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wm&notes<br />

evenis. contact Computer<br />

Learning Month. Depi. CPE 8.<br />

P.O. Box 60007. Palo Alto.<br />

California 94306-6007.<br />

lion, it has bounced back to<br />

post a net income of S3.6 mil<br />

lion for fiscal "88 (which<br />

ended<br />

5000. which is aimed<br />

auhe<br />

pa ny s<br />

chairman<br />

<strong>and</strong> CEO.<br />

The PS/2<br />

E. U.Aveoek<br />

System. IBM's<br />

new line of per<br />

sonal computers, uses<br />

Fortune<br />

a new p<strong>at</strong>ented bus design<br />

500 market, has a<br />

called the Micro Channel Ar<br />

Quick, Wh<strong>at</strong>'s a<br />

Mediagenic?<br />

Activision. one of the n<strong>at</strong>ion's<br />

largest consumer software pub<br />

lishers, is Activision no longer.<br />

After some name-change sur<br />

gery, the company has emerged<br />

as Mediagenic.<br />

The new name signifies<br />

cx-Activision's exp<strong>and</strong>ing<br />

product lines <strong>and</strong> its intenl to<br />

move beyond the strict defini<br />

tions of electronic entertain<br />

ment which the company has<br />

demonstr<strong>at</strong>ed in its video<br />

games <strong>and</strong> computer emcrtainment<br />

software. Media<br />

genic. according to a company<br />

press release, means "suitable<br />

for cre<strong>at</strong>ion, reproduction, or<br />

transform<strong>at</strong>ion in various<br />

types of media."<br />

Activision president <strong>and</strong><br />

CEO Bruce Davis has been<br />

talking about the convergence<br />

of traditional media forms—<br />

video, computers, <strong>and</strong> print—<br />

for some time now: Mediagenic<br />

hopes to capitalize on the trend<br />

with products in such areas as<br />

CD-ROM. CD-I. HyperCard,<br />

video, <strong>and</strong> innov<strong>at</strong>ive personal<br />

computer software.<br />

The Activision name<br />

hasn't been discarded, however,<br />

for it's being retained as the<br />

premiere label for the compa<br />

ny's action <strong>and</strong> simul<strong>at</strong>ion soft<br />

ware <strong>and</strong> for it's videogames.<br />

The company's many affili<strong>at</strong>ed<br />

labels will continue oper<strong>at</strong>ing<br />

under their present names.<br />

March<br />

31. 1988).<br />

such as City-to-Cily<br />

<strong>and</strong> Reports, both HyperCard<br />

packages, <strong>and</strong> a strong Apple<br />

IIgs line have contributed to<br />

the company's coffers.<br />

In a concurrent announce<br />

ment. Mediagenic said th<strong>at</strong> it<br />

had agreed in principle lo pur<br />

chase ZSoft Corpor<strong>at</strong>ion, pub<br />

lishers of the classic PC<br />

Paintbrush, <strong>and</strong> had signed<br />

Working Software, maker of<br />

Macinlosh utility software<br />

(Findswell <strong>and</strong> SpeUswell) as<br />

its newest affili<strong>at</strong>ed publisher.<br />

— Gregg Keizer<br />

PS/2 Clones Coming<br />

from T<strong>and</strong>y, Dell<br />

T<strong>and</strong>y <strong>and</strong> Dell, two Texasbased<br />

computer makers, will<br />

be the first to bring PS/2<br />

clones to the marketplace.<br />

T<strong>and</strong>y announced its PS/2<br />

Model 80 clone, the 5000 MC,<br />

last April with a full-page ad in<br />

the WallSireet Journal. Dell,<br />

with a lower profile, is offering<br />

two PS/2-comp<strong>at</strong>iblc ma<br />

chines which should be avail<br />

able by August.<br />

T<strong>and</strong>y"s 5000 MC is the<br />

most powerful—<strong>and</strong> most ex<br />

pensive—computer the com<br />

pany has ever designed. In<br />

addition lo its Micro Channel<br />

Archiiecturc. the 5000 MC<br />

boasts a 20 MHz 80386 micro<br />

processor; built-in CGA. EGA.<br />

MCGA. <strong>and</strong> VGA graphics; 2<br />

megabytes of RAM (exp<strong>and</strong><br />

able lo 16 megabytes): five<br />

base price of S4.999 for a<br />

system without a hard drive.<br />

Systems wiih 40-megabyte <strong>and</strong><br />

84-megabyte hard drives sell<br />

for $6,499 <strong>and</strong> S6.999.<br />

respectively.<br />

John V. Roach. T<strong>and</strong>y's<br />

president, chairman of the<br />

board, <strong>and</strong> chief executive offi<br />

cer, says th<strong>at</strong> the new machine<br />

is more than jus! a clone: "'Not<br />

