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Boat Show Season - Florida Yacht Brokers Association, Inc.

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C<br />

publication for the members of the florida<br />

mpass<br />

yacht brokers association<br />

august/september 2012<br />

Global Marketplace Pitfalls<br />

Speak Their Language!<br />

<strong>Boat</strong> <strong>Show</strong> <strong>Season</strong>:<br />

Planning Pays Off<br />

amver: Your Client’s <strong>Yacht</strong> Could Save Lives


Ad Index<br />

Concord Marine Electronics .................19<br />

Dockwise <strong>Yacht</strong> Transport ....................16<br />

Foster’s <strong>Yacht</strong> Services ........................22<br />

Howard S. Reeder, <strong>Inc</strong>............................9<br />

Interglobal <strong>Yacht</strong> Sales .........................22<br />

JP Reynolds Company, <strong>Inc</strong>. ................ 19<br />

Lost River Marine .................................20<br />

Monocle <strong>Yacht</strong>s ....................................20<br />

2<br />

13<br />

COMPASS august/september 2012<br />

Contents<br />

publication for the members of the florida yacht brokers association<br />

To advertise in Compass please contact fyba<br />

at 954.522.9270 or e-mail fyba@fyba.org.<br />

Moore & Company, P.A. ........................11<br />

Pioneer Linens ......................................16<br />

Simex International ............................. 22<br />

Steven H. Hibbe Maritime Attorney .....18<br />

Turnkey Communications .....................22<br />

World <strong>Yacht</strong> Survey ..............................22<br />

<strong>Yacht</strong> Closer ........................................15<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

12<br />

20<br />

Features<br />

4 Fall <strong>Boat</strong> <strong>Show</strong> <strong>Season</strong> Arrives:<br />

Challenges and Opportunities<br />

8 The ABC’s of SEO<br />

17 AMVER: How the <strong>Yacht</strong> World<br />

Can Save Lives<br />

18 Changes to MARPOL Annex V<br />

23 Information Advisory – <strong>Florida</strong><br />

Electronic Lien and Title Program<br />

Departments<br />

3 Note from Executive Director<br />

6-7 Member News<br />

9 Bulletin Board<br />

10 Maritime Law:<br />

The Sun Never Sets<br />

15 On the Move<br />

20 Charter News<br />

Membership<br />

14-15 New Members<br />

Events & Seminars<br />

12 July <strong>Brokers</strong> Open House<br />

13 August <strong>Brokers</strong> Open House<br />

Calendar of Events<br />

September<br />

11 West Coast <strong>Yacht</strong> Sales Summit<br />

27 <strong>Brokers</strong> Open House<br />

October<br />

3 <strong>Yacht</strong> Sales & the Law Seminar<br />

10 2012 Charter Seminar<br />

18 <strong>Brokers</strong> Open House<br />

at Palm Harbor Marina<br />

25-29 Fort Lauderdale International<br />

<strong>Boat</strong> <strong>Show</strong>


From the Desk<br />

of the Executive<br />

DIrECtOr<br />

IS IT BOAT SHOw SeASOn ALreAdy?<br />

By Ann Vernon, FYBA Executive Director<br />

Hot and humid, humid and hot! This is South <strong>Florida</strong> in<br />

August! The summer doldrums! Maybe next summer<br />

I’ll take a trip to Alaska. Those brokers who head up north for<br />

the summer know what they’re doing! But it’s already back<br />

to school for kids though, and back to work for the rest of<br />

us, especially with boat show season quickly approaching.<br />

<strong>Boat</strong> show season will begin with Cannes on September<br />

11-16 for the FYBA. For any members going over to the<br />

Med, we will have a booth in the <strong>Florida</strong> Pavilion thanks<br />

again to Enterprise <strong>Florida</strong>. We would also like to welcome<br />

Larry Bernaski who has taken over Julie Balzano’s position<br />

as Regional Manager of International Trade Development &<br />

Marine Industry Export Marketing for Enterprise <strong>Florida</strong>. Our booth will be located just in<br />

front of the Gare Maritime at the corner of the north dock at the Vieux Port (Old Port). All<br />

members are welcome to come by!<br />

Then it will be on to the Monaco <strong>Yacht</strong> <strong>Show</strong> for a couple of days, no booth but lots of<br />

walking the docks!<br />

The Fort Lauderdale International <strong>Boat</strong> <strong>Show</strong>, commonly known to our members as<br />

FLIBS, will be just around the corner after the Med shows on October 25-29. The FYBA will<br />

have a new location and new booth for FLIBS! Other surprises are to come, and all will be<br />

revealed in the next issue of COMPASS.<br />

Fall also means seminar season and we have them lined up for you! On September 11th, there will be the West Coast <strong>Yacht</strong> Sales Summit in Sarasota. It promises to be as much of<br />

a success as the East Coast <strong>Yacht</strong> Sales Summit was in June.<br />

The <strong>Yacht</strong> Sales and The Law seminar takes place on October 3rd , followed by the<br />

Charter Seminar on October 10th . Both of these seminars will be held at the Bahia Mar.<br />

Watch for our email blasts with more details. The Seminar Committee and Charter<br />

Professionals Committee hope that all members will clear their calendars for these dates<br />

as they are working hard to bring interesting speakers and topics.<br />

Not to be too idle for too long, we are organizing a Third Thursday Open House once<br />

again in Palm Beach. This will take place on October 18th .<br />

Last but not least, FYBA has finally gone mobile! Thanks to our new app, you may now<br />

access the member’s directory, events, and much more from your mobile phones. Go to the<br />

fyba.org website on your phone, then save the FYBA Mobile icon to your phone for easy<br />

reference. For your information, the FYBA website had almost 5,000 hits in July, with over<br />

24,000 pages viewed! I would like to continue to urge all members to use the site as we are<br />

constantly updating it with interesting articles.<br />

See you at the boat shows!<br />

Ann Vernon<br />

PUBLICATION FOR THE MEMBERS OF THE FLORIDA YACHT BROKERS ASSOCIATION<br />

AUGUST/SEPTEMBER 2012<br />

C MPASS<br />

Global Marketplace Pitfalls<br />

Speak Their Language!<br />

<strong>Boat</strong> <strong>Show</strong> <strong>Season</strong>:<br />

Planning Pays Off<br />

AMVER: Your Client’s <strong>Yacht</strong> Could Save Lives<br />

AMVER: Your Client’s <strong>Yacht</strong> Could Save Lives<br />

Inside This Issue<br />

Are you ready for FLIBS? Once<br />

again, the world economy is going to<br />

make this year’s show a challenge<br />

for brokers – not to mention the<br />

fact that it falls right before the<br />

Presidential election. The article,<br />

“2012 <strong>Boat</strong> <strong>Show</strong> <strong>Season</strong> Arrives”,<br />

