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News Magazine from the Institute of Apparel Management 

SPRING / SUMMER 2014

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Welcome 

As you may be aware that Institute of 

Apparel Management (IAM) under the 

aegis of Apparel Export Promotion Council 

(AEPC) sponsored by Ministry of Textiles, Govt. 

of India has been set-up with an objective to 

train industry ready professional to cater to the 

growing skilled manpower needs of Apparel & 

Textile Industry. 

IAM trains junior and middle level design 

and managerial cadre for “Business of Fashion”, 

by creating a distinctive position, while 

other institutions are more oriented towards 

imparting only degree/diploma in vocation. IAM 

through its ultra-modern facilities like Fashion 

Innovation Lab (FIL) has been instrumental 

in training “GenNext” Design Managers, 

Digital Merchandisers, Apparel Technocrats 

Retail professionals with knowledge of latest 

technology. 

Year 2013-14, has been significant for 

Institute of Apparel Management, it has been 

awarded “National Education Leadership 

Award by ABP News besides being ranked No.1 

amongst top public design institutes by “Career 

360 Degree” Magazine and also has been ranked 

amongst top 10 fashion institutes nationally 

and top-3 in Delhi NCR by “Education World” 

Magazine during the year. IAM is the only 

institute which has achieved such a feat in less 

than 5- years compared to its peers with over 

20-25 years history. 

IAM students’ contributions in INDIGO 2013, 

‘Kritika’ as well as winning titles like Femina 

Miss India (North) by Ms. Aditi Bhalhotra and 

Ms. Saniya Babu’s work on Styling celebrity 

Bina Ramani have received media attention in 

International Magazines “Libas International”. 

Students of IAM have also become budding 

entrepreneurs by launching new brands with huge 

differential like ‘MAE’ and ‘HAR-YARN-V’ which 

again have received wide spread media attention. 

IAM alumni / students are working with leading 

brands like GUCCI and ARMANI, ITC and 

several others. 

22 

26 

25 

National 

Education 

Award 

2nd year 

consecutively 

for IAM 

27 

33


Aarambh, a new 

beginning by 

IAM students 

COVER: 

From the Stylista Fashion Show 

organised by IAM students at 

Apparel House Campus. 

The young students of The Institute of 

Apparel Management (IAM) presented its 

annual runway exhibition Aarambh, created 

and produced by students from the Apparel 

Design & Merchandising Department. 

Mr. Samant Chauhan (Fashion Designer) & 

Mr. Aparshakti Khurana (RJ) were the special 

guests on the occasion. The runway exhibition 

carried every aspect of the production – from 

lighting and set design, to marketing and 

promotion, guest services, public relations 

and of course, the runway collections – which 

have been created from concept to execution 

by students at the college. 

Magazine Edited & Designed by: 

SHAJAN C KUMAR 

Associate Professor, IAM


Ms. Zohra Chatterji, 

Secretary, 

Ministry of Textiles, 

Govt. of India. 

The Ministry of Textiles, Government of 

India (MOT, GOI) has been taking timely 

steps over the years to support development 

of trained human resources for the entire 

textile value chain whether it be the setting 

up Institutes of Handloom Technology in the 

earlier years or setting up of Weavers’ Service 

Centers or the TRAs and Sardar Vallabhai 

Patel Institute for textile related research 

and management programmes or in recent 

times Centres of Excellence for Technical 

Textiles etc. Even for associated institutions 

MOT extends necessary support. ATDC is 

an excellent example being a Nodal Agency 

under Component-1 for strengthening the 

vocational training system in the country. 

When NIFT was set up almost 3 decades ago, 

the word fashion itself was rather unknown 

in India. Getting inspired by the Fashion 

Institute of Technology (FIT), New York and 

placing a group of talented professionals to 

be trained in FIT to form the core faculty 

for NIFT, Delhi, the fashion revolution was 

unleashed in the country. The pioneering 

team of NIFT’s Founding Faculty members 

including Dr. Darlie Koshy now here at IAM 

and several others had helped in developing 

NIFT as a ‘benchmark’ for Fashion Design 

Education in the last quarter of a century. 

Major changes have taken place since the 

setting up of NIFT in 1986, as the setting up 

of NIFT was prior to economic liberalization 

which began in 1991. Post 2005, quotas or 

quantitative restrictions in apparel exports 

have been done away with and it has become 

‘free trade’ for apparel requiring new 

competitiveness dimensions of ‘speed’ and 

‘scale’. Post 2005, Indian apparel exports 

have become part of the Global fashion 

supply chain or eco-system. It is also part 

of both multi-lateral and bilateral trade 

frameworks. More importantly, India being 

a complete value chain from fibre-to-fashion 

provides a unique opportunity for creating 

designs and innovations to improve our 

share in global textile-apparel trade. Because 

of the economic liberalization and FDI in 

single brands, the domestic retail industry 

has also rapidly grown and the overall Indian 

retail market is now pegged at about US$600 

billion. The textile & clothing value chain 

is worth over US$ 90 billion in value terms. 

In the wake of development of the retail 

industry in India and coming of age of India’s 

own department store chains, solo & flagship 

shops, malls, there is certainly a convergence 

of fashion & lifestyle taking place and even 

exports and retail and it is in this context 

that ‘fashion business’ as such is gaining in 

importance and momentum. 

I am happy to note that IAM over just 

5 Academic years has established itself a 

‘specialized niche institute’ in the area of 

‘fashion business’ and ‘fashion management’ 

rather than focusing on only designs per 

se. I understand that in many institutes 

like London College of Fashion (LCF), 

Institut Francais De La Mode (IFM) etc., 

the expression ‘fashion management’ is 

being changed to ‘fashion business’. It 

is appropriate and timely that IAM has 

launched an “MBA programme in Fashion 

Business” from the current Academic year 

in line with the incoming trends. IAM is also 

among the very few institutes in the country 

which is offering a 4 year Higher National 

Diploma (HND) with UK Edexcel with 

degree options in India and overseas that to in 

a denovo area of “Fashion & Lifestyle design”. 

It is significant to note that there are over 

187 students receiving degrees / diplomas 

today in the 3rd Convocation of IAM. I also 

understand that IAM has been bestowed with 

“National Education Leadership Award” by 

India’s leading media group Dainik Bhaskar 

twice in a row for its innovative approaches to 

fashion education. This is indeed a creditable 

achievement. We at the ministry recognizes 

such institutions which are in the ministry’s 

sphere of influence to strengthen such 

initiatives and it is one of the reasons why 

we have encouraged IAM’s MOU with FDI, 

Mauritius and even pursuing scholarship 

schemes for students from neighbouring 

courses to pursue education at IAM. 

Going forward, it is important that the 

quality of education programmes are further 

strengthened. The significant strength of 

IAM is its symbiotic relationship with AEPC 

and its large number of member exporters. 

