RAINE MAGAZINE Volume 20 | Innovate

BEAUTY
Courtesy of Hair Room Service
B E A U T Y O N W H E E L S
REVOLUTIONIZING THE HAIR INDUSTRY WITH HAIR ROOM SERVICE
Founder and celebrity hairstylist, Michael Dueñas has revolutionized
the beauty industry with the introduction of Hair Room Service in
2009. Hair Room Service was one of the first mobile salons to hit the
streets in New York City and Los Angeles and soon after its opening
was awarded Best of New York and Best of Los Angeles by esteemed
publications. These awards further proved the need and demand for
such a service in both markets.
Michael found a niche in the industry, saw what was missing
and transformed the future of how salons would operate, simply by
listening to his clients and their needs. To date, Hair Room Service
offers their clients a luxury service of hairstyling, blowouts, manicures,
makeup, personal styling and more in the comfort of their home, hotel,
or office. Not only does this save the client the expense of traveling to
a salon, but also saves them time and energy.
While the innovation of Hair Room Services started with a
great idea and someone that could turn it into reality, there were still
certain roadblocks encountered since there was no storefront for the
salon. Developing innovative events, such as the Beauty Bus, was
one of the ways that Michael found could create the “store front” he
needed for Hair Room Service in some of the most highly sought-out
locations of the city. The Beauty Bus was simply a see-through truck
built into a salon. The mobility of it being a truck stayed true to the
concept of his mobile salon, all while giving him the exposure needed
in any location throughout the city.
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