He Rowdyism Making

Brum
Kaniot
JUNE 30, 1958
/he iuZie eif ine m&tl&fL rictuAe.
He Ended Rowdyism
By Making the
Kids
Dress for the Movies
Carlton Cobernus, N. Tonawanda, N.Y.
Didn't Lose a Customer and Gained
The Appreciation of the Town
/n T/i/s hsuQ
Carlton Cobernus (shown above), manager of the Riviera Theatre,
N. Tonawando, N. Y., tells how he eliminated rowdyism in
his theatre in a special "Cover Story" report an poge )6.
67 Features
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BACK o^'
TOP IN
'58! J

'
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COLUMBIA'S
THE CAMP ON
BLOOD ISLAND"
BREAKS la-MONTH
rTwTPi
AT PILGRIM
THEATRE
SHOCKBUSTER OPENINGS IN NEW ENGLAND
SATURATION RELEASE-BACKED BY TV, RADIO
AND NEWSPAPER BOMBSHELL CAMPAIGN!
^/CHI CHECK THE SEHSATIOHAL RESULTS!
PILGRIM, Boston... KEITH, Lowell... ARCADE, Springfield... COLLEGE,
New Haven. ..OPERA HOUSE, Newport. ..CAPITOL, Lynn...
PLYMOUTH, Worcester . . . CENTRE, Brockton . . . PARAMOUNT, Salem
^^^^^^^^^WJ^W
. . . HIWAY and BEVERLY, Bridgeport . . . BRIDGE D/l, New London . .
ALBEE, Providence... STRAND, Fall River... STRAND, Manchester...
E. M. LOEW, Hartford . . . FITCHBURG, Fitchburg . . . EMPRESS, Danbury
...WARNER, Torrington... PALACE, Norwich ... PALACE, New Britain
{...BURLINGTON D/l, Burlington... MERRIMAC PK. D/l, Lawrence...
'LOEW'S, Waterbury... EMPIRE, Portland... PALACE, Meriden...
ELLSWORTH D/l, Trenton...ENFIELD D/l, W.Enfield- and many more.'

THE SCREEN'S MIG
•/

EST CONQUEST
I
RAVES FROM
THE NEW YORK
CRITICS!
"HIGHEST RATING! AN ACTION
PICTURE IN A CLASS BY ITSELF!
GOING TO MAKE A LOT OF
MONEY!"
-Wanda Hale
Daily News
'Swashbuckling bravado!
Gaudy, brawling, lusty . . . hard
to resist!" -Paul V. Beckley
N. Y. Herald-Tribune
"It's a whopper! Full of intrigue
and romance!" -Rose Pehwick
Journal-American
"Fascinating! Exciting
fun!"
-Alton Cook
World-Telegram & Sun
"Designed to please multitudes!"
-Archer Winsien
N. Y. Post
"Surging, stormy movie of epic
proportions!"
-Justin Gilbert
N. Y. Mirror
"The goldarndest wide-screen
and color action film that is
physically possible!"
IRNESr BORGNINE JANET 1£IG
on by DALE WASSERMAN Based on the novel "Ihe Vikmg " by EDISON MARSHALL
— Bos/ey Crowther
N. Y Times
1 by RICHARD FLFISCHFR
•
\ kirk OOUGLAS Ptoduction

!
DONf
AFRAID
OF
EVEN IF IT SCARES
THE WITS OUT OF YOU
* Nothing to fear
once you set aside
choice playing tinne
in July
for 20th's
shock-surprise
showmanship special!

I Non-Film
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i
THE NATIONAL FILM WEEKLY
Published In Nine SectionnI Editions
BEN SHLYEN
Editor-in-Cliiel
and Publisher
DONALD M. MERSEREAU. Associate
Publisher & General Manager
NATHAN COHEN. .Executive Editor
JESSE SHLYEN Managing Editor
HUGH FRAZE Field Editor
AL STEEN Eostern Editor
IVAN SPEAR Western Editor
I. L. THATCHER. .Equipment Editor
MORRIS SCHLOZMAN Business Mgr.
Published by
ASSOCIATED PUBLICATIONS
Publication Offices: 825 Viui Bnint Blvd.,
Kaiisa.< City 24. Mo. Niltian Cohen, Exccntiu'
Edilor; .Jesse Sltlyon, Managing
editor: Morris Schlozman, Business M.nnagor;
Hugh Praze, Field Editor: I. L.
Thatcher. Editor The Modern Tlleatrc
Section. Telephone Cllestnut 1-T777.
Eiiitorial Offices: 45 Itocliefcller Plaza.
New York 20, N. Y. Donald Jl. .Mer-
Vreaii. A.ssociate Publisher & General
.llanagei': .\\ Steen. Eastern Editor: Carl
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1 ion. Telephone Superior 7-3072. Adver-
-i)K—35 East Wacker Drive. Chicago 1,
Hiitehlscai ;md Jolin Hendrick-

—
61 FEATURES INTO RELEASE
FOR JULY AND AUGUST DATES
Season's Total of 449
Is Tops Since Peak
Years of Late '40s
By FRANK LEYENDECKER
NEW YORK — Exhibitors will have a
choice of at least 67 new pictures for showing
during the peak summer season. July
and Ausust 1958—this being a slight drop
from the 75 new features for release in
the same months last year. However. DCA.
Trans-Lux and some of the smaller disti'ibutors
will add at least another ten to
the total for the summer.
INCREASE OF 123 OVER '57
The addition of these 67 feature.s will bring
to 449 the total number of new pictures released
by twelve companies during the cuient
selling year, September 1957 through
August 1958. This is an increase of 123 over
the 326 released by these same twelve companies
during the previous 12 months, September
1956 through August 1957. It is also
the largest total of new pictures since the
peak years of the late 1940s.
Nine of these companies. Allied Artists,
Paramount, 20th Century-Fox, Universal-
International and Warner Bros., with American-International,
Buena Vista, Rank and
Republic, will have relea.sed more pictures
through Augu.st 1958 than they did in the
previous 12-month period. Only Columbia.
MOM and United Artists have marketed
fewer pictui-es during the year than they had
from September 1956 through August 1957.
While only one major musical, Elvis Presley's
"King Creole, " which has a dramatic
background, will be released during the summer
period, there will be a plenitude of action-adventure
or outdoors pictures in Cinemascope
and color available during July and
August. They include: "Gunman's Walk."
"The Badlanders," "The Bravados," "Sierra
Baron," "Villa," "Last of the Fast Guns,"
"Showdown at Tucson and 'Wild Heritage,"
"
all in C-S and color, as well as: "Twilight
for the Gods," 'Tarzan's Fight for Life,"
"The Light in the Forest," "The Proud
Rebel," "The Naked and the Dead," "The
Gypsy and the Gentleman." "Dangerous
E^xile" and "Windom's Way," in color.
COMEDIES ON LIST
Several comedies for the summer period are
headed by: "Rock-A-Bye Baby," in Vista-
Vision and color; "The Matchmaker," in
VLstaVision; "The Reluctant Deb," in Cinemascope
and color; "Kathy O'," also in
Cinemascope and color; "Indiscreet," in
color; "Three Men in a Boat," in Cinema-
Scope and color: "No Time for Sergeants"
and "Andy Hardy Comes Home," in blackand-white,
as well as Brigitte Bardot's first
for United Artists, "La Parisienne." which
is in color. Two Frankenstein pictures. "The
Revenge of Frankenstein" and Frankenstein
-1970" are both in color while other pictures
in the horror category for the summer include:
'The Camp on Blood Island," "Curse
Fewer Films, But on Same
Budget, Lippert Goal
Hollywood — Robert L. Lippert, who
heads Regal Films, plans to ask !20th
C'entur>'-Fox president Spyros Skoiiras to
reduce the number of Regal pictures for
next season from 18 to 12. but to allocate
the same budget on those as was spent
on 24 Regal films last year—approximately
S3.500,0O0.
Lippert's decision is a result of his
meetings with some 500 exhibitors around
the country to determine what type of
product Regal should do next fall when
it goes into production.
The executive now believes that 18
pictures would be too many "considering
the market** and is convinced that the
exhibitors want quality, not quantity.
"The exhibitors told me they want quality
pictures or pictures with a gimmick
(but well-done)," Lippert said, "and they
also want more pictures done in color.
Exhibitors don't want the ordinary product
any more."
of the Demon." "The Fly," which is in Cinemascope
and color, "I Bury the Living" and
several American-Intemational films. "How
to Make a Monster," "Terror From the Year
2,000." "Screaming Skull" and "Teenage Caveman."
etc.
Broken down by companies, the July and
August releases will be:
ALLIED ARTISTS; July— "Snowfire," in color, and
"Road Without End," stories of a boy with a horse
ond with a dog; "The Troitor," with Robert Broy,
ond "Frankenstein-1970," in color, starring Boris
Korloff; August— "Showdown ot Tucson," in CinemoScope
and color, starring Mark Stevens, Gale
Robbins and Forrest Tucker; "Cry Baby Killer" and
"Hot Cor Girl," a combination exploitation bill,
and "Everybody Rock," with Terry Dene, a British
rock 'n' roll singer.
AMERICAN-INTERNATIONAL: July and August
"Hot Rod Gong" coupled with "High School Hellcots";
"How to Moke o Monster" coupled with
"Tecnoge Caveman"; "Tank Battalion" coupled with
"Hell Squad"; "Screaming Skull" coupled with "Terror
From the Year 2,000"; "Night of the Blood
Beast" coupled with "The She-Gods of Shark Reef."
BUENA VISTA: July— "The Proud Rebel," Somuel
Goldwyn jr. featurs in Technicolor, storring Alan
Lodd, Olivia de Hovillond and David Lodd, and
"The Light in the Forest," a Wolt Disney picture in
Technicolor, starring Jomes MocArthur, Fess Parker,
Joanne Dru and Wendell Corey.
COLUMBIA: July— "The Key," produced in England
in CinemoScope, starring William Holden, Sophia
Loren and Trevor Howord; "Gunman's Wolk," in
CinemoScope ond color, storring Van Hef lin, Tob
Hunter, Kothryn Grant and Jomes Darren; "The
Revenge of Fronkenstein," in color, storring Peter
Cushing; "The Camp on Blood Island," with Andre
Morell and Carl Mohner; "The Snorkel," with Peter
Von Eyck, Betto St. John and Mondy Miller; "Curse
of the Demon," storring Dona Andrews ond Peggy
Cummins, oil of these also mode in England, and
"Life Begins at 17," with Mark Damon.
For August—Tentative releases will include: "Tank
Force," with Victor Moture and Leo Genn, and
"Buchanan Rides Alone," starring Randolph Scott
with William Leslie.
DCA: "Three Men in o Boot," o July release in
CinemoScope and color, is the only English-language
feature for summer showing. The others will be;
"The Captain from Koepenick," and "Circus of Love,"
starring Curt Jurgens and Eva Bortok, both of them
German films in color, for July; in August— "Lisa,"
storring Mario Scheli, olso o Germon film; "Rice,"
in color, G Japonese film; "Senechal, the Magnificent,"
starring Fernondel, a French picture, and
"The Lovers/' an Itoltan film.
MGM; July— "Imitotion Generol," in Cinemo-
Scope, starring Glenn Ford, Red Buttons and Tiano
Elg, and "Tarzan's Fight for Life," in color, starring
Gordon Scott orxl Eve Brent.
August— "The Badlar>ders," in CinemoScope and
color, storring Alon Ladd and Ernest Borgnine with
Katy Jurodo; "The Reluctont Deb," in CinemoScope
ond color, produced in England, storring Rex Morrison,
Koy Kendall ond John Soxon, and "Andy Hardy
Comes Home," storring Mickey Roorwy with Foy
Holden, Cecilia Porker and other originol members
of the Andy Hardy films.
NEW ELVIS PRESLEY FILM
PARAMOUNT: July— "King Creole," in VistoVision,
starring Elvis Presley with Corolyn Jones, Wolter
Motthou and Dolores Hort, and "Rock-A-Bye Boby,"
in VistaVision and color, storring Jerry Lewis, Marilyn
Maxwell and Boccolonl.
August — "The Matchmaker," storring Shirley
Booth, Anthony Perkins and Shirley MacLoine.
RANK: July— "Dangerous Exile," in VistoVision
and Eastmon Color, storring Louis Jourdon with Belinda
Lee and Keith Michell.
August— "The Gypsy and the Gentleman," in color,
starring Melina Mercouri, Keith Michell and Flora
Robson, and "Windom's Way," in color, storring
Peter Finch, Mary Ure ond Robert Flemyng.
20TH CENTURY-FOX: July— "The Bravados," in
Cinemascope ond color, starring Gregory Peck, Joan
Collins, Albert Salmi ond Stephen Boyd; "Sierra
Boron," in CinemoScope and color, stornng Brian
Keith, Rita Gom, Rick Jason ond Mala Powers;"The
Fly," in CinemoScope and color, starring Vincent
Price, Herbert Morsholl and Al Hedison, and "Gong
War," in Regolscope, with Charles Bronson and Kent
Toylor.
August— "A Certain Smile," in CinemoScope orwJ
color, storring Rosanno Brozzi, Christine Carere ond
Joon Fontaine; "Quick Draw," storring Hugh O'Brion
ond Robert Evans; "Villa," in CinemoScope and
color, starring Brian Keith and Cesar Romero; "Rx
Murder," in CinemoScope, storring Rick Joson and
Morius Goring, and "Flaming Frontier," in Regolscope,
with Jim Davis ond Bruce Bennett.
UNITED ARTISTS: July— "The Vikings," in Techniromo
and Technicolor, starring Kirk Douglas, Tony
Curtis, Ernest Borgnine ond Janet Leigh; "Kings Go
Forth," starring Frank Sinatra, Tony Curtis ond
Notolie Wood, and "I Bury the Living," storring
Richard Boone.
August— "Lo Parisienne," in color, starring Brigitte
Bardot and Chorles Boyer; "China Doll," starring
Victor Mature and Lili Huo, ond, for special engagements,
"The Big Country," in color, starring
Gregory Peck, Charlton Heston, Jean Simmons ond
Carroll Baker.
UNIVERSAL-INTERNATIONAL; July— "A Time to
Love and a Time to Die," in CinemoScope and Eastman
Color, storring John Gavin ar>d Lilo Pulver with
Don DeFore and Jack Mohoney; "Kathy 0'," in
CinemoScope and color, starring Don Duryeo, Jan
Sterling and Potty McCormick, ond "Lost of the
Fost Guns," in CinemoScope ond color, starring Jock
Mohoney and Gilbert Roland.
August— "Twilight, for the Gods," in Eostmon
Color, starring Rock Hudson, Cyd Charisse, Arthur
Kennedy and Leif Erickson; "The Voice in the
Mirror," in CinemoScope, storring Richard Egon,
Julie London and Walter Motthou, and "Wild Heritoge,"
in CinemoScope and color, storring Will
Rogers jr. and Maureen O'Sullivon.
INGRID BERGMAN FILM
WARNER BROS: July— "Indiscreet," in Technicolor,
starring Cory Grant and Ingrid Bergman, with Cecil
Parker ond PhyMis Calvert, ond "No Time for
Sergeonts," starring Andy Griffith with Myron Mc-
Cormick.
August— "The Noked and the Dead," in Technicolor,
starring Aldo Roy, Raymond Massey, Cliff
Robertson and Barbara Nichols, and "Bodmon's
Country," starring George Montgomery and Buster
Crobbe. Also, for speciol engagements only, "The
Old Man and the Sea," in Worner Color, storring
Spencer Trocy.
Republic has olmost all of its remaining pictures
In general releose except for "Street of Dorkness,"
with Robert Close and Sheila Ryan, and the Britishmode
"Hidden Homicide," with Griffith Jones and
Potricio Loffan. Continental Distributing has "Blue
Murder ot St. Tri man's," o British comedy starring
Joyce Grenfell and Alistoir Sim, for summer release
while Trons-Lux Distributing has "Poor But Beautiful,"
Italian picture starring Moriso Allosio, ond "The
Cose of Dr. Laurent," French film starring Jean
Gobin and Nicole Courcel, for summer bookings.
ff
8 BOXOFFICE :: June 30, 1958

'
' !iie
Warner's Home Office
Moving to the Coast
NEW YORK—Warner Bros, will move its
home offices to the coast, to become the first
of the major motion picture companies to
desert this metropolis as the base for its
worldwide .'^ales operations.
This step, long-rumored, was confirmed
by Jack L. Waj-ner. president. Wednesday
(25). He .said that headquarters of the domestic
and overseas sales departments and
allied components will be moved to the
studios in Burbank, Calif., as quickly as possible.
There was no further breakdown of assignment
of persomiel. Employes were on
tenterhooks waiting to learn who specifically,
will be moved, w'ho will remain here in a
curtailed capacity, and who will be let out.
Warner said the move was in the interest
of maximum efficiency in the future handling
of "the most ambitious program in the company's
historj' and to insure the greatest
boxoffice potential of the outstanding properties
on its roster."
Warner's statement, in part, follows:
"Warner Bros, is the fii-st motion picture
company to realize fully that the changes
taking place in the industry as a whole
necessarily must bring about new procedures
for expansion and diversification.
"At the same time, we are preparing, and
are alert, for future changes, and we are confident
that great opportunities lie ahead for
our industry and our company, provided we
act aggressively and realistically."
Speculation had recently simmered down
to what units would make the move rather
than as to whether there would be any move.
Backing up the belief w-ere reports that some
company executives were offering their eastem
homes for sale.
Attempts to learn when more details will
be forthcoming met ^vlth no success. Only top
executives had inside information and they
were not talking for publication.
It seemed apparent that negotiations will
now begin. If they are not already under
way, to sublet at least the bulk of the expensive
space recently taken In the new
Tishman building at 666 Fifth Ave.
Braunagel Forms His Own
Theatre-Operating Firm
NORTH LITTLE ROCK. ARK.—Jack D.
Braunagel, for the last three years an associate
and district manager of United Theatres
Corp. here, this week announced establishment
of a new theatre operating company
to be kjiown as Jay D. Bee Amusement
Co. Braunagel will provide ali operating
services, buy and book pictures and direct
management of both indoor and drive-in
theatres in Helena, Hope, Ashdown and Gmdon.
Ark. Headquarters will be at 106 West
Second street in North Little Rock.
Before affiliating with United Theatres
which is headed by M. S. McCord. Braunagel
was head of drive-in operations for
Commonwealth Theatres of Kansas City,
Mo., for eight years. In this period, the Commonwealth
outdoor operations expanded
from one to 31 drive-ins. He is a former
member of the executive board of Theatre
Owners of America and a former chairman
of TOA's national drive-in committee. He
is a frequent convention speaker.
Kas,-Mo. TOA and Allied
Affiliates in a Merger
^ •
members of the board of United Theatre OvMitrs ol the Heart of
America, the new exhibitor association established last week: Left to right: (seated)
L. J. Kim.briel, M. B. Smith, who is president; Beverly Miller, elected vice-president;
Ed Harris and C. E. Cook; (standing) Glen Cooper, O. F. Sullivan, Richard P. Brous,
Leo Hayob, J. W. Stark and Richard Orear.
KANSAS CITY—In a move which may
have national significance, two of the major
regional affiliates of the two national exhibitor
associations voted this week to merge.
The two organizations are the Kansas-Missouri
Theatre Ass'n, a Theatre Owners of
America affiliate which has been in existence
for 40 years, and Allied Independent Theatre
Owners of Kansas and Missouri, established
in 1947 as the regional unit of Allied States
Ass'n.
The merger culminated inter-unit talks for
almost a year on the subject of uniting to
form a single regional exhibitor organization.
The final decision, however, to merge came as
a direct result of the successful joint "Show-
A-Rama," a thi-ee-day business-building
meeting and tradeshow held in April. This
was. in effect, an exhibitor convention attended
by members of both affiliates and
which was to sei-ve as the proving ground
for joint activity. Show-A-Rama was a big
success. It di'ew a record crowd of exhibitors,
many of whom had never or seldom attended
an association convention, and the project
with its trade.show was a financial success.
Tlie new oi-ganization will be known as
United Theatre Ownei's of the Heart of
America. The president will be M. B. Smith,
who headed KMTA. He won the presidency
on the toss of a coin. Beverly Miller, who was
president of the Allied unit, will be vicepresident.
Ed Harris, Neosho, Mo., is secretary,
and Charles Potter of Kansas City,
Kas., trea.surer.
Members of the board are: Prom KMTA—
M. B. Smith, Richard Orear, Richard Brous.
and L. J. Kimbriel. of Kansas City. Mo.:
C. E. Cook, Maryville, Mo.: Leo Hayob. Marshall,
Mo.: Ed Harris, Neosho, Mo., and Glen
Cooper, Dodge City, Kas.; From Allied-
Beverly Miller and Ronald F. Means of Kansas
City, Mo.: Jay Woott'n of Hutchinson,
Ka.s.: J. W. Stark and O. F. Sullivan of
Wichita; Charles Potter of Kansas City, Kas.;
Herbert Jeans, Columbia, Mo., and William
Bradfield, Carthage, Mo.
As to future affiliation with the national
associations, there will be no decision for at
least six months. Meanwhile, it is expected
that a committee of the regional group will
meet with national officers of Allied and
TOA to determine future relationships. Providing
some financial support to the national
association was discussed, but whether this
will be done depends entirely on the studies
to be made in the next few' months.
Membership will be on a theatre basis, but
individuals may join as co-members. Comembers
will have voting privileges only as
alternates. Equipment and supply dealers
will be able to join as associate members, but
will have no voting rights.
Loew's Divorcement Set
For August 31, 1959
NEW YORK—Judge Edmund Palmieri of
federal court Wednesday (25i set August 31.
1959 as the date by which Loew's Inc. theatres
are to be divorced from Loew's. Inc. He
ruled that directors of Loew's. Inc. shall have
the sole and exclusive responsibility and
authority for the prepai-ation and presentation
to the court of a plan for division of
the assets and liabilities of Loew's, Inc. and
its
subsidiaries.
The new theatre company was established
in 1954 under provisions of the antitrust consent
decree, and one of the main issues which
had to be resolved was the division of a $30,-
000,000 funded debt between Loew's, Inc. and
Loew's theatre subsidiaries. Any division of
funds must be court-approved, and the plan
for the settlement must have the court's endorsement
90 days before the new theatre
company stock is to be distributed to shareholders
of Loew's, Inc.
Loew's theatre companies were authorized,
too. to make loans to Loew's. Inc.. provided
the maturity dates on such loans will not be
later than the date on which the theatre
stock is to be distributed to stockholders. In
the past. Loew's. Inc. financial repwrts have
reflected the income of the theatre company,
but tiie parent company has been unable
to use the revenue because of the divorcement
order.
BOXOFFICE June 30, 1958

Court of Appeals Orders
Percentage Suit Trial
U\ilcs for dislribiitois in Wisconsin cast",
wliere jurisdiction of federal court was
cliallenged on grounds that damage claims
were less than requisite minimum amount of
$3,000: court rules that suits were broupht in
good faith in belief that damages would
amount to at least $3,000: case, against Sheldon
Gi-engs. now goes to district court for
trial.
Continental Films Acquires
Nine Additional Pictures
K
Pictures for "specialized distribution" to be
released in 1958: company also to coproduce
two pictures with Woolf Bros, of Italy's
Romulus Films: obtains long-term credit with
Bankers Trust Co. to finance production.
•
MGM to Distribute Films
Produced in Egypt
Four pictures in Arabic language to be
handled by Loew's International in 12 Middle
East countries: believed to be first major
U.S. company to take on films for Middle-
East producer.
•
Donald E. Baker to Manage
Loew's Miami Beach House
New 170th Street Theatre to open shortly;
Baker moved from LoeWs Orpheum in St.
Louis, where he is to be succeeded by William
F. Cox. now at Loew's Theatre In Indianapwlis.
Antitrust Arguments Refused
Theatre in Percentage Suit
New Jersey superior court judge rules that
the Somerville Drive-In cannot claim antitrust
violation by the distributors as a defense
in an action charging the theatre with inaccurate
accounting on a percentage picture.
•
Allied to Report Shortly
On TV Features Meetings
Special committee at the weekend finished
two days of conferences with company heads
on their position in making future sales of
product to television. Group consisted of
Jack Kirsch, Horace Adams and Irving
Dollinger.
•
Columbia to Start Selling
Christmas Picture No'w
Sales manager Rube Jackter to leave this
week on a tour of key cities,
to set dates and
exploitation plans for "Seventh Voyage of
Sinbad." now in production.
*
MPEA Votes Participation
In T'wo Foreign Festivals
Working out details for representation at
San Sebastian event July 19-29: Frank
Gervasi, Mediterranean representative, will
l)e host at U. S. Industry reception: MPEA
will also enter Japanese Fall Festival when
awards will be made for superior films.
CIRCUIT AD-PUBLICITY HEADS ATTEND MERCHANDISING FORUM—
Some of the country's leading advertising and publicity directors participated in a
merchandising forum held by Warner Bros, in New York last week. This was the first
of a series aimed to stimulate top selling of upcoming product. In the photos, left to
right, are shown some of the persons who participated: UPPER LEFT—James Totman,
Stanley Warners. New Haven; Everett Callow, SW, Philadelphia; Everett Seibel,
Minnesota Amusement Co., Minneapolis; Ernest Emerling, Loew's Theatres, New York,
and Harry Goldberg, SW, New York. UPPER RIGHT—Norris Hadawa.y, Wilby-Kincey
Theatres, Atlanta; Irving Paley, Paramount Gulf, New Orleans, and Ted Vanett, Goldman
Theatres. Philadelphia. LOWER LEFT—R. J. O'Donnell, Interstate Circuit, Dallas;
Charles Boasberg, Warner's general sales manager, and Charles Reagan, Greater Indianapolis
Amusement Co. LOWER RIGHT—Seymour Morris, Schine Theatres,
Gloversville, N. Y.; Dan Finn, Astor, Boston; Howard Pettengill, Florida State Theatres.
Telecaster in Reverse, Reports Bright Side of Movies
NEW YORK—The "brighter side" of the Convenient, and a saving in baby sitter fees."
industry, as represented by spyeotacular films
business, w'as telecast by Doug-
and di-ive-in
la.s Edwards on the CBS-TV "Seven O'clock
Report" Monday (23). The sajne program
April 25 aroused a storm of industry protest
by show'ing with commentary industrial establishments
that have replaced Los Angeles
theatres. The implication was that the
motion picture theatre was washed up.
Edwards referred to the April telecast
Monday.
"Some weeks ago," he said, "we reported
on one aspect of the Hollywood story—the
movie theatres that have closed down because
of a lack of business. Tonight, from
CBS newsman Bill Stout, another aspect of
the Hollywood story — the movie theatres
where the sign reads SRO."
Taking over. Stout continued the theme by
saying that, while most of the talk about
the theatre busines,s "centers on the drop
in boxoffice receipts and attendance figures,"
he would show the "brighter side." He spoke
against a background of "Ten Commandments"
blazing from a marquee.
Going on to drive-ins. Stout described
their rapid growth. He said part of their appeal
is for teenagers, an "important segment
of
the motion picture audience," and he told
of their appeal to whole families.
"Some diive-ins have niu"sery and playground
areas for children," Stout revealed.
"Parents park them, then take in the movie.
The TV screen showed cars entering drive-ins
and children at play.
"There is another phenomenon in the theatre
business today, the big picture." Stout
continued. The sci"een showed a montage of
marquees listing "South Pacific." "Bridge on
the River Kwai," "The Bravados," "Windjammer"
and "Vertigo." Their "staggering
earnings" were noted. "Around the World In
80 Days" was credited with having already
exceeded the all-time gi-oss of "Gone With
the Wind."
"That's a — major trend these days," Stout
commented "fewer pictures but bigger ones,
playing at bigger prices. New records, alltime
highs. People want better pictures, they
argue, and will pay to see them."
RKO's Foreign Selling
Is Acquired by Rank
NEW YORK—Distribution rights to all
BKO Radio films in a number of major
territories throughout the world have been
acquired by J. Arthur Rank Film Distributors,
Ltd. Since last spring, Rank has been handling
the backroom operations for RKO in
certain foreign areas.
The latest acquisition of major American
film product for subdistribution in foreign
areas was described by Rank as being the
"latest step in the worldwide expansion of
Rank film activities."
10 BOXOFFICE :: June 30, 1958