Another feature is its global linkages which 

provide opportunities for Summer Workshops

and practical exposure to overseas markets 

through fairs/exhibitions etc. Such initiatives 

need to be further strengthened. The students 

of IAM have shown an entrepreneurial 

inclination from what I have been briefed 

about and launching of ventures like ‘Haryarn-V’, 

‘esa’ etc. indicate this trend. Textile 

industry in India requires GenNext Fashion 

Entrepreneurs and we need to incubate 

such young entrepreneurs to develop them 

to become full-fledged business men and 

women. In fact, recently the MOT, GOI 

have developed a scheme for incubation in 

select textile parks in India. We do hope the 

graduates from IAM and other such institutes 

will make use of the emerging opportunities 

in entrepreneurial space to become “job 

providers” than “job seekers”. There are 

opportunities emerging in e-tailing’ ventures 

as well. Today, the jobs in the market place 

require higher level of technological skills. 

Earlier generation of students again require 

reskilling and further training. I understand 

that IAM has a “Pro-Up centre” which 

offers continuing education programmes 

for working executives and other technical 

personnel. The programme for pattern 

makers to migrate from 2D to 3D and for 

merchandisers from ‘manual to digital’ are 

exemplary initiatives by IAM. Over 150 such 

students have been trained in recent times. 

This needs to be extended and offered in 

many more centres directly or through tieup 

with other institutes. There needs to 

be more cooperation between different 

higher educational institutions and even 

vocational institutions to have a progressive 

system for human resource development. 

Research needs to be given considerable 

importance as innovation can only emanate 

from applied research. Our institutions lag 

behind in this area. Indian designers need 

to keep originality in designs and make their 

own signatures in the world of fashion. The 

graduates trained in business need to develop 

more homegrown Indian brands. The 

current and new professionals need to train 

themselves in newer areas like “social media 

marketing” apart from developing high level 

skills in communication, technology etc. 

I wish the graduating students the very 

best and do hope that their contributions 

will make a marked difference in the coming 

years to place Indian fashion industry in 

the global map. The faculty, management 

and above all the leadership of Sri Virender 

Uppal, Chairman of AEPC & IAM and Sri 

Rahul Mehta, VC, IAM and Dr. Darlie Koshy, 

DG&CEO need to be appreciated. My advice 

to the graduating students is that there are 

ample opportunities in India for innovations, 

new designs, brands and you need to walk 

the extra mile and even extra risk to grab 

the opportunities to come out as winners in 

the process. 

Convocation address by Ms. Zohra Chatterji, 

IAS, Secretary (Textiles), Government of 

India at the 3rd convocation ceremony of the 

Institute of Apparel Management, Gurgaon.


Sri Virender Uppal, 

Chairman, 

AEPC & IAM 

Madam Secretary (Textiles), Govt. of India, 

Ms. Zohra Chaterji ji, IAS, Vice Chairman, 

IAM Sri Rahul Mehta ji, Chairperson of 

Mewar University, Dr. Ashok Kumar Gadia, 

EC members of AEPC, BOG Members of IAM, 

DG&CEO, IAM&ATDC, Dr. Darlie Koshy, 

SG of AEPC, Industry stalwarts, Graduating 

Students and parents, faculty members 

and friends of the media. At the outset, I 

would like to express our deep gratitude 

for the continuous support and guidance 

extended by Madam Zohra Chatterji ji, IAS, 

Secretary (Textiles), in all our initiatives and 

endeavours. 

I am very happy that in a relatively 

short span of 5 academic years, the 3rd 

Convocation of IAM is being held with 187 

students receiving degrees and diplomas 

today. I understand that over 125 students 

have already taken jobs in the Apparel 

industry and the rest are pursuing higher 

studies or are following entrepreneurial 

ambitions. 

IAM is a unique institute promoted and 

supported by the industry, for the upgradation 

of the Apparel industry. AEPC is proud that 

its contributions in Education & Training 

have borne fruits whether it be NIFT, ATDC 

or IAM. ATDC in the vocational education 

space has become the largest vocational 

training provider for Apparel industry having 

trained over 125,000 candidates in just 

over 3 years and is set to train an additional 

equal number till 2017 crossing 250,000 

cumulatively in the 5 years period. It is also 

contributing nearly 55% of the MOT’s overall 

ambitious training targets. I understand 

from the DG&CEO that in the presentation 

made by the Secretary (Textiles) recently 

to the Hon’ble Prime Minister, ATDC was 

mentioned and its work in skill development 

appreciated. We are very thankful to you 

for the support being extended by MOT to 

AEPC’s education / training initiatives and to 

both the Institutes especially to ATDC. 

IAM is focused in charting a new path in 

higher education with focus on ‘management’ 

and ‘business’ unlike other fashion institutes. 

The students pursuing different career 

oriented professional courses in IAM have the 

opportunity to be part of various AEPC Fairs 

and Exhibitions and also to choose overseas 

exposure through ‘Summer workshops’ etc. 

I am sure our students will do very well in 

the industry and put up performances that 

will set new standards in the coming years. 

This year, to encourage the students an IAM 

Graduate Show “Stylista 2014” at the IIGF is 

being introduced so that students get more 

opportunities to show their talent to the right 

target groups. 

Apparel Industry is passing through new 

challenges though has entered a resurgent 

phase and there is need to increase 

productivity and efficiency as wages are 

rising while the productivity and efficiency 

not keeping pace. The efforts to introduce 

Lean Management, Industrial Engineering 

and such other business improvement 

practices have now become the need of the 

hour. I have asked both IAM and ATDC to 

take upgradation programs and courses for 

the working executives as well. ATDC in 

its initiatives has catalyzed recently a new 

Apparel Cluster in Gurgaon to take up Lean 

Management initiative under an MOU signed 

with NPC. There are many opportunities 

which will be emerging for the passing out 

students of IAM. High level skills are being 

sought by the industry and by training high 

caliber students, ATDC & IAM can extend 

very important service for the industry. I find 

that a large number of students from IAM 

are of course joining the export sector while 

there is the equal interest in joining design 

houses, luxury brands, retail etc. With the 

buoyancy in Indian apparel exports and 

the convergence of exports and retail, the 

students with right skills and aptitude can 

certainly do very well in fashion industry. 

The new programme being launched “MBA 

in Fashion Business” by IAM will address 

the critical gaps to train a new generation of 

managers. 

AEPC has a wonderful facility in the form 

of Apparel House in the heart of Gurgaon 

and it is our endeavor that IAM which is 

offering through its MDC Design services 

and the IAM with its faculty and students 

providing research support actually became 

part of the export promotion efforts. Some 

of the faculty and students can assist in


the visual merchandising of the stalls by 

exporters and improving presentations in 

foreign fairs and assist in bringing out better 

focused collections. At AEPC through 

Export Promotion Budgets, we can set apart 

additional support to IAM for assisting in all 

such efforts. 

