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Sports Venues – Projects<br />
ARCHITECTURE<br />
IPTV screens. Photo: © Melbourne Cricket Club IPTV screens at the MCC. Photo: © Melbourne Cricket Club<br />
MCC appointed IBM as head technical contractor to design,<br />
evaluate technology options and implement the selected<br />
solution to further enable the delivery of fan engagement<br />
innovations.<br />
“The technology solution IBM has designed and is<br />
implementing will deliver the foundational backbone for<br />
MCC to future proof Australia’s premier, world-renowned<br />
stadium. This work will enable MCC to take advantage of the<br />
latest mobile, social and analytics technologies. It will create<br />
unrivalled and personalised in-stadium fan engagement<br />
and ensure premier game day experiences, giving fans more<br />
reasons to visit more often,” said Catherine Caruana-McManus,<br />
Director IBM Smarter Cities Australia.<br />
“IBM’s expertise in delivering world leading innovation<br />
and digital solutions for sport and entertainment industries<br />
will deliver new commercial possibilities and attract more<br />
world-class events to the MCG. IBM is excited to partner with<br />
MCC on this transformation journey.”<br />
Cisco Systems director, Jonathon Dixon, said: “The MCG is<br />
an iconic global sporting venue, and the MCC is transforming<br />
the stadium into one of the most technologically advanced<br />
in the world with the help of Cisco Sports & Entertainment<br />
solutions.<br />
“We believe that as the Internet of Everything connects<br />
more people, processes, data and things, the fan experience<br />
will become more immersive, customised and engaging,” said<br />
Mr Dixon. “We are thrilled to be working with leaders like the<br />
MCC and IBM on this project.”<br />
Exterior lighting at the Melbourne Cricket Club (MCC). Photo: © Melbourne Cricket Club<br />
MAY-JUNE 2015 Southeast Asia Building 65