on page 4, offers tips from President<br />

of IYC <strong>Yacht</strong>s and current FYBA<br />

Board Member Bob Saxon on how to<br />

maximize sales at this year’s show.<br />

How visible are you to clients,<br />

really? Today, it’s not enough to fly<br />

your banner on the boat show docks<br />

and advertise in yachting magazines<br />

and on brokerage websites. You also<br />

need to make your own website “pop<br />

up” when prospective buyers Google<br />

for the services you offer and yachts<br />

you represent. Check out “The ABCs<br />

of SEO” on page 8 for some valuable<br />

advice on how to optimize your site<br />

for search engines.<br />

Each year, the yachting industry<br />

becomes increasingly global. Today,<br />

brokers work with clients to purchase<br />

new and pre-owned yachts not only<br />

in The Netherlands, Italy and other<br />

European countries, but also in<br />

China and developing nations. In our<br />

“Maritime Law” column on page 10,<br />

Scott Wagner of Moore & Co. shares<br />

some insights on doing deals in<br />

someone else’s backyard that could<br />

save you and your clients headaches<br />

and money.<br />

<strong>Boat</strong> <strong>Show</strong> <strong>Season</strong>:<br />

Planning Pays Off<br />

Global Marketplace Pitfalls<br />

Speak Their Language!<br />

PUBLICATION FOR THE MEMBERS OF THE FLORIDA YACHT BROKERS ASSOCIATION<br />

AUGUST/SEPTEMBER 2012<br />

C MPASS<br />

On the Cover<br />

A bird's eye view of the Fort Lauderdale<br />

International <strong>Boat</strong> <strong>Show</strong> by photographer<br />

Forest Johnson.<br />

www.fyba.org | florida yacht brokers association | august/september 2012 3


BOArd Of dIreCTOrS<br />

PreSIdenT<br />

Lon McCloskey, The Marine Group<br />

VICe PreSIdenT<br />

Gary Smith, Sarasota <strong>Yacht</strong> & Ship<br />

TreASUrer<br />

Bob Zarchen, Ardell <strong>Yacht</strong> & Ship <strong>Brokers</strong><br />

SeCreTAry<br />

Paul Flannery, HMY <strong>Yacht</strong> Sales<br />

dIreCTOrS<br />

Jonathan Burkard, Allied Marine<br />

Bob Denison, Denison <strong>Yacht</strong> Sales<br />

Whit Kirkland, Bradford Marine <strong>Yacht</strong> Sales<br />

Crom Littlejohn, Merle Wood & Associates<br />

Bob Saxon, International <strong>Yacht</strong> Collection<br />

Bruce Schattenburg, Y.CO<br />

COMMITTee CHAIrMAn<br />

Advertising/Publicity:<br />

Crom Littlejohn and Frank De Varona<br />

Arbitration ethics:<br />

Gary Smith, Paul Flannery, Jonathan Burkard<br />

& Bob Zarchen<br />

<strong>Boat</strong> <strong>Show</strong> Liaison:<br />

Lon McCloskey, Crom Littlejohn, Gary Smith,<br />

Bob Denison & Bob Saxon<br />

Charter Professionals Committee:<br />

Crom Littlejohn, Bob Saxon,<br />

Daphne D’Offay & Jeff Shaffer<br />

forms:<br />

Paul Flannery & Jonathan Burkard<br />

Charter forms:<br />

Crom Littlejohn & Bruce Schattenburg<br />

Membership:<br />

Bob Saxon, Paul Flannery, Frank De Varona<br />

& Shay Fortman<br />

Seminars, Sponsorship & events:<br />

Gary Smith, Bob Saxon, Jon Burkard, Bob Denison<br />

& Lon McCloskey<br />

Public Affairs:<br />

Lon McClosky, Jeff Erdmann, Bruce Schattenburg,<br />

Jon Burkard & Crom Littlejohn<br />

Marine Organizations & <strong>Association</strong>s:<br />

Crom Littlejohn, Bruce Schattenburg, Whit Kirtland,<br />

& Lon McCloskey<br />

MLS:<br />

Bob Denison, Gary Smith, Whit Kirtland<br />

& Lon McCloskey<br />

4<br />

exeCUTIVe dIreCTOr<br />

Ann Vernon<br />

dIreCTOr Of OPerATIOnS<br />

Randi Myers<br />

dIreCTOr Of MeMBer SerVICeS<br />

Shay Fortman<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

<strong>Boat</strong><br />

ShOw tIPS<br />

2012 Fall <strong>Boat</strong> <strong>Show</strong> <strong>Season</strong> Arrives Offering<br />

Challenges as Well as Great Opportunity<br />

It’s hard to believe, but the fall boat show season is once again upon us. While the<br />

U.S. economy remains mired in a slow, but steady growth pattern, many markets<br />

in Europe are in recession. Elsewhere, the once hot-growth Asian economies -<br />

especially in China and India - are beginning to show signs of slowing down.<br />

All this, naturally, is having an impact on worldwide demand for yachts and<br />

megayachts. While most FYBA members say the market is better than it was two<br />

or three years ago, especially in the charter segment, yacht buyers remain cautious.<br />

That means brokers have their work cut out for them as the fall boat show season<br />

approaches.<br />

As always, advance planning is key. Major boat shows, such as the Fort<br />

Lauderdale International <strong>Boat</strong> <strong>Show</strong> (FLIBS), which this year runs from Oct. 25-29,<br />

offer huge opportunities to generate sales and meet new customers. But you can’t<br />

just show up with a display full of hot offerings and expect prospects to flock to<br />

your booth.<br />

Now is the time to start reaching out to past clients and current prospects,<br />

and engage in some aggressive pre-show marketing and promotions. And, as Bob<br />

Saxon, President of IYC <strong>Yacht</strong>s and current FYBA Board Member, suggests in the<br />

Q&A that follows, it pays to maintain a positive attitude.<br />

In addition to discussing IYC’s plans for the upcoming fall boat show season,<br />

Saxon offers some tips that the brokerage community might find helpful.<br />

fyBA: For this year’s fall boat show season, do you plan to display as many boats<br />

as in previous years, or are you cutting back?<br />

Saxon: IYC has exactly the same number of slips and display configuration as we<br />

had last year. We’ve not cut back at all. In fact, we have made numerous changes to<br />

our display that will enhance the boat show experience for our customers.<br />

fyBA: In terms of promotions, are you doing anything special this year to drive<br />

sales?<br />

Saxon: We’ve reached out to some of the emerging markets with our advertising,<br />

and we are running ads in local upscale publications in order to drive the affluent<br />

resident sector to our display. We tend to forget that there is a lot of wealth between<br />

the Fort Lauderdale and Palm Beach regions and expect them to attend without<br />

prompts. We’re hoping this strategy will get them excited about attending.<br />

fyBA: Are you inviting more prospects to shows, especially FLIBS, this year?<br />

Saxon: All of our salespeople are inviting their “A” lists of qualified customers, but<br />

that is not a shift in marketing strategy at all. We do it every year.


The Monaco <strong>Yacht</strong> <strong>Show</strong> is one of the major events on the fall boat show calendar.<br />

fyBA: Overall, how has 2012 looked as compared to last year?<br />

Saxon: It’s a down market, according to the market analysis statistics disseminated<br />

throughout the industry, but we’ve seen some recent activity, and charter has livened<br />

up considerably. Chartering is often the entry portal, and we see this as a good sign.<br />

fyBA: Is the ongoing Euro-crisis having a negative impact on business?<br />

Saxon: There are so many factors impacting our market presently that I can’t point the<br />

finger at the Euro-crisis as the single element having an adverse effect. It’s become<br />

a cliché, but it’s all about ‘uncertainty.’ Our stock market has peaked out and well<br />

beyond where it was five years ago, yet high-end buying is somewhat drowsy. I feel<br />

that once we are past the Presidential election, regardless of the outcome, business<br />

will pick up because our clients will have a sense of certainty about where our country<br />

is headed, even if it’s a bitter pill they have to swallow. Nobody likes uncertainty.<br />

fyBA: What’s the most important advice you’d offer brokers right now heading into<br />

the fall shows?<br />

Saxon: Maintain a positive attitude and always speak to your clients in terms of their<br />

being validated for having the wherewithal to charter, build, or buy. They’ve worked<br />

hard to get where they are, and they deserve the incredible rewards that the yachting<br />

experience can deliver.<br />

Photo by Gary Beckett<br />

SPONSOrS<br />

platInum SponSorS<br />

ALLey, MAASS, rOgerS & LIndSAy, P.A.<br />

17th Annual <strong>Yacht</strong> Sales & the Law Seminar<br />

wILLIS MArIne SUPeryACHT InSUrAnCe<br />

17th Annual <strong>Yacht</strong> Sales & the Law Seminar<br />

MOOre & CO. weSTPOrT<br />

2012 Annual Dinner 2012 Annual Dinner<br />

yACHTwOrLd.COM<br />

2012 Events Sponsor<br />

SHOw MAnAgeMenT rOBerT ALLen LAw<br />

2012 Golf Scramble 2012 Golf Scramble<br />

gold SponSorS<br />

SCOTT fInAnCIAL SerVICeS<br />

3rd Thursday Broker <strong>Show</strong>s<br />

yACHT COnTrOLLer<br />

3rd Thursday Broker <strong>Show</strong>s<br />

SIlVEr SponSorS<br />

fOwLer wHITe BUrneTT, P.A.<br />

2012 <strong>Yacht</strong> Sales Summit<br />

HOwArd S. reeder, InC.,<br />

2012 <strong>Yacht</strong> Sales Summit<br />

BAnk Of AMerICA<br />

Annual Dinner Meeting (band)<br />

TOTAL dOLLAr InSUrAnCe<br />

2012 West Coast <strong>Yacht</strong> Sales Summit<br />

BronZE SponSorS<br />

Igy MArInAS<br />

2012 Charter Seminar<br />

BOAT InTernATIOnAL MedIA<br />

2012 Charter Seminar<br />

dOUgLAS' yACHT SerVICeS<br />

2012 Charter Seminar<br />

CONtACt US FOr<br />

SPONSOrShIP INFOrMAtION<br />

fLOrIdA yACHT BrOkerS ASSOCIATIOn<br />

1550 S.E. 17th St., #1, Ft. Lauderdale, FL 33316<br />

Tel: 954.522.9270 | Fax: 954.764.0697<br />

www.FYBA.org | e-mail: fyba@fyba.org<br />

www.fyba.org | florida yacht brokers association | august/september 2012 5


fyba<br />

MEMBER NEWS<br />

» yACHTIng exPerTS, which was named exclusive sales and<br />

marketing representative for Riviera <strong>Yacht</strong>s in <strong>Florida</strong>’s Monroe and<br />

