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Beyond | By john mcdonough<br />

Dean Martin<br />

Cultivated A<br />

Personified Cool<br />

No one has a monopoly on cool, which comes<br />

in many faces and forms, all fleeting in their<br />

passing particulars but immutable in their consistent<br />

message. To be cool is to have mastered<br />

the art of indifference.<br />

Dean Martin: The Collected Cool (Universal<br />

001681900; 51:18/48:27/50:07 HHH)<br />

invites us to consider the easygoing singer as<br />

an avatar of a particular cool, circa 1960. Not<br />

the Beatnik Cool of Bleecker Street or the Village<br />

Vanguard, but the upscale Establishment<br />

Cool of Madison Avenue and the Copa, now<br />

fashionable again through “Mad Men,” which<br />

has transformed William H. Whyte’s once<br />

dowdy and conforming “Organization Man”<br />

into dapper Don Draper.<br />

Perhaps Martin was the organization<br />

man’s secret alter ego. He cultivated indifference<br />

early as protection against the small-time<br />

Mafioso of Steubenville, Ohio, then fashioned<br />

it into art. This collection gives glimpses of that<br />

evolution in the ’50s, and then its leisurely drift<br />

into self-parody by the ’70s. Martin’s relaxed,<br />

baritone croon was straight out of Bing Crosby,<br />

but with a slight Southern slur that seemed to<br />

imply a flippant wink that mocked its own lazy<br />

charm. But as long as he played romantic relief<br />

hitter and straight man to Jerry Lewis, he<br />

was eclipsed as a singer by his partner’s manic<br />

mayhem. By the time they split in 1956, he had<br />

logged just two major hits (“That’s Amore,”<br />

“Memories Are Made Of This”) and had only<br />

two albums in the catalog.<br />

The first of four discs in Collected Cool<br />

covers Martin’s Capitol years and reflects the<br />

feverish hunt for a hit single. It’s an inconsistent<br />

pastiche of movie songs, duets (one each<br />

with Lewis and Nat Cole), novelties and Italian<br />

pasta like “Volare” and “An Evening In Roma.”<br />

It leads with a limp series of canned announcements<br />

that offer nothing. If the intent was a<br />

private peak behind the scenes, why not the<br />

hilarious Martin-Lewis promotional blurbs for<br />

the 1953 film The Caddy, which give a sense<br />

of their rhythms as a team?<br />

After floundering as a single, Martin understood<br />

that being a singer wasn’t enough. He<br />

had to find a stage persona that would define<br />

a public Dean Martin and wrap everything he<br />

did in a believable, character-driven appeal. He<br />

didn’t have to look far. For years friends who<br />

saw behind the Martin-Lewis act found Martin<br />

the really funny one—a smooth, smart, subtle,<br />

detached, irreverent, lovable rogue. To that he<br />

added bandleader Phil Harris’ pose as the amiable<br />

drunk. Thus emerged Dean Martin, coolest<br />

of the cool in a haze of J&B. “Direct from<br />

the bar,” became his standard intro. It worked.<br />

Dean Martin<br />

The second CD covers his years with<br />

Reprise starting in 1962 and continues in the<br />

greatest-hits mode. By then Martin’s post-<br />

Lewis nonchalance had ripened to a peak.<br />

I saw him that year with Frank Sinatra and<br />

Sammy Davis Jr. Not only was he the comic<br />

engine of the trio; I thought I heard in the legato<br />

silkiness of his phrasing something of Lester<br />

Young. The problem was he had grown too<br />

cool for his own music. The songs themselves<br />

became targets of his immaculately tailored<br />

apathy, props to be mocked in his couldn’tcare-less<br />

act. “When You’re Smilin’” became<br />

“When You’re Drinkin.” He would break off a<br />

song after half a chorus, as if bored with it. This<br />

was the Martin that thrived on a nightclub floor<br />

nestled before an audience of 500 and that is<br />

perfectly caught on disc three in a Lake Tahoe<br />

show where nothing is played straight.<br />

But if such self-mockery blocked any<br />

chance of him being taken seriously as a singer,<br />

the magnificent bel canto baritone on the<br />

combo version of “Everybody Loves Somebody”<br />

reminds us that was his free choice,<br />

not a sealed fate. The Martin who continued<br />

recording a mix of ballads, novelties and later<br />

country tunes for Reprise seemed to exist in a<br />

decidedly less cool parallel universe where he<br />

duets with Conway Twitty. Too bad the collection<br />

overlooked Martin’s 1962 witty pairing on<br />

“Sam’s Song” with Davis.<br />

The fourth disc is a DVD—Martin in London<br />

in 1983, still with that wayward gleam in<br />

his eye and moving with blasé grace across<br />

the stage. Now he only had to mumble a lyric<br />

to get a hand. Fans will enjoy the DVD and the<br />

Tahoe gig, each showcasing Martin in high solo<br />

flight. As for the Capitol and Reprise material,<br />

you have to dig deep to find the promised cool.<br />

Worse still, the lack of any liner commentary,<br />

dates or personnel is a major defect. Given the<br />

expensive packaging, it’s also very un-cool. DB<br />

Ordering info: umusic.com<br />

universal music<br />

DECEMBER 2012 DOWNBEAT 89

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