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<strong>waves</strong> | 28<br />

‘Dekha Jayega’ the street play<br />

IAM students of Fashion Communication, Fashion & Lifestyle<br />

Design worked as a group on a street play they named Dekha<br />

Jayega and presented it in the Fashion Cafe. The play focused<br />

on environmental pollution issues. Students wanted to voice<br />

out their concern.<br />

The street play was conceived, planned and produced by the<br />

students as part of their class assignment. “At IAM we are encouraged<br />

to work on out of the box experimentations on assignments.<br />

And we planned this street play to make an awareness<br />

on the youth of our country. We really need to protect our environment.”<br />

said Ms. Devshri Dayal who coordinated the play.<br />

It took the students two weeks of time to prepare the street<br />

play. They worked on the script and songs. Enacted it several<br />

times for a better performance.<br />

“And when the day came, we were still worried about the<br />

quality of our production. But then, we need to keep the deadlines<br />

intact! Hope you all liked our performance.” Ms. Tanisha<br />

a professional dancer from Delhi, NCR said.<br />

IAM Develops Forecast<br />

for Domestic Market<br />

First time ever a domestic trend forecasting<br />

has been developed for SS<br />

‘14 for the Retail Industry. IAM faculty<br />

and students worked on grade detail<br />

to fruitify initiative to bridge the gap<br />

between the Domestic and the Global<br />

Market.<br />

The Spring Summer ‘14 is based<br />

on the fusion of ‘Nature and Man<br />

Made Creations’. This will not only<br />

help Indian Retailers but also the cusumers<br />

in deciding ‘What will be in<br />

Fashion’ ahead of the season.<br />

IAM students learnt tremendously<br />

treading the unsure paths while<br />

working on this project.

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