New MPEA Import Formula
Includes More Countries
NEW YORK—A new master licen.se formula
simplifying and speeding the division of licenses
of member companies of the Motion
Picture Export Ass'n was reached here (20).
It will go into effect when all of the comtrnnies
have signed tlie final agreement. A
committee had been working on it since April
1957. Revisions make it applicable to more
countries than formerly.
The new formula will apply for film yeai-s
beginning during the calendar years of 1958
and 1959 and will be retroactive to Jan. 1.
1958. It will apply to Ai-gentina, Belgium,
Burma, Formosa, France, Indonesia, Israel,
Italy. Japan and Pakistan. The 1956-57 formula
covered only Belgium, Pi-ance, Italy,
Japan and Formosa.
Pi-ovision is made in the formula for its
extension for additional periods aaid new
countries. It is hoped that Spain can be included.
Negotiations are now going for a
new film agreement with the Spanish government,
and 18 provisional import Ucenses
have already been okayed.
Besides simplifying and speeding the division
of Ucenses, the formula establishes a distribution
of licenses considered equitable to
all, based on the perfoiTnance of the companies
in many world key markets. Before a
formula was ai-rived at, there were longdrawn-out
and sometimes acrimonious discussions.
In general terms tlie new formula is
weighted on the following basis: 36 per cent
of the licenses are divided equally among the
participating companies, 32 pej- cent ai^e
based on a proportion of billings in the quota
counti-y in the previous calendar year, and
32 per cent aa-e based on total billings in a
selected group of countries based on the previous
calendar year.
Eric Johnston, MPEA president, issued a
statement complimenting both the board and
the formula subcommittee for an outstanding
job in working out difficult and complicated
problems.
AFM to Picket 2 Films
Scored in Europe
HOLLYWOOD—Cracking down on all
Hollywood pictures scored abroad, the American
Federation of Musicians has ordered
nationwide picketing of all theatres exhibiting
Paramount's "Vertigo" and 20th-Fox's "Ten
North Frederick," two of a number of films
that were scored in foreign countries.
Herman D. Kenin, AFM president, said
that picket lines protesting these pictures will
be set up in at least 20 major cities as a move
to show the nationwide support of the striking
HoUj'wood studio musicians.
For several weeks, a number of unemployed
studio musicians independently decided to
throw picket lines in front of the Hollywood
Paramount and RKO Pantages theatres.
Rank Eastern Changes
NEW YORK—Irving Sochin, general sales
manager of Rank Film Distributors of America,
has reorganized its eastern sales regions.
The Pittsburgh exchange area will be supervised
by Abe Weiner, regional manager, who
headquarters in Boston. Branch manager Bert
Freese of Buffalo will also handle the Pittsburgh
area under Weiner. Robert FoUiard,
regional manager headquartering in Washington,
will
Philadelphia
concentrate on the Washington and
areas.
TOA AppointmentsSpeed
Convention Promotion
Paramount Honors 21
For Achievement
NEW YORK—Paramount has honored 21
employes for achievement by making them
members of its "100 Per Cent Club." established
33 years ago to recognize outstanding
work during the preceding 12 months. Twenty
are members of the domestic distribution
organization and one is a field merchandising
representative.
George Weltner, vice-president in charge
of world sales, identified them as follows:
Eastern division—Wendell F. Clement, salesman,
Boston; Bernard Goffin, booker, New Haven; John J.
Serfustino, head booker, Buffolo.
Southeastern division—^Milton T. Aufdemofte jr.,
salesman. New Orleans; Clyde J. Doigle, booker.
New Orleans; Walter E. Mock, salesman, Jocksonville.
M ideas tern division—James E. Brunetti, head
booker, Cincinnati; John E. Kane, solesmon, Philadelphio;
John R. Kirschbaum, salesman, Cincinnati.
New York branch—Francis J. Patterson, booker;
Lou C. Wechsler, salesmen.
Midwestern division—John J. Gentile, salesman,
Detroit; Thomas W. Oaks, booker, Indionopolis;
Roderick P. Stevens, salesman, Chicago.
Southwestern division—Madee M. Bradley, booker,
Dallas; James E. Devlin, salesman, Konsos City;
Gerald W. Hoile, salesman, Dallas.
Western division— Eugene L. Jones, salesman,
Salt Lake City; James U. Merry, booker, Los Angeles;
Arnold C. Shortin, salesman, Los Angeles.
Clement, Brunetti, Gentile, Jones and Shartin were
members in previous years.
Intensive U-I Campaign
Backs 'Time to Love'
NEW YORK—By the July 4 weekend, when
"A Time to Love and a Time to Die" will be
released in key cities, Universal-International
will have climaxed one of the most
intensive promotional campaigns in its history,
according to David A. Lipton, vicepresident.
Lipton termed the negative of the pictui-e
the costliest in U-I history with the exception
of "Twilight for the Gods" which will
follow it in release. The campaign began with
the start of production in Germany last
faU, when the fu-st photographs were used
in newspaper advertising. Coverage by syndicated
columns and the general press followed.
In February, Lilo Pulver, costarring with
John Gavin, did promotional work dm-ing
visits to Hollywood and New York.
A saturation screening campaign began in
March, with Douglas Sirk, director, aiding
key city tours. Fred Banker, publicist in Germany,
visited 14 cities. Gavin is now on a
12-city torn-. U-I has also used 400 spots on
television in 25 cities, and a national magazine
ad campaign is about to start. Cooperative
advertising will follow and many newspapers
are taking serial rights. Decca will
issue a record album.
Buy Book ior
Pasternak
NEW YORK—MGM has purchased "Ask
Any Girl," a novel by Winifred Wolfe for
July publication by Random House. It deals
with a girl seeking a career and a husband
in New York and calls for the casting of 17
beautiful girls and three leading men. Joe
Pasternak will produce from a screenplay
wi-itten by George Wells.
NEW YORK—Selection of cochairmen repre.senting
different sections of the country Ls
seen by Theatre Owners of America as
expediting plans for its 11th annual convention
and tradeshow to open October 21 at
the Americana Hotel, Miami Beach. Mitchell
Wolfson is honorary chairman. He is a past
president of TOA and co-owner of Wometco
Televi.sion and Theatre Co. of Miami.
To ensure national coverage, Ernest G.
Stellings, pre.sident. selected S. L. Gillette of
Salt Lake City to promote the affaii- in that
area, J. B. Schuyler of Butler, Wis., for the
midwest and Sumner Redstone of Boston for
the east. They will plug the theme of the
convention, which is "Operation Better Bu-siness."
The convention will be held concurrently
with the annual meeting of the
National Ass'n of Concessionaires, with both
groups sponsoring the tradeshow.
Wolfson was honorary chairman last year
when the convention was held at the Americana.
He headed TOA in 1951-52. He is a
member of the executive committee, chairman
of the finance comjnittee, chairman of the
exhibitor-distribution committee and a member
of the theatre television committee.
Gillette is president of the Mountain States
Theatres Ass'n, TOA affiliate, operating a
concession business as well as theatres. He
serves on the TOA executive committee.
Schuyler, president of the Delft Theatre Circuit
in Wisconsin, is an assistant to the TOA
president and a member of the "Star of the
Year" committee. Redstone is an executive
of Redstone Theatres, large independent
drive-in circuit. He is serving on the drive-in
theatre committee and the "New Personality
Development" committee.
Adult-Young Folk Ratings
Lead in Film Estimates
NEW YORK — Six fihns are rated for
adults and young people, thi-ee for adults and
only one for the family group in the June
15 issue of Joint Estimates by the Film Estimate
Board of National Organizations.
The A-YP fUms are "Badman's Country"
tWB), "Country Music Holiday" (Para),
"From Hell to Texas" i20th-Fox), "Dangerous
Youth" (WBi, "Maracaibo" (Para* and
"A Time to Love and a Time to Die" (U-I).
The adult films are "The Case Against Brooklyn"
iCol), "Gang War" (20th-Fox) and "This
Angry Age" (Col). The family film is "Light
in the Forest" (BV).
'South Pacific' Gross Up
NEW YORK—"South Pacific." playing in
23 theatres, exceeded the $3,000,000 boxoffice
mark during the week, according to Martin
Sweeny jr.. general sales manager of Mapnn
Theatre Corp., disti-ibutors. Seven additional
theatres began showing it during the week,
raising the total in the U.S. to 30.
Goetz to
Berlin Fete
HOLLYWOOD—William Goetz has been
named official representative of the U. S.
Information Agency at the 1958 Berlin Film
Festival, and has left for Germany.
BOXOFFICE June 30, 1958 11

1
'
Progress Report to the Industry
Rogers Hospital May Add
Asthmatic Treatment
SCHROON LAKE. N. Y—The Indu.stiy's
Will Rogers Memorial Hospital may extend
us services to Include
tlie caa'e of asthmatic
children of amusement
industry employes,
A. Montague,
president, told the of-
^
i:i.ors and directors of
"~^ ^ he hospital at their
^y^^^ annual meeting here
Satui-day (28) at Her-
^^L 1 ^^^^H
^^KJ/^ ^^^H miui Hobblns' Edge-
^^H4[^^^^H Motel. The
^^^^^^^^^^^^ meeting followed the
A. Montague
annual inspection tour
of the Saranac Lake
project by the directors and the tradepress
on Ftiday.
Montague said that at a meeting of the
executive committee on May 17, he had asked
the conunittee members for a study and applied
thinking of what the next step at the
hospital should be. He said that all thought
favorably of the proposal for asthmatic treatment,
but thought that the children should be
in a separate building or in a section of the
hospital which could have its own kitchen
and other facilities.
FACTOR IN HOSPITAL GROWTH
"My feeling." Montague said, "is that ouicaring
for these asthmatic children would be
a great factor in the constant growth of our
hospital and in our care for our own' pledge.
It would give more 'heart' to oui- purpose,
would put our facilities to greater use and
would be a most natural forward step for
Will Rogers Ho.spital. It is my firm belief
that this should be given deep thought and
I should welcome youi- written comments and
suggestions."
Montague told the board that after five
years of improvement, advancement and enlargement
of its policy, the hospital now
represents the ultimate in hospitals for chest
diseases. Its medical and research staffs are
qualified by long experience to fulfill the
hospital's aims. Its scientific and technical
facilities are the best, he said.
Now that the hospital has expanded its
program to admit patients with any chest
diseases, in addition to tuberculosis, more
industry employes than ever before are going
to the hospital, Montague said. And they are
being healed and returned to their homes, he
said, adding that "the turnover in patients
is now remarkably accelerated."
By putting advanced techniques to use, the
average length of hospitalization has been
materially reduced. In 1957, the time was cut
to 221 days, whereas two years ago the time
was 380 days, which "even then was somewhat
of a record," he said. At the highest
point during 1957, the patient population at
Will Rogers reached 71. As the accelerated
program of treating new diseases progressed,
the turnover in patients increased and the
population at one time went down as low
12
as 47. The avei-age patient population last
year was 56.
Even in the face of faster and more certain
cui-es, Montague .said, tuberculosis is
not even close to being eradicated. It has
been estimated that 1.250.000 persons have
active tuberculasis requiring treatment and
that another 250,000 may now be infected
but not detected.
CONDUCTING LENGTHY SURVEY
"Our ho.'^pital and the National Tuberculosis
Ass'n are jointly conducting a year-long
health survey of the amusement industry in
an attempt to uncover those undetected cases
and to make oui- healing service available to
them before it is too late for speedy cure,"
the directors were told.
Since last June, alterations and additions
have been made on the third floor to accommodate
new patients having chest diseases
other than TB. A kitchen, dining room,
lounge and nurses' stations were completed.
A treatment room, writing and library section
and a dining room annex were fui'nished and
put into use. Contributions in memory of
Belle Baker, from a committee headed by
Dorothy Hlrsch of 'Variety, were used to
supply a hi-fi record player, a remote control
television and reproductions of museum
paintings. Additional furnishings have been
supplied for the patients' rooms. The entire
third floor and newly added rooms have
been covered with asphalt or rubber tUe
and new fire escapes have been completed.
The elevator has been rebuilt and modernized.
Other changes and improvements have
been made throughout the enth-e building.
All this work w'as organized and directed
by MuiTay Weiss, exhibitor and contractor,
who visits the hospital 15 or 20 times a year.
INSTALL TV SYSTEM
Early this year, the JeiTold Electronics
Corp. installed a TV antenna and cable, thus
contributing to the patients' enjoyment by
bringing in a clearer picture and better reception.
This installation was the donation of
Milton Shapp, president of Jerrold.
Those who made the trip were:
Byron Adams, Charles Alicoote, Louis Allerhand,
Chester Bahn, Borney Baloban, Jock Beresin, Richord
Brandt, Wolter Bronson, J. P. Byrne, Mox A. Cohen,
Norman Colquhoun, 5am A. Davis, Ned Depinet,
Stonton Durwood, Ernest Emerling, S. H. Fabian, Hy
Fine, Vincent Flynn, Leopold Friedman, C. A. Gibbs,
Tom Gil horn, Harry Goldberg, Leonard Goldenson,
Phil Grovitz.
J. W. Greenleaf, F. J. Guehl, Milton Gurion, William
Hoddock, K. N. Hargreaves, J. Robert Hoff,
Horold Hoffman, Chet Horstman, Joe Imhof, Arthur
Isroei, jr., Harry Kalmine, Sherwin Kane, Curt Kaufman,
Jack Kirsch, Harold Klein, Mel Konecoff, Stanley
Kositsky, Charles Kurtzman, Daniel Lewis, Hugh
Moguire, Hy Mortin, Harvey Matofsky, Arthur Mayer.
Dr. Edgor Moyer, Michael Mayer, George Mc-
Kenna, Ira Meinhardt, Don Mersereou, Robert
Mochrie, A. Montague, John Murphy, R. J. O'-
Donnell, Al Picoult, Charles Powers, Martin Quigley
jr., Dr. I. Rappaport, Wolter Reade jr., Ted
Reisch, Elmer Rhoden jr.. Dr. Seymour Rinzler, Allan
Robbins, Burton Robbins, Herman Robbins, Norman
Robbiru.
Thomas Rodgers, Not Rosen, Samuel Rosen, Robert
Rubin, Leo F. Somuels, Poul Schumock, Fred J.
Schwortz, J. Edword Shugrue, M. A. Silver, George
Skouras, Spyros Skouros, Lorry Storsmore, Al Steen,
Jorrtes Velde, Richord F. Walsh, Murray Weiss,
George Wertskus, W. B. Willioms, Raymond Willie.
Fund Raising in 1957
Best Hospital Effort
SCHROON LAKE, N. Y.—Fund-raising efforts
during the la.st year for the Will Rogers
Memorial Hospital were the most productive
in tlie hLstory of the hospital, it wa.s reported
to the board of directors here Saturday (28)
by Eugene Picker, chairman of the fund
raising and finance committee.
In contrast to other years, the audience
collection and the Christmas Salute were
combined last year, having been launched
on August 7. Total income from the combined
di'ive was $547,703.
DRIVES STARTED AUG. 7
All exchange areas had their drives organized
and started by August 7, with the exception
of Boston, Chicago, Milwaukee,
Minneapolis and San Francisco, Picker said.
Due to local conditions and commitments,
these areas held their collections on a later
date. The Boston area doubled its returns
over the previous year, and big improvements
were noted in Buffalo, Cleveland,
New Orleans, Philadelphia and Pittsburgh.
Picker submitted a comparison chart on
audience collections for the last three years.
The results were as follows: in 1957, $418,-
105 from 3,807 theatres; 1956, $276,097 from
3,385 theatre.s, and, 1955, $171,201 from 3,534
theatres.
The circuits were the backbone of the
audience collection, producing more than one
half of the sum total. Outstanding among
these were $119,002 from the Fabian-Rosen
theatres, including Stanley Warner and
Cinerama; $70,399 from Loew's Theatres and
$28,353 from the RKO circuit.
The trailer was produced by 20th Century-
Fox, directed by Buddy Adler and narrated
by Deborah Kerr. Through the efforts of
W. J. German, raw stock was supplied for
the first 1.000 trailer units from Eastman
Kodak. DeLuxe Laboratories contributed the
proceising and National Screen Service c»-
operated willingly and efficiently in the distribution,
Picker said.
This year's annual report, Picker said,
showed an increase of approximately $100,000
over last year in fund raising and finance.
As of June 1, the organization had a balance
on hand of $950,310, according to the
report of the treasurer, S. H. Fabian.
When the motion picture industry took
over the operation of the hospital in 1949,
cash turned over to the new management
amounted to $269,482 and receipts for the
nine-year period have totaled $3,048,308.
EXPENSES AT $1,623,519
Operating expenses for the nine years have
amounted to $1,623,519, while capital improvements
for the same period have cost
$215,398. Expenses of the national office, including
fund-raising costs, totaled $528,561,
so that total expenses for the nine years have
been $2,367,480.
Receipts for the year ended May 31 were
$649,898 from the following soiu'ces;
Christmas Solute, $129,608; audierKe collection,
$418,095; sponsored rooms, $30,000; Permanent
Chanties Committee, $9,290; Screen Actors Guild,
$2,000; Americon Guild of Variety Artists, $1,000;
Lila Motley Cancer Group, $2,500; Hearts & Diamonds
Ball, $6,135; Actors' Fund of America, $5,980; irvcome
from investments, $16,673; state insurance refund,
$1,160, ond miscellaneous, $27,456.
From the miscellaneous bracket come the following:
Fred Bund luncheon, $50; Ted Schlonger dinner,
$500; Belle Baker Fund, $2,165; Oscar Neu Memorial,
$845; Mayer Foundation for Research, $12,500;
other memoriums, $3,868; insurance from potients,
$5,386, and miscellaneous, $2,141.
BOXOFFICE June 30, 1958

BETWEEN THE LINES
By AL STEFN
PARENTS MAGAZINE AWARD —
Elmer C. Rhoden. (R) president of
National Theatres, receives from Philip
Wilcox, Parents executive, the magazine's
Family Medal for July, for "Windjammer,"
first Cinemiracle film, now playing
at the Roxy Theatre in New York. The
Parents Magazine's Family Medal is given
for the best film of the month for whole
family audiences.
Columbia Signs Susskind
To Four-Year Contract
NEW YORK—Columbia and David Susskind
have signed an independent productiondistribution
agreement under which the successful
producer of
dramatic television shows
will make one theatrical picture a year for
four years. The fii-st will be "Revival," from
an original story by Sheldon Stark, dealing
with a woman revivalist.
Susskind is executive producer and vicepresident
of Talent Associates, responsible
for many TV shows. Among them were the
Armstrong Circle Theatre, Kaiser Aluminum
Hour, Justice, Jamie, Mr. Peepers, Philco-
Goodyear Playhouse and Du Pont Show of
the Month. He has received a number of
awards.
A. Schneider, Columbia president, termed
Susskind "probably the TV production executive
most sought after by motion picture
companies." He called the producer "an intrepid
and inventive creator of superior entertainments."
E-Z Way Coffee Maker
A Brussels 'Attraction'
BRUSSELS—An automatic coffee maker
known to many U. S. exhibitors is serving up
thousands of cups of the brew to visitors at
the American Pavilion in the Brussels World's
Fair. It is the E-Z Way automatic coffee
maker, manufactured by Steel Products Co.,
Cedar Rapids, Iowa. It is an "exclusive" for
the manufacturer, having been selected as
the only one of its kind for the service by
The Brass Rail Organization of New York
which has the foods concession at the Fair.
The E-Z Way coffee maker at the Fair is a
combination automatic and manually operated
machine for dispensing soluble coffee.
Conley BV Coast Manager
NEW YORK—Don Conley has been named
coast divLsion manager of Buena Vista by
Leo F. Samuels, president. He succeeds
Wendell Bjorkmann, resigned. He has been
Los Angeles branch manager. Leo Jensen,
film booker there, has taken over as managei-,
Noble Experiment
H noble experiment is about to be undertaken
by a student who, for his Master
of Arts degree at Columbia University, is
preparing a thesis on the effect of motion
picture exploitation on a neighborhood theatre.
And the thesis will be based on his
actual experience in dealing with what he
will write about. His name and details of
the project will be revealed when the chore
is
finished.
In telling us about his plan, the student
said that he approached several exhibitors
before getting one to consent to his proposal.
It seems, he said, that a lot of exhibitors
don't want to spend money to
make money, and yet he believes that his
campaign, which will be conducted for one
week in July, will involve a very small cash
outlay.
The student has selected a picture which
will play in his "laboratory" theatre in competition
with another theatre in fairly close
proximity, playing the same picture. The
comparative grosses will be interesting.
And, too, he will have "The Ten Commandments"
to contend with.
The chap told us that exhibitors gave
him all sorts of excuses as to why they
don't go in more for exploitation. Some of
them were insufficient personnel, inability
to give time to campaigns, and costs. The
student will seek to disprove these alibis.
He has prepared a comprehensive campaign
covering all angles and has even enlisted
the cooperation of neighborhood merchants.
This is going to be an interesting enterprise
to watch. The young man is confident
of success. We'll report on the details
and the guinea pig picture when the results
are in.
•
One-Man Pitch
THE editor of a national magazine (not
films* told us the other day that he
had gone to a theatre for the first time in
two years the other night. He said that he
and his wife had decided to desert the
TV set for a night because a man in his
apartment building, who was in the picture
business, had been talking so much about
the good pictures now in release that they
decided to see for themselves.
"It was quite a treat and we are going
more often," we were told.
If one man can make a dent like that
in two heretofore stay-at-homes, then a
national campaign, via press or radio,
reaching millions, should make millions of
dents.
That, in itself, should be an incentive to
send along your much-needed contribution
to the business-building fund. The late
Charles Pettijohn, general counsel of the
erstwhile Motion Picture F>roducers & Distributors
of America inow MPAA), once
remarked that exhibitors and distributors
had been feuding since the industry was
born but that, in times of emernency, both
sides always had .stuck together. The indastry
is in a state of emergency now. The
distributors have agreed to match dollar
for dollar the funds needed for the business-building
campaign, and yet it's like
pulling teeth to get a large segment of exhibition
to jar loose with what actually
amounts, in .some in.stances, to small change
to help a project which has so many potential
benefits. Many independent exhibitors
and large and small circuits have come
through valiantly to support this campaign,
but the load can't be carried by a few.
•
Paging Geo. Washington
^O you know an unknown actor who looks
enough like George Washington to portray
him in "John Paul Jones"? At a recent
press conference, producer Samuel Bronston
said he needed a Washington desperately
because the sequences in which he
wiU appear are to be shot in the U. S. in
August.
As a follow-up to the request. Bob Taplinger,
the press representative on the picture,
pulled a clever piece of showmanship
this past week. In a narrow envelope within
an envelope, Taplinger repeated Bronston's
urgent call and added: "Enclosed is
a fine engraving of the man hinxself who
made a dollar go a long way." In an oval
cutout was an engraving of Washington, the
engraving on a dollar bill, one of which was
neatly inserted in the envelope.
•
Subliminal Advertising
jyjAYBE the motion picture industiT could
use subliminal advertising to its advantage.
A friend of ours who said he
didn't believe in the effectiveness of the
gimmick added, "And yet why did I go
out and buy a tractor when I live in an
apartment?"
Before the thing is killed by law or otherwise
dumped in the trash barrel, how about
using it on television with the flashing message,
"Go out to a movie!"
High Admission Prices
PXCERPT from a long personal letter
from a former industry man:
"Don't blame television entirely for the
.slump in theatre business. High admission
prices have a lot to do with it. I make a
pretty good .salary, but how often can I lay
out $2.50 for Lois (wife^ and me to see a
first-run picture and pay for parking and
a baby sitter as well? I think 75 cents
should be the top admission price. A full
hou.se at 75 cents is better than a third-of-
-a-house at $1.25.
BOXOFFICE June 30, 1958 13

UA to Apply Theatrical
Pattern to TV Releases
NEW YORK—The United Artists pattern
of financing and distributing theatrical films
made by independent producers will be applied
to its television activities, according to
Herbert L. Golden, president, and Bruce Eells,
executive vice-president, of United Artists
Television. Golden is also vice-president in
charge of operations of the parent company.
Eells said Wednesday (25) it was inevitable
that producei-s associated with UA "would
become a fi-uitful source of supply of television
film for UA sale to national, regional
and local advertisers." He said UA's "creative
family now includes more than 60 independent
producing organizations, each built
around a star, a producer, a director, a writer,
or a combination of these talents."
Eells was reporting on New York and
Hollywood meetings with more tJian 650
sponsor, ad agency and TV executives. The
first project will be production of a series of
39 half-hour filmed programs based on a
Vikings theme in as.sociation with Kii-k
Douglas' Bryna Pi-oductions, which produced
"The Vikings." Edward Lewis, Brj-na vicepresident,
will supervi.se them. Director and
cast will be announced soon. The series will
be offered for sponsorship starting late next
year.
The UAT executive vice-president said the
series will benefit from three years of production
planning and research for the theatrical
film, and will have access to story
lines derived from Viking history. Available
for the series will be all Vikings ships built
especially for the film, along with $300,000
worth of costumes, armor, a complete Viking
village and many other items of equipment.
Todds Select Bus Comedy
For Roadshow Picture
NEW YORK—"Busman's Holiday," a comedy
based on an actual incident, will be the
first film to be produced under the auspices
of the new company formed by Elisabeth
Taylor, widow of Mike Todd, and Michael
Todd jr. Shooting will start August 1 on locations
along the eastern seaboard, with
Miss Taylor as the star. An actor to play the
part of the bus driver Ls being sought.
The picture will be .shot on 70mm film in
what the Todd engineering staff calls the
Todd proce.ss. It will be in color and have a
running time of two hours and 15 minutes.
It will be roadshown starting March 28, 1959.
The play is being wTitten by William Ross
who wrote the Todd stage productions of
"January Thaw" and "As the Girls Go,"
adapted Moliere's "The Would-Be Gentleman"
for a Todd stage comedy with Bobby
Clark and wrote the sketches for Ttodd's
"Peep Show."
To Alexander Film Post
COLORADO SPRINGS—John B. Lee,
former station manager for WXYZ-TV in
Detroit, has been named manager of productions
for Alexander Film Co. He will be in
charge of the sales and planning of all production
work of the national division of the
company.
NTA Acquires 40 Warner
TV Films for Syndication
NEnv YORK— National Telefilm
As.sociates
has acquired 40 hour-long television programs
which were produced especially for
television by Warner Bras.
Ben Kalmenson, executive vice-president
of Waj-ner Bros., said this marked the first
time that the company had entered into an
agreement for the distribution of its television
product on a syndicated basis. The
deal involves United States and Canadian
distribution.
According to Oliver A. Unger, NTA president,
present plans call for a number of
Warner progi-ams to be presented by the NTA
Film Network as part of its "TV Hour of
Stai-s" dm-ing the coming fall season. The
remaining programs will be made available
to stations on a syndicated arrangement. The
programs were produced for television in the
Hollywood studios of Warner Bros.
New Vending Service
Offers Equipment Leases
NEW YORK—John A. Hopson. formerly
sales manager of the cigaret, candy, gum and
theatre divisions of
Rowe Manufacturing
Co., has announced
formation of a new
company. Vending In-
"j dustries, Inc., New
y^ I
York, of which he is
president. Vending Industries
proposes to
make equipment available
on long-term financing
and/or leasing
to established oper-
John A. Hopson ators through participating
manufacturers.
In addition to the new-machine program,
franchised warehouses will be strategically
located throughout the United States, which
will recondition used equipment according
to the original makers' specifications. Both
used and new equipment will be eligible for
financing and/or leasing. The company is
now negotiating with manufacturers to make
the program available to operators. Further
developments will be announced as they occur.
Second Story, Wireless
Drive-in Opens in Aug.
NEW YORK—The Walter Reade circuit's
second-story, wireless sound drive-in. which
had been scheduled tentatively to open in
early July, is now set for an August debut,
Walter Reade said here Tuesday (24). Inability
to complete the plumbing and some
of the wiring is the reason for the delay.
Reade said.
The new type drive-in definitely will open,
the circuit head said, but he would not make
a prediction as to its success.
CALENDARsfEVENTS
JUNE

