Examples - Indiana University Alumni Association

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Our Audience Target Market Custom audiences are identified for each of our priority projects. Audiences are based on shared traits that indicate a likely interest. We apply thinking about the six seasons of lifetime engagement to this targeted approach, paying close attention to career-related needs and behaviors, as described below. Aspiration Ages 18 to 24 • Earning a degree • Developing relationships • Finding a job Promise Ages 25 to 34 • Starting a career • Building a support network • Leading a balanced life • Managing student debt Momentum Ages 35 to 44 • Career advancement • Raising a family • Balancing personal and professional life Harvest Ages 45 to 55 • Financing college for children and helping them navigate successfully through college • Taking care of aging parents • Financial panning for retirement Encore Ages 56 to 74 • Completing careers and pursuing interesting “encore” careers • Taking care of aging parents and enjoying time with grandchildren Legacy Ages 74+ • Completing the “Bucket List” • Living on investment or retirement income • Managing personal health • Enjoying time with friends, family • Financial management for retirement Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES 4 of 30
Brand Voice Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES 5 of 30
Page 1 and 2: IU Alumni Association Brand Assets
Page 3: Mission and marketing goals The IU
Page 7 and 8: These voice/tone words guide our wo
Page 9 and 10: IU Logo and Signatures PRIMARY IDEN
Page 11 and 12: TM TM MERCHANDISE IDENTITIES A simp
Page 13 and 14: Print Typography Typography gives a
Page 15 and 16: IU Brand Typography IUAA also uses
Page 17 and 18: IU Primary Colors IUAA embraces Ind
Page 19 and 20: IU Icons IU Communications created
Page 21 and 22: “ I’m an IU alum, an IUAA life
Page 23 and 24: Attorney / Foster PArent / MeMber p
Page 25 and 26: Examples Conference materials T-shi
Page 27 and 28: Examples Booklet Email campaign ALU
Page 29 and 30: Examples Email and Blog Jump to: GO

Examples - Indiana University Alumni Association

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