company will offer state-of-theart 

technologies, energy-efficient 

techniques, and profitable 

solutions for maintenance and 

care of facilities to the regional 

and international visitors, including 

property owners, real estate 

developers, contractors, architects, 

and engineers. 

Jamal Abdullah Lootah, CEO, 

Imdaad, said: “The concept of FM 

is gaining popularity in the Middle 

East and most particularly in the 

GCC states with new properties 

and developments opting to 

outsource their maintenance and 

management work to specialized 

companies. Effective FM solutions 

offer significant savings in the longrun 

and at the same time make 

business operation sustainable. 

Our participation at The Big 5 will 

enable us to display our modern 

FM solutions and services to our 

discerning clients as well as learn 

about the latest trends in the 

global FM industry.” 

The Big 5 has become a leading 

networking platform for 

construction product suppliers 

and buyers since 1979. The 

four-day event will feature 

international exhibitors and buyers, 

live product demonstrations, highlevel 

conferences, certified workshops, 

LEEDS workshop, and the GAIA 

Awards. Middle East Concrete and 

PMV Live will be held concurrently 

with The Big 5 2014 to offer a 

360-degree platform to the building 

and construction industry. For more 

information, log on to: 

http://www.thebig5.ae/. 

Imdaad has gained a strong 

reputation in the region as an 

adopter and implementer of 

the latest FM technologies and 

practices. The company acquires ecofriendly 

equipment and prioritizes 

sustainability across all its operations. 

It also conducts recycling training for 

its clients, corporate partners and 

staff, in addition to providing free 

recycling bins in certain projects where 

it handles waste management and 

collection service. 

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EMPLOYEE SAVING 

PROGRAM SCHEME 

In line with our endeavor to 

continuously promote employees 

well-being program, we are 

excited to inform you that 

Employee Engagement has 

organized a forum entitled 

EMPLOYEE SAVINGS PROGRAM 

in collaboration with NATIONAL 

BONDS CORPORATION. 

The Employee Savings Program is 

a unique Sharia compliant savings 

program specifically designed for 

employees to encourage you to 

follow a regulated saving process, 

so you may develop a secured 

future with ease. 

We at HC and National Bonds 

believe that saving not only 

guarantees your financial stability 

but also increases your peace of 

mind. 

All Employee savings Program 

linked bonds purchased will secure 

5 times more chances than regular 

bonds in the weekly rewards of 

Gold Bonds, BMW Cars and Tuition 

Fees.* Additional chances to win 

up AED 50 every minute, totaling 

AED 72,000 daily. 

CERTIFICATE OF APPRECIATION 

MR. AMMAR NABHAN 

WAS HONOURED WITH A 

CERTIFICATE OF APPRECIATION 

& A GIFT VOUCHER BY OUR CEO, 

FOR TAKING THE INITIATIVE TO 

CLEAR THE MAIN OFFICE AREA 

BY ENTIRELY CLEANING IT UP 

FROM UNWANTED BUILDING 

MATERIAL. 

THANK YOU AMMAR! 

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IMDAAD FEATURES 10 th AMONG 

UAE’S TOP SMART STORYTELLING 

BRANDS 

IMDAAD WAS RECENTLY 

FEATURED IN THE ‘TOP 10 UAE 

SMART STORYTELLING BRANDS’ 

AT THE SOCIAL INSIGHTS 2014 

SOCIAL MEDIA EVENT HELD 

AT THE WESTIN DUBAI MINA 

SEYAHI BEACH RESORT & 

MARINAY 

We are delighted to inform you 

Imdaad was adjudged second 

for its #ActGreen Campaign 

with 216,633 interactions for the 

most successful Facebook posts 

from SMT brands. The criteria 

were based on the concept 

of storytelling and number of 

engagements received for the posts 

on a page. 

Imdaad launched its ActGreen 

Campaign on Facebook to spread 

awareness about the need for ecofriendly 

and sustainable solutions 

for a better community. We used 

Facebook as our platform because 

it has a greater online reach and 

helped our message get viral fast. 