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1958
YEAR BOOK
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Full rosters of film companies, loborotories, prorooms,
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COVER
STORy
He Ended
By Making the
Rowdyism
Kids
'Dress' for the Movies
Not Only Did Carlton Cobernus Wipe Out Bad Behaviui lor
At His Theatre,
By ROBERT DYMENT
NORTH TONAWANDA. N. Y.—There's an
old saying that "Clothes Make the Man" or
that proper si-ooming has a "good" result on
an individual'.-; personality. There has been
much talk in recent years about rowdyism,
both inside and outside movie theatre buildings—
usually from youths attired in leather
Jackets, dungarees, boots, pedal-pushers or
shorts.
Carlton Cobernus, manager of the Riviera
Theatre in North Tonawanda. New York for
more than 20 years, was encountering a large
amount of this juvenile rowdyism. In fact, so
much so that many adult.s refused to come
to the theatre. The majority of the mischief
was caused by the leather-jacket and dungaree
set.
"This rowdyism had to stop," says Cobernus,
who went on to explain, "so I decided that
anyone, including adults, who wanted to
attend the movies at the Riviera had to be
properly dres.'^ed before admittance would be
allowed. Our theatre wasn't going to be a
place for people who thought they could
come dressed in 'any-old-way.' It is a place
of entertainment and enjoyment and out of
due respect to those who do attend movies
and want a peaceful atmosphere to enjoy
the show, a new policy was instigated."
ST.\RTED IN APRIL ig.'JT
Beginning on April 26. 1957. admission was
refused youths attired in leather jackets,
dungarees, boots, pedal pushers or .shorts.
"We wanted to make the theatre a nice
place to .spend an evening." manager Cobernus
said. "We didn't know^ how well this plan
to curb rowdyism would work, but within a
very short time juvenile pranks and mischief
had been reduced by at least 50 per cent, and
today trouble from youths within the establishment
is almost a thing of the past.
Having customers properly dressed has reduced
the trouble almost completely."
The Star Theatre, a link in the Dipson
chain, in nearby Tonawanda. which borders
North Tonawanda, also set up a simUar program,
with the same satisfactory results. The
Riviera is an independent movie house.
Two weeks notice of this new policy
banning certain types of wearing apparel was
posted throughout the interior lobby of the
Riviera, as well as signs on the outside
entrance doors. Newspaper advertisements
also told of the new policy.
"As far as what people should wear to the
show, we did not set an exact t>T>e of clothing
to be worn, except that young people
had to be di-essed in a clean well-groomed
manner, usually consisting of sports jacket,
But He Upgraded Grooming All Through Town
shirt, .slacks or suits. Girls were expected to
be attired in clothing suitable for young
ladies. The ban on certain types of clothing
also applied to adults. After all, you couldn't
have adults coming into the movie house
dressed in clothing that was banned for
youths. The only exception made in our
policy concerned the tiny children, but even
they now insist that they must be properly
dressed and cleaned-up before entering the
premise. Tliis habit has been passed down
from older brothers and sisters, as well as
from the adults. After all. they want to do
what the older brother and sisters do and
don't want to be left behind."
SPURRED A 'BIGGEST NIGHT'
During the second week this policy was
in operation the Riviera had one of its
biggest nights in the theatre's histoi-y, proving
that the customers didn't mind the policy.
A few youths told them that they wouldn't
patronize the theatre, but within a very
short time the manager found them returning.
"Yes. and bhey didn't look like the same
leather-jacket and dungaree crowd I knew
before. They were all well-groomed and
looked and acted like ladies and gentlemen,"
he said.
Before the program was put into effect,
adults, parents and older persons were being
disturbed by whistles, loud talking and general
"all-around" mischief. This, manager
Cobernus felt had to be stopped. Today, when
a person or family spends an evening at the
Riviera Theatre, they can do .so in peace
and quiet, without any disturbance.
"Many parents who didn't know about the
new policy would come to the theatre dressed
in attire that was banned. We had to turn
them away. There were many cases—as
many as 30 that I can remember—who goodnaturedly
went across the street to a nearby
clothing store and pui-chased a new pair of
pants, shirts, blouses, etc., and went home
and changed and came back to the movie
house—just to comply with our new order.
"Our policy of banning certain types of
wearing apparel in the theatre was and still
is flashed on the screen by a trailer—usually
between double features or before a main
single feature. Also, our code-of-ethics is
flashed on the screen."
The Riviera code-of-ethics consists of the
following
(1) What can't be worn in the movie house.
(2) Suggestions for proper dress and grooming.
(3) No talking. (4) No whistling. (5)
No running around the theatre. (6) No smoking.

. . Cornel
. . Actor
. . . David
. . Jerry
. . Three
. . Mary
. . With
. . Casting
. . Bob
. .
^oU

BOXOFFICE
BAROMETER
This chort rccordi the pcrformoncc of current attractions in the opening week of their first runs in
the 20 key cities checked Pictures with fewer than five engogcmcnts are not listed. As new runs
arc reported, ratings ore odded and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theotre managers. With 100 per cent as "normol,''
the figures show the gross rating obovc or below that mork.
(Asterisk ' denotes combination bills)
.\ttil;i:
^.\'tihi'

Johnston Outlines Plan
Of Aid to Foreign Lands
NEW YORK—U. S. foreign policy should
include partnership with needy nations
through establishing a series of economic development
corporations, Ei-ic Johnston, president
of the Motion Picture Ass'n, told the keynote
dinner of Zonta International convention
Monday (23 1 at the Waldorf-Astoria
Hotel.
"These development corporations would be
true partnerships," he said. "We would not
put up all the funds, nor would it bs wise
for us to do so. Partnership of funds as well
as eneigies would be essential for success. I
think the U. S. might loan three-fourths of
the requii-ed funds, and the member countries
of each corporation would advance the
remaining one-fom-th, based on their levels
of income and production."
Johnston said the corporations would provide
a badly needed credit structure for longterm
loans at low interest rates. The money
would be used to develop basic projects
such as harbors, highways, I'ailways, power
plants, commumcations facilities and agricultural
and natural resources.
Spyros Skouras Speaks
DC Council Luncheon
WASHINGTON— Spyros P. Skouras, president
of 20th-Pox, will speak at the annual
luncheon Monday i30^ of the Motion Picture
and Television Council of the District of
Columbia on "The Future of the Movies."
The council will present to Skom-as a bronze
plaque citing his distinctive service as a motion
picture executive and philanthropist.
Scott Kirkpatrick, manager of the National
Theatre and a council vice-president will
introduce the head table guests. Oi-ville
Crouch, the council's chairman of invitations,
had charge of the reservations. Virginia
Rollwage Collier is council president.
Warner Bros. Buys Rights
To 'Look Back in Anger'
HOLLYWOOD — "Look Back in Anger,"
current Broadway hit by John Osbome, will
be filmed by Osborne's Woodfall Pi-oductions
in association with Warner Bros, and
Associated British, with WB releasing.
Richard Burton has been set to star in
the picture to be produced by Harry Saltzman
and directed by Tony Richardson, who
staged the play, Nigel Kneale will write the
screenplay, with a tentative starting date
set for August 25 in London.
Two Buy Famous Pictures
NEW YORK—Joe Felder and Irving Wernick
have purchased Famous Pictures Film
Exchange from Han-y and Sam Goldstone
and have renamed the company Famous Exchange,
Inc. Under an agreement with
Astor Pictures and Dominant, they will continue
releasing both Astor and Dominant
features.
Beckwith Joins ABC-TV
NEW YORK—Aaron Beckwith has been
made program sales manager of the ABC
television network by William P. Mullen,
vice-president and general sales manager.
Before joining ABC-TV in August 1957, Beckwith
wa£ director of business development for
National Telefilm Associates.
Virginia Ass'n Will Meet
At Famed Seaside Spot
A beachside view of the Chamberlin Hotel at Old Point Comfort, where the annual
convention of the Virginia Motion Picture Theatre Ass'n convention will be held.
RICHMOND—The Virginia Motion Picture
Theatre Ass'n annual convention will
be held at the seaside Chamberlin Hotel in
Old Point Comfort July 15-17.
A feature this year will be the inauguration
of a golf tournament, open to anyone attending
the convention. Sidney Bowden of
Norfolk, Willis Grist of Lynchburg and Jack
Rumsey of Covington are the chairmen for
this event.
The convention will open with a board meeting
Tuesday afternoon. That evening the
Coca-Cola company will host a party in recognition
of President Syd Gates of Norfolk.
This reception wUl be followed by a motion
picture world premiere at the Fortress Monroe
Post Theatre, being arranged by John
Broumas, general chairman. Washington. It
is planned to have top military personnel
from Fortress Monroe and Langley Field,
and top Navy personnel from the Norfolk
Naval Base as guests.
The famous eye-opener brunches, which
'Tarzan' Personalities
To Tour for Picture
NEW YORK—Personalities figuring in
the
production of "Tarzan's Fight for Life" will
go on the road to promote the July MGM release.
Gordon Scott w-ill visit eastern and
midwestern cities, including New York, Chicago,
Philadelphia, Wa.shington and Boston,
and Eva Brent will visit western cities, including
San FrancLsco, San Diego and Salt
Lake City.
Miki Carter, who filmed tlie African sequences,
is scheduled for Oklahoma City.
Kansas City, Des Moines, Minneapolis-St.
Paul, Chicago, Detroit, Toledo, Cleveland and
New York.
Personal appearances in the Los Angeles
area will be made by Scott, Miss Brent, Jil
Jarmyn, Rickie Soren.sen and Cheta the
chimp, according to Sy Weintraub, head of
Lesser Productions.
were started a number of years ago, will be
served again at 10 o'clock each morning, to
be immediately followed by a "managementpromotion"
business session on Wednesday,
and an "Oiu- Future" business session Thursday.
Nationally known speakers are being
scheduled for both sessions and ca.sh prizes
will be awarded for the best campaigns and
ideas. Door prizes have been aiTanged for
the business sessions and all entertainment
gatherings, and a game night will be the
Wednesday evening feature.
Buses will be available for trips to colonial
Williamsburg, the Jamestown Festival and
the Mariner's Museum. Launch tours on
Hampton Roads will be scheduled for Wednesday
and Thursday afternoons and speedboat
rides wUl be available.
The convention will close Thursday night
with a cocktail party and banquet, at which
the golf awards will be presented and the
Industry Man of the Year will be honored.
Dancing will follow.
New N.Y. Radio Program
Features Art of Films
NEW YORK—A new weekly
program devoted
to the film art was inaugurated by the
Municipal Broadcasting System at 3:30 p.m.
Sunday i29i. It is titled "Knight at the
Movies" and features Arthur Knight, film
critic of the Saturday Review, as host. Stanley
Kramer, producer-director, was the first
guest. The program is the summer replacement
for "The Public Arts" with Gilbert
Seldes. which will return in August. The
stations are WNYC and WNYC-FM.
Set Annual Meeting
NEW YORK—The annual meetings of List
Industries Corp. and Glen Alden Coi-p. will
be i-econvened Thursday (3>. Court action
over a proposed mei-ger has resulted in earlier
adjournments.
BOXOFFICE June 30, 1958 E-1

.
BROADWA"^
IJARRY BELAPONTE. .sinRer-actor.
sailed
for EXirope. • • * Burt Lancaster went
to London to start production on the film
version of Shaw's "The Devil's Disciple."
Casey Adams, film player who also WTlte.s
songs under his real name of Max ShowaUer.
has arrived for a visit. • • • Sean Connery.
the British film star who has completed
Walt Disney's "Darby O'Gill and the
Little People." arrived from Hollywood en
route to his home in Ireland. • • Carolyn
Jones, who has been filming "The Man in the
Net," staiTing Alan Ladd, in Thompson,
Conn., came in to promote her "King Creole."
which opens at Loew's Stat* July 3. * • *
Gwen Verdon returned from Hollywood after
completing her original starring role in the
film version of "Damn Yankees" for Warner
Bros. • • • Jack Lenmion, Columbia star who
is filming "Miss Casey Jones" in the east,
was guest on the Steve Allen TV show June
22.
i-
Rossano Brazzi, en route to Europe following
completion of "A Certain Smile" for
20Ui-Fox, stopped off to attend the opening
of "The Bravados" June 25. Christine Carere,
his co-star, left for Europe to attend
the Paris opening of "A Certain Smile.
Eddie Albert, having completed "The Roots
of Heaven" for 20th-Fox in Paris, is back in
the U. S. • • • Bronislau Kaper, MGM mu.sic
composer, planed to New York for a twoweek
vacation. • • • Red Doff, MGM producer,
is here for ten days of meetings with
the advertising department on the July release
of "Andy Hardy Comes Home,"
^0m
w
. Ill
Eric Johnston, president of the Motion
PictiU'e Ass'n of America, has been named a
consultant of the Music Research Foundation
which is studying the use of music to
aid mentaUy and physically handicapped
persons. • • • Universal President Milton
Rackmil returned from a ten-day trip to Lon-
Beai the Rain—
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Fits all cors— Rolls up for storoge
96% of all Connecticut Drive-In
Theatres Sell 'em with Great Success.
Write:
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P.O. B»x 8f 9 Woterbury, Conn.

25)
.
Rogers Hospital Post
To Thomas Rodgers
NEW YORK—Thomas E. Rodgers. vicepresident
of Tiaiis-Lux Corp., has been
elec:ed co-chairmaji of the national junior
committee of Will Rogers Memorial Hospital.
He succeeds David V. Picker, executive a.ssistant
to Max E. Youngstein, vice-president
of United Artists Corp.
Rodgers was selected for the Memorial
Hospital post at the annual elections of the
Will Rogers junior committee, held Friday
(20). He will serve with current co-chairman
Irwin B. Fi-eedman of De Luxe Laboratories.
The national junior committee, founded
two and a half years ago, comprises young
film executives, including the sons of a number
of veteran industry leaders. The primary
purpose of the group is to train new officials
who will be qualified to take over the management
of the Will Rogers Hospital in the
coming years.
Thomas Rodgers is the son of the late
William F. Rodgers, who was a top sales
executive of Loew's, Inc. David Picker is the
son of Eugene Kcker, vice-president of
Loew's Theatres.
"The Bravados' Benefit
For Nat'l Urban League
NEW YORK^Herbert Bayard Swope jr.,
who produced "The Bravados" for 20th-Pox.
and Kathleen Gallant, who plays a featured
rale, attended the "Fiesta on Broadway"
opening at the Paramount Theatre Wednesday
1 for the benefit of the National Urban
League.
Theodore W. Kheel, president of the league,
and Robert W. Dowling, chairman of the
benefit committee, attended. Others invited:
Hulan Jack, Manhattan borough president,
and Mrs. Jack; Rossano Brazzi, Sophia Loren,
Gary Crosby, Myrna Loy, Pat Boone, Joan
Crawford, Celeste Holm, Keenan Wynn, Inger
Stevens, Robert Evans, Vincent Price
and Andy Griffith.
In keeping with the western theme of "The
Bravados," Sheriff Clayre Peters, recently
installed in office by Hugh O'Brian, TV's
Marshal Wyatt Earp, deputized Margie Walker,
Chris James and Elaine Smith, New
York beauties, to help "keep peace" during
the opening night proceedings. Andre Baruch
described the festivities and interviewed arriving
celebrities for ABC radio, and Fox
Movietone cameramen filmed the opening.
Trans-Lux Appoints Ruff
NEW YORK—Edward Ruff Film Associates
of Boston has been made New England subdistributor
for three films released by Trans-
Lux Distributing Corp. They are "The Lovemaker,"
starring Betsy Blair; "Four Bags
Full," starring Jean Gabin and Bourvil, and
"The Case of Dr. Laurent," starring Gabin
and Nicole Courcel.
Weekend Rain Boosts
B'way Films;
'Happy Feeling and Vikings Big
NEW YORK—A rainy Saturday which sent
the weekend crowds to the Broadway houses,
boosted business for the last week in June,
which also was aided by the start of vacation
for many school children. The sole
new picture, "This Happy Feeling," was very
strong at both the Mayfair on Broadway and
the tiny Guild Theatre, just back of the
Radio City Music Hall.
The Music Hall, in its fourth and final
week of "No Time for Sergeants," was above
the preceding week, and "The Vikings,"
playing at both the Astor and Victoria theatres
beneath the block-long sign on Broadway,
attracted crowds of youngsters in the
daytime and adults at night for a smash
second week. Also vei-y good for a fourth
week at the Capitol was "Vertigo." But two
MGM pictures, "High School Confidential,"
in its fom'th week at Loew's State, and "The
Law and Jake Wade," in its third week at
the Odeon, were just fair.
The two-a-day films, three of which have
added daily matinees for the summer season,
were strong, particularly "Around the World
in 80 Days," in its 88th week at the Rivoli:
"South Pacific," in its 14th week at the
Criterion, and "The Bridge on the River
Kwai," in its 27th week at the RKO Palace,
the latter adding daily matinees June 30.
"Gigi," which will stick to a three-matineesper-week
schedule, was absolute capacity for
its fifth week at the Royale. "Windjammer"
was down slightly in its 11th week at the
Roxy and "This Is Cinerama" was no better
than fair in its eighth week of a return run
at the Warner Theatre.
Two important new films, "Indiscreet" and
"The Bravados" opened during the week at
the Music Hall and Paramount, respectively.
Four new art house films also started during
the week, including "The Goddess" at the
55th Street and "The Case of Dr. Laurent" at
the Trans-Lux 52nd.
(Averoge Is 100)
Astor—The Vikings (UA), 2nd wk 180
Boronet— Blue Murder ot St. Trinion's (Cont'l),
5th wk 130
Capitol—Vertigo (Para), 4th wk I 30
Criterion—South Pacific (Magna),
1 4th wk. of two-a-day I 80
Fine Arts— Folies Bergere (F-A-W), 4th wk 120
5th Avenue—The Bolshoi Bollet (Ronk), 6th wk. , . 1 00
55fh Street—There's Alwoys a Price Tog (Rank),
5th wk 100
Guild—This Happy Feeling (U-l) 150
Little Carnegie—No Sun in Venice (Kingsley),
2nd wk 120
Loew's State—High School Confidential (MGM),
4th wk 110
Moyfoir—This Happy Feeling (U-l) 150
Normandie— Poor but Beautiful ("Trons-Lux),
2nd wk 115
Odeon—The Low and Jake Wade (MGM), 3rd wk. .110
Poloce—The Bridge on the River Kwai (Col),
27th wk. of two-o-doy 180
Paramount—Ten North Frederick (20th-Fox),
5th wk 110
Pons—And God Created Woman (Kingsley),
35th wk 135
Plaza—Witness for the Prosecution (UA),
20th wk I 10
Radio City Music HoII—No Time tor Sergeonts
(WB), plus stoge show, 4th wk 150
Rivoh—Around the World in 80 Days (UA),
88th wk of t//o-a-doy
.190
Roxy^Windjommcr (NT), 1 1 fh wk. of
two-o-doy
.160
Royole—Gigi (MGM), 6th wk. of two-a-doy .200
Sutton—Rooney (Ronk), 3rd wk
.110
Trons-Lux 52nd—Rouge ct Noir (DCA), 11th wk. .115
72nd Street—Corinno Dorling (Boker), 2nd wk. . .100
Victoria—The Vikings (UA), 2nd wk 175
Warner— This Is Cineromo (SW), 8th wk 130
World— Diary of o Bod Girl (F-A-W), 4th wk. ... 1 10
'Attila' Impressive Bow
Leads Buffalo With 175
BUFFALO — "Attila" was out in front with
the Paramount turning in a very healthy
175 on the seven days. "South Pacific" was
holding up well in the Century as was "And
God Created Woman" in the Cinema, both
reporting 150 business. Elsewhere things were
quiet.
Buffalo—Thunder Rood (UA) 105
Center—The Bravados (20th-Fox) 115
Century—South Pacific (Mogno), 5tfi wk 150
Cinema—And God Created Womon (Kingsley),
8th wk 150
Lafayette—Girls on the Loose (U-l); Live Fosf,
Die Younj (U-l) 75
Poromount—Attila (Attila) ' '5
Teck— From Hell to Texos (20th-Fox), 3rd wk 90
'Proud Rebel' Is High
Baltimore Newcomer
BALTIMORE — Except for the weekend.
current grosses have been barely average.
However, "The Proud Rebel" was doing well
as a new attraction and "Deadlier Than
the Male" opened strong at an art theatre.
"South Pacific" continued an even pace in
its 12th week.
Century—The Low and Joke Wade (MGM) ...100
Cine-no—Moid in Paris (Confll, 2nd wk 90
Film Centre—The One That Got Away (Rank).. 90
Five West—Deadlier Than the Mole (Cont'l) .... 100
Hippodrome— Peter Pon iBV), rerelease 90
Little The Mirocle of Morcelino (UMPO), 3rd wk. 85
Mayfoir— Vertigo (Poro), 4th wk 100
New—South Pacific (Magna), 12th wk 125
Playhouse— Desire Under the Elms (Poro), 3rd wk. 85
Stanley—God's LiMIe Acre (UA), 4th wk 85
Towne—The Proud Rebel (BV) 120
'Dr. Laurent' Premieres;
Special NY Promotion
NEW YORK—"The Case of Dr. Laurent"
was premiered Tuesday l24i at the Trans-
Lux 52nd Street Theatre before an invited
audience. Nicole Courcel, who stars with
Jean Gabin in it, was present. At the same
time, members of the American Medical
Ass'n attended an opening at the Stage Door
Theatre in San Francisco.
Trans-Lux Distributing Corp. backed the
local opening with a tieup with the Lane
Bryant department store chain. Six stores
displayed blown-up stills of the film and
photos of Miss Courcel demonstrating exercises
used by women preparing for "natural
childbirth," whicsh is the theme of the film.
Lane Bryant is also mailing a flyer on the
film to its list of shoppers and is giving one
to each purchaser.
Jofifioatc
[412^
BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed
in Pennsylvonio—Blumberg Brothers Ine , Philadelphia—Lombard 3-7240
Notional Thcofrc Supply, Philodelphio— Locust 7-6156
Superior Theotrc Equipment Company, Philadelphia
Rittcnhousc 6-i420
Pfoicctor Corbon Comoonv. Torentum—Academy
4-3343
EOXOFFICE :
: June
30, 1958 E-3

Schine-owned
. . Joe
. .
. .
. . . Carl
. . Jim
. . Glen
. . Mark
. . Rodgers
. . Sam
ALBANY
Y»o
weeks after Harry Arnnove relumed to
a booker's post at Warner Bros., on the
reopening of the local exchange, he was notified
he had lieen appointed provisionally as
.supervisor of the film library in the Stale
Commerce Department. He resigned the
Filmi-ow assignment and reported for duty
with the Commerce Department, He will take
an exiimination later. The starting salary
wa.s reported as approximately $5,200. Jim
E\'ans. who for the pa.st four years worked
along.-ide Ai-anove in the booking de.sk at the
WB branch— until the February 28 cutbackwas
rehired. E\'ans, former head .shipper for
Paramount, had been working two days for
Clark Service, presently inspecting and shipping
here for Warners. He was with that
company once before, after retiring
from the
Paramount fold. A former WB salesman,
Aranove had served with that company,
Vitagraph Films and later First National
Pictures for 35 years.
G. J. Malafrontr. manager of U-I exchange
operations, huddled with manager Norman
Weitman about the official closing of the
local exchange June 27. The lease which the
distributing company holds with the Mulderry
Estate expires July 1. Since the cutback
of the staff March 28. Weitman has
been the lone occupant of the Filmrow quarters
when not in the field. He emphasized
that the telephone number. 4-4177. will be
continued: that the address, after the closing
date, will be P. O. Box 852. Weitman will
operate from his Albany home . Gins.
former U-I eastern district manager, his
been appointed general sales manager for
NTA Pictures.
The management of the Albano Drive-In,
Ravena. has been as.sumed by Albany Theatres
of which Alan V. Iselin is president.
Local exchanges were thus notified by Sylvester
Albano. The Albano. opened three
years ago. has been brought into the "Bumper
Strip Nite" promotion, previously in effect
with WPTR I
I for Auto- Vision
and Turnpike. Bill Barrington is general
manager of Tri-City Drive-Ins.
The Spar Drive-In has changed its corporate
name to the General Stark Theatre,
according to a certificate recorded with the
.secretary of state by attorney Lewis A.
Sumberg of Albany. Jules Perlmutter operated
the Spar, north of Saratoga, for several
seasons on lease. It is being run this
season as the Greenfield Center Drive-In
by owner Jerome Fuller of Glens Falls. Perlmutter,
who still does the buying and booking
for the ozoner, recently took over the
General Stark in Bennington, Vt., from the
Hart family.
Schine-owned WPTIl wil turn over the net
let FILMACK make your
SPECIAL
TRAILERS
Ym'M B« Dti^hM With
Qilcfc M
FriHdly Sanic*
vV 1321 S.WABASH
^CHICAGO 5, ILL.
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NEW YORK. N.Y.
proceeds of it-s "Talent of Tower" recording
artists show at Hawkins Stadium. Menands,
Monday (30) to the Variety Camp Thacher
fund. The arrangement was made between
Duncan Mounsey, WPTR general manager,
and Samuel E. Rosenblatt, Tent 9 chief
barker. They hope for an attendance of 8,000-
10.000. Last year's "Tower" program drew
7.000. chiefly teenagers.
The ground has been graded for a 1,500-car
theatre which Leon M. Einhorn. local architect,
designed for George LeWitt. an attorney
of New Britain, Conn. Called the
Berlin, it is scheduled for opening this summer.
LeWitt has been associated with the
operation of several New Biitain indoor situations,
Fabian's local Palace and its Proctor's
Schenectady, held "HoiTothon" premieres of
"Horror of Dracula" Tuesday midnight for
the general public after U-I had grabbed
new.spaper space in the Electric City via an
offer by Manager Phil Rapp of a $50 safety
bond to any young woman 18 or over who
would "live through" a .special Monday midnight
premiere of the shudder-shocker,
screened exclusively for her. The time for
filing an application at the Proctor boxoffice
was extended to Monday noon. The
Palace also an-anged a pre-engagement campaign
on WTRI, Albany, and WRGB, Schenectady,
for the horror feature. Bill With manages
the 3,660-seater.
Among exchange callers were Joe Mirasola,
9-L Beach Drive-In, Lake George Village:
George Thornton, Orpheimi, Saugerties,
Windham in Windham and the Orpheum,
Tannersville, and Sylvan Leff, operating
theatres in Utica and Watertown .
Charles F. Wilson, owner of the Bijou in
north Troy, is one of the most meticulous
among area exhibitors in listing Technicolor,
Cinemascope, Metro Color and the
like on films advertised in Troy newspapers,
"God Is My Partner" was presented for two
days at Clarence Dopp's Star in Northville
under the auspices of a Masonic lodge .
Alan V. I.selin advertised "Giant School Is
Out Party" June 20 at the Turnpike Drive-
In. Westmere. F1-ee ice cream and candy were
given to the first 250 youngsters. Albano's
Drive-In, Ravena, used the same type of promotion.
An item on the promotion of Al Swett to
district manager for Stanley Warner in Albany,
Troy and Utica erroneously stated that
his predecessor, Jim Tobin, had recently been
injui'ed in an automobile accident while en
route from Boston to the SW zone offices
at New Haven. It was not Tobin. but his
predecessor, Joe Liss, who was badly banged
up in such a mishap several years ago.
Reinhardt Vice-President
Of James Lees and Sons
BRIDGEPORT. PA.—Henry A. Reinhardt
has been named a vice-president of James
Lees and Sons Co. by Joseph L. Eastwick,
president. His duties will cover product development
and engineering responsibilities
for the carpet manufacturer. He was formerly
vice-president of engineering and manufacturing
of the Bigelow Sanford Co.
ROCHESTER
T^anager Frank Lindcamp of the RKO Pal-
. . Sympathy
.
ace ho.^ted a screening of "The Proud
Rebel" al the Rochester Club .
to Mrs. Helen Raetz, cashier at the Palace,
on the death of her father Emll Thomann
Dickerson, former manager of the
Moru-oe Theatre has been transferred to
Watertown Howard, projectionist
at the Monroe, was in California preparing
to leave for Mexico where he will film .scenes
for a travelog . Harloff, another
Monroe boothman, is working at the Regent
until the opening of "South Pacific" on July
15.
Mr. and Mrs. Harry Levy recently .spwnt
ten days in New York City visiting relatives.
They are now in Toronto. Canada, where
Mrs. Levy is enjoying a reunion with her
sister, Mrs. J. Jacobs of London England.
Dom Marafioti, manager of the neighborhood
Waring Theatre, paid tribute to David
Bushnell, first designer of the submarine
for wartime use in 1776. by staging a parade,
led by the drum and bugle corps of Ridge-
Culver fire department, to promote "Run
Silent, Run Deep." The Naval Training
Center furnished the display depicting the
story of the submarine which was exhibited
in the lobby. Sea Scouts added a further note
of authenticity to the parade.
SYRACUSE
Col Sorldn, manager of RKO Keith's, and
Ada Sorkin observed their 26th wedding
anniversai-y recently. It was also the wedding
anniversai-y (fourth) of their daughter
Phyllis and Mel Besdin . and
Hammerstein's "South Pacific" in Todd-AO
will open July 16 at the Kallet Shoppingtown
Theatre, DeWitt, according to Manager
Sam Mitchell.
Ronald Harnett is second assistant at
Losw's state and Strand, replacing John
Masters who resigned . Oilman,
Loew's manager, announced two stage attractions
for October have already been
booked. They are "Mary Martin Sings," and
the Chicago Symphony. Division Manager
Charles E. Kurtzman was here recently and
Oilman arranged for his vacation to start
July 28 for three weeks.
. .
.
Margaret Martin is the new cashier at
Loew's State . George Steves, Loew's stage
manager, recently returned from a two-week
The cooling plant at Loew's
sick leave . . .
State has been repaired for the new season.
Supsrvision was under G. D. Norwood, cooling
plant expert from the Loew's home office
Shanahan of Ernie Emerling's
office in New York arranged for seven tickets
for a recent Yankee game and Sam Gllman
and party drove down for the game.
'King Creole' to State
NEW YORK— "King Creole." Elvis Presley's
last picture before being inducted in
the Army, will open at Loew's State Theatre
July 3. Presley sings ten songs in the Hal
Wallis production in VistaVision for Paramount
release.
E-4 BOXOFFICE June 30, 1958