Miami/Dade counties in 2010, announces that Riviera has expanded<br />

the dealership’s territory north to Atlantic Boulevard in Delray Beach,<br />

including the greater Fort Lauderdale area. In addition to providing<br />

sales and service for the entire Riviera <strong>Yacht</strong>s line of yachts from<br />

38 to 75 feet, <strong>Yacht</strong>ing Experts also will represent the Australian<br />

manufacturer’s new 52-foot Belize Motoryacht Series.<br />

<strong>Yacht</strong>ing Experts also is proud to announce that Sea Force IX,<br />

builder of custom sport yachts ranging from 61 to 116 feet, has named<br />

it Central Exclusive Agent for <strong>Florida</strong>’s Dade and Monroe County,<br />

the Bahamas, Caribbean, Central and South America. Sea Force IX,<br />

located on <strong>Florida</strong>’s Gulf Coast, offers two yacht lines combining<br />

advanced naval architecture with luxurious custom interiors: the Sport<br />

<strong>Yacht</strong> series and the Global Series.<br />

» nOrTHrOP & JOHnSOn is delighted to announce the sale of<br />

CARYALI, the 86’ (26m) Nordhavn. Michael Nethersole from the<br />

Fort Lauderdale office represented the seller and JP Shipman from the<br />

Northrop & Johnson Boston office represented the buyer. CARYALI<br />

sleeps eight owners and guests in four ensuite staterooms.<br />

HMy yACHTS has just completed yet another sale of the<br />

Viking <strong>Yacht</strong>s flagship, the 82’ Convertible. SCOOTER was<br />

listed by Rob Spano and sold by Brian S. Nopper from the<br />

Dania Beach office. The sale concluded days before the 4th of<br />

July, when the Viking did a shakedown cruise to the Bahamas.<br />

The boat is now BADONKADONK.<br />

» InTergLOBAL yACHT SALeS’ Joel Brakha and his team are<br />

proud to announce the price reduction on the Central Listing Azimut<br />

85’ 2007 to a new asking price of $2,369,000. The Bertram 63’ 2005<br />

Enclosed Bridge also is reduced to $1,659,000. Lastly, a “cherry pie”<br />

among others, Sea Ray 47 Sundancer 2010 is reduced to $619,000,<br />

and probably will be on display at the upcoming 2012 Fort Lauderdale<br />

International <strong>Boat</strong> <strong>Show</strong>.<br />

6<br />

BADONKADONK<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

» CAMPer & nICHOLSOnS is delighted to welcome the<br />

following yachts to its sales fleet: 36.47m (119’7) LADY AIDA<br />

from Bugari Custom <strong>Yacht</strong>s; 34.75m (114’) CORTINA from<br />

Newcastle Marine; 29.57m (97’) STARSHIP from Ferretti.<br />

» wOrTH AVenUe yACHTS is pleased to announce the delivery<br />

of PERCHERON, 86’ Darwin Class by Cantiere delle Marche.<br />

PERCHERON will be on display at both the Cannes and Fort<br />

Lauderdale International <strong>Boat</strong> <strong>Show</strong>s.<br />

» LAZZArA InTernATIOnAL yACHT SALeS announces<br />

the following:<br />

Sales: New build of 9505, a LSX95 Lazzara, sold by Peter Lenton<br />

and Rich Lazzara.<br />

New Listings: Michael Stevenson announces two new Central<br />

Listings; M/Y HAIL MARY, 80’ 2004 Lazzara Sky Lounge & M/Y<br />

ENIGMA L, and 94’ 2002 Lazzara Sky Lounge.<br />

» MerLe wOOd & ASSOCIATeS reports the following activity<br />

for the month of July:<br />

New Central Agencies for Sale: 205’ (62.50m) Icon <strong>Yacht</strong>s<br />

Motoryacht, 2012 MAIDELLE ( Joint with Burgess).<br />

New Price Reductions: 102’ Oceanfast Motoryacht, 1989/2011<br />

GAZELLE (was $1,900,000, now $ 1,800,000.)<br />

Sold: 105’ (32m) Azimut, 2010 LA RUBIA.<br />

» BrAdfOrd MArIne yACHT SALeS reports the following<br />

recent activity:<br />

New Central Listings: TRANQUILITY, 130’ 1995/07 Hatteras,<br />

Joint CA Whit Kirtland CPYB; CAMELOT, 123’ 1985 Royal<br />

Huisman, CA Whit Kirtland CPYB; RESILIENCE, 112’ 1999<br />

Westport, CA Tucker Fallon CPYB; MOON RIVER, 101’ 1997<br />

Palmer Johnson, Joint CA Tucker Fallon CPYB; ESSENCE, 88’<br />

1997/98 Broward, CA Whit Kirtland CPYB; SEA VISTA, 80’ 1990<br />

Hatteras, CA Steve Fill; CASA BLANCA, 67’ 1996/97 Hatteras,<br />

CA Parker Bogue; VENTURESUM IV, 67’ 1988 Hatteras, CA<br />

Whit Kirtland CPYB; LADY LINDSEY III, 63’ 1990 Viking, CA<br />

Carlos Navarro; DALEK, 60’ 2008 Sea Ray, CA Chris Saumsiegle;<br />

AMNESIA, 59’ 2004 Carver Marquis, CA Doug Smith; ANDIAMO,<br />

56’ 2001/02 Sunseeker, CA Tucker Fallon CPYB; ATLANTIC<br />

RANGER, 55’ 1996 Fleming, CA Steve Fill; MISS BRADFORD,<br />

55’ 1970 Rybovich, CA Shaun Mehaffey; ISLAND BREEZE, 55’<br />

1998/99 Neptunus, CA Parker Bogue.<br />

Price Reductions: CONTRARIAN, 105’ 1993 Broward, reduced<br />

to $2,250,000, CA Doug Smith; TIN LADY, 94’ 1987 Broward,<br />

reduced to $649,000, CA Whit Kirtland CPYB; *LA SIRENA,<br />

90’ 1984/03 Broward, Joint CA Doug Smith; MARY, 87’ 2001<br />

Queenship, reduced to $2,250,000, Joint CA Parker Bogue;<br />

SILVER CLOUD, 80’ 1974 Burger, reduced to $585,000, Joint CA


Whit Kirtland CPYB; SEA VISTA, 80’ 1990 Hatteras, reduced<br />

to $599,000, CA Steve Fill; YTO, 74’ 2010 Sunseeker, reduced to<br />

$3,295,000, CA Chris Saumsiegle; COMPROMISE 72’ 2008<br />

Hatteras, reduced to $3,199,000, CA Parker Bogue; GLOBAL<br />

ONE, 70’ 1990 Hatteras, reduced to $629,000 CA Chris Surprenant;<br />

TIGER VI, 70’ 1999/2000 Hatteras, reduced to $1,250,000, CA<br />

Whit Kirtland CPYB; ALWAYS SOMETHING. (*NOT FOR<br />

SALE TO U.S. RESIDENTS WHILE IN U.S. WATERS.)<br />

Sold Vessels: THE HIGHLANDER, 1985 Feadship, listing and selling<br />

broker Whit Kirtland CPYB; TEMPTATION, 65’ 1992 Hatteras,<br />

listing broker Steve Fill; LADY LINDSEY III, 63’ 1990 Viking, listing<br />

broker Carlos Navarro; JUST REWARD, 61’ 1998/99 Queenship, listing<br />

and selling broker Parker Bogue.<br />

» gILMAn yACHTS announces the following news:<br />

New Listings: Jim McKee just signed MAGIC TIME, 103’<br />

Christensen 1988 as a Central Listing. The yacht has been<br />

immaculately maintained by her previous and present owner. She<br />

sleeps six in three staterooms and has a Captain’s cabin. MAGIC<br />

TIME is asking $1,895,000 and is located in Fort Lauderdale. Jeff<br />

Stanley has signed X SALANT, 47’ Sea Ray 2008 for sale. Packed<br />

with amenities and features, this two-stateroom yacht has a unique<br />

aft galley, a huge master cabin and an air-conditioned flybridge built<br />

for entertaining. X SALANT is located in Aventura, <strong>Florida</strong> and is<br />

asking $499,000.<br />

Price Reductions: LADY BARBARA, 2008, has been reduced to<br />

$1,550,000; THUMPER, 61’ Blackwell <strong>Boat</strong>works 2002, has been<br />

reduced to $559,000; please contact Central Agent Jeff Stanley for<br />

additional information at cell, 954.249.0360; office, 954.525.8112, or<br />

email jeff@gilmanyachts.com. MATTANZA, 51’ Heritage <strong>Boat</strong>works<br />