Our initiative received 216,633 

interactions, making us the second 

most popular SMT brand in the Q3 

2014 according to Socialbakers. 

We will continue to launch many 

more meaningful campaigns on 

various social media platforms to 

reach out to a large number of 

people.”commitment towards 

sustainability. 

Under the terms of agreement, 

Imdaad’s client base may now 

access Dubai Trade’s system to 

pay the company for services 

rendered. Imdaad’s new e-services 

portal, on the other hand, enables 

its customers to make inquiries on 

work orders and invoices as well 

as make payments online, thereby 

eliminating the need for them 

to visit the company’s customer 

service centers or make a phone 

call for their transactions. 

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IMDAAD HOSTS MEDIA DAY 

TO EXPRESS GRATITUDE 

TO PRESS FOR THEIR 

CONTINUOUS SUPPORT 

Imdaad recently organized a Media 

Day at Rixos The Palm Dubai to 

extend its gratitude to UAE-based 

media professionals. 

The event was presided by the 

company CEO Jamal Abdullah 

Lootah who expressed his deepest 

gratitude to the media fraternity, 

including journalists, photographers 

and editors, for extending their 

tireless support throughout the year. 

IMDAAD ORGANIZES BUDGET 

MEETING TO WEIGH 2014 

ACHIEVEMENTS AND DEFINE 2015 

STRATEGIES 

Imdaad recently held a budget 

meeting at the InterContinental 

Dubai Festival City where it reflected 

upon the company’s achievements 

during 2014. 

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IMDAAD CELEBRATES 

“ENVIROCARE MONTH” 

COMPANY TO AWARD EXCITING PRIZES TO 

EMPLOYEES WHO TURN IN LARGEST QUANTITIES 

OF RECYCLABLES 

As part of its continuing commitment 

to saving and preserving the 

environment, Imdaad celebrated its 

‘Enviro Care Month’ with a recycling 

collection campaign for its employees. 

For the whole month of October, 

Imdaad put up a recycling station that 

was manned by a designated recycling 

collection team to collect recyclable 

items from participating employees. 

Items considered for recycling include 

paper, cardboard, newspapers, old 

directories and magazines; plastic 

bottles and bags; aluminum and tin 

cans; glass bottles; electronic waste 

like computers, phones, scanners, 

toners, etc. and scrap metals. 

The activity is aimed at instilling 

an increased awareness on how 

certain items can be recycled 

and put to better use, which at 

the same time, leaves less of an 

impact or carbon footprint on the 

environment. During the run of 

the campaign, the recycling stands 

and the corresponding teams 

will be stationed from 7:00 AM 

to 8:00 AM daily to receive the 

recyclable items. The collection 

team will weigh the received 

items and provide a receipt for the 

participating employee. At the end 

of October, the recycled quantities 

will be summarized and employees 

with the largest amount of items 

donated will receive exciting 

prizes. Winners will be based on 

recyclable items collected from 

their respective homes, however, a 

special set of consolation prizes will 

also go to the employee with the 

highest quantity of recycled items 

collected from Imdaad offices. 

Jamal Abdullah Lootah, CEO, 

Imdaad, said, “We are proud to 

announce the start of our ‘Enviro 

Care Month’ celebrations. For the 

whole month of October, we are 

aiming to increase more awareness 

on the significant role that recycling 

plays in saving and preserving 

the environment by making our 

employees participate in a recycling 

drive where they will be rewarded 

for the amount of recycled items 

they bring in to our designated 

recycling stands. Activities like 

these helps demonstrate our 

support and commitment towards 

the global efforts to save the earth 

and preserve its natural resources. 

We are confident that this recycling 

activity will inspire other companies 

to follow suit and aim to spread 

the message of recycling.” 