. . Walter
—
PHIL ADELPHIA Historical Exhibit on 50 Years
pire badly daniajred a refreshment stand at
the Lincohi Drive-In on U. S. 1 in Bensalem
township, Bucks County. The names
brcke out in a rear storage room of the onestory
building and spread to the snack bar.
Some 200 volunteer firemen kept the blaze
away from another part of the building
housing the theatres' motion picture equipment
. Flake. 69, stage manager
and chief electrician at the Fox Theatre,
died at Northwestern Hospital. He had been
associated with the theatre at 16th and
Market streets for 35 years. He was a life
member of the lATSE locaJ and Local 98,
International Brotherhood of Electrical
Workers.
Miyoshi Umeki, Academy Award winner in
"Sayonara" played a week's engagement at
the Celebrity Room, made several radio interviews
and received complete coverage from
the press . . . Mitzi Gaynor, star of 20th
Century-Fox's "South Pacific," now- playing
at the Goldman Midtown Theatre, made a
personal appearance in the gi-and court of
the downtown Wanamaker store . . . Tom
Berkery. projectionist, a member of Local
307, died.
Of Movies a Newark, N. Y.
NEWARK, N. Y.—Many hours of research
and labor were devoted by Manager Paul
Pearson to the exhibit in the lobby of the
Capitol Theatre commemorating the 50th anniversary
of motion pictures.
One part of the display featured past and
present projection equipment, including a new
Simplex head .'upplied by Schine's projection
repair service at Rochester. In contrast
w'as a Powers 6-B projector of 1906 with a
hand crank. In addition Pearson rounded
up some old glass slides used to herald coming
attractions long before the advent of the
screen traOer, some films from the 1914 period
with reel and can, a modem 3-D reel
and a 2,000-foot modern reel.
With this was a film exhibit .showing the
various types of commercial and noncommercial
films used by theatres and home
movie fans from the silent era to talkies
and Todd-AO.
Another p)art of the exhibit featured mementos
of the silent film period and the
early talkies, such as articles belonging to
Hit
silent .stars, letters, photos and Christmas
cards sent by stars In bygone years. There
were pictures from every phase of Mary
Pickford's career, in addition to the original
script of Cecil B. DeMille's "Northwest
Mounted Police" autographed by every member
of the ca.st. A handkerchief which was
once u.sed by Rudolph Valentino was also exhibited.
Through the courtesy of the George
Eastman House of Photography, last year's
Ea.stman Award winners were obtained.
Another section featured stills of some
upcoming motion pictures, particularly "The
Brothers Karamazov," these showing every
phase of the production of this picture
makeup, sound recording, photography, costume
de-sign, informal set .shots of the stars,
etc.
The material was collected by Manager
Pearson and Ralph Donald of Newark from a
collection of stills and mementos of the silentscreen
era. Modern material was furnished by
MGM and the publicity departments of other
companies.
John Roach, manager of the SW Stanley
Theatre, was recuperating at his home, following
an operation at the University Hospital.
Herman Comer was filling in as manager
of the Stanley, replacing Roy Robbins
who was transfen-ed to the pu'olicity department
of the local Stanley Warner office.
B'rk Binnard. former publicity director, was
appointed district manager for the company.
Everett Callow is once again the advertising-promotion
head in place of Binnard.
Local young actor-dancer-singer Mickey
Calin, w-ho is featured in the Broadway
musical hit, "West Side Stoi-y," has been
signed to a term contract by Columbia Pictures.
He will change his name to Michael
Callan for his film career.
Sidney Franklin Leaves
MGM After Long Stay
HOLLYWOOE>—Producer-director Sidney
Franklin has left MGM after many years
with the company. He next was to have
directed and co-produced (with Karl Tunberg)
"The Blessing," starring Deborah Kerr.
Tunberg will now function as the sole producer
of the film and another director will
be sought.
Also on Franklin's schedule was "Forever."
His last directorial assignment for the studio
was "The Barretts of Wimpole Street."
Spanish Government Okay
To Import Licenses
NEW YORK — The Spanish government
has begun the issuance of 18 provisional import
licenses as agreed in preliminary talks
with the Motion Picture Export Ass'n, according
to a report from Frank Gervasi.
MPEA Mediterranean manager.
Gervasi has returned to Rome from two
weeks of negotiations in Madrid. There will
be further talks with the Spanish regarding
means of retui-ning the U. S. fUm situation
in Spain to normal.
Appeals Court Returns
Percentage Suit for Trial
CHICAGO—The U. S. Circuit Court of Appeals
this W'eek reversed a lower court decision
that the federal court had no jurisdiction
in percentage suits brought by six
major distributors against Sheldon M. Grengs,
operator of four theatres in Wisconsin and
Minnesota. The exhibitor contended that distributor
damage claims were less than the
requisite jurisdictional amount of $3,000 in
each action. Grengs also claimed that the law
of Wisconsin did not permit recovery of any
additional amounts claimed by way of punitive
damages in cases such as these, and
that since the distributors specified less than
$3,000 in actual damages, "as apparent on
the face of the theatre records," the federal
court had no jurisdiction.
The distributors, on the other hand, declared
that their suits had been brought
in good faith in the belief that the disputed
amounts were at least $3,000, and that the
test of federal jurisdiction is the plaintiff's
good faith as to its belief in the amount involved
at the time of filing the suit. Further.
Eiid the distributors, punitive damages are
recoverable under Wisconsin laws in suits
of this type. Tliis position the court upheld,
declaring that "It must appear to a legal
certainty that the claim is really for less
than the jurisdictional amount to justify
dismissal." and that "the inability of plaintiff
to recover an amount adequate to give the
court jurisdiction does not show his bad faith
or oust the jurisdiction."
Back Rio Festival
NEW YORK—The Motion Picture
Expert
Ass'n is supporting a Festival of American
Films at Rio de Janeiro. The event opened
Monday i23i with the first of a series of old
films showing the development of the industry.
The week of August 23-30 has been
set aside for the exhibition of recent American
films, including some that were shown
at
Brussels Film Festival.
Evangelist Hits at Airers
Featuring 'Immoral' Films
ALBANY—Drive-ins through the Albany
Roman Catholic diocesan area "are frequent
in their violation of moral and ethical standards"
the Evangelist asserted in a page
one commentary. The latter was inserted in
a story on the claimed "iiTesporLsibility" of
certain Ohio automobiler-owners who advertise
films for "Adults Only."
The sjTidicated article from Toledo quoted
Rep. R. Martin Galvin of that city, as having
written to two local drive-in owners that
they are "a dLsgi-ace among theatre operators."
He plans to introduce legislation in
the next session of the Ohio General Assembly
to prevent the showing of such films
in ozoners. Galvin claimed it is "particularly
dangerous" to show immoral films in driveins,
"where young people are not supervised."
Buena Vista Releases
Get Manhattan Dates
NEW YORK—Two Buena 'Vista releases.
"The Proud Rebel" and "The Light in the
Forest." will open Manhattan first runs in
July. Samuel Goldw^-n jr.'s "The Proud
Rebel" will open at the Guild Theatre.
Rockefeller Plaza. July 1. following two weeks
for "This Happy Feeling." U-I film which
will continue its Broadway run at the Mayfair.
Walt Disney's "The Light in the Forest"
will open at the Normandie Theatre July 14.
following a five-week run for "Poor But
Beautiful," a Trans-Lux release.
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COXOFFICE June 30, 1958 E-5

. . Walter
. . Wayaie
. . Irving
. . Among
. . Fred
. .
BUFFALO
room for local disc Jockeys. The next day she
was Interviewed by radio and TV personalities
and was a gue.st at a luncheon in the
Slatler-Hilton. The highlight of her visit was
l^annip A. Brown, former manager here for her appearance at Box Wells Hl-Teen show
Paramount (1932-19471. Eaglc-Llon and on WEBR and where .she selected the winner
UA exchanges, and salesman for Columbia, of a contest the station had been running a
has opened a cooperative booking office in week in advance of her visit. She also distributed
prizes to the runners-up in the con-
the Film building at 505 Pearl St. Brown is
booking for Tip Top Drlve-In Theatres Aero. test. Dolores al.so appeared on the WGR-TV
Union road: Park. Orchard Park. Orchard Saturday Dance party where part of the film
Park road, and Sheridan, near the Grand showing her in a .scene with Presley in "King
Island bridge. Brown recently resigned from Creole," was .shown as a feature of an interview
on this popular teenage television show.
the Columbia sales staff to organize the Tip
Top Drive-In Theatres.
Voters here will decide in the November
William Zellor, general manager of the 4 general election whether they want bingo
Century Theatre, .says "SoutJi Pacific." hl.s legalized. The appellate division of the state
current attraction, was building in its fifth supreme coui-t has i-uled that the county
week, surpassing the equivalent June period board of elections must place the question
of "Around the World in 80 Days." Zeilor on the city general election ballet. The court
-says the Century zooms on weekends and ruled on an action brought by corporation
keeps even with his recent bailiwick. Pittsburgh.
This, he says is "a long term deal,
counsel Anthony Manguso on behalf of the
city to compel the elections board to hold the
revolutionizing moTie practices. In 23 engagements.
'South Pacific' has grossed $2.- and booker for the Basil circuit in western
referendum ... V. Spencer Balser. buyer
300.000. This is a mere start. The trick is to New York and Tent 7 chief barker, was a
sell whole industries, as a forthcoming bank guest of the Vai-iety club of New York at the
night" . . . E^rl Hubbard, formerly with Gotham outfit's special membership luncheon
at Toot.s Shors, when George Eby. inter-
Cinerama at the Teck. is now working on
group ticket sales in western New York for national chief barker was the guest of honor.
"South Pacific."
Chief barkers of five northeastern tents were
in attendance.
David J. Lusti^ of the Columbia Pictures
promotion department has been here working
with theatre executives on "The Revenge Westrex Officials West
of Frankenstein" . Mieth. former NEW YORK—Frank A. Ungro, executive
assistant house manager at Shea's Buffalo vice-president, and R. E. Warn, vice-president
of Westrex Corporation, are on the West
and later with Sportservice in the drive-in
candy concessions department, is selling for Coast visiting Litton Industries EHectron Tube
the Jack Stevens Buick agency . . . Gus Division in San Carlos and Triad Transformer
Corporation in Venice. They will also
Basil of Basil Theatres in western New York,
has just been discharged from the hospital. confer with the staffs of Litton Industries
He undenvent a thorough checkup. Gus says in Beverly HUls and of Westrex Corporation's
he is feeling fine but will have to take it Hollywood Division and Soiind Services, Inc.
easy for a while.
Dolores Hart, a principal in Elvis Presley's Stars in "Gidgef
"King Creole" was here June 27. 28 to tubthump
for the film. She came in from To-
Frederick Kohner's novel. "Gidget." will be
Stars in the Columbia picturization of
ronto and attended a special screening of Sandra Dee. James Darren and Cliff Robertson.
•'King Creole." in the Paramount screening
Lippert:
Quit Crying 'Depression
When Industry Spending Is
BUFFALO—Hollywood is acting as though
it never heard the word recession, the moviemakers
have embarked on an unprecedented,
free-.spendins shooting schedule— this was
the report of Robert L. Lippert. veteran of
many years in exhibition and distribution.
here recently. Speaking informally to a meeting
of western New York theatre men in the
Park Lane, Lippert reviewed the industry's
troubles in the television era and then added,
"It may be to the point where we are getting
on the right track."
Lippert occupies the dual role of filmmaker
(as president of Regal Pictures, a 20th-Fox
affiliate) and exhibitor (as owner of a chain
of 61 West Coast theatres'. But he emphasized
he was speaking as an exhibitor when
he scolded his listeners with the words, "More
money than ever is being spent by the studios
while we're crying about the depression,"
Although the studios are committed to
schedules of widescreen, big budget extravaganzas.
Lippert pointed out that Regal is
High
making successful low-budget films that can
be made thriving moneymakers when properly
promoted.
What's happening, he said, is a vast spending
campaign and an upsurge in sh(X)ting
schedules. Twentieth-Fox. he declared, is
spending more than $1,000,000 a week in its
studios. He also cited an ambitious shooting
schedule of major pictures at Warner Bros.
Hollywood, which has retreated before the
specter of television before, isn't going to die
of fright and Lippert thinks, "It's about time
for the exhibitors to do a little upbeat."
Among those attending the luncheon and
screening were Charles Kosco. Eddie Jauch,
William Herbert. W. C. Rowell. Charles
Mancuso. Arthur Krolick, Edward F. Meade.
Charles Kurtzman. George H. Mackenna.
William Zeilor. Harry L. Berinstein. Andy
Gibson. J. Emerson Dickman. Charles Martina.
Byron Linn. Richard Hayman. Myron
Gross. Jay Golden, Ardis Smith, and W. E. J.
Martin.
BALTIMORE
Tames Richard is manager of the Little Theatre,
succeeding Adam Goelz, who has
been appointed a managing director for the
Rappaport Theatres . Cantor, manager
of the Hippodrome, was at Fort Howard
Veterans Hospital for .surgei-y . . . Daniel
Lane, projectionist at the Stanley, was taken
to Mercy Ho.spital following a heart attack.
. . Charles
George Daronsel, manager of the Crest, was
in Wa.shinRton booking .
Perry is inaugurating
a Talent Search program at his
Rex Theatre . Wiliams is the new
manager at the Aurora since the house went
under the Rappaport ownership . . . Charles
Martin is a new a.ssistant to Manager Willard
Shaffar at the Film Centre .
Hadel. assistant at the Five West, left on a
vacation, most of which will be devoted to
fishing in nearby Maryland waters.
Charles Koemer, former manager of the
Columbia, filled in for vacationing Charles
Cobum at the Hartford . . . The Horn Theatre
is scheduled to reopen under its new
ownership the first week in July with Maurice
Hendricks as manager. He formerly was
booker for the Hicks-Baker houses and more
recently was manager of the Met.
Frank Gibson jr. is now at the Uptown .
Henry Nolte. operator at the Patterson is
recovering from injuries received when he
fell from a ladder . the operators
on vacations: Otis Mathews of the Rialto;
Jaseph Sparrow of the Ideal, and Albert Roth
of the Columbia.
John Bixler Closes House
For Summer, Renovations
SCOTTDALE. PA.—After 40 years of continuous
operation as a motion picture theatre,
the Strand closed June 16 for the summer.
John Bixler. owner-manager, said that the
Strand will be reopened in the fall with a
drastic change in policy, showing only A
pictures.
"In my opinion." .said Bixler, "ju.st as the
circus big top is a thing of the past, so is
daily operation of a small town movie theatre.
You'll see the B films eventually on
your TV sets. Obviously, the theatre will be
dark from time to time, when top attractions
are not available."
While closed, the theatre will undergo a
complete face-lifting, including a new seating
arrangement which will add to the enjoyment
and comfort of ticket-buyers.
"To those who have been asking: "Why do
we have to go to nearby towns to see current
movies?" Bixler continued, "let us say that
producers insist on preferred playing time,
which includes Sunday, for their outstanding
pictures. Being the only town in this
vicinity where Sunday movies are illegal, that
puts Scottdale at the end of the line. Scottdale
has voted down Sunday movies three
times."
'Imitation General' Bow
WASHINGTON. D. C—MGM will stage
an invitational premiere of "Imitation General"
Wedne.sday (2j at the Playhouse Theatre
here and has invited Secretai-y of Defense
Neil H. McElroy and officers of high
military rank.
E-6
BQXOFFICE June 30, 1958

. . The
. . Gale
. .
. .
. . . The
. . Theodore
. . Richard
Noel Meadow Assumes
President Films Post
NEW YORK — Noel Meadow has been
named natioiml publicity and promotion directoi-
foi- President Films, which will release
four new foreign films this season.
They ai-e: "Jonas," an English-dubbed German
film, with music by Duke Ellington;
"Rose Bernd," starring Maaia Schell; "His
Last Sentence," an Italian-Pi-ench film starring
Chailes Vanel, and "Call Girls, ' a Fi-ench
film produced in Copenhagen. The latter will
be released in two versions, one in Fi'ench
with English subtitles and the other English
dubbed.
WASHINGTON
. .
rjon Bransfield, former RKO booker and
more recently in the Warner booking department,
has been promoted to WB salesman
covering eastern Virginia . . . F. F. White of
Bremo Bluff Va., has purchased the Gordonsville
Drive-In from the Ornduff Bros. Independent
Theatre Service will continue
booking and buying . Jim Frew, new district
manager for U-I, visited the Baltimore
accounts with local Manager Harold Saltz,
and then took off to Braddock Heights to
confer with Danny Weinberg.
Jerry Sandy is moving his quarters from
New Jersey avenue to Third Street NW, now
that he is handling distribution of Republic
product. Esther Katznell will handle the
booking . manager of the Pix here
. . .
was served with a summons by local police
for the showing of "Mismated." The recent
Supreme Court ruling on censorship was
cited but found insufficient in appeal
. . .
Jack Benson visited with Harley Davidson
en route from New York to Florida
20th-Fox's Charlie Krips is in the market
for a new company car. His current Ford
got smacked again in front of the exchange.
.
Western star Chuck Connors visited with
the local critics and voiced a wish to do the
Ted Williams story when and if. Chuck was
a member of the Brooklyn Dodger fai-m system
for a few years Storm was on
Reed Patrick, district
the expected list . . .
manager for the Johiison-Saunders circuit
in the Richmond-Petersburg area, visited his
home office and joined Bob John.son on a
visit to Harley Davidson.
.
. .
.
Joe Kronman, MGM assistant manager,
took off on his second vacation week
Al Landgraf, Paramount booker, returned
from a vacation, while co-worker Billie Bennick
took off on hers ... J. Pierce, Starvue
Drlve-In, Berkley Springs, is now doing his
own booking and buying . Emlyn Benfer,
AA, retiu-ned from her Florida sojourn
BUI Dalke jr. came in from Woodstock.
Michael P. Cory Acquires
Fort Plain, N. Y., House
ALBANY— Michael P. Coi-y, attorney and
owner of the 575-seat Strand, Canajoharie,
has purchased the 730-seat Fort Plain in Fort
Plain from the Fort Plain Theatre Corp. It
was formerly a Smalley house. Coi-y will reopen
the situation after renovations have
been completed. Fort Plain, like Canajoharie,
is located in Montgomery County.
PITTSBURGH
. . .
Wariety Tent 1 will stage its annual goU
tournament July 8 at the Highland Country
Club with James H. Nash again in charge
. . . Alden Phelps, Erie county outdoor theatreman,
has sold his 400-acre potato tai-m in
Waterford township for $55,000 ... A special
photographic exhibit of local scenes by ad
man George Hetrick is on view at the Squirrel
Hill Theatre The second annual Film
Festival at the Playhouse, featuring 77
chajiges of progi-am, each listed as a great
film, will be directed by Doug Buck. The
pictures, changed daily, wUl be exhibited at
7:30 and 9:30 p.m. Punch will be served In
the lobby. Season opens July 1 and extends
thi'ough September 15.
The Homer Theatre, Homer City, on reduced
playing time, is open only on weekends
. . . The Vogue and Victor theatres. New
Castle, were closed one day recently while the
management and employes went on a picnic
Casino in Claysburg, has closed . . .
Joel Golden of the Co-Op office was in New
York . Grance, outdoor theatre
circuit operator, and others attending the
luncheon which honored retired WB sales
aide Paul Krumenacker, offered him a job.
Paul is considering his future and thanking
all those who are offei-ing him opportunities
. . . Nick Dip>son, the vetei-an mideast circuit
exhibitor and his wife departed for another
trip and vacation in Greece where they maintain
a residence. Nick has been slow in fully
recuperating after undergoing an ojjeration
some months ago.
Joe Yacos has improved his Bel-Aire Drivein
at Weirton Heights. He is a brother-inlaw
of Tony Callas, Wheeling and Kittanning
exhibitor . . . David Kimelman told us this
week that he is marking time. A veteran
Filrmow branch manager who was released by
Paramount after many yeai-s, he had served
in recent months as Rank Organization district
manager at Philadelphia, with Pittsburgh
area under his supervision. With his
resignation, the Rank executive for the expanded
area, including this distributing center,
is Abe Weiner, of Boston, former Pittsburgh
fUm man for many years.
Frank Moore, 14, of Crafton, is mostly an
"A" student at school and missed only one
question in his local history exam. But his
parents couldn't believe it when they heard
the question: "What year was the Nickelodeon
founded?" Because Frank is the grandson of
the late Frank J. Harris, and (in 1905) his
great-uncle, J. P. Harris, was the founder of
the Nickelodeon!
.
. . .
Lois Ash, BV secretary, is wearing the
fraternity pin of a Carnegie Tech electrical
Frank J. "Bud"
engineering senior . . .
Thomas, ill in recent weeks, entered Columbia
Hospital, Wilkinsburg. June 14 for a
checkup and examining physicians retained
him for observation and tests. He was suffering
from nervous fatigue and was very
weak several days. Late in the week he had
improved, although no calls or visitors were
permitted. "Bud" is the popular film licenser
and booker who has spent aU of his business
Ufe in the industry, as did his father Walter.
who died 13 years ago Neff,
general manager of the Rivoli and Cambria
Theatres Coi-p.. and owner of the Super 220
Drive-In in Altoona, was on a vacation, his
first in over two years Clayton Moore,
The Lone Ranker of TV and the movies, was
here for the openuig of the new UA release
"The Lone Ranger and the Lost City of Gold"
at the Stanley Theatre.
William and Chester DeMarsh, father and
.son owners of the Larkfield Drive-In near
Grove City, who are Firestone distributors,
have operated a recapping unit near the outdoor
theatre. Now they have opened a Firestone
store in thi-ee floors of their giant screen
tower building. Recently the DeMarshes relocated
the Larkfield boxoffice to better serve
the outdoor theatre and the Firestone store.
Soon they will have their Pioneer Drive-
In on Route 8 five miles north of Butler ready
for opening, and at a later date they will decide
to what commercial purpose they will put
its giant screen tower building. If they do not
rent it commercially, it is likely that thev will
enter into a business and occupy it themselves.
At both the Larkfield and the Pioneer
their commeixial screen buildmg prof>ertles
have adjoining large parking areas.
. . .
. . . Mrs.
Pittsburgh street car fares were permitted
another increase, to a quarter; bus fares increased
Hariy E. Wilt, former
to 30 cents . . . manager of the Sun Theatre, Altoona, has
taken over the management of the WiLson in
Tyrone. He succeeds Richard DeBolt
Mrs. Mary Jo Madden, 23, Clairton housewife,
copped first prize, $250, in the Sun-
Telegraph's Tina Louise resemblance contest
which exploits "God's Little Acre"
Ernest Stern, wife of the Associated Theatres
executive, is the new president of the local
Ladies Variety Club, succeeding Mrs. Ed
Steele . . . Alex Mussano, Natrona exhibitor,
reported the death of his 69-year-old mother
who resided in Monessen.
Many Extend Best Wishes
To Paul Krumenacker
PITTSBURGH—Ninety friends, extended
best wishes to Paul Krumenacker. retiring
sales manager for Warner Bros, here, at a
luncheon in the Roosevelt Hotel. He was presented
a wrist watch as a remembrance of
the get-together.
Krumenacker has been in distribution in
the Pittsbui-gh ai-ea 39 years, the last 34 with
Warners. He worked for the old Metro company
five years before joining WB.
Kiiimenacker will make his home with a
daughter and her farruly at 1102 Allen St. in
New Cumberland. Pa., near Harrtsburg.
Friends exhorted him to keep busy at something
and to stop on PUmrow anytime.
WUliam Lange. w-ho succeeds Knimenacker
as WB sales manager, was introduced at the
luncheon.
Bette Davis Returns
Bette Davis, in her return to motion pictures
will portray Empress Catherine the
Great of Russia In WB's "John Paul Jones."
FOR SALE:
REGENT THEATRE BUILDING, REYNOLOSVILLE,
PA. 6S0-Seot House, CinemoScop«, Widcscreen,
Modern Dc Luxe, Concession Rooms, Superfine;
Second floor apartments; stores anr>excd on
ground floor. Write or Telephone No. 54525,
Cleorfield, Pa.—MID-STATE THEATRES, Inc.
BOXOFTICE June 30, 1958 E-7

