Boat Show Season - Florida Yacht Brokers Association, Inc.

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marketing 8 The ABC’s of SEO How to Make Your Website More Searchable Search Engine Optimization (SEO) is the art and science of developing your website so it performs well in searches on Google and other search engines online. The ABC’s are three basic strategies designed to give your website the best chance for search success! A – ArCHITeCTUre The Architecture or technical design of your website will affect how easy it is for the automated search engine “spiders” to read your site. Simple html web code is easy for an automated function like a search engine spider to navigate. If it’s easy for the spider to read the words and the code on your site, then it will effectively record words it finds, which is the first step to being shown in a search result. If you are designing a new website, the blog software from Wordpress is an excellent option. The search engine spiders easily navigate Wordpress; it is a flexible solution for creating contemporary-looking designs, and anyone can update a Wordpress website. On the other hand, one of the worst architectures to use for a website is a Flash design. Flash is very difficult for the spiders to read and it is not read by iPhones and iPods. A final tip for your site architecture is to use keyword phrases in your site navigation. For example, “internet marketing services” is better than “services”. You also should include a Site Map page with links to all of the other pages on your site. This makes it easy for the spiders to find and read the entire site. B – BACkLInkS Backlinks are activated links from other websites to your website. Each backlink tells the search engines that there is something worth seeing on your website, a virtual endorsement for your site. Backlinks from important sites such as industry associations or media sites are better than links from small sites unrelated to your industry. Free tools and other compelling content are the type of things other sites will link to. Can you create a calculator or a free guide for your industry that bloggers and the media would refer to via a link? Another great way to get backlinks is to august/september 2012 | florida yacht brokers association | www.fyba.org offer to write guest articles and blog posts for prominent websites in your industry. Make sure to include your site link with your author byline. Google also is rewarding sites with a new type of backlink called “social signals” – when someone on Facebook “Likes” something on your website, “Tweets” about you or uses another signal from a social site, this is a new type of link or endorsement. C – COnTenT The C in SEO is creating lots of great Content for your website. Google reads up to 1,000 words per page and the best way to be found by a user searching for a word phrase is to include that word phrase on your site. For example, I won’t be found for “internet marketing agency” if I don’t have the word phrase on my site. I recommend creating a page named with an important word phrase. The title of the page should use the target phrase, and the phrase should be repeated two or three times in the copy on the page. In addition, you could name a photo using your target phrase (Google can’t ‘see’ photos but it can read the name and alt-tag). Plus, you can use the phrase in navigation and links from other pages on the site. Google’s search spokesperson Matt Cutts has a great tip for content creation. He calls it the “apple a day” method. The old expression “an apple a day keeps the doctor away” refers to eating healthy fruits and vegetables. Adding a page of content to your site every day (or at least several pages per month) allows you to add several new targeted phrases on a regular basis, and it tells Google your site is alive and fresh. Adding newsletter articles, press releases and new product description pages is a great way to “apple a day” your site. Good luck with your ABC’s and SEO results! By Jay Berkowitz, Founder and CEO of Internet Marketing Agency http:// www.TenGoldenRules.com. Mr. Berkowitz is an author and a keynote speaker at industry events.
ulletin find what you’re looking for board » SALeSPerSOn: THe MOOrIngS yACHT BrOkerAge is looking for additional sales agents for its brokerage team in Dania Beach, Florida. The ideal candidates will be multilingual with an emphasis on French, have a proven track record of high-end sales (yacht sales not a prerequisite), and a working knowledge of yachts and yacht systems. Please forward your resume to: swoodruff@mooringsbrokerage.com. » yACHT SALeSPerSOn: Opportunity with well-established (19 years at same waterfront location in Ft. Pierce, Florida) Yacht Brokerage. We are looking for a quality salesperson to help with our powerboat division. We have been in the yacht sales business for over 33 years and know how to get deals closed. Please contact Dennis Kennedy at 561.756.2628 or email resume in confidence to dkennedy@fcmyachts.com. » BrOker/SALeSPerSOn: rOSS yACHT SALeS is looking for brokers; experienced or will train. Positions open to work in our Dunedin, Florida, headquarters or work out of your house. Ross Yacht Sales has brokers from Naples, Florida to Gulfport, Mississippi. Be part of a dynamic company celebrating its 50-year anniversary. Look over our website at www. rossyachtsales.com. Interested parties email Rick Grajirena at rick@ rossyachtsales.com. » yACHT BrOkerS: SUnSeeker fLOrIdA is looking for experienced brokers to join its developing Florida offices, with current locations in Miami and Fort Lauderdale. Candidates will be reputable and motivated to represent this premier manufacturer in new sales, brokerage sales and securing listings. All applications handled in confidence. Please contact Paul Burgess at pburgess@ sunseekerfla.com. » APPrenTICe BrOker: LUke BrOwn yACHTS is looking for an apprentice broker. We would be interested in interviewing any candidates who have extensive computer skills, excellent product knowledge and a strong work ethic. No previous yacht brokerage experience required. Contact andrew@lukebrown.com » yACHT BrOker/SALeSPerSOn: BrAdfOrd MArIne yACHT SALeS is seeking an experienced Yacht Sales Broker for its Yacht Showroom in Fort Lauderdale. Candidates must be energetic and professional with at least five years’ experience, a proven track record in yacht sales, and a seasoned knowledge of the yachting industry. Visit our website at www.brafordmarineyachtsales.com. For more information, please contact Gene Douglas via email to gene@bradfordmarineyachtsales.com. All inquiries are kept strictly confidential. » yACHT BrOker: BUrger yACHT SALeS in Fort Lauderdale is seeking highly motivated individuals with excellent communication skills, attention to detail, the highest of ethical standards, exceptional work practices, and who thrive in team performance. Resumés will be accepted from candidates who have five-plus years of brokerage sales experience with large yachts, and have working knowledge of Microsoft Excel, Word, and Outlook. Please visit www.burgerboat.com, to apply in confidence online. CRUISING PERMITS MARINE CLEARANCES CUSTOMS ENTRIES IMPORT GUIDANCE WE’LL TAKE IT FROM HERE Howard S. Reeder, Inc. has been providing unsurpassed personalized expertise in U.S. Customs procedures and entries for over 50 years. Trust the leader and navigate customs with confi dence. Navigating Customs with Confi dence Since 1940 Licensed U.S. Customs Brokers BOAT SHOW BONDS / MEGA YACHT ENTRIES DRAWBACK ENTRIES / IMPORT CONSULTING T:305-371-8431 F:305-381-6795 www.howardsreederinc.com www.fyba.org | florida yacht brokers association | august/september 2012 9 HSR-4331-FLYachtBrokersAdvFinal.indd 1 1/14/11 10:49 AM
Page 1 and 2: C publication for the members of th
Page 3 and 4: From the Desk of the Executive DIrE
Page 5 and 6: The Monaco Yacht Show is one of the
Page 7: Whit Kirtland CPYB; SEA VISTA, 80
Page 11 and 12: Moore & Company, P.A. Moore & Compa
Page 13 and 14: okers AUgUST open house fyba august
Page 15 and 16: Learn more about the florida yacht
Page 17 and 18: currents AMVer: How The yacht world
Page 19 and 20: EXPERIENCE, KNOWLEDGE & PERSONAL SE
Page 21 and 22: MARK YOUR CALENDARS! Watch for more
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