RAINE MAGAZINE Volume 20 | Innovate
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NARRATIVE CLIP<br />
The Narrative Clip is the world’s smallest,<br />
wearable camera, GPS and accelerometerintegrated<br />
device on the market. The<br />
camera connects to your clothing with a<br />
small stainless steel metal clip and subtly<br />
captures every special moment happening<br />
around you. Think of it as your third eye<br />
capturing images every 30 seconds,<br />
shots you could have missed. Later you<br />
can upload all images taken through the<br />
Narrative app which catalogs the moments<br />
by time, date, place and even lighting<br />
conditions.<br />
Narrative was founded by six<br />
Swedish serial entrepreneurs in <strong>20</strong>12.<br />
Martin Källström, formerly founder and CEO<br />
of blog search engine Twingly, shaped the<br />
concept of the Narrative Clip, a wearable<br />
camera able to create a continuous life<br />
log for the user. For this task he recruited<br />
his friend Oskar Kalmaru, founder of an<br />
online video provider, as well as Björn<br />
Wesén, who was, at the time, a freelancing<br />
designer of high-tech electronics. The small<br />
team has expanded to about 30 people with<br />
over 7K users. Their definition of growth is<br />
to be able to constantly provide value to<br />
their customers.<br />
46<br />
<strong>RAINE</strong> <strong>MAGAZINE</strong> - VOLUME <strong>20</strong>
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