2008 just coming out of winning the Bermuda Billfish Tournament,<br />

has been reduced to $649,000; contact Joe Majcherek for further<br />

details, by calling 561.346.2367 or email joe@gilmanyachts.com.<br />

BEECH N’IT, 30’ Tiara 3000 Open 2007, is back on the market and<br />

reduced to $139,000; contact Wayne Cannava for further details by<br />

calling 954.646.5099 or email wayne@gilmanyachts.com.<br />

Gilman <strong>Yacht</strong>s is full of New Sales! Wayne Cannava has just<br />

delivered to his clients a new 2012 82’ Viking Convertible. Look<br />

for this stunning sportfish at the next tournament! Also, Wayne<br />

recently went to Horizons Open House in Taiwan with his client<br />

who just signed contract for a new build 80’ Horizon due to deliver<br />

March 2013. Joe Majcherek just sold KOKOMO, 69’ Real Ships<br />

Expedition <strong>Yacht</strong> 2000. For further details please contact him at the<br />

phone number provided above. John Noone sold 63’ Hatteras 2003.<br />

For more information, please contact him by calling 561.307.6353 or<br />

email johnp@gilmanyachts.com.<br />

» HOrIZOn yACHT USA announces that the Horizon EP69<br />

expedition yacht is currently on a summer expedition up the U.S.<br />

Send your news and<br />

announcements to fyba@fyba.org<br />

East Coast and will be available for viewing at numerous coastal<br />

hotspots during her journey. Although she already has visited some<br />

of her destinations, there is still plenty of time to see her at her next<br />

stop…her schedule is below. The Horizon EP69 will be available<br />

for viewing at each location during the weekend, and yacht brokers<br />

and guests are welcome aboard. For more information on the<br />

Horizon EP69 or her East Coast tour, please contact Horizon<br />

<strong>Yacht</strong> USA at 561.721.4850 or email info@horizonyachtusa.com.<br />

Aug 29 - Sept 3, 2012 | Third Street Marina in Annapolis, MD<br />

Sept 13 - 16, 2012 | Newport <strong>Boat</strong> <strong>Show</strong>, RI<br />

Sept 28 – 30, 2012 | Henderson’s Wharf Resort Marina<br />

in Baltimore, MD<br />

HORIZON EP69<br />

» fOSTer’S yACHT SerVICe’s private, interactive and<br />

customized website tracking system, which is updated regularly<br />

throughout a project, allows clients to track the progress and<br />

schedules from anywhere in the world, right from their computers.<br />

Clients simply log on to a private, dedicated website to view weekly<br />

updated tracking schedules, job status updates and photos, offering<br />

them an easy and worry free way to monitor progress. For more<br />

information please visit, www.fostersyachtservices.com or call,<br />

954.524.9098 or toll free at 877.733.4887.<br />

» dwIgHT TrACy & frIendS (dT&f) yACHT SALeS<br />

announces that Garrett Schwartz has joined the growing DT&F<br />

yacht sales team. Garrett brings a wealth of digital technology &<br />

media expertise to “Team DT&F”; expertise that has captured the<br />

interest of sophisticated yacht sellers and buyers, and has in turn<br />

led to numerous yacht sales.Welcome aboard, Garrett!<br />

» LUke BrOwn yACHTS is pleased to report the following<br />

notable sales in July: Marc Thomas sold TIN MAN’S PRIDE,<br />

70’ Malle Sportfish, 2010. Dana Cambon sold 95’ Astondoa trideck<br />

PHOENICIA II, 95’ Astondoa, 2001. Steve Deane sold<br />

PATRIOT, 58’ West Bay Sonship, 1997.<br />

Jason Dunbar of Luke Brown <strong>Yacht</strong>s has secured the central<br />

listing on INSATIABLE 98’ Broward, 1985 and VIAGGIO, 90’<br />

Cheoy Lee, 2006.<br />

www.fyba.org | florida yacht brokers association | august/september 2012 7


marketing<br />

8<br />

The ABC’s of SEO<br />

How to Make Your Website More Searchable<br />

Search Engine Optimization (SEO) is the art and science of<br />

developing your website so it performs well in searches<br />

on Google and other search engines online. The ABC’s<br />

are three basic strategies designed to give your website the best<br />

chance for search success!<br />

A – ArCHITeCTUre<br />

The Architecture or technical design of your website will affect<br />

how easy it is for the automated search engine “spiders” to read<br />

your site. Simple html web code is easy for an automated function<br />

like a search engine spider to navigate. If it’s easy for the spider<br />

to read the words and the code on your site, then it will effectively<br />

record words it finds, which is the first step to being shown in a<br />

search result.<br />

If you are designing a new website, the blog software from<br />

Wordpress is an excellent option. The search engine spiders<br />

easily navigate Wordpress; it is a flexible solution for creating<br />

contemporary-looking designs, and anyone can update a<br />

Wordpress website.<br />

On the other hand, one of the worst architectures to use for a<br />

website is a Flash design. Flash is very difficult for the spiders to<br />

read and it is not read by iPhones and iPods.<br />

A final tip for your site architecture is to use keyword phrases<br />

in your site navigation. For example, “internet marketing services”<br />

is better than “services”. You also should include a Site Map page<br />

with links to all of the other pages on your site. This makes it easy<br />

for the spiders to find and read the entire site.<br />

B – BACkLInkS<br />

Backlinks are activated links from other websites to your website.<br />

Each backlink tells the search engines that there is something<br />

worth seeing on your website, a virtual endorsement for your site.<br />

Backlinks from important sites such as industry associations or<br />

media sites are better than links from small sites unrelated to<br />

your industry. Free tools and other compelling content are the<br />

type of things other sites will link to. Can you create a calculator<br />

or a free guide for your industry that bloggers and the media<br />

would refer to via a link? Another great way to get backlinks is to<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

offer to write guest articles and blog posts for prominent websites<br />

in your industry. Make sure to include your site link with your<br />

author byline.<br />

Google also is rewarding sites with a new type of backlink<br />

called “social signals” – when someone on Facebook “Likes”<br />

something on your website, “Tweets” about you or uses another<br />

signal from a social site, this is a new type of link or endorsement.<br />

C – COnTenT<br />

The C in SEO is creating lots of great Content for your website.<br />

Google reads up to 1,000 words per page and the best way to<br />

be found by a user searching for a word phrase is to include<br />

that word phrase on your site. For example, I won’t be found for<br />

“internet marketing agency” if I don’t have the word phrase on my<br />

site. I recommend creating a page named with an important word<br />

phrase. The title of the page should use the target phrase, and<br />

the phrase should be repeated two or three times in the copy on<br />

the page. In addition, you could name a photo using your target<br />

phrase (Google can’t ‘see’ photos but it can read the name and<br />

alt-tag). Plus, you can use the phrase in navigation and links from<br />

other pages on the site.<br />

Google’s search spokesperson Matt Cutts has a great tip<br />

for content creation. He calls it the “apple a day” method. The<br />

old expression “an apple a day keeps the doctor away” refers to<br />

eating healthy fruits and vegetables. Adding a page of content to<br />

your site every day (or at least several pages per month) allows<br />

you to add several new targeted phrases on a regular basis,<br />

and it tells Google your site is alive and fresh. Adding newsletter<br />

articles, press releases and new product description pages is a<br />

great way to “apple a day” your site.<br />

Good luck with your ABC’s and SEO results!<br />

By Jay Berkowitz, Founder and CEO of Internet Marketing Agency http://<br />

www.TenGoldenRules.com. Mr. Berkowitz is an author and a keynote<br />

speaker at industry events.