^(jWW ^CfrMt
THE TRADE Is
now on the eve of Its biggest
bustup and display of disunity that most
people can remember for many years. And
the cause: The recent re'lef in entertainments
tax by the Chancellor of the Exchequer
and the effect that it has had on the break
fisnires.
Naturally, the exhibitors and the renters
have had diametrically opposed views on the
subject, but no one expected that within a
couple of months after receiving the relief
the general secretary of the Kinematograph
Renters' Society and the Cinematograph Exhibitors'
Ass'n would be writing polemical
letters to each other aJid sending copies to
the tradepress. The basis of the conflict is
tliat the boxoffice returns can be botli fantastically
good or very bad.
It will also be recalled that the break
figure .system was introduced into the country
before the wai- and continued on during
the lush pre-television days. There were more
people visiting the cinema each week so,
consequently, the break figures reflected the
current values. Today, more money caji be
taken at a movie theatre, although attendances
have dropped: prices have risen and.
with the cut in the tax relief, renters want
a larger share of the boxoffice take, and so
do the producers, much to the dismay of the
CEA who are threatening all sorts of action
"if the renters don't withdraw their present
attitude."
The only distributor for whom the exhibitors
have any time at the present moment
is J.
Arthur Rank Film Distributors. JARFID
has gone out of its way to listen sympathetically
and ti-y to meet exhibitors on their own
terms regarding the division of the extra boxoffice
percentage. No one. however, is expecting
the Rank attitude to be followed up
by many other renters, and so a big allindustry
row can be expected to start shortly.
* • *
The latest statistics concerning the industry,
issued each quarter by the Board of
Trade, show that, for the fourth successive
quarter, attendances declined, compared with
figures for a year earlier. Figures for the first
quarter of 1958 were £199 millions— £6.5 millions,
or 24 per cent, below the corresponding
period in 1957—while gross takings were
£21.8 millions—£4.5 millions, nearly 17 per
cent, lower than the level a year earlier.
Meanwhile, a recent survey on the effects of
television on cinemagoing, published by Dr.
William A. Belson of the London School of
Economics, suggests that, while television has
slashed cinema attendances by just under a
third, the indu.stry has yet to feel its full
impact.
In interviews gathered from people in the
Greater London area. Dr. Belson reports that,
in the first year of acquiring a television set,
cinema attendances tended to drop 12 per
cent; in the second year, it declined to 42
per cent, remaining at that level during the
third and fourth year. After about five years
the TV draw falls slightly and the loss to
the cinema stands at 30 per cent.
But television is not the only factor leading
to the drop in the boxoffice, according to
Dr. Belson. "The fall-off might be, perhaps,
a return to some social and psychological
By ANTHONY GRUNER
conditions which contributed to the prewar
level of attendance: perhaps, by something
to do with the quality of films being .shown
now: perhaps, by economic conditions: perhaps,
by social development." The doctor,
according to his statistics, does not feel that
television will ever kill "the giant" ihis name
for the movies), but warns the trade they
mu.=t expect that the cinema business will
have to establish a new level of operations,
and accept a new attendance potential that
is a realizable and feasible figure.
* # *
With more than 36 per cent of the total
. . .
sales of their products coming from the export
market, tlie Rank Precision Industries
reported a trading profit for the year ended
December 28. 1957. of £594.292 compared with
£750.919 in 1956. Commenting on this. Lord
Rank said last week, "Considering the absence
of adequate entertainments tax relief,
the results for this year are by no means
unsatisfactory The Chancellor's announcement
of relief from cinema entertainments
tax gives hope for some improvement
in orders for new equipment from the cinema
industry and the reductions in purchase tax
on photographic equipment are welcome."
RPI has also decided to wind up its
eight .subsidiaries and to transfer the busine.ss
assets of the companies into three operating
divisions: Taylor Hobson Industrial
Division (lenses, machine tools, measuring
instruments, etc.); Cine and Photographic
Division (amateur 8mm and 16mm cinematograph
and photographic products) ; GB-Kalee
Division (equipment for cinemas and film
studios).
* * *
The number of British institutions which
could be treated comically are countless. But
even the Boulting Bros, will soon be ininning
out of subjects for their films. They have
satirized the British Army, the Law, English
college life, have one picture coming up
about the Trade Union movement, and another
on the Navy. Last week, they finished
their latest "mickey taking" production
"Carlton-Browne of the P. O.," an original
subject dealing with the adventures of an
aristocratic nincompoop who w^orks at the
Foreign Office. Terry Thomas, the music hall
and television comedian, is the star of the
film which has been written and directed by
Roy Boulting and Geoffrey Dell. Other members
of the cast include Peter Sellars, Luciana
Paoluzzi and Thorley Walters. Naturally, this
picture has not received any cooperation from
the British Foreign Office!
« * •
For many years, the Beaverbrook press
has had a somewhat ambiguous attitude to
the film industry. At times its critics were
encouraged to pan pictures: then there was
a period when film, reviews were given only
a couple of paragraphs or even left out altogether,
owing to the pressure of space. The
amount of free publicity space that could be
obtained from the Daily Express or the
Evening Standard in a year could be counted
on the fingers of one hand.
At one time, the Beaverbrook papers w'ere
even engaged in a fei'ocious war of nerves
with the Rank Organization. Then came the
advent of commercial television and Lord
Beaverbrook. w^ho is opposed to commercial
TV, was the only boss in the newspaper
industry not to submit applications for a TV
station. Instead, he turned to the film industry.
Today, his papers can be said to be the
best newspaper friends of the cinema trade.
They campaigned as furiously as the CEA
did to secure relief in entertainments tax; all
their reviewers are allowed ample space to
report on the films of the week (although
their opinion.- are never censored) and, in
column inches, the Evening Standard, for
example, gives the industry twice as much
general news space as its two competitors, the
Evening News and The Stai'.
Last week, to .show how close the interests
of the film bu.sine.ss and the Evening Standard
dovetailed together, the latter took advertising
.space in all the tradepress to announce
the fact. It was the first newspaper
in Fleet Street ever to do so.
More U. S. Playing Time
For German-Made Films
NEW YORK—"The German motion picture
industi-y today is creating some films
which by virtue of subject matter and artistic
and technical quality, should definitely stand
a chance with the American audience," according
to Munio Podhorzer, president of
United German Film Enterprises and Casino
Film Exchange, prior to his departure for
Eui'ope last week.
Podhorzer. who is also the representative
of the Export Union of the German film
industry in the U. S.. will attend the Berlin
International Film Festival and confer with
German producers on a plan of action for
future operations in the U. S.
During the past year, German films have
had first-run showings at the 72nd Street
Playhouse, operated by Herbert Oettgen for
Sam Baker Associates. Among the German
films distributed by Baker which have played
there are: "A Love Story," staiTing Hildegarde
Neff; "Cabaret," starring Paul Henreid;
"The Last Waltz," starring Curt Jurgens
and Eva Bartok, and the current "Corirma
Darling," starring Elisabeth Mueller,
as well as "Portrait of an Unknown Woman,"
distributed in the U. S. by Universal-International.
Also shown in the U. S. in 1957-
58 were: "Confessions of Felix KruU," and
"The Devil's General," starring Curt Jurgens,
both DCA releases.
While the French and the Italians have
established themselves in the U. S., the Germans
have never made a real attempt to
compete, Podhorzer said. For instance, the
German "Wirtshaus im Spessart" was presented
at the recent Cannes Film Festival
but virtually nothing about it appeared in
the American trade or lay press, yet the
French selection and the French stars attending
the Festival were publicized through
the medium of the French Film Office in
Manhattan, which sends out regular bulletins
in English, he pointed out.
If the German fUm industry is lagging behind
its European competition in the U. S.
today and still seems largely confined to the
German-language theatres, the fault lies to
a considerable extent with the German film
industry itself, Podhorzer said.
George Froeschel will wTite the screenplay
for Columbia's "The Wernher Von Braun
Story."
E-8 BOXOFFICE :: June 30, 1958

HOLLYWOOD
AND VIEWS THE PRODUCTION CENTER
I
Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. Ivan Spear. Western Manager)
Phil Carey Replaces
Fess Parker in 'Tonka'
HOLLYWOOD— Phil Carey will replace
Fess Parker, now on suspension, in Walt Disney's
"Tonka," starring Sal Mineo. Pai'ker
wa^ suspended for refusing to accept second
billing to Mineo. Carey joins the rest of the
cast on location near Bend. Ore. Lewis Foster
directs the film, which James Pratt is producing
for Disney.
» * *
Diane Brewster has been selected for the
femme lead opposite Alan Ladd in "Man in
the Net." Mirisch-Jaguar production, for
United Artists release. Michael Curtiz directs.
« * i
Peter Ustinov has been added as the fourth
star of "Spartacus," a Bryna production
which U-I will finance and release. In addition
to Ustinov, topliners will be Kirk Douglas,
Laurence Olivier and Charles Laughton,
with Olivier directing the picture. "Spartacus"
is slated to roll in Italy as soon as "The
Devil's Disciple." .staiTing Douglas and Olivier,
is completed by Hecht-HiU-Lancaster.
« * *
Jan Lustig and John Dunkel have been
signed by Paramount to script "Heller With
a Gun," Carlo Ponti-Marcello Girosi production
for the studio which will star Sophia
Loren. George Cukor wiU direct this outdoor
di-ama of the old we.st based on the book by
Louis L'Amour.
* * *
Rita Hayworth returns to her former
home studio, Columbia, to co-star for the
fu-st time with Gai-y Cooper in "They Came
to Cordura," William Goetz' independent production.
Miss Hayworth will be seen as Adelaide
Geary, the only woman in the cast, who
is suspected of treason in the Ivan Moffat
screenplay of the Glendon Swarthout novel.
• * «
Luana Patten will replace Connie Stevens
in the lead femme role of Paramounfs "The
Young Captives," which Miss Stevens exited
due to a severe case of sunburn resulting in
fever and a swollen face. Andrew J. Fenady
produces and Ii-vmg Kershner directs.
» * *
Michael Rennie has been signed to replace
David Niven in Walt Disney's "Third
Man on the Mountain." Niven exited the
role because of an ear ailment which causes
him to become dizzy at heights.
Dolores Hart on Tour
HOLLYWOOD—Dolores Hart left for New
York on a 13-city personal appearance tour
in behalf of Hal Wallis' "King Creole."
Jim Hardiman Heads
CBS-TV Exploitation
HOLLYWOOD—James W. Hardiman has
been appointed to the newly created position
of manager of exploitation in the press information
department of the CBS-TV network
here, effective Monday (30). Hardiman will
supervise and coordinate progi-am exploitation
for the network and will report to Robert
F. Blake, director of press information.
Hardiman formerly was director of advertising
and publicity for the Rank Organization
of Canada and more recently assistant
advertising and publicity director for
Cinerama at National Theatres.
Wallace MacDonald
Leaving Columbia
HOLLYWOOD—At the expiration of his
contract in September, Columbia Producer
Wallace MacDonald has notified the studio
he will leave in order to enter telefilm production.
MacDonald, who has been with
Columbia for the past 20 years, has made
114 films ranging from high budgeters to low
ones. His last film is the currently editing
"Gunmen From Laredo," which he also directed.
The producer said he has several television
film projects under consideration, and
should one be negotiated before his September
pact expu-es, he and Columbia have
agreed to push up the date of his departure.
* • *
William Hebert has resigned as co-director
of publicity for Samuel Goldwyn Productions,
leaving Mervin Houser as du-ector. Hebert had
been associated with Goldwyn during various
periods for a total of nine and a half years.
Houser was appointed director two months
ago.
First Paper Arrives Under
New SMPTE System
HOLLYWOOD—In a move to encourage
wider participation in its technical paper
program, the Society of Motion Pictui-e and
Television Engineers some time ago appointed
national regional chairmen for countries outside
of the U. S. and Canada. B. D. Plakun,
general chairman of the papers committee,
reports that the fhst paper submitted
under the new sy.stem has been received
from Kiyohiko Shlmasaki, managing director.
Motion Picture Engineering Society of
Japan. The SMPTE now- has national chairmen
in 19 countries in Europe. Central and
South America, Canada, Africa, Asia and
Australia, and nine in various U. S. areas.
Hollywood Welcome
For President Garcia
HOLLYWOOD — Hollywood
welcomed
Carlos P. Garcia, president of the Philippines,
and Mi-s. Garcia at an industry luncheon
highlighted by a visit to a film studio. The
president and his pai-ty were the guests of
the A.ss'n of Motion Picture Producers.
Eric Johnston, president of MPAA. arrived
from Washington to accompany Pi-esident
Garcia and his party on their filmdom
itinerary, which began with a visit to 20th-
Fox, followed by a luncheon at the Beverly
Hills Hotel attended by top industry leaders
and stars. Y. Frank Freeman, AMPP board
chairman, and Johnston presided at the
luncheon.
The official party accompanjing President
Garcia included Gen. Carlos P. Romulo and
Mrs. Romulo; Florencio Moreno, secretary
of public works and communications, and
Mrs. Moreno; Jesus "Vaa-gas, secretary of
national defense; Dominador Aytena, commissioner
of the budget; Eduardo Romualdez,
chairman. Rehabilitation Finance Corp.;
Fernando Campos, son-in-law of the president,
and Mrs. Campos, the president's
daughter.
Young Rhoden Signs Five
On Acting Contracts
HOLLYWOOD — Elmer C. Rhoden jr..
president of Imperial Productions, has signed
five actors to nonexclusive pacts for a fouryear
period. They are Ron McNeil, Sandra
Giles, Meade Martin, Gwen Dolyne and Julie
Scott.
Rhoden scheduled his next production to
roll within four weeks on location in Kansas
City. Theatrical lihns on his schedule include
"Panty Platoon," "Foxhole" and "River
Boy." Additionally, Rhoden is preparing a
39-episode half-hour television show, A Fare
for Sandra, to star Miss Giles, and another
TV show for McNeil.
Peasant Girl Role to Gia
HOLLYWOOD—Gia Scala wiU portray a
peasant girl who rescues Robert Mitchum
during the Nazi invasion in Greece in MGM's
"The Angry Hills." The actress has joined
Mitchum, Elisabeth Mueller, producer Raymond
Stress and director Robert Aldrich on
location in Delphi, Greece.
Mark 10th
Year as Editor
HOLLYWOOD—Members of the American
Society of Cinematographers celebrated
Arthur Gavin's tenth year as editor of the
society's publication, the Cinematographer.
BOXOFFICE June 30, 1958 W-1

Film Ari Directors
Plan Yearend Ball
HOLLY VVOt)l>-Ilie Society of Motion
Pifture Art Directors wUl hold a Beaux Arts
Bnll or. New Year's E\e. with parties to be
hJd at the members' homes duriHB the fall
ninths to raise funds for decorations and
tnttrtalnment. Hal Perelra has been named
chainnan of a special committee to select a
"Miss Scenic Design" among studio starlets.
• • «
Following protracted sessions, a 7 per cent
Increase in base salaries and other concess.ons
was won by the Writers Guild of
America in a 22-month contract covering
CBS staff news and continuity writere in
TV ajid radio here.
Detroit Variety Giving
$10,000 to Camp Visits
DETROIT—The Variety Club of
Detroit is
quadi-upling its appropriations for charity
purposes, a review of activities for the year
under Chief Barker William Wetsman disclosed.
Total spending for heart of Variety
purposes a yeai- ago was about $2,500, but
will be over $10,000 this year.
The largest item is the S7,500 allocated for
150 children who will spend two weeks starting
August 11 as the guests of Vai-iety at the
Detroit Recreation Camp. The youngsters
are being selected on an areawide basis
through a sentence completion contest: "I
would like to go to camp because " The
contest is being controlled by the city department
of pai-ks and recreation, which is
distributing 15.000 four-page pamphlets describing
the contest and giving some background
information on Variety.
'Periscope' Co-Star Role
Assigned Edmond O'Brien
HOLLYWOOD—Edmond O'Brien will
star
with James Garner in the filmization of Robb
White's "Up Peri.scope." to be helmed by
Gordon Douglas for producers Edwin F.
Zabel, Howard W. Koch and Aubrey Schenck
at Warner Bros.
The picture is slated to go before the
cameras in July,
MP Relief Fund Re-Elects
HOLL-rwoOD—George Bagnall was reelected
president of the Motion Picture Relief
Fund for the third consecutive year. Others
elected are vice-presidents Albert Hilton,
Otto Kruger, Sol Lesser and Valentine Da vies,
and trustees Leon Ames, Maxwell Arnow,
John Boyle, Don Boutyette, Ann Doran,
Jaseph Dill. Gordon Jones, Christopher
Knopf, Lewis Meltzer, Richard Murphy, M. B.
Silberburg, Al Simon, Gordon Stulberg,
Wanda Tuchock and F. E. Witt.
Six GE Theatre Stories
HOLLYWOOD — General Electric Theatre
producer Bill Frye has purchased six properties
to be adapted for episodes on the series'
fifth season on CBS-TV. Stories to be prepared
for upcoming segments include "Civilized
Man," by Own Cameron; "The Fallen
Angel," by Evan Hunter: "The Lady and the
Lash," by Hal Evarts; "Battle for a Soul,"
by Robert Standish; "A Question of Romance,"
by Willard Temple, and "Robbie and
His Mary," by Ai-line Anderson-B. Crane.
W-2
Frank Tashlin Direction
For P. T. Barnum Biopic
HOLLYWOOD—Frank Ta.shlin has Ijc, n
signed by producer William Thomas to direct
his P. T. B.ornum biopic, "There's One Born
Every Minute," and has scheduled September
as the starting date for the film.
Mary Costa is Thomas' choice for Jenny
Lind. He Is .seeking a top dramatic star for
the role of Barnum.
Z'X.ecuitUiLe ^n
West: Joseph Hazen, here to help plan for
Wallis-Hazen activities at Paramount for the
coming yeai'.
« « M
East: Pi-oducer Red Doff, to Gotham for
ten days of meetings with MGM toppers.
* * *
East: Walter Mirisch, to confer in New
Yo:k with United Artists executives.
* * *
West: Loew's board member William A.
Parker, here to check operations on the MGM
iot.
* * *
West: Robert O'Brien, treasurer of Loew's,
Inc., from Gotham for meetings with studio
toppers.
* * *
West: Sy Weintraub, president of Sol
Lesser Productions, returned from New York.
* * *
West: Charles "Bud" Bari-y, MGM executive,
here on business.
* * *
East: Phil Krasne, Gross-Krasne Productions
topper, to London to supervise filming
of new TV series.
West: Director Rouben Mamoulian, back
from a flying trip scouting locations for
"Porgy and Bess."
* *
East: Producer Stanley Ki-amer. to Em-ope
to attend the Berlin film festival screening
of ills "The Defiant Ones."
* * *
East: Viscount Films head Richard Duckett,
and 20th-Fox Producer Herbert B. Swope jr.,
to New York.
In on Set Strategy
HOLLYWOOD—lATSE President
Richard
F. Walsh met with representatives of the
Society of Motion Picture Art Du-ectors and
Local 847 Set Designers to determine strategy
in combating alleged double duty practices
of some producers. It was made cleai- that
the meetings had nothing to do with a merger
of the two organizations but simply to work
together to prevent anyone from playing the
two unions off against one another while
getting the members of the one to do the
work of the other.
A TV Series by Sam Marx
HOLL-^TVOOD—A TV series based on Bess
Streeter Aldrich's "Miss Bishop," a novel
written 20 years ago, wiU be Sam Marx' first
video venture under the banner of his reactivated
independent television outfit, Woodmere
Productions. Marx will update the story
to deal with a modern school teacher and
her private life.
New Company Backing
Connors TV Series
HOLLYWOOD—Jules Levy, Arthur Gardner
and Arnold Laven, partners in Gramercy
Pictures which produces films for theatrical
release, have formed Sussex Productions, and
under the combined banner of Four Star-
Su.'.sex will make the Chuck Connors video
series, "The Rifleman." It is .slated for fall
ABC presentation. Gardner and Levy will
produce, and Laven will direct the first six
segments.
* * •
Bill Morrow, as.sociated with Bing Crosby
since his radio days, will be the producer
of Crosby's two television spectaculars on
ABC-TV. He will also function as script
editor. The first of the Crosby shows is
scheduled for October 1.
Diabetic Children Aided
By Cleveland Variety
CLEVELAND — The Variety Club,
whose
cui-rent project is Camp Ho-Mita-Koda for
diabetic children, has placed about 100 canisters
on theatre concession stands, hoping
that customers will contribute instead of
pocketing their change. Ii-win Shenker, Berlo
Vending Co., in charge of this phase of activity,
has arranged for his employes to service
the canisters as well as the concession
stands.
Danny Rosenthal, chief barker, is also arranging
for a multiple theatre special children's
matinee to boost the camp fund. A
previous simultaneous multiple theatre matinee
was very successful. All theatre services
were donated and consequently the entire
receipts were turned over to Camp Ho-Mita-
Koda.
Title Changes
The Golden Disc lAAi to IN-BETWEEN
AGE.
The Reluctant Deb (MGM>
LUCTANT DEBUTANTE.
to THE RE-
Sam Manners to TV Series
HOLLYWOOD — Sam Manners has been
named associate producer on "The Naked
City," a new series being produced by Leonard
Productions for Screen Gems. Manners,
for the past two years production supervisor
on Leonard's "The Adventures of Rin
Tin Tin," wUl operate from New York City.
Screenplay to
Kettu Frings
"HOLLYWOOD—Kettu Frings, 1958 Pulitzer
prize winner for drama, has signed with
Seven Arts Productions to do the screenplay
for James Gould Cozzens' novel "By Love
Possessed." The story of lawyer-hero Arthur
Winner will be released tlu-ough United
Ai'tists.
To Be Roving Ambassador
HOLLYWOOD—Johnny Green has been
named assistant to Leith Stevens, president
of the Composers and Lyricists Guild of
America, to act as roving ambassador for
the organization.
Production of the film, "Al Capone," an
Allied Artists release, will start early in July.
BOXOFFICE June 30, 1958

: June
Allied Yearbook Task
Under Way at Chicago
CHICAGO—Jack Kirsoh, president of Allied
Theatres of Illinois and general chairman
of the 1958 National Allied convention
here October 13-15. simultaneously with the
TESMA-TEDA tradeshows and conventions,
has appointed a yearbook committee to edit
and secure advertising for a yearbook which
will be distributed at the combl:ied meetings.
Named to the committee were S. J. Papas,
chairman: Ai-thur Schoenstadt. vice-chairman:
B. Charuhas. N. Barger. Jack Clark,
James Gregory. Carl Goodman, James Jovan,
Donald Knapp. Howard Lubliner. Sam C.
Meyers. George Nickolopulos, I. B. Padorr,
Jack Rose, Max Roth, Ai-t Spirou, Mayer Stern
and Charles Teitel.
Candy, popcorn and beverage gi-oup:
Charles Cooper, chairman: Benjamin Banowitz,
Irvmg Davis, Lester Grand, Glenn
Packard, Max Rosenbaum and Manny Smerling.
Theatre equipment group: Spiro Charuhas,
chairman: Erwin J. Peterson. T. S. Dariotis.
Thomas Plannery, R. V. Gottschall, Everett
Haglund, Lew Harris, Sam Levinsohn, Charles
R. Lindau and Raymond Marks.
Lou Abramson of Allied Theatres of Illinois
will handle editorial material and publication.
The first meeting of the entire committee
was held Friday (201.
Urges Charge-a-Plates
To Spur Theotregoing
CLEVELAND—David Sandler, president of
Sandler Mfg. Co., advocates full extension of
the buy-on-credit idea to motion pictures.
"We are living in an age of credit," he
said recently. "We buy almost everything on
time or on credit. But theatres are stUl operating
on a cash basis. Why wouldn't it be
practical to issue theatre charge-a-plates as
the department stores do. A patron at the
boxoffice could present his charge-a-plate.
A special machine would automatically register
how many adults, how many junior, how
many children's admissions were honored by
the charge-a-plate.
"Tliis would also coincide with the modern
thinking to buy today, pay tomorrow."
What guarantee does the theatre owner
have of collecting? The charge-a-plate applicant
would sign an agreement to pay. A simple
machine in the boxoffice could automatically
register the name (as in the department
stores) together with number and
type of admissions. There would be the endof-the-month
bookkeeping, but ju.st figure
what it could mean to the concession stand
to have a house full of patrons regularly.
This, says Sandler, who manufactures in-car
heaters and speakers, is one way to recreate
the movie habit.
Mirisch Co. in TV Field
HOLLYWOOD—The Mirisch Co. has closed
a deal with CBS to produce a new video
series for the network entitled Secret Service,
marking Mirisch's entry into the television
field.
Life Card to Franklyn Famum
HOLLYWOOD—Franklyn Famum. president
of the Screen Extras Guild, wa.s presented
a gold life membership card in recognition
of his long sei-vice as an officer on
his 80t.h birthday.
LIBEL
.suits and belated action by Califoniia
law enforcement agencies seem
to have pulled the fangs of the muckraking
publications such as "Confidential"
and "Whisper" which were for too long a period
the most troublesome thorn in the nottoo-tender
side of Hollywood. There can be
little doubt that the muzzling of the periodicals
which grew fat and popular through the
purveyance of obscenity, most of which
stemmed from film capital genesis, has materially
benefited the overall public relations
of the community and its denizens.
Ti'ue, since litigation has dulled the horns
of the scurrilous sheets, Cinemania has had
its occasional headline-commanding scandal
to raise the eyebrows and quicken the pulses
of the hinterlands. There was, for example,
I'affair Lana Turner and, in less tragic vein,
the bestowal of motor cars and other expensive
gifts upon sundry glamor gals by
General Rafael Trujillo jr.
These unavoidably demanded their proportionate
shares of coverage by the general
press, as will all such items concerning the
private lives of the screen's darling people.
Moreover, there always will be a sprinkling
of sensational news. Hollywood wouldn't be
Hollywood without it: and there is a definite
school of thought which holds that it is
a necessary part of the ballyhoo that has
won and maintained for Cinemania its prominent
place in the sun.
But these are developments that stem
from the vagaries and indiscretions of the
film folk and not from the slimey, persistent,
often illegal keyholing by professional and
avaricious dirt-dispensers who capitalize on
bringing to light situations that otherwise
would probably never have been treated to
printers' ink.
It is anybody's guess as to whether the
welcome gagging of the mud-tossers or a
more circumspect approach to personal conduct
has wrought the highly desirable change.
Let it be hoped that it is the latter and that
the improved behavior will continue so as to
avoid attracting the attention and machinations
of other greedy journalistic vultures.
Rapidly becoming a thing of the past is the
out-of-town premiere junket which, at one
time, was so dear to the hearts of studio
drum-beaters and even more beloved by
the lads and lassies on the Hollywood grog
beat. During recent seasons, Paramount has
been the only outfit that has occasionally
revived the once popular practice. Quite
probably, that's because over at the Marathon
street film foundry Bob Goodfried is the impresario
in charge of premieres, previews
and such and oleaginous Bob is no mean
shakes as a promoter and usually contrives
to mount such expeditions so that a goodly
proportion of the expense thereof is borne
by publicity-conscious communities—such as
Palm Springs and San Francisco— to which
they travel.
There are two reasons for the elimination
of yesteryear's frec-grog-and-groceries treks.
First and foremost are the belt-tightening
economies with which the praiseries have
been hobbled. Then, there's the fact that the
promotional, space-seeking junket has been
widely adopted by other lines of industrial
effort— hotels, air lines, and even breweries.
When I'abst flew a delegation of newsmen
back to the German village of Mettenheim
to commemorate the brewing of the 100
millionth barrel of its beer. Time Magazine
printed an exceptionally cynical and acidulous
report on the venture concluding with
the observation: "But most junkets serve
little purpose, produce no news, and leave
many conscientious reporters feeling guilty
of ingratitude if they do not file stories, and
like bought men if they do."
These circumstances, which have become
increasingly obvious even in Hollywood, plus
the above-mentioned penny-pinching, will
probably sound the final requiem for the
previewing journeys to distant places. Alas,
poor Jimmy Starr!
Unusually noteworthy and meritorious is
a promotional brochure being distributed by
the exploiteers of mighty Metro. It is a "digtionary"
which compiles some expressions
cuiTently known as "hep talk" to today's
teenagers. The pamphlet was compiled and
printed on behalf of MGM's current "High
School Confidential" and there is space on
its back page for imprinting by theatres
playing that excellent Alfred Zugsnvlth production.
There is only one possible weakness
in the cleverly contrived booklet and
that lies in the fact that the hipsters apparently
change their jive more often then
they do their sweat shirts and their selfconstructed
lexicons have geographical variations.
Be that as it may, any operator of a movie
"pad" who books the "flick"—and those who
overlook it are .'ubject to being indicted as
"creeps," "meatballs." "twerps" and "gropers"
—should take advantage of the brochure to
"fit in with the beat." Because here is a
feature that is "cool," one that will be
"ci-azy" for the "cats" as well as their "fossils."
Moreover, it once again establishes that
when it comes to fabricating financially
potent screenfai-e, filmmaker Zugsmith is
no "Schmo-Beau from Ko-Ko-Mo," is anything
but a "square" or "tin ears strictly
around the block." "That's the way the bongo
bingles." So showmen who wish to avoid
being "bugged" had better "horn" their Metro
exchange to find out about the availability of
this "groovy" photoplay, so that they will
not be accused of being from "Wierdsville."
And that's not "gaff" advice, "Daddy-O."
THINGS .4RE TOrOH
.\LL OVER DEP.\RT:NtENT
The bestowers of celluloid purple hearts
had a busy week.
From Bill Hendrick's Burbank blurbery:
"Forrest Tucker. d,\nng for a cigaret since
giving up smoking two weeks ago. had a
chance to enjoy a smoke in the line of duty
... a scene with Rosalind Russell in Warner
Bros.' '.Auntie IMame' required Tucker to
puff on a cigaret. The actor was delighted
BOXOFFICE :
30, 1958
W-3