STAFF ACCOMODATION VISIT 

LEE MORT, IMDAAD'S BUSINESS 

DEVELOPMENT DIRECTOR, VISITED THE 

JAFZA STAFF ACCOMMODATION, TO 

CHECK ON THE RESIDENTS AND THEIR 

WELL BEING 

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EMPLOYEE VOICE 

MEETING 

WE HAVE GONE TO 45 SITES AND 

YET TO 48 SITES IN CONDUCTING 

AN EMPLOYEE VOICE MEETING 

AND WE HAVE DONE 41 TIMES 

STAFF ACCOMADATION VISITS AS 

FAR AS DEKMA ISLAND IN 

ABU DHABI TO AJMAN 

FRIENDLY INTERCAMP 

CRICKET MATCH 

IT IS WITH GREAT PLEASURE 

INFORM YOU THAT WE HAVE 

SUCCESSFULLY COMPLETED THE 

FIRST CRICKET MATCH HELD 

IN SONAPUR LAST FRIDAY, 24 

OCTOBER 2014. TROPHY AND 

CASH AWARDS WERE GIVEN 

AWAY TO THE WINNING TEAM 

DURING THE EVENT 

CONGRATULATIONS AND CHEERS TO 

THE WINNER, IMDAAD WARRIORS 

FROM SONAPUR JIWIN CAMP 

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IMDAAD RECOGNIZED AS RTA’S 

BEST VENDOR FOR 2014 



solutions in the GCC, has been 

chosen as the winner for this year’s 

Best Vendor Award by the Dubai 

Roads & Transport Authority (RTA), 

the premier agency tasked with the 

planning and provision of transport, 

roads and traffic requirements 

in the emirate. The award was 

presented by His Excellency Mattar 

Mohammed Al Tayer, Chairman of 

the Board and Executive Director of 

RTA to Imdaad’s COO, Mahmood 

Rasheed during a ceremony held 

recently at the RTA Headquarters. 

The distinction was given to 

Imdaad in recognition of its 

valuable contributions to RTA in 

2014. 

This year’s ceremonies were held 

under the patronage of H.E. Mattar 

Mohammed Al Tayer, Chairman of 

the Board and Executive Director, 

RTA and in the presence of the 

agency’s vendor partners, senior 

officials and employees. 

“We would like to thank the RTA 

for choosing us as this year’s 

Best Vendor, which not only 

reflects the strong ties that we 

have maintained with the agency 

but also demonstrates our key 

commitment to provide world class 

high standard FM services to our 

clients. This award will serve as 

an inspiration for us to continue 

in our pursuit of offering ecofriendly 

solutions to our rapidly 

growing client-base in the region,” 

concluded Mahmood Rasheed, 

Chief Operating Officer, Imdaad. 

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HOME PRO 

SERVICES LAUNCH 

In line with our strategy 

to develop our brands and 

increase our sales, reach 

and brand awareness, It is 

with great pleasure that 

today we can announce 

that Home Pro Services 

has been launched on 

MoveSouq.com. 

MoveSouq.com is a 

platform that attracts more 

15,000 visitors to their 

website every month, they 

are an integrator platform 

for introducing services to 

customers that are based 

around the residential 

market. 

One of the main advantages 

of using movesouq.com is 

they encourage and attract 

more visitors by investing 

heavily on marketing the 

site with google and various 

search engines. The main 

benefit for this is we will 

increase our reach across the 

region which will also help us 

develop our market share. 

I would encourage you and 

your friends to have a look at 

the site and use Home Pro for 

your residential repairs moving 

forward. 

IMDAAD GOT TALENT UNVEILED AS FM 

COMPANY’S EMPLOYEE’S 

ENGAGEMENT INITIATIVE 

IMDAAD, A LEADING PROVIDER OF INTREGRATED FACILITIES MANAGEMENT 

SOLUTION IN THE GCC HAS ANNOUNCED THE LAUNCH OF A NEW EMPLOYEE 

ENGAGEMENT PROGRAM WHICH OFFERS A PLATFORM FOR ITS EMPLOYEE TO 

SHOWCASE THIER GENIUS AND CREATIVITY 

‘Imdaad Got Talent’ is 

an employee motivation 

initiative which reaffirms 

the company’s continuing 

thrust to build a healthy and 

strong relationship with their 

employees across all levels 

of the organization. 

