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Examples - Indiana University Alumni Association

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Print Typography<br />

Typography gives a visual voice that is welcoming, savvy, proud, and friendly to our content. The IUAA brand is served by three fonts:<br />

Eames Century Modern; Brandon Grotesque; and Brandon Text.<br />

Eames Century Modern<br />

Brandon Text and Brandon Grotesque<br />

A typographic comparison of Brandon Text and Brandon Grotesque. IUAA uses Brandon Grotesque for<br />

headlines, display text, and sometimes for short passages as found in an invitation or a program. We use Text in<br />

situations where readability is compromised, such as in magazine articles, at small sizes, or when type is reversed.<br />

Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES<br />

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