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—
. . . Bob
entered
'Vikings' Blasts Off in
Strong Holdovers Also Add Cheer
LOS ANGELES— The VikinRs" led off the
first runs with a tremendous 460 per cent
to bolster the local picture. On the holdover
front "Bolshol Ballet" held stronff with 200;
"Vertigo" clocked 150 in its fourth week
and "The Brarados" held with 120 at the
cla'^e of its second week. Hard-ticket en-
Ragements continued steady as "South Pacific"
led with 280, "Around the World in 80
Days" and "Windjammer" checking in with
230 and 200 respectively.
(Average Is 100)
Beverly Conon The Awokcning (Kingsley),
4th wk
.100
Corttioy Circle Around the World In 80 Doys
(UA), 79fh wk 230
Chinese—Wlndlommor (NT), 11 th wk 200
Dowr>town Paramount—House of Wox (W8);
Phantom of the Rue Morgue (WB), reissues.. 75
Egvptiorv—South Pocitic (Magna), 5th wk 280
Fine Arts— The Bolshoi Bollct (Ronk), 3rd wk. 200
Four Star—The Red and the Block (DCA), 4th wk. 55
Fox Wilshire—The Vikings (UA) H60
Howoii, Hilistrcet, Warner Beverly, Wiltern end
8 drive-ins Revenge of Fronkenstein (Col);
Curse of the Demon (Col)
95
Hollywood Paromount Vertigo (Poro), 4th wk. 150
Ins, LoyolQ God'j Little Acre (UA), 6th wk...100
Los Angeles, New Fox, Uptown Susonnoh of
the Mounties (SR), Gulliver's Travels (SR),
reissues
30
Orpheum, Ritz, Vogue and 8 dnvc-ins This
flappy Feeling lU-l); The Big Beat (U-l) 85
Pontages The Brovodos i20th-Fox), 2nd wk,..120
VogaborxJ The Bride Is Much Too Beoutiful
(Ellis-Lox); Papo, Moma, the Moid and I
(Col Infl), 3rd wk 100
Werners Hollywood—Seven Wonders of the World
(Cineroma), 54th wk 75
Big 'Vertigo' Week
In Denver
DENVER — "Vertigo," in its second week
at the Etenham. was considerably better than
the first, and was holding. "Peter Pan" was
pood at the Denver and was holding a few
days. "South Pacific" picked up some at the
Tabor and was staying for a tenth week and
probably more. "Last Bridge" was good
enough at the Vogue Art to hold.
Centre The Proud Rebel (BV), 2nd wk 75
Denhom Vertigo (Poro), 2nd wk. 140
Denver Peter Pan (BV), reissue 100
Loke Shore Orive-ln and Victory Attack of
the Puppet People AlP). War of the Colossal
Beosf AlP; 100
Orpheum High School Confidential fMGM);
Death in Small Doses (AA) 100
Paramount Horror of Drocula (U-l); The Thing
Thot Couldn't Die lU-l) 100
Tobor South Pocific (Mogna), 9th wk 1 75
Vogue Art The Lost Bridge (Union) 150
Taciiic' Huge 230 in Its
Fourth Seattle Week
SEATTLE — "South Pacific" continued
strong in its fourth week at the Blue Mouse
with 320. Two openers pulled well, "Vertigo,"
at the Fifth, which did 175. and "Cur.se of
the Demon," which completed its first week
at the Coliseiun with 140.
Blue Mouse South Pacific (Mogna), 4th wk 320
Coliseum Curse of the Demon (Col) 140
Fifth Avenue Vertigo Pora) 1 75
Music Box Mom'iclle Pigolle (F-A-W), 2nd wk... 100
Music Hall—The Proud Rebel (BV) 90
Orpheum The Low and Joke Wade (MGM).... 90
Poromount—The Bridge on the Rtver Kwot
(Col), I4th wk 100
"South Pacific' Defies Heat
With 200 in Portland
PORTLAND — Unusually warm weather
sagged boxoffice estimates here although the
Broadway registered 200 per cent for "South
Pacific" in its fourth week.
Broodway South Pocific (Mogno), 4th wk 200
Fox Peter Pan (BV), reissue 105
Liber'v The Haunted Strangler (MGM) 90
LA With 460; LOS ANGELES
Orpheum Revenge of Frankenstein (Cot) 100
Poromount—Vertigo (Poro) 120
"Attila' Turns in Big 200
At San Francisco
SAN FRANCISCO—Business ranged from
a little better than average down to poor.
"Attila" turned in the lop gi'oss at 200, with
"The Proud Rebel" taking .second place with
110, and "God's Little Acre" holding at 90
per cent in it's foui-th week.
Fox—The Proud Rebel (BV) 110
Golden Goto- This Hoppy Feeling
Poromount— Attila (Attila Assoc)
(U-l) 90
200
_
St- Francis This Angry Age (Col); Screoming
MimI (Col) 85
United Artists God's Little Acre (UA), 4th wk. 90
Worfield High School Confidential (MGM),
2nd wk 90
Salvatore Cudia Updating
Phoenix Desert Studios
LOS ANGELES — Cudia City studios in
Phoenix will undergo extensive alterations
costing over S900.000, it was revealed by Salvatore
P. D. Cudia, owner-operator of the
desert film studios for the past 19 years.
A new air-conditioned sound stage, editing
rooms, two additional western streets and
offices are included in the Improvement plans.
Cudia plans to start his alterations and new
construction September 1.
First Hawaiian Cinerama
Theatre Opens July 22
LOS ANGELES—Cinerama's western division
manager, William J. McElwaine, planed
to Honolulu to open the fli'st Cinerama theatre
in Hawaii. "This Is Cinerama" is scheduled
to start its initial run at the Princess
Theatre, operated by Consolidated Amusement
Co., July 22.
a Hoax; No Bomb
It's
HAYWARD, CALIF.—"There is a bomb
planted in the Ha>-\vard Theatre," said a
man who telephoned Hayward police. "It is
set to go off at 9:25 p.m. You'll never find
it." Police inteiTupted the Sunday night show
and turned on the house lights while they
searched the building. The caller was right
they didn't find it—and the .show re.sumed.
13 Theatres for 'Wade'
LOS ANGELES—MGM's "The Law and
Jake Wade" was given a 13-theatre
multiple opening in this area June 25. The
Paramount and Ritz theatres, the Vogue
and United Artists in Inglewood, Academy in
Pasadena and 8 drive-ins have been scheduled
for the Robert Taylor-Richard Widmark
starrer.
Dog, Horse Dual Package
LOS ANGELES—Allied Artists is teaming
two animal films acquired from McGowan
Productions as a dual package release. "Snow
Fire," a yam about a horse, and "Road Without
End," a dog story, open their initial
booking July 2 in San Diego.
n Kala event on FUmrow was the opening
. . Pacific
of the new UA exchange, one of the
most modern in the country. Present fi-om
the home office were Bill Heineman, Al Fitter,
Jim Velde and Jules Chapman .
Drive-In Theatres has taken over the
operation of Jules Seder's Encino in Encino.
Seder will devote his time to his investment
counseling business . . . Al Boodman has
been elected vice-president of LAMPS (motion
picture salesmen).
Andy Devine, manager of the Paradise
Theatre, and wife celebrated their 26th wedding
anniver.sai-y . . . Phil Hoffman of Hoffman
and Helm Enterprise, iBay Theatre-
Pacific Palisades, Imperial and Ritz in Inglewood
i Community Hospital in Gai--
dena for .surgery . . . Lillian Charne.ss, American
Premium Distributors, was in circula-
tion again after serious back surgery . . .
Mr. and Mrs. Sam Decker ihe is affiliated
with Stein Enterprises), celebrated their 25th
wedding anniversary by visiting New York
and Detroit, theh- former homes
Diego exhibitors held their annual picnic at
Holiday Ranch. Among LA exhibitors who
down south were Jack Gold-
Lucille
made the trek
berg of the Linda Theatre in Linda Vista
and Lew Herman of Chula Vista .
Moore, secretary to Norman
. .
Jackler, Columbia
manager, was on vacation.
. . .
Ed Barrison, Trans-World Releasing Corp..
was on a New York business trip . . . Syd
Fi'anklin, Newark, N. J., visited here with
Bob Kronenberg of Manhattan Films and
Dan Sormey of Sonney Amusement
Marie Wuester, cashier at the
Co. . . .
RKO Hillstreet
Theatre, was held up at the boxoffice
and robbed of $60 . . . Jerry Purcell, Trans-
World Exchange, went to Seattle on business
Weeks, FWC booker, and Mrs. Weeks
were back from a San Francisco vacation
Eglon Klein and Donald McConnville,
Spanish pictures division of Columbia Pictiu'es,
held recent corrfabs with Gus Acosta,
local division manager.
'Speed Crazy' by Viscount
For Release by AA
LOS ANGELES—A contract
under which
Allied Artists wall distribute Viscount Films'
"Speed Crazy" was signed by George D.
BuiTOWs. executive vice-president and treasurer
of AA. and Richard Duckett, president
of the independent production company. The
picture is slated to go before the cameras
on July 7 with Duckett as executive producer:
Richard Bernstein, producer: William
Hole jr., director, and Herbert Luft, production
supei-visor. The script was written by
Bernstein and George Waters.
38 Southern Cal Theatres
Have Time for 'Sergeants'
LOS ANGELES — A 38-theatre day-anddate
opening in the Southern California area
has been arranged by Warner Bros, for "No
Time for Sergeants" on July 2. Sixteen of
the openings will be in hardtops and driveins
in Los Angeles. The Andy Griffith staiTer,
produced and dh-ected by Mervyn LeRoy, will
be heavily booked in other key cities during
the month.
W-4 BOXOFFICE :: June 30, 1958

. . Robert
. . Pete
Remodeled Coliseum
Is Circuit Flagship
SAN FRANCISCO—The Coliseum Theatre,
historic Richmond district sliowplace. received
a complete exterior and interior remodelij:ig
to become the flagship of San Francisco
Theatres.
Managed by Donald Holdi-en for Irving M.
Levin, head of the circuit, the Coliseum
launched a daily policy, showing top current
films on a 28-day availability. The shift is
being made July 1 when the Alexandria opens
"South Pacific" in Todd-AO.
A unique awning effect with red and white
canvas was utilized to alter the appearance
of the Coliseum. The theatre was consti-ucted
in 1918 and has been a landmark of the district
since its opening. The opening program
was "Ten North Frederick" and "Desire
Under the Elms."
Catholic Men in Industry
Appear on Rosary Hour
SAN FRANCISCO—Catholic men from the
motion picture indu.stry in the Bay area will
appear on the Rosary Hour over radio station
KWBR 6;45 Tuesday evening, July 1. James
J. Donohue. president of the Catholic Entertainment
Guild of Northern California, said
the rosary will be lead by Msgr. Vincent Mc-
Carthy, pastor of Saint Patrick's Church and
chaplain of the San Francisco Variety Club.
Committee members who will take part in
the rosary recitation are Charles Maestri,
Lippert Theatres; William Boland, Hardy
Theatres: James Chapman, Harvey Amusement
Co.; Fred Dixon, United California
Theatres; Paul Sclimuck, Joseph Flanagan
and John O'Leary, 20th-Fox; John Coyne,
MGM; Joseph Hanley, Warners, and Jack
Hurley, Paramount.
This year will be the third annual Rosary
Hour in which the Cathohc Eiitertainment
Guild members have participated.
To Reopen at Richmond
RICHMOND, CALIF.—Another of Richmond's
major film houses will reopen in July
after being closed for seven months. United
California Theatres scheduled the opening of
the United Artists for July 2, depending on
available bookings. Both the United Artists
and the Fox closed last December, blaming a
decline in business. They were the last two
first-run theatres remaining in the city. The
Fox reopened early in June. Bert Naus, who
managed the United Artists prior to its closing,
will return as manager.
Navy Base Theatre Burns
SAN FRANCISCO—The 1,400-seat Basilone
Theatre on the Treasure Island Navy base
was destroyed by fire on the morning of
June 20. Navy officials estimated the loss
at S130,0C0. The cause of the fire could not
be determined. The spectacular three-alarm
blaze was battled by 120 San Francisco firemen
and resulted in alerting of the base's
3,500 men to prevent the flames from spreading
to other buildings.
Building in Mill Valley
MILL VALLEY, CALIF.—Fred G. Zelinsky
is constructing a theatre here for motion
pictures and for performances by the Cove
Players.
SAN FRANCISCO
•Phe Calaveras Theatre in San Andreas has
been purchased by Boyd A. Jensen from
Robert N. Patton ... On the Row were Mr.
and Mrs. Ray Gilbert, Grove Theatre, Walnut
Grove; George Stam, Bridgehead Drive-
In, Antiooh; James Stephens, Dixon at
Dixon, and Sam Goldberg, with concessions
in the Guild, Hub and Center theatres.
.
. . . Mrs.
Jerry Zigmond, division manager for Paramount
Theatres, was in from Los Angeles
headquarters Butz, publicist for
Loew's Warfield, was vacationing
Ann McGuire, secretary to George Milner of
Fox West Coast Theatres, resigned to take
an extended rest . Vigna, veteran
FWC booker, was vacationing.
Featuring a Disney Vacation Festival, consisting
of five morning matinees, the Fox
Theatre opened its doors at 9:30 a.m. from
June 16 to 20, with a different Disney film
each day.
An incident during the showing at the Balboa
Theatre of "The Brotliers Karamazov"
is reported by Manager Prank Duino. It was
during the dramatic scene where the hypercritical
father is murdered by one of his sons.
A little girl ( about 7 1 rushed out of the auditorium
and toward the ladies room. Duino
questioned her if the picture had frightened
her. The little girl said, "Oh, no. Something
I ate ju.9t must have disagreed with the picture."
For "Nights of Cabiria," Academy Award
winning foreign film. Manager Steve Moore
of the Vogue passed up pressbook mat
art and picked up a brilliant caricatiu-e of
the star Giulietta Masina. The kicker was
that it was drawn by her husband and director,
Federico Fellini, who was once a cafecartoonist.
With San Francisco's second annual International
Film Festival scheduled for October
29-November 11, Irving M. Levin, director
of the fete, is currently lining up solid
support from such diverse realms as universities,
museums, the motion picture industry,
social and alumni organizations and
the United Nations. Already San Francisco
museums have evinced cooperation in the
matter of exhibits as has the Librai-y of
Congress, promising historic film for special
sei^ef/ne
showings. Both Fox Movietone News and
the Hearst Metrotone News are planning
coverage. Levin reports that the French film
industi-y has already agreed to send a director
and a number of Gallic stars. Japan
has also indicated it also will send a cadre
of stars and theatrical personalities,
"Gifi" will open July 8 at the Ackerman-
Rosener Stage Door Theatre, and Ls expected
to run at least a year on a reserved-seat
The wine and liquor shop opened
basis . . .
in the San Francisco Hotel in 1945 by the
late Ellis Levy of the Telenews Corp., and
later sold to Philip Anson, the store manager,
is moving to 700 Geary St. due to a lo.ss
of lease.
Heralding the opening of "The Vikings" at
the United Artists Theatre, eight heavily
bearded men paraded the streets in Viking
costumes carrying shields and sp)ears. Press
folk were guests at a Viking luncheon at the
Viking House, 2501 Vallejo, an old mansion
rented by the Norwegian government sis a
resting place for old sailors. Guests were given
hunting knives to slice their ham and they
drank from oxhorns. The consulate general
of Norway, a student of the Norse sea-rovers,
related stories of the Viking period.
Man in Car Robs Cashier
ANTIOCH, CALIF.—A lone man pointed a
revolver at the cashier of the Bridehead
Drive-In two mUes east of here and robbed
her of $186 in receipts without leaving his
car. Miss Carol White. 18, said the man
ordered her to walk away from the booth .so
she could not inimediately summon aid. Then
he drove away.
OTioN
n 2 years for $5 D
1
n Remittonce Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE
NAME
Picture Service co.
5 HYDE • SAN FRANCISCO 2, CALIf • GERRY KARSKI. PRES.
year tor S3 3 yeors for S7
POSITION..
BOXOfflCf THE NATIONAl FIIM WEEKLY 52 issues a year
825 Van Brunt Blvd , Kansas City 24, Mo.
BOXOFFICE June 30, 1958 W-5

. . Quentin
. . Edith
. . Norman
. . Joe
. . Mr.
. . Her
DENVER
Cally Fraser. star of -Wnr of the Colos-sivl
Beast," and Jim NichoLson. president of
American International Pictures, were in for
a press luncheon and other appearances,
doinsf publicity for the film. Nicholson is a
cousin of Will Nicholson. Denver mayor. Jim
NichoLson made tJie keynote address at the
New Mexico TOA convention at Albuquerque
The nine Atlas Iheati-es here liave
. . .
started giving trading stamps at the rate of
ten for each paid admi.ssion at 50 cents or
more. Lately Denver has become one of the
hottest stamp cities in the country, with five
grocery chains and numerous other businesses
givintr them.
Joe Kaitz. Warners' office manager, is the
father of a second child, a daughter named
Tammy Ljiin. born at General Rose Hospital.
The other child is a son Delegates from
here to the St.
. . .
Louis lATSE convention include
Claude Newell. F-29: Robert Williams.
B-29; Jim Dooley and Charley Weber, operators
Mrs. J. W. Allen, owner of the Zia.
. . . Fort Sumner, spent three weeks in Hawaii.
William Skidmore has been named salesman
for the .southern territory of the Denver
district for Manley and will headquarter in
Albuquerque ... A theatre owner, having
completed his business on a tax matter at
the income tax division, placed a couple of
passes to his theatre on the desk. The next
day the theatreman had them back. In
anolher tax office a few days later, the same
theatreman again completed some tax business
and asked the clerk if he would like
to see the show. The clerk said he sure
would, but please, no passes. "Haven't you
heard about Sherman Adams?" he asked.
. . . Kenneth
Frank Morris, manager for the Denver
Shipping and In.spection Bureau, made a
trip to Kansas City and Tulsa
Hargreaves. president of Rank Film Distributors
of America, was in conferring with Al
.
Kolitz. district manager. The two went to
Des Moines on business Horn,
Rank office manager, attended the state
volunteer firemen's convention over the
weekend.
Fred Zekman, formerly a buyer and booker
on both sides of the booking table, now president
of Varsity bowling lanes, has sold the
vv 1)27 S.WABASH
'^CHICAQO 6, III.
FILMACK
630 Nlatk Ah.
NEW YODK, N.Y.
YOU PAY FOR A CO-RAP CARBON SAVER
WHETHER YOU BUY IT OR NOT
rfcil Is A Prtcision Tool
a, U M% Smo h C^hi. Cub liportcJ
Mc« S24.00
Aik Vow Dealtr Or Wrilt Dirttf To
CO-RAP MFG. CO.. INC.
lanes and the ground to the University of
Denver for a reported $150,000 and has leased
the alleys back for ten years . . . Diane
Austin, daughter of M. R. Austin. United
Arti.sts.
and Delbert Ward of Denver, who is
in the Navy, were married in San Diego.
Diane's dad flew out for the wedding, which
was at the home of Ted Curtis, formerly a
Denver projectionist but now owner of a
string of barber shops.
Theatre folks on Filmrow included Neal
Beezley, Burlington; Herbert Martens. Julesburg:
Mr. and Mrs. Delbert Stewart. ToiTington.
Wyo.: Elizabeth Zorn. Julesburg, and
John Murray. Springfield.
Here arranging details for the world premiere
of "Young Land" at the Denver were
Leo Samuels, president of Buena Vista; Jesse
Chinich, western .sales manager, and Charles
Levy of the publicity department. While here
they conferred with Marvin Goldfarb, district
Robert Hill. Columbia
supervisor . . . manager, distributor chaii-man, and Larry
Starsmore. president of Westland Theatres,
exhibitor chairman for the Will Rogers hospital,
will go to New York to attend a board
meeting.
Ted Galanter, Coliraibia representative,
was in setting up publicity for the running
of "The Key" at the Centre in July. While
here, Ted visited his brother Oscar, office
manager at Universal .
ier at
. . Tillie Chalk, cash-
Paramount, vacationed at home for a
Margaret Hall, mother of Pauline
week . . .
Hall, secretary at Paramount, is home after
41 days in the hospital. While there, she was
given 18 pints of blood from the WOMPI blood
bank. Pauline was thanking all donors, as
well as the organization for having such a
worthwhile activity.
AI Kolitz is booking "The Bolshoi Ballet"
in many houses in his ten-ifcory, which includes
Denver. Omaha. Salt Lake City and
Kansas City, on a short-run. hard-ticket
basis. The film will run at the Aladdin in
Denver at $2.50 top. Several houses are
using the film for one day only . Ashby,
general manager for Allied Rocky Mountain
Theatres, went to Steamboat Springs to
confer with his theatre partner, Robert
Smith.
Mrs. Claude Newell, wife of the MGM
booker, is recovering from major surgery at
.
.
Presbyterian Hospital Pacheco,
chief auditor at Atlas Theatres, went to
San Fi-ancisco on his vacation and
Mrs. Richard Klein and family were in from
Rapid City. S. D., to attend the graduation
of son Gary at the University of Colorado.
Klein is general manager of the Black Hills
Wedding bells will ring
Amusement Co. . . .
for Betty Christian and Ronnie Glseburt
August 22. Both are employed at the Paramount
exchange.
Jim Ricketts, Paramount manager, Is building
a new house in Littleton, a Denver suburb
. Musgrave. cashier at United
Artists, and husband have moved into a newhome
. . . Lillian Charness of American Theatre
Advertisers underwent surgery in California.
Jack Wodell, Paramount manager, and
family accompanied his sister to Charleston,
S. C, where she sailed for Europe. Since his
sister took the car, Jack and family flew
back to Denver.
Sail Lake Censoring
Sexy Thealre Ads
SALT LAKE CITY—A campaign by
local
newspapers against "sexy advertising" by
theatres has forced rewriting of much copy
during the past few months. In some cases,
complete ads have been turned down and
theatremen requested to list only the titles
of pictures.
The campaign is being conducted after
several complaints from newspaper readers
on what they call "false and salacious advertising."
Most hard hit have been horror and teenage
pictures, although many big productions
have drawn blue pencils from advertising
executives, Plirases like "Sexiest picture of
the year . sister was married to what
she wanted ... He wanted to hold her close
to him. but felt he didn't have the right"
have been cut from copy and new lines in-
.serted. Suggestive pictures, especially those
showing closeups with a bed in the foreground
or background, have been eliminated.
All advertising in Salt Lake newspapers is
handled through an agency, and in some
cases ads appearing in the morning Tribune
have been substantially altered for the afternoon
Deseret News.
Pictures whose ads have been censored included
Love Slaves of the Amazons. Lost Paradise.
Legend of the Lost, Teenage Wolfpack,
Teenage Bad Girl, Girls on the Loose, Live
Fast. Die Young. Raintree County, And God
Created Woman, Sayonara, Wild Is the Wind,
Girls in a Dormitory and Fraulein.
Ads were rejected for "Girls on the Loose"
and "Live Fast, Die Young." Advertising that
had been accepted in Boston for "God's Little
Acre" was rejected in Salt Lake. The local
theatre rewrote ads for "Teacher's Pet" completely
eliminating the Mamie Van Doren
body. Incidentally, the picture ran seven
weeks here.
It is understood that executives of one
circuit which operates in Salt Lake will carry
the case of "misrepresented advertising" to a
circuit convention in California next month.
This "pledge" was made after several ads
were rewritten and the executives of the
circuit agreed with the newspapers that films
are on a "dead end in the matter of advertising
. . . We make a mistake in feeling
that everything has to be sexed up."
The campaign is part of a larger move
against obscenity in the city. This involves a
drive against "dirty literatiu-e" as well as
against certain magazines and books. A
"Youth Protection Committee" has been set
up at the instigation of newspapers and civic
groups, and efforts are being made to remove
bad magazines and keep "certain films"
from local screens. The committee included
news dealer representatives as well as a film
representative—Keith Pack, Warner manager.
Eugene Jones to Montana
SALT LAKE CITY — Eugene Jones has
been transferred from Utah to Montana by
Paramount. HaiTy Swonson has returned to
Paramount, which he left a few months ago
for a short try at selling cars.
To Berlin Film Festival
HOLLYWOOD — Frank Capra has been
named as American representative on the
feature film jury at the eighth film festival
of Berlin.
V.'-6 BOXOFFICE June 30, 1958

. . War
. . Free
. . Jackie
. .
]'
SEATTLE
. , . United
The last of the season's Variety auxiliary
meetings was held at the home of Mrs.
Keith Beclcwith in North Bend
Drive-In Theatres took advantage of the
rash of graduation ceremonies to host all
seniors with diplomas in hand fi-ee at the
Midway, Duwamish, Aurora, Kenmore and
El Rancho drive-ins.
Paramount Pi-oducer Eddie Morse was here
interviewing 6 to 8-year-old Japanese-American
boys for a featured role in "Geisha Boy,"
w'hich will soon go into production. The part
requires the ability to speak Japanese. Moi-se
interviewed about 25 boys . Archer,
Allied Artists secretary, was married June 21
to Harvie Choat, in the Army, in the Columbia
Congregational Church. The couple honeymoaned
in California.
On Filmrow were these exhibitors; MoiTie
Ninimer, Spokane; Joe Rosenfield, East
Sprague and East Trent di-ive-ins, Spokane;
Mi-s. Stanley Groshong, Olympic, Arlington;
Kenneth Kinzer, Ritz, Ritzville; E. W. Johnson,
Garland, Spokane; Ed Walyn, Selah,
Selah; Mr. and Mrs. Robert Pipkin, Republic,
Colville and Chewelah; Gerald Vandiver,
Orada, Oroville; Martin Filleto, Ruby Theatre,
Chelan; Jim Hoffner, Shell, Tacoma,
and Peter Bai-nes, Cherokee circuit, Moses
Lake, in with Bill and Mi-s. Southern.
Maurice Chevalier played a single perfoi-mance
before a Seattle audience at the Orpheum
Theatre. Prior to the show, he was
the guest at a Vai-iety Club luncheon held at
the Benjamin Franklin Hotel . . . Bob and
Mercedes Cleveland retui-ned from Anchorage
where they had been managing the Center,
which was closed when Poulsen sold the
Denali . . . R. E. Lightel puj-chased the Ritzville
Theatre from Mi", and Mrs. Kenneth
Kinzer . . . Glen and Marie Haviland returned
from a Las Vegas and CaUfornia vacation.
. . .
Eugene Van Zanten purchased the Liberty
Theatre, Lynden, from Lon-aine Cory
FUmj-ow visitors included Eldon Pollock and
Bill Evans, Mount Vernon; A. H. Darby, Top
Hi, Toppenish; F. A. Millspaugh, manager
for Midstate, Walla Walla, in with Howard
McGhee for booking and buying; Bob Monohan.
Grand, Belhngham, and Howard Wood,
Lewiston, buying for the Kettle Theatre,
Kettle Falls.
HELENA
. . .
.
Tames W. Auten, manager of the Marlow
Theatre, received burns on his face and
hands when an explosion occui-red while he
was ti-ying to light the theatre furnace. Auten
was taken to the hospital by his son and
released after fu-st aid treatment. Fortunately
there was no fire started in the theatre by
the explosion Summertime Movie Club
membership cards are being sold at the
Marlow at a reduction of 33'/3 per cent on
each admission summer kiddies
shows, sponsored by the merchants, are under
way at the Marlow.
The Falls Motor-Vu Drive-In, Great Falls,
features a comedy hour frequently, starting
at 8:40 p.m. . veterans were admitted
free for a D-Day showing on two days at
the Tenth Avenue Drive-In, Great Falls .
The Wikiwow Drive-In, Poison, celebrated its
Ijirthday recently by admitting all patrons
free.
The Grand Theatre, Harlem, also is using
free shows as a lure to di-aw new patrons. All
youngsters born in June and residing in the
Turner and Hogeland areas are being admitted
free to a single show . . . Two Butte
bays. Gary and Kemiy Johnson, young sons
of Mr. and Mrs. Jay Johnson, were bumped
by a car as they lay on a blanket watching
a screen program at the Bridgeway Drive-In,
Butte. They were taken to St. James Hospital
by ambulance. Each was only slightly
injured. /
Billings merchants are sponsoring bargain
movie days. Customers are given free tickets
to any designated local theatre when their
purchases reach a specified amount . . . The
Sage Drive-In, Billings, will admit free any
one 65 or over with two paid admissions. The
theatre management recently installed pony
rides, a merry-go-round, whirls, teeters, train,
swings and climb-around in its playground.
PORTLAND
/^regonian and Oregon Journal motion picture
editors were guests of Kii-k Douglas
for the June 19 opening of "The Vikings."
Leading film personalities were on hand to
show 16 newspapermen and women from a
dozen cities in the westeni states tliat there
is plenty of life and activity left in the film
industry.
Kex Hopkins, Fox Evergreen manager, reported
a top run on "Around the World in 80
Days" at the Hollywood, a subm-ban house.
To launch the opening, Hopkins had an
usherette release a load of gas-inflated balloons
containing passes from the roof of the
Journal building June 17. A picture of the
girl appeared in the Journal.
MGM Curtails Operations
At Exchange in Portland
NEW YORK—The MGM exchange in Portland,
Ore., w-ill operate on a modified basis
"in keeping with exchange operations of
other companies in the area," according to
Jack P. Byrne, general sales manager. The
sales department headed by Louis Amacher,
branch manager, and a booker and secretarial
assistant will continue, but the other functions
will be transferred to the Seattle office.
Cent-a-Ticket Tax Ends;
Only One Theatre Left
EL CERRITO, CALIF.—The city council
has voted to discontinue its amusement tax
at the request of Blumenfeld Theatres, owner
of the Cerrito. The city, in 1948. imposed a
tax of one cent on each theatre admission.
The Cerrito is the only theatre still opei-ating
here, and it is open only three days a
week.
The request to discontinue the tax was
made by Joseph Blumenfeld, president of
the company. One councilman observed that
"with the cost of bookkeeping on that tax
we could abolish it and save money."
Starring in the Mirisch production for UA,
'The Man in the Net," will be Alan Ladd.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
J25 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
6-30-58
Please enroll us in your RESEARCH BUREAU
to receive iniormation regularly, as released, on
Ihe lollowing subjects lor Theatre Planning:
Acoustics
Lighting Fixtures
n Air Conditioning Plumbing Fixtures
n Architectural Service Q Projectors
n "Black" Lighting |— Projection Lamps
n Building Material
1 Seating
n Carpets
n Coin Machines
n
n Complete Remodeling—
n Decorating
D Drink Dispensers
Drive-In Equipment
n Other Subjects..
Theatre
Seating Capacity..
Address
City
State
Signed
n
D
Signs and Marquees
Sound Equipment
Television
Theatre Fronts
Vending Equipment
Postage-poid reply cords for your further conveoicnce
in obtoining informotion are provided in The MODERN
THEATRE Section, published with the first issue of
each
month.
BOXOFFICE June 30, 1958 W-7

