Boat Show Season - Florida Yacht Brokers Association, Inc.

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Ad Index Concord Marine Electronics .................19 Dockwise Yacht Transport ....................16 Foster’s Yacht Services ........................22 Howard S. Reeder, Inc............................9 Interglobal Yacht Sales .........................22 JP Reynolds Company, Inc. ................ 19 Lost River Marine .................................20 Monocle Yachts ....................................20 2 13 COMPASS august/september 2012 Contents publication for the members of the florida yacht brokers association To advertise in Compass please contact fyba at 954.522.9270 or e-mail fyba@fyba.org. Moore & Company, P.A. ........................11 Pioneer Linens ......................................16 Simex International ............................. 22 Steven H. Hibbe Maritime Attorney .....18 Turnkey Communications .....................22 World Yacht Survey ..............................22 Yacht Closer ........................................15 august/september 2012 | florida yacht brokers association | www.fyba.org 12 20 Features 4 Fall Boat Show Season Arrives: Challenges and Opportunities 8 The ABC’s of SEO 17 AMVER: How the Yacht World Can Save Lives 18 Changes to MARPOL Annex V 23 Information Advisory – Florida Electronic Lien and Title Program Departments 3 Note from Executive Director 6-7 Member News 9 Bulletin Board 10 Maritime Law: The Sun Never Sets 15 On the Move 20 Charter News Membership 14-15 New Members Events & Seminars 12 July Brokers Open House 13 August Brokers Open House Calendar of Events September 11 West Coast Yacht Sales Summit 27 Brokers Open House October 3 Yacht Sales & the Law Seminar 10 2012 Charter Seminar 18 Brokers Open House at Palm Harbor Marina 25-29 Fort Lauderdale International Boat Show
From the Desk of the Executive DIrECtOr IS IT BOAT SHOw SeASOn ALreAdy? By Ann Vernon, FYBA Executive Director Hot and humid, humid and hot! This is South Florida in August! The summer doldrums! Maybe next summer I’ll take a trip to Alaska. Those brokers who head up north for the summer know what they’re doing! But it’s already back to school for kids though, and back to work for the rest of us, especially with boat show season quickly approaching. Boat show season will begin with Cannes on September 11-16 for the FYBA. For any members going over to the Med, we will have a booth in the Florida Pavilion thanks again to Enterprise Florida. We would also like to welcome Larry Bernaski who has taken over Julie Balzano’s position as Regional Manager of International Trade Development & Marine Industry Export Marketing for Enterprise Florida. Our booth will be located just in front of the Gare Maritime at the corner of the north dock at the Vieux Port (Old Port). All members are welcome to come by! Then it will be on to the Monaco Yacht Show for a couple of days, no booth but lots of walking the docks! The Fort Lauderdale International Boat Show, commonly known to our members as FLIBS, will be just around the corner after the Med shows on October 25-29. The FYBA will have a new location and new booth for FLIBS! Other surprises are to come, and all will be revealed in the next issue of COMPASS. Fall also means seminar season and we have them lined up for you! On September 11th, there will be the West Coast Yacht Sales Summit in Sarasota. It promises to be as much of a success as the East Coast Yacht Sales Summit was in June. The Yacht Sales and The Law seminar takes place on October 3rd , followed by the Charter Seminar on October 10th . Both of these seminars will be held at the Bahia Mar. Watch for our email blasts with more details. The Seminar Committee and Charter Professionals Committee hope that all members will clear their calendars for these dates as they are working hard to bring interesting speakers and topics. Not to be too idle for too long, we are organizing a Third Thursday Open House once again in Palm Beach. This will take place on October 18th . Last but not least, FYBA has finally gone mobile! Thanks to our new app, you may now access the member’s directory, events, and much more from your mobile phones. Go to the fyba.org website on your phone, then save the FYBA Mobile icon to your phone for easy reference. For your information, the FYBA website had almost 5,000 hits in July, with over 24,000 pages viewed! I would like to continue to urge all members to use the site as we are constantly updating it with interesting articles. See you at the boat shows! Ann Vernon PUBLICATION FOR THE MEMBERS OF THE FLORIDA YACHT BROKERS ASSOCIATION AUGUST/SEPTEMBER 2012 C MPASS Global Marketplace Pitfalls Speak Their Language! Boat Show Season: Planning Pays Off AMVER: Your Client’s Yacht Could Save Lives AMVER: Your Client’s Yacht Could Save Lives Inside This Issue Are you ready for FLIBS? Once again, the world economy is going to make this year’s show a challenge for brokers – not to mention the fact that it falls right before the Presidential election. The article, “2012 Boat Show Season Arrives”, on page 4, offers tips from President of IYC Yachts and current FYBA Board Member Bob Saxon on how to maximize sales at this year’s show. How visible are you to clients, really? Today, it’s not enough to fly your banner on the boat show docks and advertise in yachting magazines and on brokerage websites. You also need to make your own website “pop up” when prospective buyers Google for the services you offer and yachts you represent. Check out “The ABCs of SEO” on page 8 for some valuable advice on how to optimize your site for search engines. Each year, the yachting industry becomes increasingly global. Today, brokers work with clients to purchase new and pre-owned yachts not only in The Netherlands, Italy and other European countries, but also in China and developing nations. In our “Maritime Law” column on page 10, Scott Wagner of Moore & Co. shares some insights on doing deals in someone else’s backyard that could save you and your clients headaches and money. Boat Show Season: Planning Pays Off Global Marketplace Pitfalls Speak Their Language! PUBLICATION FOR THE MEMBERS OF THE FLORIDA YACHT BROKERS ASSOCIATION AUGUST/SEPTEMBER 2012 C MPASS On the Cover A bird's eye view of the Fort Lauderdale International Boat Show by photographer Forest Johnson. www.fyba.org | florida yacht brokers association | august/september 2012 3
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