We will also seek the support of our 

ministry for making a budget line for IAM’s 

Research & Innovation related initiatives. 

We look forward to working closely with the 

ministry in this regard. 

I want to express my appreciation to all 

our colleagues who have taken out their 

time to be present here. Once again I place 

on record the exemplary contribution and 

support of Ms. Zohra Chatterji to textileapparel 

industry during her wonderful 

tenure. Let me also convey our heartiest 

congratulations to the IAM team and best 

wishes to all the students and parents. 

Presidential address of 

Sri Virender Uppal, Chairman, 

AEPC & IAM at the 3rd convocation 

ceremony of the Institute of Apparel 

Management, Gurgaon.


Sri Rahul Mehta, 

Vice-Chairman, 

IAM 

At the outset, I would like to thank the 

Secretary (Textiles), Ms. Zohra Chatterji, 

IAS for having been a pillar of strength and 

support for the apparel industry over the 

last 2 years giving us much needed policy 

support as well as directions and guidance 

from time to time. I must also congratulate 

Chairman, AEPC & IAM Sri Virender Uppal 

for his august leadership and unstinted 

support to IAM just as much or more like 

the previous Chairmen Sri Rakesh Vaid, Sri 

Premal Udani and Dr. A. Sakthivel. I must 

compliment including Dr. Darlie Koshy, 

DG&CEO, IAM, Mr. Somesh Singh, Director, 

IAM and the entire team of IAM for winning 

the National Education Leadership Award 

for the second time from the media group 

ABP and Dainik Bhaskar. I must also extend 

my best wishes to all the students who are 

set to receive the diplomas and degrees 

today at the hands of our Chief Guest Ms. 

Zohra Chatterji. Being a multi-varsity it is 

only natural that the certifications are being 

made available to the students from different 

sources IGNOU, Mewar University, Edexcel 

and others. We appreciate Mewar University 

for their collaborative initiatives and Edexcel 

for the wonderful support over the years. 

When the students who are graduating 

today had joined at IAM, the industry was 

probably passing through the worst phase 

of depressed market conditions and stunted 

growth. However, it is full of good news 

now and it can be said now for the textile 

apparel industry that “ACCHEY DIN AA 

GAYE HAI”. The significant achievements 

of IAM have been charting a new path in 

India among fashion institutes focusing 

more on an integrated Fashion & Lifestyle 

approach, digital tools and technologies 

and more importantly “Fashion Business” 

as such. The more I talk to the Heads of 

Departments at IAM they tell about the 

stories of many students they have started a 

garment manufacturing unit or a brand or a 

store after having completed their education 

at IAM. IAM students don’t not want to 

become job seekers but they want to become 

‘entrepreneurs’. This certainly augur well. 

The DG&CEO will be touching on different 

aspects of progress of the Institute in his 

report & review. It will suffice to say that 

ATDC & IAM are very much part of the 

Export Promotion, because without trained 

human resources at every level exports 

cannot go up. Similarly, for the domestic 

market, the need is to strengthen Indian 

brands which can only be achieved by a very 

different breed of professionals who believe 

in design and management together. Having 

an Education & Training arm in the form of 

IAM & ATDC has certainly elevated AEPC to 

another level among all the other Councils. 

I wish the Graduating students my sincere 

congratulations and best wishes. 

Welcome Note of Vice-Chairman, IAM, 

Sri Rahul Mehta at the 3rd convocation 

ceremony of the Institute of Apparel 

Management, Gurgaon.

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Dr. Darlie Koshy, 

DG & CEO, 

IAM & ATDC 

Madam Secretary (Textiles), Govt. of India, 

Ms. Zohra Chaterji ji, IAS, Chairman, 

AEPC, ATDC & IAM Sri Virender Uppal ji, 

Vice Chairman, IAM Sri Rahul Mehta ji, 

Chairperson of Mewar University, Dr. Ashok 

Kumar Gadia, SG of AEPC Sri Puneet Kumar, 

Industry doyens, EC members of AEPC, 

Esteemed BOG Members of IAM, Graduating 

Students, new students, faculty members 

and friends from the media. At the outset, 

I would like to express our deep gratitude 

for the continuous support and guidance 

extended by Madam Zohra Chatterji ji, IAS, 

Secretary (Textiles), in all our endeavours. 

The world is changing beyond recognition. 

I have come across an analysis which states: 

“We are currently preparing students for 

jobs that don’t yet exist”. With the sweep 

of technology revolution and the invasion 

of handheld devices, the profiles of jobs are 

rapidly changing. It is not the most brilliant 

who are going to survive, it is those who adapt 

fast who will survive. 

At IAM and ATDC ‘skill’ has been the 

central focus. At IAM the front-end is 

certainly skills with back-end of concepts 

and knowledge. With most of the jobs 

requiring 70% skills and 30% knowledge as 

the new ratio, Institutions have to change 

their orientation a great deal. IAM has been 

right from the start focussing on preparing 

“industry-ready professionals”. 

IAM in less than 5 years has strengthened 

its Academic programmes while also aligning 

with both Skills & Knowledge needs of the 

Apparel Export sector as well as Fashion 

& Lifestyle trends of the rapidly growing 

Domestic retail sector. Together by 2020, 

Indian Textile-Apparel value chain is 

pushing towards a 220 billion US$ market 

size. The ‘Speed retailing’, ‘Fast Fashions’ 

of Zara, Mango, Uniqlo and rapid spread of 

etailing’ global etc. are redefining the Fashion 

Business. Among new online e-tailing Jabong 

with “Online Fashion shows” and Roposo. 

com with focus on elements of Fashion like 

‘Colour’ acting as a gateway to multiple 

brands are quite disruptive innovations. As 

part of the Govt. of India Delegation, I had 

the opportunity to meet Mr. Tadashi Yanai, 

Chairman of Fast Retailing, the holding 

company of UNIQLO (indicating 58th in the 

list of Fortune 500) who had a strong advice 

to “Indian Apparel Industry”; Indian IT has 

become quite successful and if IT can be 

linked to Fashion” Indian fashion can gain an 

edge in the global competitiveness. 

The 3rd Convocation of IAM in the 

backdrop of 53rd IIGF therefore assumes 

significance. IIGF has featured the largest 

number of stalls and you can see the visible 

change in presentation and quality and 

designs. With 187 students convocating, 

from various UG/PG/Degree/Diploma 

programs being the outcomes of our unique 

‘multi-varsity concept’, we are happy that 

they are joining the apparel industry which 

is now witnessing ‘not just green shoots but 

a full “spring”, whereas when they were 

students, the markets were passing through 

a downturn. The convocating group of 

students have already begun their journey 

with this industry and there is a strong 

inclination among our students to pursue 

their dreams by setting up entrepreneurial 

ventures. We are eager that this ‘meme’ 

is transferred to the incoming students. I 

also take this opportunity to welcome the 

new students. I welcome and thank all the 

graduating Students and their parents who 

have come a long way to receive degrees and 

diplomas today and wish the very best ahead 

in their careers. 

