Examples - Indiana University Alumni Association

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Goals & Audience Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES 2 of 30
Mission and marketing goals The IU Alumni Association brings alumni together to serve one another and Indiana University. IUAA marketing efforts fulfill at least one of four goals: Recruiting Relationships Awareness Action INSURANCE We recruit members, participants, volunteers, leaders, contributors, visitors, subscribers, and readers. We design experiences and provide tools that tie alumni together and create brand champions. We seek to strengthen commitment to Indiana University by sharing the spirit of IU. We generate revenue by offering products and services or by fundraising. Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES 3 of 30
Page 1: IU Alumni Association Brand Assets
Page 5 and 6: Brand Voice Jump to: GOALS & AUDIEN
Page 7 and 8: These voice/tone words guide our wo
Page 9 and 10: IU Logo and Signatures PRIMARY IDEN
Page 11 and 12: TM TM MERCHANDISE IDENTITIES A simp
Page 13 and 14: Print Typography Typography gives a
Page 15 and 16: IU Brand Typography IUAA also uses
Page 17 and 18: IU Primary Colors IUAA embraces Ind
Page 19 and 20: IU Icons IU Communications created
Page 21 and 22: “ I’m an IU alum, an IUAA life
Page 23 and 24: Attorney / Foster PArent / MeMber p
Page 25 and 26: Examples Conference materials T-shi
Page 27 and 28: Examples Booklet Email campaign ALU
Page 29 and 30: Examples Email and Blog Jump to: GO

Examples - Indiana University Alumni Association

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