RAINE MAGAZINE Volume 20 | Innovate
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APPRENEURS TO WATCH<br />
FIND YOUR PERFECT TRAVELING MATCH<br />
About TripTogether.com<br />
Image Courtesy of Trip Together<br />
Most people prefer to travel with someone, but not everyone has a friend<br />
or partner to accompany them, or someone in a destination country<br />
to meet with. With this in mind, TripTogether was born. The brainchild<br />
of a small group of diffident but aspiring entrepreneurs with modest<br />
experience across travel, IT and social media.<br />
TripTogether.com is a social travel website designed to<br />
match single travelers for communication and sharing mutual interests<br />
through live chat, joint vacation planning, and discovering diverse<br />
cultures. TripTogether’s active membership has grown in a short time<br />
to now exceed 300,000 travelers and aspiring travelers from around<br />
the globe. The travel portal’s visitors come from more than 100<br />
countries and 11,000 cities, with to date over 80,000 trips discussed<br />
through the site.<br />
A great advantage of TripTogether is that members can<br />
instantly connect and chat live online with other members anywhere<br />
in the world in real-time. This feature is complimented by the site’s<br />
robust and user friendly email system. With exciting features including<br />
Live Chat, Trip Planner, and Email, members can map their journeys,<br />
discuss planned excursions, meet with new friends from overseas,<br />
show visitors their favorite places, and share their tips on travel. It’s the<br />
perfect time for a social travel network of this class.<br />
TripTogether provides an easy-to-use service catering to the<br />
natural desire of travelers to not only explore the world but to enable<br />
them to meet new people.<br />
<strong>RAINE</strong>: What inspired you to create Trip Together?<br />
TRIP TOGETHER: The growth of the travel sector, the growth of social<br />
networking especially online, plus understanding that there exists a<br />
basic human need for companionship, especially when traveling alone.<br />
<strong>RAINE</strong>: How did you fund your venture?<br />
TRIP TOGETHER: We’re privately funded by individuals, starting on<br />
a shoestring budget.<br />
<strong>RAINE</strong>: How would you forecast your growth over the next three years?<br />
TRIP TOGETHER: At least increase our sales by<br />
170% for the last half of this year over the first 2 quarters, but we’re<br />
hopeful to at least keep pace with the growth rate of revenue within the<br />
travel industry, but a<br />
<strong>RAINE</strong>: What has the response been like to Trip Together?<br />
TRIP TOGETHER: Response has been very robust, but we like to think<br />
this is due to our aggressive and savvy marketing approach.<br />
<strong>RAINE</strong>: Who is your target demo and market size?<br />
TRIP TOGETHER: Persons 25-65, average to above average<br />
income, highly socialized, active users of social networks, looking for<br />
new contacts in the field of travel. In <strong>20</strong>14 there were 1.087 Billion<br />
travelers worldwide (UN World Travel Org). So THAT’S our market. 5%<br />
of these are active on travel social media and we see this trend rising.<br />
<strong>RAINE</strong>: What has been the greatest challenge your company has had<br />
to overcome?<br />
TRIP TOGETHER: The public’s understanding and therefore their<br />
embrace of the concept. Older users aren’t as computer savvy ad<br />
younger users, who take to our service very naturally. However, it’s the<br />
35+ demographic that has the disposable income to travel. So ours is a<br />
challenge to inform, educate, and create, if you will, a market.<br />
<strong>RAINE</strong>: What advice would you give to other entrepreneurs?<br />
TRIP TOGETHER: Assume an attitude of perpetual optimism, don’t<br />
take yourself too seriously, read everything, and have at least one<br />
big laugh per day...<br />
<strong>RAINE</strong> <strong>MAGAZINE</strong> - VOLUME <strong>20</strong> 19