Let me now take you through a brief 

review of the Academic year 2013-14 

which has added few more milestones in 

the journey towards becoming a Centre 

of Excellence. The introduction of 4 year 

B.Tech and new generation MBA programs 

during 2013 are certainly helping IAM to 

reposition itself. IAM for two consecutive 

years has been awarded “National Education 

Leadership Award” by the Media Group ABP 

News & Dainik Bhaskar. IAM 2 years in a row 

have also been listed amongst the top Public 

Design Institutes by ‘Career 360 Magazine’ 

and also placed amongst the top fashion 

Institutes by “Education World” Magazine. 

IAM is the only institute which has achieved 

such a feat in less than 5 years compared to 

its peers with over 20-25 years history and 

considerable financial outlays.


Since 2009, IAM has been linked to 

“International pathways” which is intrinsic 

to the DNA of Apparel Exports. These 

international programs offer Collaborative 

educational programmes with leading 

international institutions/universities and 

are an integral part of IAM’s “Multi-Varsity” 

umbrella; 9 students of IAM have just 

completed a ‘Summer School program’ at 

University of Wolverhampton, UK. Another 

batch had earlier gone to Modspe, Paris for a 

2 months attachment. 

It may be recalled that at the 2nd 

Convocation of IAM in January, 2013, the 

Secretary (Textiles) had launched the new 

B.Tech (4-years) programme in collaboration 

with the Mewar University. A series of 

Innovations of IAM have been captured in 

“Innovations & Initiatives” a coffee table 

book which was launched by Hon’ble Union 

Minister of Textiles last year. 

IAM students are our biggest strengths 

along with our talented faculty members. 

Here are some stellar examples:- 

• Kanisk Bhardwaj Final Year Student 

of Apparel Design and Merchandizing 

(ADM) at IAM has launched his clothing 

Brand “Har-Yarn-V”. 

• Joyeta Rohills and Lipakshi Kakar final 

year students of Fashion and Lifestyle 

Design at IAM have launched a new 

brand focusing on women clothing. 

• Aashna Behl recently launched 

SSUKRAATU a retail clothing brand 

specialising in women’s Ethnic wear. 

• A student Sandeep Kaidyan from APM 

has set-up a manufacturing unit for the 

shirts and trousers and have launched 

also a domestic brand. 

• An FDM student, Rianta, is running a 

luxury customised packaging business. 

• Yet another student, Akanksha Singh, 

has launched online graphic ‘Tee’ Shirt 

marketing. 

Here are some more examples of Students 

Achievements 

• “Aditi Bhalhotra” stood First Runner Up 

at Femina Style Diva (North). 

• Saniya Babu student of IAM an aspiring 

fashion stylist styled Bina Ramani a 

well-known Celebrity & Fashion Icon for 

“Libaas International Magazine”. 

• IAM student Itee Bansal & Sukanya Jagga 

have pursued Final Projects with Ace 

Designer J.J. Valaya. 

• Rahul Chhibar of Fashion Design


Management & Dishank Chhibar of 

Fashion & Lifestyle Design students from 

IAM are working at “Giorgio Armani” and 

“Gucci”. 

• IAM alumni are also working with 

leading brands like GUCCI, ARMANI, 

ITC, Tommy Hilfiger, Reliance Brands, 

Arvind Brands, JJ Valaya, Tarun Tahillani, 

Adidas, Benetton, Li & Fund, Paul Smith 

and several of others. 

• IAM Students have stood up for a social 

cause : Safety and Dignity for Women : 

Students draped up in trendy look and 

feel travelled in metro train to reach their 

campus. 

• IAM students presented Trend 

Forecasting for Indian Apparel Industry : 

IAM students Fashion Forecast for spring 

/ summer 13 for Indian retail Market 

at National Garment Fair organized by 

CMAI, Mumbai. 

• Innovative Denim Garment and 

Accessories Designed by IAM students 

at Indigo 2014 : IAM students presented 

a collection of ‘Men’s, Women’s and 

Kids Wear’ apparel coordinated with 

accessories crafted in Denim. 

Major Institutional Initiatives 

• On 25th April 2014 IAM launched MBA 

Programme in Fashion Business with 

specialisation in “Design Management, 

Fashion Marketing & Innovation & 

Entrepreneurship” 

• IAM linked MOU with FDI, Mauritius 

: IAM signed an MOU with Fashion & 

Design Institute, Mauritius. IAM will 

conduct in August 2014 a “Tailor Made” 

program in “Pattern Engineering” to 

begin with at FDI. 

The UG/PG Programs at IAM have been 

re-designed to provide a more “Global 

knowledge and skills & knowledge package” 

through different academic tracks. As per 

the direction of the BOG and the Academic 

Vision Committee IAM has refocused 

on “Business of Fashion, Innovation and 

Entrepreneurship” as the core tenets in 

all its UG/PG Academic programs. Under 

the umbrella of under graduate programs, 

IAM offers a variety of subjects targeted to 

the specific needs of the fashion / apparel 

industry. IAM has launched this year, “MBA 

in Fashion Business”, one of its own kind in 

India. 

“Pro-Up Center” at IAM offers very 

unique and value added programs for 

working executives and professionals who 

wish to continue their learning to excel in 

various fields. IAM have also made significant 

contribution to the NSQF of AICTE for 

Apparel Sector which was released by Union 

Minister of Textiles in the presence of Dr. 

S S Mantha, Chairman AICTE last year. 

IAM – LEC approved by the DGET/NCVT 

under the aegis of Ministry of Labour & 

Employment has assessed so far more than 

10,000 candidates in apparel related skill 

programmes across the country. 

The new partnerships in progress include 

progression arrangements with Birmingham 

Institute of Art & Design (BIAD), London 

College of Fashion (LCF), IFM Paris etc 

besides strengthening existing collaborations 

with Edexcel, UK and SMR University, Italy. 

With St. Cathrine’s University. IAM plans 

to kick off a ‘guided study tour’ for their 

students from January 2016. Recent visit 

of DG&CEO / Director of IAM have helped 

to concretise a number of initiatives for the 

next 2-3 years telescoping IAM to its next 

level of growth. 

The contribution of IAM’s Media Design 

Cell towards rendering designs and other 

services to AEPC, ATDC & IAM require 

special mention as it has now become a “one 

stop solution” to Design and Media needs. 

