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popular among collectors. About half of the<br />
53,000 tractors once built are thought to<br />
have survived to the present day.<br />
Even though <strong>MAN</strong> ended its own production<br />
of agricultural machinery in 1963,<br />
the company’s diesel engines continue to<br />
be found today in a wide variety of agricultural<br />
applications. <strong>MAN</strong> engines have powered<br />
tractors made by Schlüter and Fendt<br />
for many years and a range of many successive<br />
models. Diesel engines built in the<br />
Nuremberg plant were and still are used in<br />
1948<br />
Man as 325 a<br />
<strong>MAN</strong> was the first<br />
serial manufacturer in<br />
Germany to build an<br />
agricultural tractor with<br />
a four-wheel drive.<br />
massive agricultural machines, such as the<br />
Holmer and Ropa beet lifter.<br />
instant recognition<br />
Engines for agricultural technology are the<br />
focus of the Off-Road department at the Engines<br />
Sales Unit of <strong>MAN</strong> Truck & Bus in<br />
Nuremberg. “The main application areas of<br />
the engines today are big harvesters, such<br />
as agricultural chippers and self-propelled<br />
mowing machines,” says Jürgen Haberland,<br />
head of Off-Road Engine Sales for Industry<br />
<strong>foru</strong>m 03/2011 45<br />
1921<br />
Man Motorpflug<br />
The motorized tractor<br />
was a serial product<br />
and represented<br />
<strong>MAN</strong>’s first venture<br />
into manufacturing<br />
agricultural machinery.<br />
and Agricultural Technology. “Currently,<br />
we are marketing a new generation of industrial<br />
V-engines and other serial engines<br />
to meet the coming legal exhaust requirements.”<br />
He considers the “Meet the Big<br />
<strong>MAN</strong>” road show organized by <strong>MAN</strong>’s business<br />
partner Krone an affirmation of the<br />
company’s strategy. “It is quite a special experience<br />
for us that a customer would place<br />
marketing emphasis on the motorization<br />
with our new V12 engine,” observes <strong>MAN</strong><br />
manager Haberland. Janssen from Krone<br />
agrees: “The joint road show has been beneficial<br />
for both companies. <strong>MAN</strong> hasn’t had<br />
a very high profile in this sector of the US<br />
market in the past. Now all of a sudden everyone<br />
is talking about these engines.”
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