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<strong>waves</strong> | 28<br />
‘Dekha Jayega’ the street play<br />
IAM students of Fashion Communication, Fashion & Lifestyle<br />
Design worked as a group on a street play they named Dekha<br />
Jayega and presented it in the Fashion Cafe. The play focused<br />
on environmental pollution issues. Students wanted to voice<br />
out their concern.<br />
The street play was conceived, planned and produced by the<br />
students as part of their class assignment. “At IAM we are encouraged<br />
to work on out of the box experimentations on assignments.<br />
And we planned this street play to make an awareness<br />
on the youth of our country. We really need to protect our environment.”<br />
said Ms. Devshri Dayal who coordinated the play.<br />
It took the students two weeks of time to prepare the street<br />
play. They worked on the script and songs. Enacted it several<br />
times for a better performance.<br />
“And when the day came, we were still worried about the<br />
quality of our production. But then, we need to keep the deadlines<br />
intact! Hope you all liked our performance.” Ms. Tanisha<br />
a professional dancer from Delhi, NCR said.<br />
IAM Develops Forecast<br />
for Domestic Market<br />
First time ever a domestic trend forecasting<br />
has been developed for SS<br />
‘14 for the Retail Industry. IAM faculty<br />
and students worked on grade detail<br />
to fruitify initiative to bridge the gap<br />
between the Domestic and the Global<br />
Market.<br />
The Spring Summer ‘14 is based<br />
on the fusion of ‘Nature and Man<br />
Made Creations’. This will not only<br />
help Indian Retailers but also the cusumers<br />
in deciding ‘What will be in<br />
Fashion’ ahead of the season.<br />
IAM students learnt tremendously<br />
treading the unsure paths while<br />
working on this project.