only is the T<strong>and</strong>y 5000 MC the<br />

most powerful personal com<br />

puter we've ever offered, it is<br />

also a very unique product<br />

which contains a combin<strong>at</strong>ion<br />

of fe<strong>at</strong>ures never before offered<br />

by a major microcomputer<br />

manufacturer all in an unusual<br />

ly compact desklop computer."<br />

Dell's soon-to-bc-relcascd<br />

PS/2 clones include the Sys<br />

tem 400. an 80286-based mi<br />

cro aimed <strong>at</strong> IBM's PS/2<br />

Model 60 market, <strong>and</strong> the Sys<br />

tem 500. which uses an 80386<br />

<strong>and</strong> is Dell's version of IBM's<br />

Model 80.<br />

In addition to its 20 MHz<br />

80286 microprocessor, the Sys<br />

tem 400 comes with I mega<br />

byte of memory, exp<strong>and</strong>able to<br />

16 megabytes; one l.44-megabyte<br />

3'/:-inch disk drive; VGA<br />

graphics: parallel <strong>and</strong> serial<br />

ports: <strong>and</strong> a PS/2-comp<strong>at</strong>ible<br />

mouse adapter. The highpowered<br />

System 500 has<br />

roughly the same specifica<br />

tions as T<strong>and</strong>y's 5000 MC.<br />

Although the Micro Chan<br />

nel PS/2-comp<strong>at</strong>ible market is<br />

small now. there is interest in<br />

the machines, <strong>and</strong> Dell be<br />

lieves it will grow. "Although<br />

we don't expect a tremendous<br />

dem<strong>and</strong> for MCA-comp<strong>at</strong>ible<br />

chitecture, or MCA. which al<br />

one time was thought to be uneloneable.<br />

The legal issues sur<br />

rounding MCA cloning are<br />

still cloudy "IBM has assured<br />

us th<strong>at</strong> a license will be avail<br />

able which grants us license<br />

rights under their p<strong>at</strong>ents for<br />

use in our products." says<br />

Dell.<br />

In addition to legal prob<br />

lems. PS/2 clone makers mayface<br />

a price war with IBM.<br />

And unlike the last round—<br />

where clone makers be<strong>at</strong><br />

IBM's PC. XT. <strong>and</strong> AT—IBM<br />

will likely win this b<strong>at</strong>tle.<br />

WiihlBM'sfirstlineof<br />

personal computers, mosi of<br />

the machines' components<br />

were made by third-party<br />

manufacturers. Competitors<br />

could buy parts from the same<br />

manufacturers as IBM. oper<strong>at</strong>e<br />

with lower overhead, <strong>and</strong> sell<br />

machines for less. With the<br />

PS/2, however. IBM makes<br />

about 70 percent of the ma<br />

chine itself <strong>and</strong>. according to<br />

reports, production is very cost<br />

effective. IBM is on record as<br />

planning to slash prices dra<br />

m<strong>at</strong>ically on its PS/2 line be<br />

ginning <strong>at</strong> the end of this year.<br />

And since IBM can directly<br />

control its costs, it has an edge.<br />

— Clifton Kantes<br />

Apple Us Talk the<br />

AppleTalk Talk<br />

It's been a long time coming,<br />

but AppleTalk, the network<br />

th<strong>at</strong> ties together Macintosh<br />

computers <strong>and</strong> LaserWriter la<br />

ser printers, has finally come<br />

Activision's. ah... Media-<br />

IBM-comp<strong>at</strong>ible Micro Chan<br />

computers right now. many of<br />

to the Apple II world.<br />

genic*s comeback is weli docu<br />

mented. After a dismal fiscal<br />

nel expansion slots, plus two<br />

proprietary memory expan<br />

our corpor<strong>at</strong>e customers have<br />

expressed an inlerest in the<br />

Enhanced Appie lie com<br />

puters <strong>and</strong> IIgs machines can<br />

year 1987 (the last three calen<br />

sion slots: <strong>and</strong> one 1.44-mega-<br />

new technology <strong>and</strong> have indi<br />

now be connected to hard disk-<br />

dar quarters of 1986 <strong>and</strong> the<br />

byie 3':-inch disk drive with<br />

c<strong>at</strong>ed thai they are presently<br />

-based file servers for diskless<br />

firs! quarter of 1987). in which<br />

room on the front panel for<br />

examining its advantages."<br />

oper<strong>at</strong>ion <strong>and</strong> sharing of files.<br />

the company lost S14.6 mil-<br />

three additional devices. The<br />

savs MichaelS. Dell, the corn-<br />

Wh<strong>at</strong>'s needed for each lie is<br />

8 COMPUTE1<br />

cuiiihnn'ti on peigc #5

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