Some of the research based publications 

and presentations made by IAM faculty last 

year viz… Adjunct Prof. Neera Chandra, 

Asstt. Professor Guncha K. Sharma, 

Associate Professor Archana Puri deserve 

special mention. The research work and 

publications of the faculty will be integral to 

the growth story of IAM. 

I want to place on record our gratitude 

to the Chairman, IAM, AEPC&IAM Sri 

Virender Uppal for the strong support in the 

progress of IAM. I also take this opportunity 

to express my sincere appreciation for the


support and wisdom extended by VC, IAM 

and the IAM’s BOG members and AEPC 

for the infrastructural and other support 

provided from time to time. I must also 

appreciate the enthusiasm, hardwork and 

dedicated efforts of the entire IAM team in 

the overall progress of IAM. All of us have 

read at some point or other Lewis Carroll’s 

“Alice in wonderland” : 

“Would you tell me, please, which way I 

ought to go from here?” 

“That depends a good deal on where you 

want to get to.” 

“I don’t much care where” 

“Then it doesn’t matter which way you go.” 

with a poem of Kedarnath Singh quoted by 

Prasoon Joshi, an alumnus of NID whom I 

greatly appreciate : “ MAINE EK BACCHE SE 

POOCHA, HIMALAYA KIDHAR HAI, USNE 

APNI PATANG KI AUR ISSHARA KIYA. 

SACH KAHOON, MAINE PEHLI BAAR 

JANA HIMALAYA KIDHAR HAI “. Each 

person amongst us especially the passing out 

students has his / her own ‘Himalaya Peak’ to 

climb and those who finally do it succeed in 

life and ‘in our eyes’. 

JAI HIND. 

Annual Review of Academic Year 2013-14 

by Dr. Darlie Koshy, DG & CEO, 

IAM & ATDC presented at the 3rd 

convocation ceremony of the Institute of 

Apparel Management, Gurgaon. 

To all the students here please decide 

where you want to get to. Let me conclude


convocation 




DG & CEO, IAM & ATDC

INTERVIEW 


FASHION 

FOR YOUTH 

The youth has shown 

keen interest in 

studying subjects 

that are contemporary 

and futuristic, 

as in the case of 

management in the 

fashion sector, which 

calls for creativity 

to be moulded with 

commercial acumen. In 

this exclusive interview 

with the DG and CEO 

of Institute of Apparel 

Management (IAM) 

& Apparel Training & 

Design Centre (ATDC), 


highlights the features 

of new MBA Program 

in fashion business 

being launched from 

14th July 2014 at IAM. 

Q. What are the parameters that mooted 

the introduction of this academic discipline 

(MBA, Fashion Management)? 

A. India is a country of more than 

550 million youth and therefore India 

can influence the ‘Fashions for 

Youth’ around the world. However, 

so far, most of the institutes have not 

been focusing on ‘Fashion as a Business’; 

their expertise remains mostly 

on the Design area. This needs to be 

now changed, as ‘Design’ is connected 

to Brands, and Brands need to have 

well-defined target groups, positioning 

and promotion. Focus on ‘Fashion as a 

Business’ will also open up career opportunities 

to many students. 

Q. How many students are you intending 

to enroll in the first batch? 

A. Since the MBA in fashion Business 

is a dual campus programme to be offered 

by IAM at the Mewar University 

with an option to pursue one semester 

overseas, the initial batch size would 

be around 25 to begin with. 

Q. With this element of managerial 

skills linked to Fashion technology, 

will there be a yardstick similar to ISO 

standardization, in the grading of various 

products and services? 

A. Benchmarking is better than standardization, 

as ‘global benchmarks’ 

would need to be set for the Programme. 

Accordingly, IAM is in dialogue 

with institutes like BIAD and 

LCF in London and IFM in Paris, for 

ensuring that there will be intellectual 

benchmarks for the Programme. 

Q. Is this idea of Fashion Management 

new in India and how do you foresee 

the overall impact among the fashion 

Designers? 

A. Certainly this idea is quiet new in 

India. The Fashion world is now beginning 

to embrace the business world on 

multiple fronts-efficiently, economically 

and ecologically. For this, brands, 

designers and fashion businesses as a 

whole are finally willing to admit that 

they need new age MBAs. 

Every Designer faces or reaches 

a stage in career cycle where he/she 

needs to rediscover his/her signature 

brand(s). MBA in Fashion Business 

would certainly help both general designers 

and entrepreneurs. Fashion is 

closer to a ‘perishable product’ as time 

is the critical factor in determining its 

positioning and price. Dealing therefore 

with rapid changes and dimensions 

of time make the Fashion Business 

different and the new program 

trains students to pick-up the outgoing 

and incoming trends.


FASHION & 

TECHNOLOGY 

Adapting to the new 

technology has always 

been the trend at IAM. 

And this time too it 

has been included in 

the selection process 

for admissions. 

The candidates 

who applied for the 

admission for the 

academic year 

2014-15, appeared for 

the Skype interview 

with the faculty 

members and the 

management at 

IAM. This boosts the 

confidence in students 

to open up before the 

group of interviewers. 

It also provides an 

opportunity for the 

panel of judges 

including the 

faculty members to 

understand the ‘real’ 

background of these 

students. It saves 

huge time, money and 

energy on behalf of 

students and parents, 

says Somesh Singh, 

Director, IAM. 

The concept of Fashion Innovation Lab 

(FIL) was mooted at the Institute of Apparel 

Management (IAM) after a delebrate 

thought process of delivering 

technology updates to the students and 

professionals in the field. The major benefit 

observed by professionals after learning 

technology is in saving lead time, cost 

of sampling, transportation cost, no more 

manual pattern making, user friendliness 

of the softwares and freedom from 

miscommunication with their customers. 

We began with “Designer’s Graphics 

Toolkit”, a new program to upgrade 

skills of the learners in computer graphics 

technology. This program helped students 

to explore the usage of computer 

graphics in Fashion industry. The course 

dealt with the concepts of vector and bitmap 

graphics. 

FIL conducted short term programs 

throughout the year which included 

modules on creating digital mood boards, 

theme boards, garment sketches and illustrations, 

manual pattern making, 

digital pattern making, testing the garment 

on the required size of the 3D fit 

model, virtual fit sessions and creating 

virtual shows. “The 2D pattern obtained 

from the software is transformed into 3D 

virtual garment through simple clicks 

and steps and the output is obtained in 

no time. Furthermore, the 2D patterns 

can be graded to multiple sizes, printed 

through a high end plotter and also can 

be saved in computer and reused later” 

says Manka Vasti, Coordinator Fashion 

Innovation Lab. 

Digital Pattern Making and Virtual 

Prototyping together provides a complete 

solution in apparel designing and manufacturing. 

FIL has successfully trained 

more than 1000+ learners through such 

customised workshops/term programs.


