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Figure 10: Log of cumulative sales test for power law distribution. Small simulations: customer referrals with<br />

communication of endorsements.<br />

c_Ref_End: Cummulative Sales, Logarithmic Y<br />

10000<br />

1000<br />

100<br />

10<br />

Sim1<br />

Sim2<br />

Sim3<br />

Sim4<br />

Sim5<br />

1<br />

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20<br />

Figure 11: Comparison of number of direct customer users under various manufacturer strategies. Small model:<br />

customer referrals with endorsements communication.<br />

Comparison of Number of Direct Customer Users Under<br />

Various Manufacturer Strategies (Small)<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

Tech. Support Only<br />

EC Set-Up Only<br />

Extra Discounts Only<br />

No Support<br />

0<br />

1<br />

6<br />

11<br />

16<br />

21<br />

26<br />

31<br />

36<br />

41<br />

46<br />

51<br />

56<br />

61<br />

66<br />

71<br />

76<br />

81<br />

86<br />

91<br />

96<br />

101<br />

32

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