Examples - Indiana University Alumni Association
Examples - Indiana University Alumni Association
Examples - Indiana University Alumni Association
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Our Audience<br />
Target Market<br />
Custom audiences are identified for each of our priority projects. Audiences are based on shared<br />
traits that indicate a likely interest. We apply thinking about the six seasons of lifetime engagement<br />
to this targeted approach, paying close attention to career-related needs and behaviors, as<br />
described below.<br />
Aspiration<br />
Ages 18 to 24<br />
• Earning a degree<br />
• Developing relationships<br />
• Finding a job<br />
Promise<br />
Ages 25 to 34<br />
• Starting a career<br />
• Building a support network<br />
• Leading a balanced life<br />
• Managing student debt<br />
Momentum<br />
Ages 35 to 44<br />
• Career advancement<br />
• Raising a family<br />
• Balancing personal and<br />
professional life<br />
Harvest<br />
Ages 45 to 55<br />
• Financing college for children and<br />
helping them navigate successfully<br />
through college<br />
• Taking care of aging parents<br />
• Financial panning for retirement<br />
Encore<br />
Ages 56 to 74<br />
• Completing careers and pursuing<br />
interesting “encore” careers<br />
• Taking care of aging parents and<br />
enjoying time with grandchildren<br />
Legacy<br />
Ages 74+<br />
• Completing the “Bucket List”<br />
• Living on investment or<br />
retirement income<br />
• Managing personal health<br />
• Enjoying time with friends, family<br />
• Financial management for<br />
retirement<br />
Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES<br />
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