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<strong>waves</strong> | 34<br />
in news<br />
Discussing the<br />
country’s future!<br />
Politics isn’t something just a few among us discuss<br />
and debate. Contrary to public perception that the young<br />
generation is not serious about the current state of affairs<br />
of India, debates happen among the youth these<br />
days on the topic of election much more than ever. Take<br />
a look at one such instance here. The Fashion Communication<br />
(4th Semester) students of Institute of Apparel<br />
Management (IAM) based in Gurgaon have launched<br />
an Online Video Channel ‘Political Papad’ with a tagline<br />
‘Kadak, Taze Bol ka Dose’.<br />
According to Sureena who coordinated the shoots,<br />
“as part of our Brand Building and Management course,<br />
we wanted to do something different. And this idea came<br />
up. It is timely too! We decided to work on an Online Video<br />
Channel based on Indian Democracy and its Politics.<br />
Festive Fever:<br />
work of art<br />
During Diwali, students of Apparel Design and Merchandising<br />
of Institute of Apparel Management developed<br />
Salwaar Kameezes, Duppatas and Anarkalis as a part<br />
of their Textile course to participate in Festival Fever an<br />
exhibition organised by Select City Walk in Saket, New<br />
Delhi on 30th- 31st October 2013.<br />
This was part of a class project “to design festive<br />
suits for real customers”. Students designed festive ethnic<br />
women wear keeping in mind that at the end they<br />
have to sell them to the targeted customers.<br />
“Students also conducted a market survey before beginning<br />
the design work and confirmed how to deal with<br />
customers, how to convince them, negotiating and sealing<br />
the final deal on the final sale. At the exhibition students<br />
performed well and could sell 50% of stock ranging<br />
from Rs-3000 to 5000/- which was indeed great<br />
motivation for the budding entrepreneurs” Ms. Rakhi<br />
Mittal, Assistant Professor said.<br />
IAM students at Do<br />
Denim Makeover<br />
Two students of IAM, Kanishk Bhardwaj and Kanika<br />
Mahajan participated in the ‘Do Denim Makeover’ event<br />
organised by the Future Group at Central Mall, MG Road,<br />
Gurgaon. Students had an opportunity to apply real time<br />
Denim Makeover advises and work on makeover plans<br />
with the customers. Activities on Do Denims included<br />
emellishments, embroidery, patch works, threading,<br />
prints, colour, shredded and embossing,
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