Jamal Lootah, CEO, Imdaad, 

said: “Imdaad has always 

considered its employees 

as its vital resource and has 

eagerly pursued various 

activities under its employee 

engagement scheme to 

build a bond of loyalty and 

trust with them. We want to 

develop the overall personality 

of our employees to make 

them happy and contented, 

which ultimately reflects on 

their work and productivity. 

Our latest program – Imdaad 

Got Talent – is one such 

initiative that will inspire and 

motivate them to bring out 

their inherent talent and 

hidden skills and be creative 

members of the organization.” 

Imdaad Got Talent is open 

to employees of Imdaad and 

Isnaad. The program will 

run under two categories: 

Performing Arts and Fine Arts. 

Performing Arts include Acting, 

Playing Instruments, Dance, 

and Quran Recitation while 

Fine Arts consist of Painting, 

Sculpting, Photography, 

Calligraphy and/or a Specialist 

Act of any nature. 

18 

28 


NO BANDAGE CAMPAIGN 

Imdaad always foster best practices 

in FM Industry that showcase 

its commitment in keeping its 

environment safe and healthy for 

all of its stakeholders. In line with 

this quarter campaign pursuit, we 

are launching the “NO BANDAGE 

CAMPAIGN” to increase awareness 

within Imdaad’s family in reducing 

and minimizing occupational related 

accidents. 

Objectives of the campaign is 

“Avoid accidents” through: 

Benefits of an accident free 

environment are: 

· A happier and more productive 

work force 

· Absenteeism will be reduced 

· Employee satisfaction will 

increase 

· Group reputation would be 

recognized 

Keep safe and be safe. Think 

before act. 

· Promoting safety culture 

· Creating awareness on necessity 

of trainings 

· Improving incident communication 

& positive attitude 

· The self-responsibility 

towards safety 

CONGRATULATIONS! 

LAUNCH OF NEW IMDAAD WEBSITE 

We are pleased to inform you that 

we have launched our new website 

today. Our team have worked 

restlessly and hard for what we 

now believe is a better online 

representation of the company’s 

branding and product/service 

offerings while using the latest 

technology and engaging platform. 

We are one of the few in the GCC 

with websites as such. 

Our new website has been 

designed on the latest HTML 5 

dynamic version to provide you 

true viewing pleasure, you’ll 

experience the website with latest 

design dynamics, crisp colors 

and eye friendly fonts to provide 

you ease and soft environment 

throughout your browsing with 

live features those have enhanced 

the real-time interaction in all - PC, 

Laptop, Mobile or Tablet. 

Other key improvements 

include: 

One page layout for the home 

page to create an engaging 

environment 

We made it very easy for everyone 

who would like to keep in touch 

with us by placing multiple contact 

forms throughout the website. 

Quickly learn Imdaad ‘History in 

making’ through our Timeline 

Feature Experience LIVE social 

media & news pages with realtime 

updates Website auto-resize 

according to screen resolutions 

Download center where visitors 

are able to download media files 

like logo, newsletters etc Dynamic 

Media Pages – know more about 

what’s happening at Imdaad 

through our specially designed 

Media pages and add your input by 

easily commenting or sharing Social 

media pages linked through-out 

the website for easy access to our 

social pages 

Imdaad Recycle bins location pined 

in the website for easy location 

finding. 

More interesting features will be 

unfolded in the near future, we will 

remind you next! 

Have a look and enjoy browsing: 

http://imdaad.ae 

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IMDAADI 

VOICE OUT YOUR 

CONCERNS FOR A 

BETTER IMDAAD; MY 

IMDAAD! 

Crafted to comply with our vision 

statement of ‘Making a Difference’ 

through our ‘People’ by focusing 

on “The One Mission” that 

matters to us all. A bigger and 

better Imdaad; leads the way as 

the ‘Thought Leader’ in the IFM 

industry as well as the one which 

cares and invests in its people by 

empowering them as equal partners. 

IMDAADI IS YOUR WAY 

TO BE HEARD AND 

‘MAKE A DIFFERENCE’ 

Your work place, its systems, 

policies, procedures and colleagues 

are like different parts of a body. 