IAM’s Spreecast attracted many 

It was for the first time in India a Fashion Institute 

tried out new technology of Spreecasting to communicate 

with their prospective students. Mr. Somesh 

Singh, Joint Director, Institute of Apparel Management 

presented details of courses offered by IAM from 

Gurgaon through Spreecast. 

“The development of apparel industry in 80’s were 

mostly dedicated to exports. In 90’s there were time 

both the domestic market and exports boomed. Indian 

brands were a hit in domestic market. By 2000 there 

was a stable domestic and retail market and in new 

millennium the focus shifted towards the arena of retailing 

due to FDI and other government initiatives. 

Today the industry has dramatically shifted towards 

innovation and technology. And this is the time when 

we require Gen next professionals to help the industry.” 

adds Mr. Singh who was discussing the evolution 

of apparel industry in India. 

IAM admissions are now open for Indian and International 

Pathways. There are B.Sc and M.Sc programs 

in domain of Fashion. 

As many as 156 people attended the Spreecast 

of which most of them where from South and North 

Eastern States of India. 

Fashion Jobs 

App Design 

We are living in an intelligent world and 

our devices control most of things. Fashion 

Communication students of Institute 

of Apparel Management (IAM) has recently 

launched a new Mobile App ‘Fashion Jobs’ 

that helps job seekers in fashion industry to 

find designer placements. 

The App provides latest information regarding 

jobs and career options in fashion 

styling, fashion design, web content creation, 

merchandising, photography etc. The 

App will also have sections for visual advertisements, 

videos, events and social media 

networking with a job posting option for the 

employers. 

“As the final year students of Fashion 

Communication, we have been looking for 

internship options and we found that there 

is a need for ‘compiled job listings’ so that 

we could select the best job offers....’ says 

Tarang Agarwal, Fashion Communication 

student.


IAM Faculty 

explaining Quilling 

to a student.


INDUSTRY PROJECT 

By ARUSHI MATHUR, 

Fashion & Lifestyle Design 

Label Innovation 

Labels were first introduced in America under the art of 

Lithography, it was the first commercial art. The purpose of 

the label has always remained the same that is not just to 

attract the attention of the customers but also give them 

general information about the product and the brand associated 

with it. In the 1940’s and 1950’s, clothing labels 

were often a work of art. Beautifully stitched and properly 

placed. Time went by and many experiments were done to 

the label design and production. The label designs were tied 

out on different materials. Modern labels are sophisticated, 

with innovations tried all the time. 

WHY INNOVATION? 

Since the last decade there has not been much innovation 

in the label industry. If we look back we have developed 

extremely well in fields of technology, communication and 

transportation. The fashion world was also changing. Today, 

all products are being connected with the latest technology 

making our lives simpler. Thus there is a need to bring innovation 

to the label industry by tackling the problems of 

the current label industry and taking them forward to a 

different level. 

PROBLEMS FACED IN 

A CLOTHING LABEL 

The biggest problem faced in a 

clothing label today is that almost 

every item contains labels 

in multiple languages, sometimes 

even to 23 languages as 

they are selling globally. This 

surely increases the length of 

the label. In some cases there 

are different labels for different 

languages which makes consumer 

uncomfortable. 

SUGGESTIVE SOLUTION 

The major problems faced in labels are of the length and 

the multiple information written on it in different languages. 

Transferring all the information into a QR(Quick Reference) 

code which is then linked to the brand site reduces 

the amount of information printed on the label. The brand 

name and the size of the garment will remain on the label.


student focus 

New trends in Visual Merchandising 

Visual Merchandising is changing to innovations with lot 

of technology input to it. The old trends of using props 

just as a filler is moving out. In this digital age nothing 

is impossible. The young visual merchandisers can now 

dream big! 

In the 4th semester students of Fashion Communication 

were asked to dress up mannequins according to the 

seasons and themes like Summer Fantasy, Spring Nautica/Bubble 

Gum were allotted to different groups in the 

class for their Visual Merchandising project. 

Sureena and Antalya worked on the season Autumn 

with the theme Star Struck. They dressed up the mannequin 

with white linen pants, made a crop top out of 

a stole, pairing with a gold sequence jacket. The props 

they used were a brown suede hat, leather shoes, studded 

bracelets, and a hand bag. The decoration done in the 

background was done with dried leafs and to add the ‘star 

struck’ shimmer, they used fibre glitter strands. The two 

girls also tried to add a little sparkle by making a flower like 

pattern on the mannequin, near its left eye. 

“New techniques are tried and tested by our students. 

And the market is waiting for them… I am sure our students 

will do their best and make us proud.” Said Guncha 

K Sharma, Assistant Professor who teaches Visual Merchandising 

to Fashion Communication students.


IAM amongst top-3 

Fashion Design 

Institutes in NCR 

The July 2013 issue of Education World magazine 

which carries ‘India Fashion Design Institute Ranking’ 

has ranked Institute of Apparel Management 

amongst top-3 fashion institutes in Delhi, NCR 

amongst 10-top fashion institutes nationally. 

IAM is the youngest fashion institute to receive 

this honour and perhaps the only institute in the 

domain of ‘Fashion Management’ amongst all other 

national institutions. Envisioned growth of the Indian 

Apparel industry will need over one million 

merchandisers, marketing and design professionals, 

strategic design managers, product development 

experts, production managers, product development 

experts and technologists with more 

in-depth knowledge. 

Saniya Babu 

joins Fabindia 

Ms. Saniya Babu, completed her studies in 

Fashion Communication from Institute of 

Apparel Management, Gurgaon and is now 

working with Fabindia in Kochi. 

Fabindia is India’s largest private platform 

for products that are made from traditional 

techniques, skills and hand-based 

processes. Fabindia links over 80,000 craft 

based rural producers to modern urban markets, 

thereby creating a base for skilled, sustainable 

rural employment, and preserving 

India’s traditional handicrafts in the process 

Fabindia’s products are natural, craft based, 

contemporary, and affordable. 

Fabindia’s value and guiding principles 

are focused to design, make and sell products 

with intrinsic worth that comes from the 

original designs, knowledge, care and skill 

with which these are made. 

“I am happy to be with Fabindia. I love 

this brand. My training at IAM helped me a 

lot in clearing my job interview at Fabindia. I 

have been appointed as the Fashion Stylist 

and Consultant here in Kochi. Thanks to IAM 

faculty for all their support.” said Saniya.


‘Dekha Jayega’ the street play 

IAM students of Fashion Communication, Fashion & Lifestyle 

Design worked as a group on a street play they named Dekha 

Jayega and presented it in the Fashion Cafe. The play focused 

on environmental pollution issues. Students wanted to voice 

out their concern. 

The street play was conceived, planned and produced by the 

students as part of their class assignment. “At IAM we are encouraged 

to work on out of the box experimentations on assignments. 

And we planned this street play to make an awareness 

on the youth of our country. We really need to protect our environment.” 

said Ms. Devshri Dayal who coordinated the play. 