ulletin<br />

find what you’re<br />

looking for board<br />

» SALeSPerSOn: THe MOOrIngS yACHT<br />

BrOkerAge is looking for additional sales agents for its<br />

brokerage team in Dania Beach, <strong>Florida</strong>. The ideal candidates<br />

will be multilingual with an emphasis on French, have a proven<br />

track record of high-end sales (yacht sales not a prerequisite), and<br />

a working knowledge of yachts and yacht systems. Please forward<br />

your resume to: swoodruff@mooringsbrokerage.com.<br />

» yACHT SALeSPerSOn: Opportunity with well-established<br />

(19 years at same waterfront location in Ft. Pierce, <strong>Florida</strong>) <strong>Yacht</strong><br />

Brokerage. We are looking for a quality salesperson to help with<br />

our powerboat division. We have been in the yacht sales business<br />

for over 33 years and know how to get deals closed. Please contact<br />

Dennis Kennedy at 561.756.2628 or email resume in confidence to<br />

dkennedy@fcmyachts.com.<br />

» BrOker/SALeSPerSOn: rOSS yACHT SALeS<br />

is looking for brokers; experienced or will train. Positions<br />

open to work in our Dunedin, <strong>Florida</strong>, headquarters or work<br />

out of your house. Ross <strong>Yacht</strong> Sales has brokers from Naples,<br />

<strong>Florida</strong> to Gulfport, Mississippi. Be part of a dynamic company<br />

celebrating its 50-year anniversary. Look over our website at www.<br />

rossyachtsales.com. Interested parties email Rick Grajirena at rick@<br />

rossyachtsales.com.<br />

» yACHT BrOkerS: SUnSeeker fLOrIdA is looking<br />

for experienced brokers to join its developing <strong>Florida</strong> offices, with<br />

current locations in Miami and Fort Lauderdale. Candidates will<br />

be reputable and motivated to represent this premier manufacturer<br />

in new sales, brokerage sales and securing listings. All applications<br />

handled in confidence. Please contact Paul Burgess at pburgess@<br />

sunseekerfla.com.<br />

» APPrenTICe BrOker: LUke BrOwn yACHTS<br />

is looking for an apprentice broker. We would be interested in<br />

interviewing any candidates who have extensive computer skills,<br />

excellent product knowledge and a strong work ethic. No previous<br />

yacht brokerage experience required. Contact andrew@lukebrown.com<br />

» yACHT BrOker/SALeSPerSOn: BrAdfOrd<br />

MArIne yACHT SALeS is seeking an experienced <strong>Yacht</strong><br />

Sales Broker for its <strong>Yacht</strong> <strong>Show</strong>room in Fort Lauderdale.<br />

Candidates must be energetic and professional with at least<br />

five years’ experience, a proven track record in yacht sales, and a<br />

seasoned knowledge of the yachting industry. Visit our website at<br />

www.brafordmarineyachtsales.com. For more information, please<br />

contact Gene Douglas via email to gene@bradfordmarineyachtsales.com.<br />

All inquiries are kept strictly confidential.<br />

» yACHT BrOker: BUrger yACHT SALeS in Fort<br />

Lauderdale is seeking highly motivated individuals with excellent<br />

communication skills, attention to detail, the highest of ethical<br />

standards, exceptional work practices, and who thrive in team<br />

performance. Resumés will be accepted from candidates who have<br />

five-plus years of brokerage sales experience with large yachts, and<br />

have working knowledge of Microsoft Excel, Word, and Outlook.<br />

Please visit www.burgerboat.com, to apply in confidence online.<br />

CRUISING PERMITS<br />

MARINE CLEARANCES<br />

CUSTOMS ENTRIES<br />

IMPORT GUIDANCE<br />

WE’LL TAKE IT<br />

FROM HERE<br />

Howard S. Reeder, <strong>Inc</strong>. has been providing<br />

unsurpassed personalized expertise in<br />

U.S. Customs procedures and entries for<br />

over 50 years. Trust the leader and navigate<br />

customs with confi dence.<br />

Navigating Customs with Confi dence Since 1940<br />

Licensed U.S. Customs <strong>Brokers</strong><br />

BOAT SHOW BONDS / MEGA YACHT ENTRIES<br />

DRAWBACK ENTRIES / IMPORT CONSULTING<br />

T:305-371-8431 F:305-381-6795<br />

www.howardsreederinc.com<br />

www.fyba.org | florida yacht brokers association | august/september 2012 9<br />

HSR-4331-FL<strong>Yacht</strong><strong>Brokers</strong>AdvFinal.indd 1 1/14/11 10:49 AM


By Scott wagner, esq.<br />

attorney at Moore & Company, P.a.<br />

MaritiMe Law<br />

The world is getting smaller. And you are going global in<br />

places like Italy, Germany, Brazil, Singapore, Australia and<br />

China. You’ve been dealing in these countries for almost<br />

20 years. After all, that’s the nature of the yacht brokerage<br />

business. It’s inherently international.<br />

But have you stopped to ask yourself what the ramifications<br />

are for you and your client with regard to the different laws that<br />

apply country to country?<br />

As we progressively move toward<br />

a more international business model,<br />

we rarely take notice of the fact that<br />

each country we step into has a<br />

different set of laws and regulations<br />

with very different remedies, and<br />

consequences than we may be<br />

accustomed to.<br />

Let’s take China as an example.<br />

Doing business there is very<br />

appealing. The lure of labor arbitrage,<br />

quick builds, and cheap prices on<br />

the front end of a transaction can<br />

persuade savvy purchasers to enter<br />

Chinese waters. But the path to happiness on a Chinese deal is<br />

never on the front end; it’s on the back end.<br />

Protecting yourself in any business transaction is important.<br />

However, when the stakes are high and the deal is in a country<br />

like China, it becomes even more important to take proper<br />

precautions.<br />

Notable risks include the use of exotic financing instruments<br />

for the purchase and/or construction of vessels, such Letters of<br />

Credit, which allow a U.S. purchaser to forestall ultimate payment<br />

until the end of the construction period, but also run the risk<br />

of coming due even though your vessel was not constructed.<br />

One way to protect yourself when using a Letter of Credit is to<br />

secure a valid, highly rated, verified Performance Bond to cover<br />

a construction default.<br />

Also consider utilizing deal-specific escrow accounts, as<br />

well as currency hedging. Deals should be done with proper<br />

due diligence and should include a provision for an owner’s<br />

10<br />

The Sun Never Sets<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

representative to remain onsite at all times during any build<br />

or construction period. And, while we all know that brokerage<br />

commissions should be received up front, it is imperative for<br />

the health of your long term relationship with the purchaser that<br />

your are not completely absent from the deal moving forward.<br />

So proceed with caution.<br />

Another notable risk is the perceived inability to perform<br />

due diligence on the yard and/or<br />

construction because it is taking<br />

place on Mainland China. To counter<br />

this risk, insist on arranging for your<br />

client and an expert to visit the yard,<br />

inspect its capabilities and verify its<br />

prior work and operations. Finally, be<br />

sure to hire an owner’s representative,<br />

capable of conversing in Mandarin<br />

and English, who can remain onsite<br />

during the build.<br />

Asking tough questions up front<br />

will protect you (and your client) on<br />

the back end. Not only do you want<br />

to protect your commission, your<br />

relationship with your client, and your exposure to possibly<br />

being sued for negligent referral, but you also want to preserve<br />

your reputation.<br />

Another potential risk in dealing with China is that there are limited<br />

remedies should a breach occur. Contract provisions that simply call<br />

for a venue in <strong>Florida</strong> and for the application of <strong>Florida</strong> law are simple<br />

but flawed because U.S. judgments cannot be enforced in China.<br />

More intricate structures, sometimes involving arbitration tribunals<br />

and predetermined escrowed funds can be used.<br />

China is a robust economy with tremendous opportunity, but<br />

it must be met with a degree of caution and a legal process to<br />

adequately protect you from the inherent risk of a cross-border<br />

transactions. Knowledge of the laws and regulations in China is<br />

an important part of the due diligence process in any deal.<br />

Scott Wagner is a litigation and trial attorney handling domestic and<br />

international maritime issues at Moore & Company, P.A.


