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Illustration: Debut Art/James Carey<br />

Looking for the best soLution<br />

Development, central Aftersales and workshops work closely together in <strong>MAN</strong> Truck & Bus<br />

product developments—courtesy of the new Service Engineering department.<br />

The goal: optimized technology over the entire vehicle life cycle and satisfied customers.<br />

>>> Sometimes, the devil is in the detail.<br />

Which would also apply to highly developed<br />

engine technology. When the particle filter<br />

must be removed prior to valve clearance<br />

adjustment in a bus engine, for example,<br />

the resulting extended stay in the workshop<br />

drives up costs for a basically straightforward<br />

service. “And that is not what the inventor<br />

had in mind,” says Georg Pachta-<br />

Reyhofen, Chairman of the <strong>MAN</strong> SE Board<br />

of Directors. “The competitiveness of commercial<br />

vehicles is increasingly decided by<br />

the life-cycle costs. While maintenance<br />

costs play a relatively small role, at less than<br />

20 percent, the manufacturer, in contrast,<br />

yields much control over them.”<br />

AheAd of Their Time<br />

Against this backdrop, the <strong>MAN</strong> Board of<br />

Directors assigned Wolfgang Kuchler, former<br />

head of Information Management at<br />

<strong>MAN</strong> Truck & Bus, to set up a new department<br />

in fall of 2010. This <strong>MAN</strong> Service Engineering<br />

is responsible for working out precise<br />

reliability guidelines in cooperation<br />

with Research and Development, Aftersales<br />

and workshop practitioners, relating optimized<br />

diagnostic methods and bringing in<br />

new insights as early as the product origination<br />

stage. “The costs of repairs and maintenance<br />

always depend on how the aggregates<br />

are structured, which diagnostic possibilities<br />

exist and how their degree of dissection<br />

ProBLem SoLuTioN<br />

A conducted search for errors in the workshop<br />

includes the evaluation of information from<br />

development and Aftersales and results in<br />

competitive problem solving.<br />

and replacement-part logistics look,” explains<br />

Kuchler, who heads the Service Engineering<br />

outfit today. “Unlike troubleshooting,<br />

which is organized in a single unit at<br />

<strong>MAN</strong> Truck & Bus, we in Service Engineering<br />

are not concerned with handling the<br />

finished product. We are more active much<br />

earlier in the product engineering process,<br />

meaning the time when the ‘product DNA’<br />

evolves, if you will.” The service engineers<br />

must therefore always stay a little bit ahead<br />

of their time. “In addition, we’re always<br />

<strong>foru</strong>m 03/2011 39<br />

company<br />

looking at the later application of a new vehicle<br />

or aggregate over the entire life-cycle,”<br />

says Kuchler. In order to accomplish that,<br />

the 42-year-old electronic engineer and his<br />

team are in close dialogue with those in<br />

charge at <strong>MAN</strong> Aftersales, with customer<br />

advisors and workshop foremen. “Our principle<br />

is that of ‘lessons learned‘. We take the<br />

very concrete market needs, the demands<br />

and problems of everyday life on-site, all<br />

the experiences from the Aftersales environment<br />

and integrate them into the creation<br />

of the product.”<br />

The Bigger PicTure<br />

That is not always an easy task, as target<br />

conflicts keep flaming up at the interfaces<br />

between development, production and aftersales.<br />

Are glued or bolted joints better?<br />

How detailed and complex should aggregate<br />

disassembly become? Kuchler’s experience:<br />

“The answers coming from the preassembly<br />

staff are often quite different<br />

from the response in maintenance facilities.”<br />

Production and initial assembly, for<br />

example, might favor a bumper made from<br />

one piece, says Kuchler. In case of damage<br />

or a partial repair, however, the workshop<br />

could please customers with a separable<br />

variant and the advantages in terms of<br />

costs and handling. Looking at the bigger<br />

picture is not a new habit for <strong>MAN</strong>. “It’s<br />

new, however, that we have established a

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