It took the students two weeks of time to prepare the street 

play. They worked on the script and songs. Enacted it several 

times for a better performance. 

“And when the day came, we were still worried about the 

quality of our production. But then, we need to keep the deadlines 

intact! Hope you all liked our performance.” Ms. Tanisha 

a professional dancer from Delhi, NCR said. 

IAM Develops Forecast 

for Domestic Market 

First time ever a domestic trend forecasting 

has been developed for SS 

‘14 for the Retail Industry. IAM faculty 

and students worked on grade detail 

to fruitify initiative to bridge the gap 

between the Domestic and the Global 

Market. 

The Spring Summer ‘14 is based 

on the fusion of ‘Nature and Man 

Made Creations’. This will not only 

help Indian Retailers but also the cusumers 

in deciding ‘What will be in 

Fashion’ ahead of the season. 

IAM students learnt tremendously 

treading the unsure paths while 

working on this project.


A Journey 

through 

‘History of 

Fashion’ 

The first year students of the combined batch of Apparel Design 

Merchandising, Fashion Lifestyle Design and Fashion Communication 

showcased ‘History of Fashion’, a fashion show where 

they exhibited their creation of jewellery, headgear, footwear 

and drapes put together to form a costume reflecting eras like 

Egypt, Rome, Greece, Renaissance period - an interpretation 

combining the modern look at the Fashion Cafe, IAM campus. 

It took them an entire week to develop the entire collection 

(work of art) to a near perfect Fashion Show. Every student involved 

to their best to make the event a success. 

“I am really happy that students have put in great efforts to 

showcase the Eras of Fashion and costumes evolved through the 

time. All of them focused on details of surface ornamentation, 

overall look and presented the show in a near professional way.” 

Ms. Rakhi Mittal, Course Coordinator said.


IAM student covered by 

Femina Women’s Magazine 

IAM student Aditi Bhalhotra 

stood first runner up at the 

Femina Style Diva North which 

was held at The Westin in 

Gurgaon. 

The New Language of Creativity 

Students of IAM showcased their work of art using paper quilling on 

the theme ‘Rainbow, Rain and Flowers’. Kriti Biala, Iriki Mehta and 

Suchi Smita of Fashion and Lifestyle Design first year batch created 

innovative garments using the technique of quilling. Quilling is an art 

form that involves the use of strips of paper that are rolled, shaped, 

and glued together to create decorative designs. The paper is wound 

around a quill to create a basic coil shape. The paper is then glued at 

the tip and these shaped coils are arranged to form flowers, leaves and 

various patterns.


Neha and Pratham woking on their project. 

IAM’s One Minute Video Contest winners Anurag Roy 

and Pallavi Singh Raghuvanshi. 

A Garbage Bunker 

created by FC students. 

Embroidery design by Riya of Fashion 

& Lifestyle Design. 

Sketch by Prashanth Muthuswamy of 

Fashion & Lifestyle Design. 

Abhisaar Saxena, Sharvani and Prashanth 

Muthuswamy at the back stage of Stylista, 

fashion show. 

Divya Varma of Fashion & 

Lifestyle Design.


IAM students at InStore Asia 

IAM students of Fashion Communication and Fashion Design 

Management streams along with their faculty visited 

Mumbai to attend the InStore Asia-VM-RD Retail Design 

Awards 2014. 

The students also visited Daily News and Analysis 

(DNA) newspaper office at the India Bulls Building, 

Lower Parel, Mumbai. They interacted with the Editor-in- 

Chief Mr. C.P. Surendran and Senior Editor,Mr. Binu John 

for an hour. Mr. Surendran discussed the fashion trends 

and about the famous Fashion Designer John Galliano. 

John Galliano was sacked as Chief Designer of Christian 

Dior after a series of claims that he had subjected women 

to tirades of anti-Semitic abuse. Hours before his dismissal, 

the British fashion designer had been denounced by 

Israel-born actress Natalie Portman, who is the face of a 

Dior perfume. IAM students actively participated in this 

conversation and voiced their views. 

Mr. Surendran was impressed by the stand IAM students 

took on this issue. Ms. Sureena of Fashion Communication 

elaborated on the need of ethics in Fashion industry. 

At the InStore Asia-VM-RD Retail Design Awards function 

students got a chance to experience the new trends 

in Visual Merchandising. There were six teams worked 

on Instant VM models. Students could see how the Creative 

Thinking progressed to better VM models. After this 

event they watched the presentation of National Awards 

in different categories of Visual Merchandising. At the 

after event party students got a chance to network with 

industry experts and professionals. 

Students also visited high style malls in Mumbai and 

took lessons on the Visual Merchandising practices. 

IAM students got an unique opportunity to interact 

with Mr. Nilesh Wagh, Art Director of ‘EK THA TIGER’’ 

the Salman Khan fame Hindi feature film. He was Art 

Director for the recent Hindi feature film BOSS. Students 

were taken for a tour around Film City at Goregaon, 

Mumbai. They were explained on how the film sets are 

designed. 

The entire study tour of IAM students gave them a feel 

of learning by experience.


IAM student 

Bhavi Sharma’s 

Garment Design 

on a fashion 

photo shoot.


in news 

Discussing the 

country’s future! 

Politics isn’t something just a few among us discuss 

and debate. Contrary to public perception that the young 

generation is not serious about the current state of affairs 

of India, debates happen among the youth these 

days on the topic of election much more than ever. Take 

a look at one such instance here. The Fashion Communication 

(4th Semester) students of Institute of Apparel 

Management (IAM) based in Gurgaon have launched 

an Online Video Channel ‘Political Papad’ with a tagline 

‘Kadak, Taze Bol ka Dose’. 

According to Sureena who coordinated the shoots, 

“as part of our Brand Building and Management course, 

we wanted to do something different. And this idea came 

up. It is timely too! We decided to work on an Online Video 

Channel based on Indian Democracy and its Politics. 

Festive Fever: 

work of art 

During Diwali, students of Apparel Design and Merchandising 

of Institute of Apparel Management developed 

Salwaar Kameezes, Duppatas and Anarkalis as a part 

of their Textile course to participate in Festival Fever an 

exhibition organised by Select City Walk in Saket, New 

Delhi on 30th- 31st October 2013. 

This was part of a class project “to design festive 

suits for real customers”. Students designed festive ethnic 

women wear keeping in mind that at the end they 

have to sell them to the targeted customers. 

“Students also conducted a market survey before beginning 

the design work and confirmed how to deal with 

customers, how to convince them, negotiating and sealing 

the final deal on the final sale. At the exhibition students 

performed well and could sell 50% of stock ranging 

from Rs-3000 to 5000/- which was indeed great 

motivation for the budding entrepreneurs” Ms. Rakhi 

Mittal, Assistant Professor said. 