Moore & Company, P.A.<br />

Moore & Company, P.A.<br />

Maritime • Art • Aviation Law<br />

Maritime • Art • Aviation Law<br />

www.moore-and-co.com<br />

www.moore-and-co.com<br />

www.fyba.org | florida yacht brokers association | august/september 2012 11


okers<br />

JULy<br />

open house<br />

12<br />

iPad3 winner Charlie King with sponsors Melanie Jolles (Scott financial<br />

Services) & alex Harrison (yacht Controller)<br />

M/y NaTaliTa iii M/y HUC-A-Bee<br />

Members networking on the docks Neil Emmott, Jake Stratman & Mike Scalisi<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

The July <strong>Brokers</strong> Open House was<br />

held on July 19 at Bahia Mar in ft.<br />

Lauderdale. Just under 100 industry<br />

professionals attended the event and<br />

enjoyed networking amongst their<br />

peers while viewing the 19 yachts that<br />

were displayed.<br />

yacht participants ranged from the<br />

110’ LAdy A to the 48’ nO PrOBLeM.<br />

Thanks to Mayra’s Personal Touch<br />

Catering, attendees enjoyed delicious<br />

hors d’oeuvres and beverages.<br />

fyBA would like to thank yachtworld.<br />

com, Scott financial & yacht Controller<br />

for sponsoring the open house.<br />

Congratulations go to Charlie king of<br />

Merritt yacht <strong>Brokers</strong> for winning the<br />

iPad3 drawing. Thank you to Scott<br />

financial Services and yacht Controller<br />

for sponsoring the iPad3 drawing.<br />

watch your emails and the fyBA<br />

website for information on the next<br />

open house!


okers<br />

AUgUST<br />

open house<br />

fyba august brokers Open House<br />

Chris Saumsiegle & bobby Parker<br />

Sponsors anthony Valiente and Melanie Jolles<br />

with iPad3 winner Jeff Erdmann<br />

Jeffrey Spector, Jackie Hargett, John Keenan, Ned bruck & Jenny Wicker<br />

M/y Lyken LIfe<br />

More than 75 people attended the<br />

brokers open house held on August 16<br />

at the Bahia Mar fort Lauderdale Beach<br />

Hotel, in fort Lauderdale. The clouds<br />

and rain held off, and members were<br />

able to enjoy networking while viewing<br />

the 20 yachts on display, which ranged<br />

in size from the 33’ rampage 33 to the<br />

110’ LAdy A. Thanks to Mayra’s Personal<br />

Touch Catering, attendees enjoyed<br />

delicious hors d’oeuvres and beverages.<br />

fyBA would like to thank yachtworld.<br />

com, Scott financial and yacht Controller<br />

for sponsoring the open house.<br />

Congratulations go to Jeff erdmann, of<br />

Bollman yachts, for winning the iPad3<br />

drawing. Thanks go to Scott financial<br />

Services and yacht Controller for<br />

sponsoring the iPad3 drawing.<br />

The next open house will be September<br />

27 at Bahia Mar. Please watch your<br />

email and the fyBA website for more<br />

information!<br />

M/y LAdy eLISe<br />

www.fyba.org | florida yacht brokers association | august/september 2012 13


fyba<br />

NEW MEMbErs<br />

proFESSIonal actIVE<br />

richard Augusto* - R.A. Marine Brokerage,<br />

<strong>Inc</strong>., 4617 SW 34 Terrace, Ft. Lauderdale,<br />

FL 33312, Phone: 954-249-7565, Fax: 954-<br />

989-4904; Peter Kehoe & Andrew Cilla<br />

Steve Buckley* - Steve Buckley <strong>Yacht</strong><br />

Sales & Charters, <strong>Inc</strong>.; 1201 River Reach<br />

Dr., #519, Ft. Lauderdale, FL 33315<br />

Phone: 954-494-8383, Fax: 954-494-8383<br />

Mack Carroll & Neil Emmott<br />

proFESSIonal aSSocIatE<br />

rafael Bosch – Luke Brown <strong>Yacht</strong>s<br />

1500 Cordova Rd., Ft. Lauderdale, FL<br />

33316; Phone: 954-525-6617, Fax: 954-<br />

525-6626; Andrew Cilla & Jeff Erdmann<br />

walter Catalano – Tom George <strong>Yacht</strong><br />

Group; 748 Broadway, #201, Dunedin, FL<br />

34698; Phone: 727-734-8707, Fax: 727-<br />

734-8723; Tom George & Gary Smith<br />

John f. dane – International <strong>Yacht</strong><br />

Collection; 1850 SE 17 th St., #301, Ft.<br />

Lauderdale, FL 33316; Phone: 954-522-<br />

2323, Fax: 954-522-2333; Bob Saxon &<br />

Bruce Schattenburg<br />

Collin Heimensen – MarineMax<br />

18025 US Hwy 19 N, Clearwater, FL 33764<br />

Phone: 727-536-2628, Fax: 727-532-8367<br />

Justin Williams & Bob Fritsky<br />

Jay Hendrix – HMY <strong>Yacht</strong> Sales<br />

400 N Flagler Dr., Ste C, West Palm Beach,<br />

FL 33401; Phone: 561-833-6060, Fax:<br />

561-833-6070; Steve Moynihan & Lon<br />

McCloskey<br />

Susan kipta – Woods & Associates<br />

2301 SE 17 th St., Ft. Lauderdale, FL 33316<br />

Phone: 954-764-4880, Fax: 954-764-4995<br />

Pete Woods & Chris Holtzheuser<br />

gregory kovsky – Ocean Blue <strong>Yacht</strong> Sales<br />

602 SW Anchorage Way, Stuart, FL 34994<br />

Phone: 772-219-1981, Fax: 772-219-1982<br />

Bryan Boyd & Bill Watson<br />

James Martin – Merritt <strong>Yacht</strong> <strong>Brokers</strong><br />

2890 St. Rd 84, Ft. Lauderdale, FL 33312<br />

Phone: 954-761-1300, Fax: 954-463-8617<br />

Charles King & Bob Denison<br />

Bobby nofsinger – Nautikos<br />

2550 S Bay Shore Dr., #4, Coconut Grove,<br />

FL 33133; Phone: 305-856-4050, Fax: 305-<br />

856-4030; Paul Burgess & Bobby Stotler<br />

14<br />

July new Members<br />

neil Plummer – MarineMax<br />

18025 US Hwy 19 N, Clearwater, FL 33764<br />

Phone: 727-536-2628, Fax: 727-532-8367<br />

Roger Hansen & Justin Williams<br />

Bill Shewbridge – Ferretti Group<br />

1445 SE 16 th St., Ft. Lauderdale, FL 33316<br />

Phone: 954-303-4033, Fax: 954-462-5563<br />

Pete Woods & Jon Burkard<br />

Jason wood – Ferretti Group<br />

3660 NW 21 st St., Miami, FL 33142<br />

Phone: 305-638-8495, Fax: 305-634-9071<br />

Jeff Erdmann & Jon Burkard<br />

aFFIlIatE actIVE<br />

eric goldring* - Goldring & Goldring, P.A.<br />

9 Professional Circle, #202, Colts Neck, NJ<br />

Phone: 732-414-6600, Fax: 732-414-6599<br />

Peter Insull & Craig Cadwalader<br />

Baron rohl* - Marine Surveyor Group<br />

401 Southwest first Ave., Suite 301, Ft.<br />

Lauderdale, FL 33301; Phone: 9547-376-<br />

4813, Fax: 954-651-6413; Pete Woods &<br />

John Cohen<br />

nick Vanoff* – Outback <strong>Yacht</strong>s<br />

19840 Foggy Bottom Rd, Bluemont, VA<br />

20135; Phone: 310-880-3003, Fax: 954-<br />

522-2207; Andrew Cilla & Charles Datlen<br />

aFFIlIatE aSSocIatE<br />

Sergio Botifoll – Steven H. Hibbe, P.A.<br />

1390 S Dixie Hwy, #1104, Coral Gables, FL<br />

33146; Steven Hibbe & Amalia Noguera<br />

Support<br />

Heather Hatcher – Worth Avenue <strong>Yacht</strong>s<br />

150 Worth Avenue, #136, Palm Beach, FL<br />

33480; Phone: 561-833-4462, Fax: 561-<br />

833-4463; Brian Tansey & Michael Mahan<br />

Vanessa Jiron – Northrop & Johnson<br />

<strong>Yacht</strong>s-Ships, <strong>Inc</strong>.; 17 Rose Dr., Ft.<br />

Lauderdale, FL 33316; Phone: 954-522-<br />

3344, Fax: 954-522-9500; Kevin Merrigan &<br />

Bruce Leffers<br />

karina Lopez – Northrop & Johnson<br />

<strong>Yacht</strong>s-Ships, <strong>Inc</strong>.; 17 Rose Dr., Ft.<br />

Lauderdale, FL 33316; Phone: 954-522-<br />

3344, Fax: 954-522-9500; Kevin Merrigan &<br />

Bruce Leffers<br />

daniel walsh – <strong>Yacht</strong>ing Experts<br />

2550 S Bayshore Dr., #205, Coconut Grove,<br />

FL 33133; Phone: 786-228-8928, Fax: 786-<br />

470-7404; Frank DeVarona & Gary Smith<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

