waves

waves | 26
student focus
New trends in Visual Merchandising
Visual Merchandising is changing to innovations with lot
of technology input to it. The old trends of using props
just as a filler is moving out. In this digital age nothing
is impossible. The young visual merchandisers can now
dream big!
In the 4th semester students of Fashion Communication
were asked to dress up mannequins according to the
seasons and themes like Summer Fantasy, Spring Nautica/Bubble
Gum were allotted to different groups in the
class for their Visual Merchandising project.
Sureena and Antalya worked on the season Autumn
with the theme Star Struck. They dressed up the mannequin
with white linen pants, made a crop top out of
a stole, pairing with a gold sequence jacket. The props
they used were a brown suede hat, leather shoes, studded
bracelets, and a hand bag. The decoration done in the
background was done with dried leafs and to add the ‘star
struck’ shimmer, they used fibre glitter strands. The two
girls also tried to add a little sparkle by making a flower like
pattern on the mannequin, near its left eye.
“New techniques are tried and tested by our students.
And the market is waiting for them… I am sure our students
will do their best and make us proud.” Said Guncha
K Sharma, Assistant Professor who teaches Visual Merchandising
to Fashion Communication students.