IAM students at Do 

Denim Makeover 

Two students of IAM, Kanishk Bhardwaj and Kanika 

Mahajan participated in the ‘Do Denim Makeover’ event 

organised by the Future Group at Central Mall, MG Road, 

Gurgaon. Students had an opportunity to apply real time 

Denim Makeover advises and work on makeover plans 

with the customers. Activities on Do Denims included 

emellishments, embroidery, patch works, threading, 

prints, colour, shredded and embossing,


IAM launched MBA in 

Fashion Business 

With a vision to enable fashion innovation and design entrepreneurship; 

Institute of Apparel Management (IAM) 

launched India’s first MBA program in “Fashion Business” 

on 25th April’2014 at their College Campus. 

The “Fashion Business” program which is conceived 

by IAM in collaboration with Mewar University. The Program 

with 30 seats offers specialization in Fashion Design 

Management, Fashion Marketing & Merchandising and 

Innovation & Entrepreneurship. Looking at the growing 

potential of the fashion industry, IAM has developed super-specialized 

semesters for “MBA in Fashion Business” 

which along with providing adequate thrust on Design 

Management & Fashion marketing will also lead to innovation 

and entrepreneurship which will further encourage 

new Ideas and industry in the future. 

The launch ceremony was graced by Chairman, Mewar 

University Mr. A.K Gadiya, President FDCI (Fashion 

Marketing) and leading fashion designer Ms. Ritu Beri . 

Virender Uppal, Chairman AEPC, ATDC & IAM said, 

“Through launch of this program we have established a 

new foundation for students to Learn, Explore, Innovate 

and Create wonders in the fashion industry. During the 

programme the two meritorious students has been selected 

for hands on training from top designers in the fashion” 

Director General IAM, Dr. D Koshy said that the apparel 

industry needs more than just general management 

graduates from the top management institutions like IIM 

and others.The “Fashion Business” programme of IAM 

will give different shape to the fashion industry. 

Present on the occasion Ms. Ritu Beri and Mr. Sunil Sethi 

applauding the efforts made by IAM said that programme like 

this is going to add more interest and encouragement to the 

younger generation for the fashion business.


IAM delegation visited 

Birmingham City University, UK 

Dr Darlie Koshy, DG & CEO, IAM & ATDC along with Mr. Somesh 

Singh, Director, IAM had a meeting with Chris O’ Neil- 

Executive Dean and Derek Cassidy-Associate Dean on 24th 

June, 2014 at Birmingham Institute of Art and Design (BIAD). 

The Agenda for the meeting was to further strengthen the 

ties between Institute of Apparel Management (IAM) and Birmingham 

Institute of Art and Design (BIAD). The points which 

were discussed with Mr. Chris O’ Neil were: 

IAM’s MBA programs in Fashion Business - Fashion Marketing, 

Design Management & Innovation and Entrepreneurship. 

Fashion Supply Chain Management and Logistics - the location 

for the delivery of the program has to be finalized. 

Innovation & Leadership: - Programs in the area of Innovation 

and Leadership to be explored. 

IAM would like BIAD faculty to participate in Continuous 

Professional Development (CPD) programmes along with IAM. 

IAM inks MoU with 

FDI, Mauritius 

Dr. Darlie Koshy, DG & CEO, IAM 

& ATDC signed a Memorandum of 

Understanding (MoU) on behalf of 

Institute of Apparel Management 

with the Fashion & Design Institute 

(FDI), Mauritius, for academic collaboration 

in the burgeoning field 

of apparel and textiles. The Indian 

team headed by Mr. V.Srinivas, IAS, 

Joint Secretary (Exports), Ministry 

of Textiles, Govt. of India, and the 

Mauritius delegation headed by 

Ms. Asha Burrenchobay, Permanent 

Secretary, Ministry of Industry, 

Commerce and Consumer Protection, 

Govt. of Mauritius signed five 

MoUs and a Letter of Intent.


IAM Alumni Jayeta 

Rohilla’s Mae label 

is going places 

While doing her graduation 

in Fashion & Lifestyle Design 

from Institute of Apparel 

Management, Jeyeta started 

her label Mae. 

She worked hard and now 

her label is going places.


Management & faculty 

Virender Uppal 

Chairman, AEPC, IAM & ATDC 

Rahul Mehta 

Vice Chairman, IAM 

Dr. Darlie Koshy 

DG & CEO, IAM & ATDC 

Somesh Singh 

Director, IAM 

R.S.Kataria 

Senior Registrar 

Soniyaa Chaudhry 

Professor (Chief Coordinator, 

PG Programs) 

Snehasish Ray 

Professor (Chief Coordinator, 

UG Programs) 

Shajan C Kumar 

Associate Professor 

Neera Chandra 

Adjunct Professor 

Sanjay Dudeja 

Joint Director 

Shalini Sharma 

Assistant Professor 

Archana Puri 


Manka Vasti 


Shibani Sud 


Deepak Singh 

Head, Media Design Cell 

Rakhi Mital 


Garima Vashisht 

Pattern Engineer and 

Fit Technologist 

Guncha K Sharma 


Anwita Singh 


Shobhna Mehta 

Dy. Registrar, KMRC 

Gurmeet Singh 

Faculty Associate 

Archana Ranjan 

Sr. Lab Instructor 

Madhu Priya 

Faculty Associate


IAM students attended the Fashion & Textiles 

International Summer School 2014 from 26th June 

to 9th July 2014 at University of Wolverhampton. 

They visited The Glamour of Italian Fashion and Wedding 

Dresses 1775-2014 exhibitions at Victoria and Albert 

Museum, New Designers event at the Business Design 

Centre in London, travelled to Wolverhampton for series 

of workshops, lectures, seminars.


Ms. Ritu Beri 

during the inauguration 

of MBA in Fashion Business 

Program at IAM campus.


A Fashion Display by IAM students at Lynx I & II, Apparel House Campus, Gurgaon. 

The Finalists of FashioNxt 2014 World Competition. 

IAM student at a Fashion Show 

in Siliguri, West Bengal. 

(Left) IAM students on a study 

tour in London.


Ms. Zora Chatterjee, Secretary Textiles inaugurating IAM website. 

IAM faculty at the Stylista Fashion Show hosted at Lynx I & II, Apparel House, Gurgaon. 

IAM Faculty on a Design Awareness Workshop 

for school students. 

Students of Pro-Up Program in Social Media and Digital Media Marketing with 

the Director and and faculty.


IAM students 

on a fashion shoot 

Photo by: Anurag Roy

Contact us 

Institute of Apparel Management, 

7th Floor, Apparel House, 

Sector 44, Gurgaon - 122003 

Haryana 

Mobile: +91-9650011426 | +91-9650088426 

Telephone: 0124-2708202 

Email: info@iamindia.in 

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