Examples - Indiana University Alumni Association

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Secondary Colors Download Web swatches at go.iu.edu/89F » Download print swatches at go.iu.edu/89E » IU STEEL PRINT PANTONE WARM GRAY 9 C17 M25 Y25 K49 WEB HEX #82786F IU MAJESTIC PRINT PANTONE 269 C80 M95 Y0 K35 WEB HEX #4B306A IUAA adds two metallic neutrals: bronze and silver. IU LIMESTONE PRINT PANTONE WARM GRAY 5 C11 M13 Y14 K26 WEB HEX #AEA79F IU MINT PRINT PANTONE 337 C40 M0 Y23 K0 WEB HEX #9ADCC6 IU MIDNIGHT PRINT PANTONE 5405 C71 M30 Y13 K41 WEB HEX #44697D IU LEATHER PRINT PANTONE 722 C3 M45 Y64 K9 WEB HEX #CD894E IUAA BRONZE PRINT PANTONE 7532 C23 M37 Y45 K65 WEB HEX #63513D IU OLD GOLD PRINT PANTONE 1245 C7 M35 Y100 K13 WEB HEX #C59217 IU MAHOGANY PRINT PANTONE 7533 C36 M52 Y65 K85 WEB HEX #4A3C31 IUAA SILVER PRINT PANTONE 7544 C35 M14 Y11 K34 WEB HEX #768692 Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES 18 of 30
IU Icons IU Communications created a universal icon library to ensure we’re all using these forms in a way that is representative of our brand. Download icons at go.iu.edu/89F » Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES 19 of 30
Page 1 and 2: IU Alumni Association Brand Assets
Page 3 and 4: Mission and marketing goals The IU
Page 5 and 6: Brand Voice Jump to: GOALS & AUDIEN
Page 7 and 8: These voice/tone words guide our wo
Page 9 and 10: IU Logo and Signatures PRIMARY IDEN
Page 11 and 12: TM TM MERCHANDISE IDENTITIES A simp
Page 13 and 14: Print Typography Typography gives a
Page 15 and 16: IU Brand Typography IUAA also uses
Page 17: IU Primary Colors IUAA embraces Ind
Page 21 and 22: “ I’m an IU alum, an IUAA life
Page 23 and 24: Attorney / Foster PArent / MeMber p
Page 25 and 26: Examples Conference materials T-shi
Page 27 and 28: Examples Booklet Email campaign ALU
Page 29 and 30: Examples Email and Blog Jump to: GO

Examples - Indiana University Alumni Association

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