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Sports Venues – Projects<br />

ARCHITECTURE<br />

IPTV screens. Photo: © Melbourne Cricket Club IPTV screens at the MCC. Photo: © Melbourne Cricket Club<br />

MCC appointed IBM as head technical contractor to design,<br />

evaluate technology options and implement the selected<br />

solution to further enable the delivery of fan engagement<br />

innovations.<br />

“The technology solution IBM has designed and is<br />

implementing will deliver the foundational backbone for<br />

MCC to future proof Australia’s premier, world-renowned<br />

stadium. This work will enable MCC to take advantage of the<br />

latest mobile, social and analytics technologies. It will create<br />

unrivalled and personalised in-stadium fan engagement<br />

and ensure premier game day experiences, giving fans more<br />

reasons to visit more often,” said Catherine Caruana-McManus,<br />

Director IBM Smarter Cities Australia.<br />

“IBM’s expertise in delivering world leading innovation<br />

and digital solutions for sport and entertainment industries<br />

will deliver new commercial possibilities and attract more<br />

world-class events to the MCG. IBM is excited to partner with<br />

MCC on this transformation journey.”<br />

Cisco Systems director, Jonathon Dixon, said: “The MCG is<br />

an iconic global sporting venue, and the MCC is transforming<br />

the stadium into one of the most technologically advanced<br />

in the world with the help of Cisco Sports & Entertainment<br />

solutions.<br />

“We believe that as the Internet of Everything connects<br />

more people, processes, data and things, the fan experience<br />

will become more immersive, customised and engaging,” said<br />

Mr Dixon. “We are thrilled to be working with leaders like the<br />

MCC and IBM on this project.”<br />

Exterior lighting at the Melbourne Cricket Club (MCC). Photo: © Melbourne Cricket Club<br />

MAY-JUNE 2015 Southeast Asia Building 65

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