August new Members<br />

proFESSIonal aSSocIatE<br />

donald Campbell – Tom George <strong>Yacht</strong><br />

Group; 748 Broadway, #201, Dunedin, FL<br />

34698; Phone: 727-734-8707, Fax: 727-<br />

734-8723; Tom George & Gary Smith<br />

Michael C. galati – Galati <strong>Yacht</strong> Sales<br />

900 S. Bay Blvd, Anna Maria, FL 34216<br />

Phone: 941-778-0755, Fax: 941-778-3084<br />

Carmine Galati & Steve Moynihan<br />

Brent Hermann – The Catamaran Company<br />

4005 N Federal Hwy, #200, Ft. Lauderdale,<br />

FL 33308; Phone: 954-449-4653, Fax: 954-<br />

727-0024; Hugh Murray & Scott Woodruff<br />

Jack nitabach – Bradford Marine <strong>Yacht</strong><br />

Sales; 3051 W St. Rd 84, Ft. Lauderdale,<br />

FL 33312; Phone: 954-377-3900, Fax: 954-<br />

377-3901; Paul Engle & Bob Denison<br />

Tony Mondello – Pier One <strong>Yacht</strong> Sales<br />

1200 W Retta Esplanade #43, Punta Gorda,<br />

FL 33952; Phone: 941-639-7777, Fax: 941-<br />

639-7778; Len Garofoli & Ed Benson<br />

aFFIlIatE aSSocIatE<br />

Samantha weiler – Pioneer Linens<br />

1388 SE 17 th St., Ft. Lauderdale, FL 33316<br />

Phone: 954-990-4842, Fax: 954-990-4846<br />

Brent DeSellier & Andrew Cohen<br />

Joey gottfried – Newcoast Financial<br />

Services; 18167 US Hwy 19 N., #300,<br />

Clearwater, FL 33764; Phone: 678-523-<br />

7350, Fax: 813-402-0448; Vernon Blanc &<br />

Kyle Vollenweider<br />

Jennifer Christ – <strong>Yacht</strong>Closer<br />

P.O. Box 950478, Lake Mary, FL 32795<br />

Phone: 321-800-4801; Brad Parker & Kevin<br />

Bush<br />

Maggie Hinesley – Camper & Nicholsons<br />

801 Seabreeze Blvd, Ft. Lauderdale, FL<br />

33316; Phone: 954-462-1462, Fax: 954-<br />

462-1442; Janina Martinsen & Dee Kraley<br />

chartEr aSSocIatE<br />

Charmaine du Plessis – Burgess <strong>Yacht</strong>s<br />

390 Alton Rd., Ste B, Miami Beach, FL<br />

33139; Phone: 305-672-0150, Fax: 305-<br />

672-5050; Keith Maling & Tom Collins<br />

* denotes the firm representative


Learn more about the<br />

florida yacht <strong>Brokers</strong> <strong>Association</strong> at<br />

www.fyba.org<br />

Support<br />

rebecca Adams – Total Marine<br />

821 NE 3 rd St., Dania Beach, FL 33004<br />

Phone: 954-924-1688, Fax: 954-924-1689<br />

Jim Renfrow & Brian Tansey<br />

deborah Carbery – Tom George <strong>Yacht</strong><br />

Group; 748 Broadway, #201, Dunedin, FL<br />

34698; Phone: 727-734-8707, Fax: 727-<br />

734-8723; Tom George & Gary Smith<br />

kristen engelmann – Northorp & Johnson<br />

17 Rose Dr., Ft. Lauderdale, FL 33316<br />

Phone: 954-522-3344, Fax: 954-522-9500<br />

Gregg Child & Kevin Merrigan<br />

on the<br />

move<br />

» 26 nOrTH yACHTS has moved its office to 2525 Marina Bay<br />

West, Ft. Lauderdale, FL 33312. Phone: 954.372.7026; email:<br />

info@26northyachts.com.<br />

» STeVe eLArIO has joined y.CO at its office located at 945<br />

E. Las Olas Blvd, 2nd Floor, Fort Lauderdale, FL 33301. Phone:<br />

954.830.0288; email: steve.e@ycoyacht.com.<br />

» HMy yACHT SALeS, InC.’s Palm Beach Gardens office is<br />

moving out of its present location at the end of the July. The expected<br />

move-in date to the new location is the 27 th of August. We are only<br />

moving to a new suite in the same plaza. Our new address will be<br />

2401 PGA Blvd., Suite 100, Palm Beach Gardens, FL 33410. Phone:<br />

561.775.6000.<br />

» rOB CArrOn, previously with MARSH, is now with wILLIS,<br />

located at 1500 Cordova Rd., #308. Fort Lauderdale, FL 33316.<br />

Phone: 954.524.9399; email: Rob.Carron@willis.com.<br />

www.fyba.org | florida yacht brokers association | august/september 2012 15


VISIT US!<br />

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Come visit our new showroom at 1388 SE 17th Street Fort Lauderdale<br />

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Please visit us at booth 630 at the 2012 Fort Lauderdale International <strong>Boat</strong> <strong>Show</strong><br />

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DYT_FYBA_Compass_08&09-2012.indd 1 8/9/2012 3:44:45 PM<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

16


currents<br />

AMVer: How The yacht world Can Save Lives<br />

On October 4, 1980: a fire broke out in the engine room<br />

of the Dutch-flagged cruise ship MS PRINSENDAM,<br />

in the Gulf of Alaska. Over 500 passengers and crew<br />

members were onboard and in clear and present danger. In<br />

response, the Coast Guard orchestrated a massive response<br />

in which nearby vessels of all sizes and classes arrived at the<br />

scene within hours to take on survivors.<br />

The vessel sank soon after, but by then, every single person<br />

who had been on board just hours beforehand was alive,<br />

accounted for, and safe. In large part this great success story<br />

was due to the close proximity of cruise ships in the Alaskan<br />

trade.<br />

This incident was also the entrance of AMVER to the global<br />

media but this was not the first use of this little known system in<br />

recovery effort on the high seas. Established in 1958 at the NYC<br />

Customs House, the Automated Mutual-Assistance Vessel<br />

Rescue System or AMVER has always been in a league of its<br />

own as a worldwide ship reporting system. Today AMVER’s<br />

goal aFFIlIatE is still the same: aSSocIatE to arrange for assistance to persons and<br />