"Every effort
we put into the
SAVINGS BOND PROGRAM
will be richly rewarded ..."
a statement by Julian B. Baird, Under Secretary of the Treasury
"America's great productivity has been made possible
by the wilHngness of Americans to save a part of their
incomes for investment in productive enterprises. The
Payroll Savings Plan of the Savings Bond Program implants
and helps to sustain tlie habit of regular savings,
and this benefits our whole economy as well as each
tndi\idual saver.
"We need savings as a continued affirmation of our
way of life. The right to build up personal savings and
to choose individually our savings objectives is one of
our cherished freedoms.
"I am convinced that every bit of effort we put into
Savings Bond promotion as part of a broad thrift plan
will be richly rewarded in the contribution we shall be
making to the strength and security of our country in
this critical period."
THE U.S. GOVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS. FOR THEIR PATRIOTISM,
m
THE ADVERTISING COUNCIL AND THE DONOR BELOW
BOXOFFICE
W-8 BOXOFFICE
:
; June 30, 1958

—
—
— —
—
Paro),
—
—
Two New Bills Score
300 in Kansas City
KANSAS CITY—The big news here was
the runaway success of the three-unit AA
prosram headlined by ••Macabre," which by
Sunday night had already broken all house
records for the four local Dickinson situations.
The campaign for "Macabre" here was
carried on via newspaper ads and radio spots,
all featuring the now-famous $1,000 insurance
policy. Although no house records were
involved at the Paramount, •'Vertigo^' was
also a bigtime draw, scoring 300 per cent,
and was holding for a second week. The
whole boxoffice picture here was considerably
brighter than in recent weeks.
(Average Is 100)
Crest and Riverside drive-ins, Regent Theatre
Machine Gun Kelly (AlP); Bonnie Porlter Story
(AlP), plus second-run bonus feature 190
Dickinson, Glen, Stiawnee and Leawood dnve-ins
Macabre (AA); Hell's Five Hours (AA), Lost
of the Bodmen (AA) 300
Kimo And God Created Woman (Kingsley),
20th wk 150
Midland High School Confidential (MGM);
The Lineup (Col) 100
Missouri Search for Parodise (Cinerama), 9th
wk 275
Poromount Vertigo (Paro) 300
Roxy— God's LiMIe Acre (UA), 5th wk 90
Tower, Uptown, Fairway and Granada
Snow White and the Seven Dwarfs (BV),
reissue; Courage of Black Beauty (20th-Fox],
2nd wk. six days 105
200-Plus Newcomers
Pace Big Loop Week
CHICAGO — Newcomers including '•No
Time for Sergeants" at the Chicago, •'The
Bravados" at the Roosevelt, and "The Vikings"
at the State Lake produced grosses
running over the 200-mark. Among the holdovers,
"Vertigo" continued to be an above
average grosser in its third week at the
Woods. Another strong holdover was "Proud
Rebel" in the .'econd week at the Garrick.
"Windjammer" got off to a rousing start at
the Opera House and opening grosses will
be available with the next report.
Carnegie Gates of Paris (Lopert) 165
Chicogo No Time for Sergeants (WB) 225
Esquire Hot Spell : 2nd wk 1 60
Garrick The Proud Rebel (BV), 2nd wk 195
Loop Folies Bergere (F-A-WJ 185
McVickers South Pocific (Magna), 12th wk 290
Monroe The Bride end the Beast (AA); The
Beast of Budapest (AA) 155
Oriental This Hoppy Feeling (U-l), 3rd wk...195
Palace Search for Paradise (Cinerama), 9th wk. 215
Roosevelt The Bravados (20th-Fox) 200
Stote Lake The Vikings (UA) 220
Surf A Streetcar Named Desire (20t-h-Fox),
reissue 1 70
Todd's Cinestage Around the World in 80 Days
(UA), 63rd wk 235
United Artists God's Little Acre (UA), 5th wk. 170
Woods Vertigo (Para), 3rd wk 220
World Playtiouse The Bolshoi Ballet (Rank),
6th wk 170
Ziegfeld Razzia (Kossler), 3rd wk 165
Than Average Week
Better
For Indianapolis First Runs
INDIANAPOLIS—While business was not
spectacular here, it was well distributed
among the first-run houses. "This Happy
Feeling" did especially well. "Paris Holiday'^
also brought nice returns. "South Pacific" was
big in its tenth week.
Circle This Happy Feeling (U-l); Moracaibo
(iPora) 125
Esquire The Devil's General (DCA) 100
Indiana Macabre (AA), Hell's Five Hours
(AA), 2nd wk 90
Keiths Desire Under the Elms (Paro) 100
Lyric South Pocific (Magna), 10th wk 190
Loews Paris Holiday (UA), Steel Bayonet (UA) 115
UA's "I Want to Live" was produced by
Walter Wanger and directed by Robert Wise
from Nelson Gidding's screenplay.
Leaders Voice Faith
In Theatre Future
Kansas City— .As directors of the new
United Theatre Owners of the Heart of
America sat down for the first time together,
President M. B. .Smith voiced his
satisfaction in the goodwill and determination
which went into the formation
of the group, then introduced Vice-
President Beverly Miller. Miller said, in
part:
"Some people—including those of us
here today—still think there is a future
for our type of busines,s. Time may
change it greatly, but it will still be here
if enough people have faith in it." He
added that the new exhibitor group must
be a service organization, not a "paper"
organization and added that a large
membership alone means little unless
results accompany talk.
"The growth and success of this organization,"
he concluded, "must stem from
mutual tru.st, faith and cooperation."
Heart of America Board
Appoints Committees
KANSAS CITY—In addition to a full
agenda of policy matters dealt with at the
first United Theatre Owners of the Heart
of America directors meeting, key committees
were appointed to further the growth, organization
and service of the exhibitor group.
These committees, with chairman listed first
in each case, are;
Promotion and Planning—M. B. Smith, C.
E. Cook. Beverly Miller, Jay Wooten, Leo
Hayob, Ed HaiTis and L. J. Kimbriel.
Membership—L. J. Kimbriel, Dale Danielson,
Glen Cooper, Paul Ricketts, Leo Hayob
and J.
W. Stark.
Exhibitor-Distributor Relations — George
Baker. Harley Fryer. Dick Orear. Jim Lewis
and Tom Edwards.
National and State Legislation—Richard
Brous, Arnold Gould, Don Phillips, Beverly
Miller, H. B. Doering.
Public Relations and PuWicity — Earl
Jameson jr., Dennis Montee, Tom Edwards,
Joe Redmond, M. B. Smith.
Robert A. Ryder, 54, Dies
ST. LOUIS—A requiem mass was offered
for Robert A. Ryder, 54, a projectionist here
since 1943, most recently at the Roxy Theatre,
at the St. Mary Magdalene church, in subm-ban
Brentwood Monday 1I61. Ryder was
stricken with a heart attack while en route
to a hospital in Belleville, 111., where his
mother was critically ill.
In addition to his mother, he is survived
by his wife Ethel: two daughters, Mary and
Catherine Ryder, and a brother and two
sisters.
A Parking Compromise
ROCKFORD. ILL—Phil Zeller. manager
for McFarland Theatres here, was one of the
Auburn street businessmen who protested a
proposal by the city traffic commission to
ban parking along the thoroughfare, on which
the city recently spent $300,000 in order to
speed up traffic. The improvement was designed
to move traffic, not provide street
parking, the commission argued. The council
safety committee compromised on a plan to
ban parking from 6 to 9 a.m. and 3:30 to 6 p.m.
Ray Copeland Dies;
Wilh Para. 28 Years
KANSAS CITY— Raymond M. Copeland, a
Filmrow figure here since 1940, died Saturday
night (21 1 on the
way to the ho.spltal
after ,suffering a heart
attack at his home
here. He was 68.
Copeland's industry
cai-eer began when he
joined Paramount at
Des Moines .shortly
after World War I,
sei-ving as exchange
manager there from
1928 until 1940 when
he first came to
Ray M. Copeland
Kansas
City. He was manager
of the Paramount exchange here from
1940 until 1948 when he retired.
However, he emerged fi-om retirement
within a few months to become associated
with Harry Savereide, who had been with
Paramount in Des Moines, in a theatre
brokerage business. This firm operated about
two years. Savereide, whose home was in
Waterloo, Iowa, died there Tuesday il7i.
In 1952. Copeland joined Allied Artists here
as manager, staying until 1955 when he retired
for the second and final time.
Services were held Tuesday morning i24) at
the Newcomer chapel here and at 3:30 o'clock
at the graveside at Tarkio. Mo. Among those
from out of town attending the services
were Buck Weaver, manager, and Tom Mc-
Keen, salesman, both from the Paramount
exchange in Oklahoma City. Survivors include
his wife Ann, a brother of Mai-yville
and two sisters of Tarkio.
$100 Reward Helps Bring
Action in Speaker Theft
NEVADA, MO.—Having lost $300 worth of
speakers to "souvenir hunters" last season,
Komp Jarrett of the Trail Drive-In here
decided to take immediate action when the
pilfering started this year. Discovering that a
speaker was missing, Jarrett offered $100 for
information leading to arrest and conviction
—and the offender was apprehended within
a few days, sentenced to 60 days in the county
jail and assessed $11.50 in court costs.
Upon the recommendation of Jarrett and
Prosecutor James Woodfill, the youth was
paroled on good behavior. JaiTett, working
on the theory that it takes money to save
money, believes he made a good investment
since the incident was given considerable
publicity here, which should serve as a
warning to would-be speaker thieves.
Versailles, Ind., House
Closed by Austin Family
VERSAILLES. IND—The Austin Theatre
has been closed after 44 years of operation
by the Austin family. The theatre has been
converted for u.se as offices by the Austin
Insurance Agency, which is managed by
Everett Austin and his son John.
The building in which the theatre was
operated was erected in 1901 by E\'erett's
father, the late John Austin, and was
used as a general store until 1914 when the
Austins 0F>ened the theatre.
BOXOFFICE June 30, 1958 C-1

. . Gus
—
. .
KANSAS CITY
•Thre* hundred eighty-four Filmrow i-inplo>'es.
family members aiid pej-sonnel of
the Industry circle around town took advanta^^e
of the opportunity for a free chest
X-ray In the mobile unit wlilch was stationed
nil day Monday t23i in the CommonwealtJi
parking lot. The program represented
a Joint effort of the Will Rogers fund, the
Jackson County chapter of the National
Tuberculosis Ass'n and the Missouri Department
of Health. A registi-ation desk, set
up in the KMTA offices, was manned by
WOMPI members Myrtle Cain, Phyllis
Whitescarver. Marjorie Berry, Gladys Melson.
Marj- Jane Hartman. Lcona Dobson and
Edna Johnson. Zella Faulkner, KMTA office
secretai-y, assisted, as did "honorai-j'
WOMPI" Arthur Cole. Making only her second
trip to Filn\row in the more than 25
years she has been with FMW. was Mrs.
Vonceil Jeter, switchboard operator, who
came downtown for the X-ray.
Out-of-towners in for the Tuesday directors
meeting of the newly formed United
Theatre Ownei-s of the Heart of America
(see story and picture up fronti included
Kansans Joe Stark and O. F. Sullivan of
Wichita and Glen Cooper of Dodge City and
Missourians Ed Harris of Neosho, C. E. Cook
of Mai-yvlUe and Leo Hayob of Marshall.
Mr. and Mrs. J. Eldon Peek of Oklahoma
City were recent visitors. Peek, owner of
Missouri Theatre Supply, was accompanied
on a jaunt around the Row by local Manager
L. J. Kimbriel . Kopulos of Regal
Poppers made a swing through the Kansas
territory, visiting Wichita, Salina. Junction
City and Manhattan . . . E. D. Van
Duyne, RCA Service Co., manager, was in
$2.00 FOX HOLE SPROCKETS $2.00
Let us regrind your old sprockets
STEBBINS THEATRE EQUIPMENT CO.
1804 Wyandotte Kansas Ctty, Mo.
Carpets -Door Mats
Complar* Initollotlon S«rvlc»—Fr*« EiMniaM*
R. D. MANN CARPET CO.
924-926 Wyondottt, VI. 2-1171, KanMi Ctty, M*.
1800 Olive St, Garfield 1-2«2«, St. Louh, Me.
Everything for the Stage
• CURTAINS • TRACKS • RIGGING • STAGE
LIGHTING • HOUSE DRAPERIES
GREAT WESTERN STAGE EQUIPT. CO.
1324 Grand Kansas City, Missouri
ATIENTiON, DRIVE-iN OWNERS
C-2
Don't recone or replace speoker units until
you hove tried SPEAK RITE. A revolutionary
formulo for preserving speaker cones, also
restores life to old speokers. Guarantee satisfoetion.
SHREVE THEATRE SUPPLY CO.
217 West 18th HA 1-7149 Kontai City, Me.
Denver last week :ind E C. Wiley, field engineer
of Cape Girardeau, was in the local
office ... At NSS, Lorena Cockinan was away
from work for a second week, doctoring an
ailing back, and at Allied Artists, Marguerite
Smith, secretary to Fiank Thomas, was still
paying nightly visits to St. Joseph Hospital,
where her sister is undergoing treatment.
On a visit to Filmrow, exhibitor Chet Borg
of Butler. Mo., and Fort Scott, Ka.s., happily
reported his Star-Vue Drive-In at Butler,
damaged in a storm several weeks ago, will
be ready for business in time for the July
4 holiday weekend. Chet also confided that
his new daughter has been named Pamela
Ann. Other Mi.ssouri exhibitors on the Row
last Monday were George Owen of Seymoui-.
accompanied by his son Harold, and Myron
Woolever of the Royal Theatre in Unionville.
. . .
Don Walker, WB publicist, was working on
"No Time for Sergeants" locally after similar
assignments on the picture in Minneapolis.
St. Louis, Springfield, 111., and Wichita. The
comedy bows at the Roxy here Wednesday
(2). WB vacationers Included Virginia Cuddy,
Grace Gregory and booker Roy Hurst
At Columbia, Mabel Pigg, head inspector,
was vacationing at home and Marjorie Hein,
secretai-y to Tom Baldwin, was on a motor
trip through the northwest and the western
Ben Marcus, Colunibia
Canadian provinces . . .
district manager, was in
Minneapolis.
WOMPI Notes: The WOMPI colors—blue
and silver—were carried out in table decorations
and flowers, planned and ai-ranged by
Billie Mistele, at the installation dinner .
. . .
Final buck-ot-the-month winner was Winston
"Brownie" Brown— the third Commonwealth
man to walk off with the swag!
Leona Dobson of UA invited the chapter to
hold a combined business meeting and picnic
at her south Kansas City home Tuesday
evening, July 22.
Weeds around Paul Ricketts' Star Drive-In
at Ness City, Kas., are being trimmed this
season by a mower with a pedigree. A few
years back Virgil Cofer of Ransom, inventor
and manufactui-er, rode one of his mowers
from Whittier, Calif., to Washington, D. C,
as a publicity stunt to prove the durability
of his machine. In Washington, Cofer and
the mower were photographed in front of
the Capitol along with Senator Schoeppel
also a Ness County product. Ricketts worked
out a trade of some screen advertising for
the use of the mower with Tom Harkness,
attorney and president of Raxich Equipment,
Inc., the firm which manufactures the
mower. The mower had been displayed in
the local showroom as a sort of museum
piece for several years. So now, after 4,000
miles of "road work." it is finally mowing
some weeds and all concerned are highly
pleased with the exchange.
No Shows at Lacon, 111.
LACON, ILL.—Motion pictures are "gone
for good" here. The Henry Opera House,
which has been offering weekend shows, for
several months, has closed permanently.
Larry Racina at Argo
ARGO, ILL.—Joseph "Lari-y" Racina took
over management of the Argo Theatre May
30 on a twice-weekly change instead of three.
Kansas Cily WOMPI
Installs Oiiicers
KANSAS CITY—Mary M. Heueisen, WB
booker, accepted a royal purple orchid symbolic
of her office as new president of the
lociil chapter of Women of the Motion Picture
Industry as a climax to the Installation
ceremony of chapter officers for 1958-
59. Billie S. Mistele of Paramount was the Installation
officer.
Accepting the charges of office in addition
to Mi.ss Heueisen were Gladys Melson of
Hartman Booking Service, and Goldie M.
Woerner of 20th-Fox as vice-presidents;
Mary Jane Hartman, Hartman Booking Service,
con-esponding secretai-y; Patti Pierstorff,
Columbia, recording secretary, and
Phyllis Whitescarver of WB, treasurer.
The installation followed a dinner in Regan's
private dining room after which Myrtle
Cain, sei-vice committee chairman, gave a
summary of the chapter's good works projects
of the season just closing. Mrs. Cain
then introduced Mi-s. Emmett Bowers, health
and welfare chairman of the greater Kansas
City chapter of the Muscular Dystrophy
Ass'n, who presented the WOMPI chapter
with a citation for meritorious service for
its work in handling the bookings of the
Jerry Lewis MD ti-ailer in theatres throughout
the trade territory.
Also present at the dinner was Anne Long,
niece of WOMPI member Grace Roberts of
20th-Fox. Miss Long is cafeteria supei-visor
and teacher of homemaking at Argentine
High School and worked closely with the
chapter in past seasons in its project to aid
underprivileged students at the school.
On behalf of the chapter. Miss Heueisen
presented a bracelet to outgoing President
Hazel LeNoir. Mrs. LeNoir, in turn, presented
Miss Heueisen with a guard for her WOMPI
pin in the form of a gavel, signifying her new
duties as chapter president.
Continue Hannibal Star
HANNIBAL, MO.—The Frisina circuit reconsidered
closing the Star Theatre here, and
is continuing operation on a 7 -day run basis.
However, Frisina reportedly plans to close
both the Avalon at Lawrenceville, 111., and the
Lincoln in Robinson, 111., effective July 3, for
the balance of the summer. The circuit has
drive-in theatres at both places.
AutoScope Screen Down
LaCENTER, KY.—The screen tower of the
AutoScope Drive-In on Blandisville road was
blown down by a windstorm the night of
June 10. It is indefinite as to when the
•
drive-in will be able to resume operations.
It Is owned and operated by Clark Smith
LaCenter.
of
Free Shows on Wednesdays
HAVANA, ILL.—Merchants are sponsoring
free Wednesday morning shows at the Lawford
Theatre through the summer.
$2.00 FOXHOLE SPROCKETS 52.00
Regrind Your Old Sprockets
SCOTSMAN ICE MACHINE
MISSOURI THEATRE SUPPLY CO.
lis W. lath B A. 1-3070 Kansas City 8, Mo.
BOXOFFICE June 30, 1958

:
. . Exhibitors
Of 30 Theatres Closed,
Nine Have Reopened
ST. LOUIS—OiJenings and closing of motion
picture theatres in the St. Louis ti-ade
teiTitoi-y since January 1
Barlow, Ky., Lincial. 410 seats, reopened
under a new owner, C. D. Jones on January
24; closed again April 15.
Wellsville, Mo., Regal, 375 seats, reopened
by a lessee, Barton W. Smith, Pebruai-y 1.
Chrisman, 111., Empire. 340 seats, reopened
February 9 by Mr. and Mrs. Stanley R. Kent.
Mount Vernon, Ind., New Vemon, 553
seats, reopened by new lessees, Ai-no Reinitz
and Warren Reiner on February 13.
New Haven, III., Nox, 308 seats, reopened
by a new lessee, Francis Hill, April 15.
Meredosia, 111., Pi'incess, 200 seats, reopened
for weekends by Mr. and Mrs.
Archie Battefeld May 31.
Effingham, 111., Effingham, 1,000 seats,
closed on Januai-y 7, and reopened by the
Frisina Amusement Co. June 20.
Hannibal, Mo., Star, 830 seats, scheduled
to close June 19 is continuing operations as
a 7-day run house, Frisina Amusement Co.
Golconda, 111., Scott Theatre (also known
as Ohio) reopened by Mrs. Leila Whiteside
and her son Robert under a lease for Friday
thi-ough Sunday operations June 20th.
Brick and mortar theatres in the territory
that have been closed since January 1 and
had not reopened as of June 22 included:
Ava, 111., Ava, 300 seats, Febniai-y 2.
California, Mo., Ritz, 498 seats, Januai-y 2.
Clarkston, Mo., Keys, 320 seats, destroyed
by fire March 2.
Dongola, 111., Rex, 247 seats, FebrU'ary 3.
Fredericktown, Mo., Mercier, 550 seats,
closed for summer, April 5.
Nameoki, 111., (Granite City, 111.) Ken. 600
seats, closed Februai-y 15 to be converted
into a restam-ant.
Sandoval, 111., Sande, 375 seats, Febmary 3.
Waterloo, 111., Capitol, 425 seats. May 10.
Johnston City, 111., Palace, 500 seats, for
summer season. May 10.
Linn, Mo., Linn, 240 seats, June 9.
Canton, Mo., Canton, 500 seats, for summer
season, June 21.
St. Louis, Mo., Victory. 1,293 seats. May 17.
Kinloch Park. Mo., Lincoln, 500 .seats. May
26.
Edina, Mo., Lindina, 250 seats, May 15.
Ramsey, 111., Roxy, 280 seats, April 27.
Clay City, 111., Clayton, 446 seats, destroyed
by fire June 4.
Nauvoo, 111., Nauvoo, 375 seats, closed for
summer June 30.
Lutesville, Mo., Lewis, 312 seats, June 16.
Edwardsville, 111., Lux, 600 seats, June 7.
LawTenceville, 111., Avalon, 615 seats, closed
for summer July 3.
Robinson, 111., Lincoln Theatre, 734 seats,
for summer, July 3.
Several drive-ins in the area that operated
in 1957 have not yet reopened for the 1958
season. No new di'ive-ins have been opened
in the territoi-y this year, and none are presently
scheduled to open in 1958.
Closes on Tuesday-Wednesday
MALDEN, MO.—The 590-seat Liberty Theatre,
owned and operated by the Liberty
Amusement Co. under the management of
Mrs. Herman Fergu.son, will be dark on Tuesdays
and Wednesdays for the balance of
the summer.
ST. LOUIS
Day C. Colvin of St. Louis, spoke on "What
the Movie Theatre Means to Your Community"
at a June meeting of the Carlyle
Rotary Club. Colvin's luncheon talk was
arranged by Charles Beninati, local theatre
owner. A native of Pittsfield, 111., Colvin is
a member of the COMPO board and of the
Society of Motion Picture Engineers, and for
the past 15 years he has served as the executive
director of the Theatre Equipment
Dealers Ass'n.
Al Coco, MGM booker, went to New
York City on a vacation to visit his mother
seen along
and two brothers .
Filmrow included Eddie Clark, Metropolis,
111., Missouri-Illinois Theatre Owners president,
who was cariying his fractured right
wrist in a sling; Val Mercier, Perryville, Mo.;
William F. Swift, Virden, 111.; Robert Whiteside,
Golconda, 111., and Louis Odorizzi,
Clayton Moore, the Lone
Staunton, 111. . . .
Ranger of TV, was at the 66, the South Twin,
the North and Holiday drive-ins in St. Louis
County, two days.
Jim Frisina, Frisina Amusement Co., won
his fourth Central Illinois Country Club golfing
championship recently with a thi-ee-day
total of 221, three strokes better than i-unnerup
Frank Keck. Champaign. Frisina's
steady game put him out in front at the end
of the first 18 holes with 72, followed by a
73 the second day and a 76 on the final
round.
Glamorous Rialto, Joliet,
Marks 32nd Anniversary
JOLIET, ILL.—The Rialto Theatre, long
a shovvplace here, mar'ked its 32nd anniversai-y
recently.
A newspaper account of the event stated
it still is regarded as one of the ten most
beautiful theatres in the U. S. "The Rialto
elicits praise from the newcomers to the city,"
the Herald-News related, "who are impressed
by the mirrored walls, the pillared ai'chways,
the towering foyer and the huge glass chandelier."
The film attraction at the Rialto when it
opened in 1926, was "Mile. Modiste." Also
presented on the program was a unit stage
show, in reality a miniature musical revue.
featuring a stage band, acrobats, dancers,
singei-s and various other performers.
For several years, during which show bu.sine.ss
over the nation went through one of
its busiest periods of all time, the Rialto was
the "staging center" for these unit shows,
which then went on the circuit to play theatres
at Peoria, South Bend, Rockford and
other cities.
The Great States Theatres, which operates
the Rialto, has always taken pride in
keeping the theatre's stage and projection
equipment, as well as the property itself, up
to date. Fi-om the first, the huge Barton
organ, with disappearing con.sole, was used
to provide musical accompaniment for pictures.
When sound pictures came in, the best
and newest systems were installed.
Roy Rogan, who was manager of the Rialto
when it opened in 1926, is still active in the
theatre organization as district manager of
Great States. Marvin Stockwell is the company's
city manager, supervising operations
of the Rialto, Orpheom and Princess.
Let FILMACK make your
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DRINK DISPENSERS
Select Drink Inc.
4210 W. Florlsiont Av«. Phon«
St. Louli IS, Mo. Evergreen 5-S9aS
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
3310 Olive Street, St. Louis 3, Mo.
Telephone JEfferson 3-7974
RCA Theatre Supply Deoler
MID-WEST THEATRE SUPPLY CO., INC.
I
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1638 CENTRAL PARKWAY CHERRY 1-7724 CINCINNATI 10, OHIO
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BOXOFFICE June 30, 1958 C-3