One unhealthy body part can cause 

for the rot to set in. Similarly, one 

wrong or deviant act or behaviour 

at your workplace can 

threaten our company, its 

values and reputation that 

we all have worked so hard 

to build. 

OUR CEO IS 

YOUR ANCHOR 

AND PERSONAL 

CONFIDANT 

You can voice all your concerns 

or observations of any wrong 

behaviour which does not reflect 

the spirit of your company’s vision 

or its stated values of ‘People, 

Service, Making a difference’. 

Rest assured that all your concerns 

will be taken into consideration 

with utmost confidentiality and 

ethical regard within a defined 

timeframe. Imdaadi is our 

corporate way of making you feel 

safer, happier and more secure at 

your workplace. 

It’s your company, our company and we care! 

Support Imdaadi for a better Imdaad! 

Send an E-mail 

imdaadi@imdaad.ae or 

Leave a Voice message at 

04 812 8808 

Send a Fax to 

04 812 8808 

CUSTOMER FESITVAL 

AWARDS 

CONGRATULATIONS! 

Imdaad making it to the top 

2nd in the Customer Festival 

Awards for Social Media Strategy 

‎2014‎ category 

20 

28 


IMDAAD INTERNAL 

COMMUNICATIONS 

SURVEY 

As part of our continual 

improvement to keep all our 

staff up to date and informed 

about what we do at Imdaad 

we use various methods of 

communication. Internally we 

use methods such as newsletters, 

Corporate Communications, Emails 

and intranet etc. To ensure we are 

communicating information that 

is both useful, informative and 

relevant we would request your 

assistance. 

HIGH POTENTIAL 

RETENTION POLICY 

& SUCCESSION 

PLANNING POLICY 

As we grow together in Imdaad 

family, in order to achieve long 

term employee success together 

with organizational strategic goals, 

we are pleased to declare; 

1. The High Potential Retention & 

2. The Succession Planning Policy 

for your reference. 

To develop and strengthen the 

capabilities of the promising 

workforce of the organization, we 

are trying to introduce a defined 

career progression plan through the 

attached policy documents. Thus, we 

are providing our employees an arena 

to grow with the organization, in to 

challenging leadership roles through 

their career development path. 

EMPLOYEE SATISFACTION 

SURVEY 2014 

PEOPLE, SERVICE, MAKING A DIFFERENCE 

We are pleased to provide 

you with a synopsis of 

our Employee Satisfaction 

Survey for the year 2014: 

Of the 3915 active Employees 

during 2014, 75% of our staff 

voluntarily participated in the 

Employee Satisfaction Survey. This 

reaffirms the trust you have in the 

Core Values of our company along 

with your enthusiasm in growing 

with the Company to attain 

greater stature. It also shows you 

know that something positive 

takes place through the platform 

of Employee Satisfaction Survey. 

The objective of this survey was 

to measure the satisfaction levels 

of Imdaad staff. A few positive 

points garnered from the report 

are presented here below: 

1) 95.33%of you are happy with 

the safety training received, 

2) 95.26% are happy with their 

managers, 

3) 93.88% are Proud of Imdaad, 

4) 72.43% are happy about the 

pay in Imdaad. 

On the other side certain matters 

were brought to our attention, as 

in: 

1) 36.54% are dissatisfied with 

stress free environment at 

my work, 

2) 36.45% are not happy with 

Training and Development. 

In line with the consistent 

feedback about provision 

of recreation facilities, our 

Management has initiated in 

building an accommodation for 

staff which will provide you with 

reasonable facilities for sports and 

recreation. The new structure will 

also have good kitchen facilities, 

which is again in line with requests 

from staff time and again. 

This year one of the major leap 

of satisfaction is in the insurance 

and medical benefits with our 

insurance dealer being able 

to enhance our policy cover 

and increase our ceiling up to 

AED150,000 – 250,000 for preexisting 

illnesses. 

We encourage you to continue to 

make good use of the Employee 

Satisfaction Survey to voice out 

your thoughts and feelings about 

the company and on where you 

think we should improve. 

1. Your respective contract 

administrators. 