vessels in distress at sea. Time and time again it has served as<br />

a valuable asset to search and rescue authorities across the<br />

world, locating nearby vessels that are able and willing to help<br />

in a particular situation.<br />

It began as an experiment, confined to the waters of the<br />

North Atlantic for its first few years. As maritime computer<br />

technology advanced, so did the program. Its computer-based<br />

software produces surface pictures, which display all AMVERparticipating<br />

ships near any given area of the ocean. With<br />

this technology, it became much simpler and easier to locate<br />

not only a ship in distress, but also any other vessels in its<br />

vicinity. Furthermore, radio stations from California to Sweden<br />

joined the network, increasing the system’s already-expansive<br />

coverage.<br />

AMVER has orchestrated assistance in a variety of<br />

situations, ranging from crew injuries or passenger medical<br />

emergencies to fires and floods onboard. Specifically, a<br />

nearby vessel may have a doctor on board, or the capacity<br />

to take in survivors, as in the case of MS PRINSENDAM. In<br />

1992, an AMVER-participating ship recovered famed French<br />

By Christina whitehurst<br />

Moore & Co.<br />

yachtswoman Florence Arthaud after her trimaran capsized,<br />

resulting in the program’s exposure on NBC’s “Today <strong>Show</strong>”<br />

and other network television programs. A similar incident shortly<br />

thereafter landed AMVER in a National Geographic magazine<br />

feature. Yet, the system is still undersubscribed by Vessels that<br />

could do so much to respond and save life at sea. Thus, the<br />

purpose of this article: Enrolling the <strong>Yacht</strong> World.<br />

It can be easily understood that the success of the program<br />

is directly tied to participation. The more enrolled Vessels, the<br />

greater the chance of search and rescue authorities locating a<br />

vessel nearby to help, and the more effective AMVER becomes.<br />

Luckily, there are plenty of incentives to register: enrolling<br />

in AMVER is free, voluntary, and open to vessels of all flags.<br />

Vessels incur no additional obligation to respond to a distress<br />

call than what already exists under international law of the sea.<br />

All information is protected and only used in true emergency<br />

situations. A vessel simply sends a sail plan electronically to<br />

AMVER, reporting its location every 48 hours until arriving at its<br />

destination. With this basic information, the system can predict<br />

vessel locations at any given time, and greatly improve chances<br />

of quick aid in the case of an emergency by finding the best ship<br />

to respond to a situation and allowing all others to continue their<br />

voyage.<br />

Today, over 22,000 vessels from over 100 nations are<br />

enrolled in AMVER. Around 4,000 are on plot each day, and<br />

these numbers are only growing but the yacht world is under<br />

represented. Enrollment was originally limited to merchant ships<br />

only, but has been recently expanded to allow cruise ships,<br />

research vessels, FPSO’s, fish processors, and private yachts<br />

to participate.<br />

More than 3,000 lives have been saved by AMVERparticipating<br />

ships in the past decade. The program has been<br />

lauded worldwide, with many governments actively encouraging<br />

participation. For more information, or to register your or your<br />

client’s yacht in the AMVER system, simply log onto www.amver.<br />

com and click on “Enrollment”.<br />

Once you’ve completed this step, you are officially enrolled in<br />

the program, and AMVER will be there anytime you or someone<br />

in distress needs help!<br />

www.fyba.org | florida yacht brokers association | august/september 2012 17


STEVEN H. HIBBE<br />

Maritime Attorney<br />

“Guidance in the right direction”<br />

VESSEL REGISTRATIONS<br />

OFFSHORE COMPANIES<br />

MARINE LENDING<br />

Initial Consultation<br />

without cost or obligation<br />

OFFICE: (305) 375-0966 • FAX: (305) 375-0967•SH@YACHTCOUNSELOR.COM<br />

GABLES WATERWAY CENTER 1390 S. DIXIE HWY. SUITE 1104 • CORAL GABLES, FL 33146<br />

18<br />

WWW.YACHTCOUNSELOR.COM<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

The New Year Will Bring<br />

Changes to MARPOL Annex V<br />

By: Will Nock, Safety and Technical Manager<br />

International Registries, <strong>Inc</strong>. / The Marshall Islands Registry<br />

Revisions to the International Convention for the Prevention<br />

of Pollution from Ships (MARPOL) Annex V (Garbage)<br />

will come into force on January 1, 2013. The revisions were<br />

adopted through Resolution MEPC.201(62) during 62nd session<br />

of The Marine Environment Protection Committee (MEPC) of<br />

the International Maritime Organization (IMO), which was held<br />

in July 2011.<br />

The most notable of these revisions is that the discharge of<br />

all garbage into the sea will be prohibited, except as provided<br />

otherwise in Regulations 4, 5, 6, and 7. This means that items<br />

such as dunnage, lining, metal, bottles, and other items can no<br />

longer be thrown overboard, regardless of the vessel’s distance<br />

from shore; which may require some creative storage solutions<br />

for smaller vessels.<br />

In addition, 10.2 of Annex V will require that every vessel of 100<br />

gross tons (GT) and above, and every vessel which is certified<br />

to carry 15 or more persons, have a Garbage Management<br />

Plan. This lowers the tonnage requirement from its current level<br />

of 400 GT, which will have implications for a large number of<br />

smaller vessels; such as offshore supply vessels (OSV), tugs,<br />

and yachts.<br />

The establishment of the Garbage Management Plan may be<br />

challenging for the yachting community given that there may<br />

be a learning curve for many owners, crews, and managers<br />

whose yachts fell below the 400 GT requirement. Guidance on<br />

how to properly create and implement a Garbage Management<br />

Plan can be found in Resolution MEPC.220(63).<br />

Other changes have also been made to Annex V, including<br />

updates of definitions, the addition of regulations pertaining to<br />

the discharge of animal carcasses, and an expansion of the<br />

requirements for placards onboard. Comprehensive guidelines<br />

for implementing the revised MARPOL Annex V can be found<br />

in Resolution MEPC.219(63).<br />

Although these revisions may be relatively minor when<br />

compared to other pending regulations affecting the industry,<br />

it is good to be aware and prepared in advance of the New<br />

Year. Please visit the IMO’s website (www.imo.org) to obtain<br />

additional information and guidance that can help in their<br />

proper implementation aboard your yacht.


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Concord_Marine_FYBA_2012.indd 1 1/13/12 10:18:19 AM<br />

www.fyba.org | florida yacht brokers association | august/september 2012 19


fyba<br />

charter news<br />

20<br />

CHILLS<br />

OBSESSION<br />

n yACHTZOO is delighted to welcome<br />

Charter Broker, June Montagne, to<br />

its retail charter division in the Fort<br />

Lauderdale office. June started as a<br />

<strong>Yacht</strong> Charter Broker in 1996 and with her<br />

experience as a sailor, charter crew and<br />

a crew placement agent she is a natural<br />

asset to the YACHTZOO team.<br />

n nePTUne grOUP yACHTIng<br />

announces a new addition to its all-star<br />

Charter Fleet: CHILLS, a 2012 85’ Pacific<br />

Mariner by Westport. This brand new yacht<br />

sleeps up to eight guests in four elegant<br />

staterooms, attended by a full-time crew<br />

of three, including culinary-trained Chef<br />

Adora Wisdom. For more details, please<br />

visit www.nygi.com.<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

n CAMPer & nICHOLSOnS is<br />

delighted to be appointed Charter<br />

Central Agency for the 55m (180’5)<br />

motor yacht OBSESSION from<br />

Oceanfast. OBSESSION is a motor yacht<br />

with very distinctive styling and sleek lines.<br />

Her Aileen Rodriguez-designed interior<br />

offers opulent and chic surroundings in<br />

which to entertain or relax, along with<br />

spacious accommodation for up to 10<br />

guests. OBSESSION has a weekly rate of<br />

€180,000 and is available in the Western<br />

Mediterranean this summer.<br />

For information<br />

on membership, visit<br />

www.fyba.org<br />

Lost River Marine<br />

Professional workmanship at competitive prices!<br />

www.lostrivermarine.com • Tel: 772.283.1154<br />

Custom <strong>Boat</strong> Building &<br />

Marine Renovations<br />

Lost River Marine Express 45’<br />

Featuring the Volvo IPS Vector Drive Trane<br />

“It’s what you don’t see that counts!”<br />

Complete Motoryacht & Sportfi sh Refurbishing...<br />

Insurance Claims ✥ Cabinetry & Furniture<br />

Veneer & Corian ✥ Complete Marine Systems<br />

Composite & Fiberglass Fabrication ✥ Awlgrip & Varnish


MARK YOUR CALENDARS!<br />

Watch for more information on these exciting seminars!<br />

17 th Annual <strong>Yacht</strong> Sales & the Law Seminar<br />

Wednesday, October 3, 2012 – Bahia Mar, Ft. Lauderdale<br />

8:00-5:00 followed by Cocktail Reception<br />

Sponsored by<br />

Alley, Maass, Rogers & Lindsay, P.A. &<br />

2012 Charter Seminar<br />

Wednesday, October 10, 2012 – Bahia Mar, Ft. Lauderdale<br />

9:00-4:30 followed by Charter <strong>Brokers</strong> Open House<br />

Sponsored by<br />

www.fyba.org | florida yacht brokers association | august/september 2012 21


Referrals For <strong>Yacht</strong> Repair<br />

In Fort Lauderdale Just Got A<br />

When You Refer A Job To Foster’s <strong>Yacht</strong> Services, YOU CHOOSE: Refer Work To Foster’s With Confidence:<br />

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Tracking System Available 24/7<br />

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24 Hour Personal Contact With Your Project Manager.<br />

Call (954) 524-9098 to Enroll | www.Fosters<strong>Yacht</strong>Services.com<br />

2019 SW 20th Street, #102 Fort Lauderdale, FL 33315 | Located at Lauderdale Marine Center<br />

22<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

Over 26 Years of Making Our Demanding Customers<br />

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Louisa & Gary Beckett<br />

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24<br />

august/september 2012 | florida yacht brokers association | www.fyba.org<br />

Your Ad Here!<br />

Advertising on the back cover of<br />

COMPASS places your ad directly in the<br />

hands of your target audience!<br />

Contact Randi Myers at 954.522.9270<br />

or by e-mail at fyba@fyba.org<br />

for more information.

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