1 Agent-Based Modelling Incorporating Qualitative and Quantitative ...
1 Agent-Based Modelling Incorporating Qualitative and Quantitative ...
1 Agent-Based Modelling Incorporating Qualitative and Quantitative ...
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Figure 10: Log of cumulative sales test for power law distribution. Small simulations: customer referrals with<br />
communication of endorsements.<br />
c_Ref_End: Cummulative Sales, Logarithmic Y<br />
10000<br />
1000<br />
100<br />
10<br />
Sim1<br />
Sim2<br />
Sim3<br />
Sim4<br />
Sim5<br />
1<br />
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20<br />
Figure 11: Comparison of number of direct customer users under various manufacturer strategies. Small model:<br />
customer referrals with endorsements communication.<br />
Comparison of Number of Direct Customer Users Under<br />
Various Manufacturer Strategies (Small)<br />
90<br />
80<br />
70<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
Tech. Support Only<br />
EC Set-Up Only<br />
Extra Discounts Only<br />
No Support<br />
0<br />
1<br />
6<br />
11<br />
16<br />
21<br />
26<br />
31<br />
36<br />
41<br />
46<br />
51<br />
56<br />
61<br />
66<br />
71<br />
76<br />
81<br />
86<br />
91<br />
96<br />
101<br />
32