2. Employees Engagement 

section directly. 

3. Soft copy of the ESS can be 

emailed to: 

Maru.Raposas@imdaad.ae 

Abdul.Salam@imdaad.ae 

Your participation and inputs are 

highly appreciated. 

Thank you for your 

involvement in this survey. 

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28 


EID AL ADHA - STAFF 

ACCOMMODATIONS ACTIVITIES 

We are proud to inform you of the 

recent activities held in our staff 

accommodations in celebration of Eid 

Al Adha, last Saturday, 4th October 

2014. Our Administration team in 

cooperation with all Camp Inspectors 

headed by Nisar Ahmed have 

distributed sweets among 

Imdaad/Isnaad staff residents in 

various Imdaad camps all over UAE. 

EID AL ADHA - STAFF 

ACCOMMODATIONS 

ACTIVITIES: BUSES 

ARRANGED FOR DOWN 

TOWN TOUR 

We have also arranged buses for 

staff’s special downtown tour. Buses 

arrived on time at South JAFZA and 

Musaffa Isnaad camps and later 

transported tenants for down town 

tour and they were brought back in 

their respective camp destinations 

in the evening. Below are some of 

the photographs from last Saturday’s 

event 

22 

28 


IMDAAD HOSTS MEDIA DAY 

TO EXPRESS GRAATITUDE FOR 

THEIR CONTINUOUS SUPPORT 

ENERGY 

& WATER 

SAVING TIPS 

AC and ventilation: 

Turning your thermostats up 2 degrees can reduce 

your AC energy use up to 16%. 

Imdaad recently organized a Media 

Day at Rixos The Palm Dubai to 

extend its gratitude to UAE-based 

media professionals. 

The event was presided by the 

company CEO Jamal Abdullah 

Lootah who expressed his deepest 

gratitude to the media fraternity, 

including journalists, photographers 

and editors, for extending their 

tireless support throughout the year. 

VEHICLE INSPECTION 

REPORT 

Vehicles with Green Point 

• Set the AC at a comfortable temperature - 24 

degrees Celsius is recommended. In many 

offices people are uncomfortably cold but have 

no control over the thermostat. 

• Turn off the AC in meeting rooms and spare 

offices as you leave them. 

• Post “Switch It Off” stickers near switches as 

reminders. 

• If there’s a heat source near a thermostat, such 

as a coffee pot or a computer, it can trick the 

thermostat into thinking that the room is hotter 

than it really is. Make sure to keep them away 

from each other. 

• Set the AC system to low fan speed as the 

normal setting. 

• Lower window blinds to reduce direct sunlight. 

• Close windows while the AC is switched on to 

keep cool air from escaping. 

• Keep main entrance, office and cabin doors 

closed wherever possible. 

• Install blinds, solar screens or shades to cool the 

office. 

• Install reflective window film or awnings. 

Water: 

Low-flow urinals use as much as 96% less water. 

And you can save a whole 1.5L per flush with a 

simple brick placed in your cistern. 

• Repair leaks. 

• Install automatic shut off nozzles. 

• Post “Turn It Off” stickers near taps as reminders. 

• Install water-saving faucets on all taps. 

• Install low flow or zero water urinals. 

• Install low flush cisterns in bathrooms. 

• Regulate the water pressure in all devices. 

• Keep all equipment regularly maintained. 

• When washing cups and dishes, 

fill a bowl - don’t let the water run away. 

23 

28 

IMDAAD NEWSLETTER | OCT | JUL–SEP - DEC 2014

CAMPAIGNS 

ACT GREEN CAMPAIGN LAUNCH 

In line with Imdaad’s vision aiming at achieving an impact in sustainable and green living, the Act campaign was 

launched to spread awareness amongst all GCC city resident. 

The online campaign providers our fans with green facts and tips to encourage them in pursing sustainable lifestyle 

in the city. Each week a new fact shared on our platforms 

FACEBOOK TABS 

Alongside to the weekly posts. The Act Green Campaign features a Facebook tab that follower can acces to learn 

how to become enviro-friendly, and an opportunity to share the knowledge with their friends and family. Don’t 

forget to visit our Facebook page in your free time, to learn to help us spread awareness! 

