waves

waves | 21
INDUSTRY PROJECT
By ARUSHI MATHUR,
Fashion & Lifestyle Design
Label Innovation
Labels were first introduced in America under the art of
Lithography, it was the first commercial art. The purpose of
the label has always remained the same that is not just to
attract the attention of the customers but also give them
general information about the product and the brand associated
with it. In the 1940’s and 1950’s, clothing labels
were often a work of art. Beautifully stitched and properly
placed. Time went by and many experiments were done to
the label design and production. The label designs were tied
out on different materials. Modern labels are sophisticated,
with innovations tried all the time.
WHY INNOVATION?
Since the last decade there has not been much innovation
in the label industry. If we look back we have developed
extremely well in fields of technology, communication and
transportation. The fashion world was also changing. Today,
all products are being connected with the latest technology
making our lives simpler. Thus there is a need to bring innovation
to the label industry by tackling the problems of
the current label industry and taking them forward to a
different level.
PROBLEMS FACED IN
A CLOTHING LABEL
The biggest problem faced in a
clothing label today is that almost
every item contains labels
in multiple languages, sometimes
even to 23 languages as
they are selling globally. This
surely increases the length of
the label. In some cases there
are different labels for different
languages which makes consumer
uncomfortable.
SUGGESTIVE SOLUTION
The major problems faced in labels are of the length and
the multiple information written on it in different languages.
Transferring all the information into a QR(Quick Reference)
code which is then linked to the brand site reduces
the amount of information printed on the label. The brand
name and the size of the garment will remain on the label.