Examples - Indiana University Alumni Association

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CHAPTER AND AFFILIATE IDENTITIES All chapters and affiliates will follow the new visual identity. The chapter or affiliate name will serve as the secondary line in the identity. IUPUI affiliate programs, like the Jag Club, will use the IUPUI word mark instead of the block IU. CAMPUS AND CONSTITUENT IDENTITIES All campuses and constituents are already following the IU visual identity program. As you can see in the examples, in most cases the campus name will reside in the primary line. The secondary line will contain the constituent or alumni association name. There are exceptions for constituents that already have a mark created. Again, the IUPUI mark will be used for all IUPUI schools and the main IUPUI campus logo. INDIANA UNIVERSITY INDIANA UNIVERSITY BLOOMINGTON BLOOMINGTON SCHOOL OF HEALTH, PHYSICAL EDUCATION & SCHOOL RECREATION OF HEALTH, ALUMNI PHYSICAL ASSOCIATION EDUCATION & RECREATION ALUMNI ASSOCIATION INDIANA INDIANA UNIVERSITY UNIVERSITY BLOOMINGTON BLOOMINGTON SCHOOL OF HEALTH, PHYSICAL EDUCATION SCHOOL OF HEALTH, PHYSICAL EDUCATION & RECREATION ALUMNI ASSOCIATION & RECREATION ALUMNI ASSOCIATION These marks are available upon request. Contact welliot@iu.edu » Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES INDIANA UNIVERSITY SCHOOL OF OF DENTISTRY ALUMNI ASSOCIATION 10 of 30
TM TM MERCHANDISE IDENTITIES A simpler, shorthand version of the logo is often needed for products, such as sportswear, mugs, and other promotions. Two versions of the merchandise identity are available, in serif and sans serif fonts. Occasionally, the shorthand version of the logo is used on electronic responsive designs or on print pieces with limited width. In these situations, the logo is often placed on a bookmark with a notched bottom border. SALVO SERIF TM ALUMNI ALUMNI BENTON SANS TM ALUMNI ALUMNI Download these marks at advancement.iu.edu/marketing/graphic-standards » Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES 11 of 30
Page 1 and 2: IU Alumni Association Brand Assets
Page 3 and 4: Mission and marketing goals The IU
Page 5 and 6: Brand Voice Jump to: GOALS & AUDIEN
Page 7 and 8: These voice/tone words guide our wo
Page 9: IU Logo and Signatures PRIMARY IDEN
Page 13 and 14: Print Typography Typography gives a
Page 15 and 16: IU Brand Typography IUAA also uses
Page 17 and 18: IU Primary Colors IUAA embraces Ind
Page 19 and 20: IU Icons IU Communications created
Page 21 and 22: “ I’m an IU alum, an IUAA life
Page 23 and 24: Attorney / Foster PArent / MeMber p
Page 25 and 26: Examples Conference materials T-shi
Page 27 and 28: Examples Booklet Email campaign ALU
Page 29 and 30: Examples Email and Blog Jump to: GO

Examples - Indiana University Alumni Association

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