Stay tuned, Act Green’s official video will be shared on our online platforms soon! 

24 

28 


CAMPAIGNS 

HAVE A LOOK AT 

A FEW OF OUR 

CAMPAIGNS 

LAUNCHED ON 

OUR SOCIAL MEDIA 

PLATFORMS. 

BIG 5 

Our participation in the 

Big5 show was shared 

with our online users 

to help them prep and 

plan thier visit to ourstand 

curing the Show Visual. 

NO BANDAGES 

In line with our on ground 

No Bandages campaign,we 

shared different work 

safety tips to spread 

awareness on work accidents 

ACT GREEN CAMPAIGN 

Act Green was launched in 

October on our online 

platfroms to impact the life 

style of city resident across the 

GCC, and help them become 

more envior-friendly 

BEHIND THE SCENE 

We launched our Behind the 

Scene campaigns, bringing 

our online fans shots 

from Imdaad’s office and 

workshops to bring them 

closer to our organization. 

AWARD NOMINATIONS 

Imdaad received an award 

nomination for the BestSocial 

Media Strategy in the Middle 

East for the year 2014. 

MOVEMBER 

In line with Movember, which 

takes part every November, 

Imdaad helped encourage 

all GCC citizen to get thier 

health check ups regularly and 

maintain their well being. 

RUNS AND MARATHONS 

Our employees took part with 

several Marathon this Quarter. 

All Participations were shared 

with our fans online 

CRICKET GAMES 

Our employees took part in 

a friendly inter camp Cricket 

Game recently, that we 

covered online to provide our 

fans with updates. 

IMDAAD GOT TALENT 

Our employee shared thier 

talents with our online fans 

from the arts competition in 

Imdaad Got Talent. 

UAE NATIONAL DAY 

The 43 rd National day was 

welcomed with online and 

ground celebration by Imdaad 

and its employees. We hope 

everyone enjoyed the event 

INFO-GRAPHICS 

Our follower learn a lot 

through our educational and 

fun info-graphics that are 

shared on our platforms! 

25 

21 28 


CAMPAIGNS 

UAE NATIONAL DAY 

Imdaad’s celebrated the 43 rd National Day all over UAE! here’s few moments from the events. 

BIG 5 

Imdaad took part in The Big 5 - International Building & Constuction Show under the JAFZA Pavilion 

EID AL ADHA 

In the occasion of Eid Al Adha & in cooperation with all camp inspectors headed by Nisar Ahmed our staff 

enjoyed the Eid celebrations by touring around Downtown Dubai, and receiving Eid Sweets 

26 

28 


IMDAAD 

SOCIAL MEDIA 

PLATFORMS 

CLICK ON THE ICON TO VIEW THE 

SOCIAL MEDIA PAGES 

CSR & SUSTAINABILITY 

MEETUP EVENT 

Our Marketing Senior Officer, Sharif 

Muhammad, took part in Sustainability 

Knowledge Groups CSR and Sustainability 

Meetup, to share Imdaads approach and 

achievements in employee engagement. 

27 

28 


LOOK OUT FOR THE 

NEXT EDITION OF THE 

NEWSLETTER – MARCH 2015 

Imdaad LLC 

P.O.Box 18220 

Jebel Ali Dubai, UAE 

Tel. No. +971(0) 4 812 8888 

Fax No. +971(0) 4 887 2212 

Imdaad Abu Dhabi 

Chocolala Building, 2nd Floor Office 201 

PO BOX: 113641 Abu Dhabi, UAE 

Tel. No. +971 (0) 2 445 9860 

Fax No. +971 (0) 2 445 9850 

Corporate Office 

Dubai Festival Tower, 

22nd Floor, Dubai, UAE 

Tel. No. +971 (0) 4 812 8800 

Fax. No. +971(0) 4 284 3393 

Imdaad Qatar 

P.O.Box: 6255, 

Doha, Qatar 

Tel. No. +974 444 77753 

Fax No. +974 444 77728

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