. . The
CHICAGO
Trvin Kephart. pi-ojectlonist witli llie city
censor board for nearly 25 years, entered
the Little Company of Mary Hospital for a
checkup as a Ruest of the haspltal ! For some
years. Kephart has been soing to the hospital
to show films on his own time and at
his own expense. His generosity was never
publicized until the hospital announced that
this would be the opportunity to accord him
some courtesies for the many pleasurable
moments he has been giving to all by .show'ing
the films.
"Peter Pan" i.s scheduled to go into the
Garrick following "The Proud Rebel." The
latter will start its first saturation run in
40 houses July 25 . . . Irene Borich of Allied
Artists was vacationing . AIP combination.
"Machine Gun Kelly" and "The Bonnie
Parker Story." distj-ibuted in this area
by Capitol Film Co.. opened at the Garrick
June 25. July 4. "Jet Attack" and "Suicide
Battalion," also AIP films distributed by
Capitol, will break into 30 neighborhood theatres.
MGM publicist Norman Pyle has been
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-ins

—
Louisiana Firm Plans
Quality Film a Year
NEW ORLEANS—James Whitmore, stage
and screen actor and a member of Mardi
Gras Productions, said that the company
will be among independents producing quality
films for both the theatre and television.
Here in behalf of the company, which is financed
by thousands of Louisiana citizens,
Whitmore also announced that the company
would produce one motion picture a year.
Right now the company has a television
series planned. The series, 'Escape." will picture
famous escapes in history.
Whitmore said that there will be no more
big motion picture companies producing 40
to 60 pictures a year. "In fact, there haven't
been since 1956." he added.
He also said that "television needs lots of
improvement."
Asked if he believed, then, that the end is
in sight for both motion pictures and television,
he said, "Hardly. It means only that
the quality of both will be stepped up. Now
there will be quality production of a few
movies each year—good stories, good writing
and good actors. The rest of the time
the name motion picture fiiins will deal
in production of television films."
"The more television is filmed," Whitmore
continued, "the more its quality will pick
up because each scene can be reshot, rewTitten
and even recast. The industry will
gradually raise its standai-ds and before
long we'll have topnotch productions."
After a few visits here, Whitmore went to
Baton Rouge to confer with other top officials
of the firm.
New Orleans WOMPI Seat
New Slate of Officers
NEW ORLEANS—Mrs. Lee Nickolaus.
Harold F. Cohen Enterprises, was seated
recently as the new president of the
local WOMPI chapter at a luncheon at
Commodore's Palace. She succeeds Mrs. Marie
Berglund, MPA.
Others taking office were Imelda Giesinger,
Richards Center, first vice-president; Mrs.
Corinne Bouche, MGM, second vice-president:
Toni Bollhalter, H. Cohen Enterprises, treasurer;
Mrs. Carmen Smith, NTS, corresponding
secretary, and Jane Ella Moriarity,
Richards Center, recording secretary. Board
members installed were Mrs. Loraine Cass.
Mrs. Ann Dufour, Janice McDonnell and Mis.
Blanche Goobler.
The official seating was conducted by past
president Mrs. Gene Barnette, who with other
past presidents, Mrs. Cass, Connie Aufdemorte,
Ruth Toubman and Mrs. Berglund
planned and aiTanged the elaborate procedure.
Mrs. Edwin R. Guidry, president of
the Mercy Hospital auxiliary and the Warren
Easton PTA unit was the speaker.
Buys Rockwell City House
ROCKWELL, CITY. IOWA—Mr. and Mrs.
Dwight Hanson have purchased the Golden
Buckle Theatre from R. M. Bernau of Lake
City and R. L. Fridley of Des Moines. Hanson,
who has been operating the theatre on a
lease basis for the past five years, says they
also bought the building and all equipment.
Vandals With BB Guns
Shoot Up Boxoffice
MEMPHIS—'Vandals armed with air
rifles
did more than $400 damage to the gla.ssenclosed
boxoffice of Rosewood Theatre on
Lauderdale street. Nathan Reiss, owner, said
the BB shots cracked and .splintered the glass
sides to the boxoffice. Dozens of BBs were
found inside the boxoffice. Police are investigating.
Three Memphis Films
Draw Strong Support
MEMPHIS—Two first
runs did 50 per cent
above average business. Loew's Palace had
a score of 150 with "The Law and Jake
Wade." Malco did 50 per cent above average
with a second week of "Snow White and
the Seven Dwarfs." "Vertigo" had a strong
second week with 140.
(Average Is 100)
Moico Snow White ond the Seven Dwarfs
(BV), 2nd wk 150
Palace The Law and Joke Wade (MGM) 150
State—High School Confidential (MGM), 2nd wk. 100
Strand—Ten North Frederick (20th-Fox), 3rd wk. 80
Warner—Vertigo (Para), 2nd wk 140
Paramount Closes Its
Memphis Screening Room
MEMPHIS—The Paramount exchange at
362 South Second has closed its screening
room and the projection equipment has been
shipped to Paramount's office in Panama
City, Fla. Howard Nicholson, manager, said
tliat screening rooms are being eliminated
in a number of branches as an unnecessai-y
expense. The company prefers to screen its
pictures in theatres where larger crowds
give better audience reaction.
HEAD CHARLOTTE WOMPI — The
annual installation dinner and dance,
held at the Delmonico restaurant in
Charlotte, was the social highlight of the
year of the Charlotte chapter of the
Women of the Motion Picture Industry.
R. L. Huffman, MGM manager, presented
the WOMPI of the Year award to Mrs.
Mac Wess. Nancy Wilson, retiring president,
was the installing officer. R. L.
Alander, ad manager of the Charlotte
Observer, was emcee, and Harold .-Vrmistead,
president of the Carolinas Theatre
Ass'n, spoke. Shown above, left to right,
standing: Mrs. Jo Williams, recording
secretary; Mrs. Wess, treasurer; Viola
Wister, corresponding secretary. Seated:
Betty Beatty, first vice-president; .\lice
Graver, president, and Mildred Hoover,
second vice-president.
Republic Franchise
Assigned New Firm
NEW ORLEANS—The franchise for distribution
of Republic films in this area has
been acquired by a new distribution firm
Leo Seicshnaydre Joy N. Houck
organized by Leo V. Seicshnaydre and Joy
N. Houck. Seicshnaydre, for 23 years at the
helm of the local Republic exchange, will
be president and general manager of the
new organization. Houck. pre.sident of Joy's
Theatres, will serve as vice-president.
The Seicshnaydi-e-Houck firm will take
over operation of the franchise July 5.
Seicshnaydre, who announced the acquisition
of the franchise following his return from
Republic headquarters in Nrft- York, said that
the 11 staff members of the local exchange
will be retained. In addition to distributing
Republic product, the new company will
handle top caliber independent product.
Memphis Graflex Center
Opening July 1 by NTS
MEMPHIS — A distribution center for
Graflex at 502 S. Second St. will be opened
here July 1 by National Theatre Supply Co.,
it was announced at the southern district
NTS sales meeting held here last week. National
Photographic products will be handled
at the Graflex center.
W. J. Turnbull, NTS president. New York:
R. H. Richardson, secretary-treasurer, and
J. M. Schneider of the New York office attended
the sales meeting.
Others from out of town included J. C.
Brown, manager, and J. G. Thigpen. Atlanta;
R. N. Turnbull, manager, and John
Dunthy, salesman, Charlotte; F. R. Hansen,
Dallas manager; T. W. Neely. manager, and
C. A. Achee jr., salesman. New Orleans; W.
C. Earle sr., manager, and H. C. Nelson.
salesman, St. Louis; J. I. Watkins, Oklahoma
City manager.
Free Movies at Arabi, La.,
Moved to Arabi Theatre
ARABI. LA.—Free movies for the youngsters
sponsored by the Arabi Boosters Ass'n
have been moved from the St. Bernard Parish's
Spard Recreation Center to the Arabi
Theatre, operated by Lillian Bourgeoise and
Edgar Doerr, The first free show at the center
il6mmi was packed, after which Mrs.
Bourgeoise and Doerr conferred with Lester
F. Monoghan. president of the Boosters, and
other officers. As a result, the next showwas
held in the Arabi. with the theatre,
staff and screen fare donated. The club
plans at least two free shows a month at the
Arabi during the rest of the summer.
BOXOFFICE :: June 30. 1958 SE-1

. . . RIGHT
. Paul
, . , James
. , . The
, , Harold
. . Sam
. . Mrs,
MEMPHIS
flriliur Groom, manager of Loew's State
Theatre and his family were vacationing
in Hot Springs . . . The Honey Theatre. Indianola.
Miss., owned by Mrs, Ruth Morris
and closed for about four months, has been
leased to John F. Blount and is now in full-
BUSINESS
OFF?
B receipts show the results, but never
the CAUSE! Frequently, it's merely a
motter oi improved seating comfort that
spells the difference Check your scots.
Moybe it'll toke only a bit of repairing,
replacing some parts or some torn coverings.
No matter how small, we do every
|ob thoroughly, quickly and very economically.
Not on hour of show time will
be lost. And you have everything to
gain by asking for our ideas and estimate
NOW!
¥MnMvt^
BOONTON, N. J.
. time operation Harrington, owner,
ha.s opened the Springvleu- Drive-In ul Kutlawa,
Ky, for the .summer . . . Vernon Adain.s
ha.s a.ssumcd the management of Fulton
Drive-In. Fulton. Ky.. from M. E. Rice jr..
owner.
Film Transit has started handling transportation
of film and supplies for New Theatre.
Caraway. Ark., Tipton Theatre at Monette.
Ark., and New Theatre at Manila,
.\rk., all owned and operated by A. A. Tip-
, . Louis
ion, Another new Film Tran.sit contract is
with Von Theatre at Hernando. Miss,, now
beln;? operated by Vernon Adams
,
C, Ingram. MGM manager, staged a sneak
preview cf MGM's picture, "Imitation General,"
at Loew's Palace Theatre,
W. F. Ruffin jr., Ruffin Amusements Co,,
Covington; Amelia Ellis. Ellis Drive-In, Millington;
Andy Jonas. Trenton Drive-In. Trenton:
Ernest Pollack, Highland Drive-In,
Hohenwald: Louise Mask. Luez. Bolivar, and
M. E. Rice ,ir.. Rice. Brownsville, were among
vLsiting
Tennessee exhibitor.^.
Mr. and Mrs. J. T. Hitt, who operate the
Plaza at BentonviUe. the Apollo and Concord
at Springdale; Gordon Hutchins. 64 Drive-In.
RussellviUe; Mrs. Ann Hutchins. State and
67 Drive-In. Corning; Alvin Tipton, Tipton
theatres at Caraway. Manila and Monette;
Victor Weber, Center. Kensett; W. C.
Sumpter. LePanto Drive-In. LePanto; Mrs.
Jessie Howe. Strand. Hot Springs; Moses
Sliman, Muit, Osceola; and Mr. and Mrs,
F, R, Watjon, New, Elaine were here from
Arkansas.
J. W. Wofford, Union, Union; W. D.
Mitchell, Folly, Marks; Mr. and Mrs. Joe
Davis, Delta, Ruleville; L. P. Foley, Palace,
Tunica; and Theron Lyles, Ritz, Oxford,
E. G.
were in town from Mississippi . , ,
Vandiver, Palace. Kennett. Mo., was a visitor
. . . Mrs. P, E, MoiTis and her daughter. Mrs,
Paula Blount, who operate the Regent and
Honey theatres and Mojac Drive-In at Indianola,
Miss., were here for a visit . . . The
Rex Theatre. Starkville. Miss., and Gay Theatre,
Olive Branch. Miss., have closed indefinitely.
Buras, La., Theatre Fire
Causes $125,000 Damage
BURAS, LA,— All but the front of the
Buras Theatre was destroyed when a fire
swept the building early on a recent Friday
113). Damage was estimated at $125,000.
according to owner Edgar Ansardi, and was
only partially covered by insurance. More than
100 persons battled the blaze which raged
for about tliree hours, with threats to nearby
buildings. Jolin Adema. president of the
Buras volunteer fire department, .said that
firefighters managed to set up a water screen
to save a house 15 feet from the burning
building.
The fire was discovered by a passerby, who
.summoned help about 11:15 p.m. The cause
was not determined.
NEW ORLEANS
lyrr. and Mrs. Russell Callen of Associated
Theatres have taken over the buying
and booking for the Rebstock in Golden
Meadows. La. The theatre is owned by J, J,
Rebstock and managed by his .son Darwin
F. Berglund of MPA spent his
recent birthday anniversary with his wife
Marie, his mother and friends dining at
Delerno's in Metairie . . . Asa Book.sh. manager
of the Orpheum, reports an amusing
ccnvcr.'ation between a patron, who had been
given a Lloyds of London policy against death
by fright while seeing "Macabre," and the
doorman. The patron a.sked, "Ju.st how do
you .suggest I go about collecting?" The doorman
replied, "If you die during the performance
ju.st give the agreement to any of
the ushers on your way out."
Benny Fonseca closed the neighborhood
Ai-hton . Kellar, A. Musso and Joseph
Small of the Warner auditing department
were at the local exchange . Mae
Randazzo. WB cashier, went to her summer
home in Waveland, Miss,, on a vacation, Gus
Trog, WB office manager, was spending his
vacation at home with an occasional fi,shing
, trip Ballam of Hodges Theatre
Supply wa.s in Texarkana and neighboring
towns.
The Rebel Drive-In in Baton Rouge was
equipped with Super 135 lamps, Harold Ballam.
Hodges Supply, assi.'ted Harry Thomas,
in charge of theatre operations for Solomon
Theatres. McComb. Miss., with the installations
—a
Variety staged a "big doubleheader"
, , ,
membership meeting and Men's Night
Monday i23). It was one of the best get-together
parties held, reported Page Baker
G. Y. Harrells are bemoaning the
loss of a powder blue and gray-winged parakeet
named Chippy. They will pay $20 to
anyone returning him to his home at 3223
Nashville. G. Y. is representative for Manley.
The southern premiere of "Attack of the
50-Foot Woman." a science-fiction story produced
by Woolner Bros, of New Orleans for
Allied Artists, took place Thursday il9) at
nine suburban theatres—the Jeff, the Twin D,
Marrero and St. Bernard drive-ins, and the
Tiger. Nola. Poplar. Tower and in-town Globe
theatres. On the bill was "War of the Satellites"
Members of the Aunt Jane Letter
, , , Club, a Young People's page feature of the
New Orleans Times Picayune, were guests
of Milton Overman. Buena Vista, at a screening
held in the Hodges Paramount Gulf
screening room of "The Proud Rebel," Asa
Booksh of the Orpheum. where the film
opened, said the boxoffice results were excellent,
B. J. Keyhan, owner-operator of the Gretna
Greens Drive-In. Gretna, returned from a
business trip to Florida, then left on a jaunt
to the west coast in the interest of "Lucky," a
boxoffice stimulator which he and Everett Ol-
Large Core
in Florido—Joe Hornstcin, Inc., Miami— Franklin 3-3502
Greater Crater Area
in Louisiona— Hodges Theotre Supply Compony/ Inc., New Orleans^
Tu'ane 8356
National Theatre Supply, New Orleans—Tulane 4891
MAXIMUM LIGHT
in Tennessee—Tri-Stote Theatre Supply, Memphis—Jockson 5-8240
E^'en/y 0\^U\hu\ftd j
SE-2 BOXOFFICE June 30, 1958

. . Field
. . Lew
. . Herb
—
son. a Carolina drive-in operator, distribute
naticnally. Keylian was accompanied by liis
daughter Valerie, a visitor from Canton.
Ohio.
Auditors in town were Don Vallen at the
UA exchange: Fred Rippingale and W. Green
at MGM .
pre.'^s repre.sentatives in
town to plug their company'.^ upcoming city
debuts of film attractions were Leonard Allen,
Paramount, assisting with arrangements
for the w'orld premiere of "King Creole" July
2 at the Saenger, and Don Yarbrough. here
from Atlanta, for pre.ss, radio and TV chats
about "Bravados."
Transway notes: W. W. Hawkins advised of
the reopening of the Hawkins, Newellton,
after a brief closing . Langlois has
closed the Alamo, St. Francisville, until further
Roslyn Ducote, billing clerk,
notice . . . was on a two-week vacation, as was Albert
Glynn, driver, who left with his wife on a
tour to Canada. On the way home they will
stop in Washington. D. C, for a visit with
Paul Harreel, night dispatcher,
relatives . . .
motored to Winnfield for a visit with his
family and friends . . E. L. and H. T. Hill,
.
residents of Pensacola and operators of the
Pensacola feeder trucks, were off to theirboyhood
stomping grounds in Hattiesbui-g,
Miss.
"A Night Out" contest preceded the opening
Friday (27i of "Kings Go Forth" at
Loew's State in which first prize was a real
big night on the town for two with all expenses
paid. It was to include a dinner at
Brennan's famed French Quarter restaurant,
a visit to the theatre to see "King's Go
Forth." followed by dining and dancing at the
Blue Room in Hotel Roosevelt. Ten other
winners received passes good during the picture's
run. Participants had to complete in
30 words or less, "I'd hke to be Frank Sinatra's
guest in New Orleans because ..."
An 8:30 a.m. preview for ladies invited by
Jill Jackson on her WWL-TV daily program
also helped the buildup, the special screening
taking place nine days ahead of the
opening date. Addle Addison, UA exploiteer,
helped organize the campaign.
'Little Acre' Sets Mark
In Combo at Omaha
OMAHA—Ralph Blank, exhibitor who operates
the Sky View Drive-In and the Admiral
and Chief hardtop theatres, reported
that "God's Little Acre" broke an alltime
record for any one single night at the Sky
View- and also that the first week topped
any previous gross for that period.
The record was chalked up in the face of
an 18,000 attendance at the Ak-Sar-Ben
races, opening of Playland Park in Council
Bluffs and excellent picnic weather. The
picture ran simultaneously at the Sky View.
Admiral and Chief, was held over two days at
the Sky View and four days at the hardtops.
Inability to supply prints limited fui'ther
holdover.
HIGHLIGHT AT ATLANTA — A. B.
Padgett, executive of the Wilby-Kincey
circuit, was the installing officer at the
annual ceremony of the Atlanta chapter
of the Women of the Motion Picture Industry.
Helene Grovernsteen, right, is the
new president. Betty Rook, left, retiring
president, is holding the Laura Kenny
trophy awarded to her after her selection
as the VVOMPI of the Year. The
ceremony was held at the Atlanta Variety
Club.
MIAMI
/^hit-chat from Claughton's: Robert Baker,
manager of the Normandy, took the
local "You Auto Buy Now" campaign seriously.
Bought a brand new Chevrolet and
took off on a two-week vacation to visit relatives
in Ohio. Baker was the subject of an
item in Paul Bruun's amusement column in
the Miami Beach Sun recently. Bruun said
that neighbors in the North Beach section
where the Normandy is located, have been
writing letters to the newspaper commenting
on the friendly manner and excellent service
offered by Baker, and hoping that "he
will never be changed."
. . . Jay
Alex Moffatt, longtime manager with the
Claughton circait. retired last year, but has
returned to the fold for the summer on vacation
relief. He has a background of more
than 40 yeais in the show business
Klely, who joined Claughton's just a few
months ago, has been promoted to the manager's
spot at the Trail, the circuit's flrstlam
theatre.
Public libraries cooperated with Claughton's
Ti-ail Theatre on its showing of "Desli-e
Under the Elms." The art department
of the main library prepared an outstanding
display, and distributed thousands of bookmarks
thi-oughout eight branches and mobile
On the opening night of "The
units . . . Bridge on the River Kw^ai," at the Holly\vood
Theatre, an announcer from radio station
WGMA was in the lobby interviewing patrons,
transcribing their reactions to the film,
for rebroadcasting at a later date.
Clyde, who won a vacation at the DuPont
Hotel for being chosen "the tiredest dog in
New York," barked his desire to .see "The
Proud Rebel" in which his favorite canine
actor King appears. FST's Al Glick made
arrangements at the downtown Olympia Theatre
for Clyde (and proud owner i to view the
film. Channel 10 got wind of the event and
televised the visit. Clyde's capsule review:
"Best popcoi-n in town."
Sonny Shepherd made it very clear in ads
on "God's Little Acre" at the Carib, Miami,
and Miracle theatres that the picture is not
recommended for children. Ads state that
children will be admitted only when with
parents . Kelly .says that Bingo
Brandt is due back from a combined business
and vacation trip to Europe. He went to
the Cannes film festival and bought up a
number of foreign films for showing at
Brandt's Lincoln Theatre in Miami Beach.
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BOXOFFICE :: June 30, 1958 SE-3

. . Many
. . Walt
. . W.
JACKSONVILLE
rjoris Vilter was authoring Judge May's
Star Gnzing motion picture column In
the Florida Times-Union while he went Into
summer encampment as an Army Reserve
Mrs. Mary Hart and Mrs. Ann
officer . . .
Dillon were hostesses at a surprise wedding
.-ihower for Rita Meehan at the Hart residence
in Ortega Forest. MLss Meehan will
niarry Tom Sawyer, Florida State Theatres
booker. July 5 in the Southside Methodist
Church. No formal wedding invitations are
being Issued but all Industry friends of the
florida's FIRST Supply House
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Independent Theatre Supply Company
216 W. Fourth St., Charlotte, N. C.
bride and groom are invited to attend the
ceremony.
Local newshawks revealed that Suzy Parker
motion picture star who .suffered fractures
of both ann.s in a train-automobile accident
which claimed the life of her father, was recuperating
at St. Vincent's Ho.spital of this
city, following her removal fi-om the East
Coa.-t Hospital, St. Augustine, several days
ago in a fruitless effort to dodge the reporters
who have beseiged her since the accident.
Walter Winchell was credited with
revealing that Miss Parker is the wife of
Pierre de Lasalle. a fact long denied by both
principals.
Bill Beck, dii'ector of the Five Points Theatre,
-staged a lengthy newspaper teaser ad
campaign in advance of his first-run opening
of 'The Vikings" . . . Fred Mathis, Paramount
manager, had an advance trade-
.screening of "Houseboat" at the San Marco
Theatre . young ladie.s of the city
took advantage of the Florida Theatre's
newspaper ad offer "girls in pajamas admitted
free" to the first run of "This Happy
Feeling." starring Debbie Reynolds.
Mrs. Martha Grimsley, formerly in charge
of concessions at the Main Street Drive-In,
is now the full-fledged manager of the large
outdoorer under the direction of H. S. Stewavt,
city manager of the Jacksonville The-
atre Co. . . . Oscar Beard, projectionist at
the Edgewood Theatre, was on vacation .
Roy Smith, theatre supplier, visited exhibitors
in the Haines City. Tampa and St.
Petersburg areas . . . R. Cam Price, local
manager for the Capitol Releasing Corp. of
Atlanta, has begun the distribution of Republic
pictm-es in the Florida area.
Many WOMPI members are planning to go
to the fifth annual WOMPI convention, to
be held in Denver the second week in September,
in a bus being chartered by a gi-oup
of WOMPI members in Atlanta . . . Visitors
here included Bob Harris of Tampa, west
coast supervisor of Florida State Theatres:
E. C. Kaniaris, Beach Drive-In. St. Augustine:
Harlow Land, Mayo exhibitor, and
Harold Popel. State Theatre, Gainesville.
. . .
Roy Bang, Apopka exhibitor, is now booking
for the reopened Florida Theatre, St.
Augustine Sheldon Mandell had a promotional
campaign on the reissue of "From
Here to Eternity," which opened at his downtown
St. Johns Theatre . Meier, manager
of the Imp>erial Theatre, achieved a fine
publicity tie-up with WPDQ for his fir.stloin
opening of "From Hell to Texas." A
number of valuable prizes, as well as free
admission to the theatre, were offered to
patrons who gave successful impersonations
of motion picture stars.
Jim Frazler opened his summer series of
.
. . .
. . . Clayton
foreign films at the Town ajid Country Theatre
with the "adult entertairunent" of Sophia
Lorcn In "Woman of the River" K.
Lovelance, formerly of Tallaha.ssee, is now
managing the independent Movieland Ride-In
at Sanford Mr. and Mrs. John Hunt,
owners of the Trail Drive-In, Sara.sota, returned
home after enjoying a vacation of five
weeks in the Hawaiian Islands
Moore, the Lone Ranger, entertained
thousands of local youngsters when he made
personal appearances at Bill Beck's Five
Points Theatre, the Hope Haven Hospital,
Baptist Hospital and at the Negro-patronage
Roosevelt Tlieatre. managed by Arv Rothschild
and Clint Ezell.
At Plant City Capitol
PLANT CITY, FLA.—D. L. Hull, named
manager of the Capitol Theatre following its
purchase from the Talgar circuit by Plant
Capitol Theatres. Inc.. has been in the theatre
business 24 years.
The deal also included
the Starlight Drive-In here. Previously Plant
Capitol had bought the State here from
Florida State Theatres.
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SE-4 BOXOFFICE :: June 30. 1958

. . BOXOFFIGE
. .
Three Filmrow Moves
Leave 4 Vacancies
OKLAHOMA CITY—Filnu-ow
building vacancies
have increased to four.
Bob Malone and his UA staff have moved
across the street and now share quarters
with National Screen Service. Malone's aides
are Eddie Greggs, salesman, and Bill Hunter,
booker. Oklahoma Sliipping & Inspection
Buieau, headed by Bett Baird, had been
handling UA prints for several yeai-s.
Allied Artists moved in with U-I, effective
June 28. Making the shift were Ben Jordan,
manager: Paul Kerns, booker, and Ed Harris,
salesman. Joe Simpson, AA shipper for several
years, resigned.
Republic closed its doors June 28 and its
product will be handled by another company.
Republic's shipping has been handled by
Oklahoma Shipping for several years.
The quarters vacated about a year ago by
RKO still are vacant.
The Paramount exchange still is downtowTi
quite a distance from Filmrow, and the hope
is this company will move back close to the
other exchanges.
Sulphur Springs, Tex., Co.
Makes Tapes for Airers
SULPHUR SPRINGS, TEX.—Commercial
Sound Service Co. here produces master recordings
for all the major record companies
and services drive-in theatre circuits all over
the counti-y with preshow and intermission
tapes.
The producer of the concern is Bob Erck,
who has spent 12 years producing recordings,
both stereophonic and monaural. The sound
engineer is Lou Erck, who has 13 years of
experience in radio engineering and announcing,
including eight years with radio station
KSST of Sulphur Springs as announcer. He
has produced the Reilly Springs Jamboree, a
weekly live show, for several years.
The Commercial Sound announcer is Jerry
Fuller, described as East Texas' leading discjockey—
"the man with the golden commercial
voice."
•"We have never been late with a tape, had
a complaint or a cancellation," reports Bob
Erck.
New Orleans WOMPIs
Fete Their Bosses
NEW ORLEANS—Most of the bosses of
Filmrow and other industry offices of New
Orleans gathered in the Charcoal room of
the Jung Hotel at noon recently as luncheon
guests of their women employes—members
of the local WOMPI chapter.
The exchange managei-s, theatre owners,
theatre supply proprietors, etc., by their
nearly solid attendance, indicated the high
estimation they hold for the feminine part
of their staffs.
In charge of the one-hour festivity were
Ann Balencie, the program chairman, assisted
by Mi's. Gene Bamette, Delia Favre,
Catherine Bonneval, Connie Aufdemorte,
Mamie Bureau, Amanda Gaudet and Mary
Kelly. Badges humorously designated the
men as "I Am the Boss," while table cards
identified the "slaves."
Dan M. Brandon, Variety chief barker and
president of Ti-answay, set the festive theme
with a talk on "What
WOMPI."
a Boss Thinks of
OKLAHOMA CITY
T eon Kidwell of Allen, Okla., is in the fixing
up mood. He has been recovering damaged
seats in his Majestic Theatre, and repainting
inside and out, repairing the plaster
part of the outside and generally putting the
house in good order. "It's costing me some
money in material and labor, but I believe
I should try and keep up with the times and
make my theatre as comfortable as the living
rooms in the homes," he said. "Maybe I can
entice a few of the oldsters away from the
television sets, and back into the theatre."
Leon runs six nights a week, five changes.
Manley, Inc., Kansas City, closed its warehouse
here and Ralph Warner, manager for
several years, resigned. The action was attributed
to stiff competition and the rising
costs of operation. Public Warehouse will
handle Manley product for this area. Ralph
and his wife Beryl, who have operated a
pony ride at their home 15 miles northeast
of the city the last several summer seasons,
have moved their ponies to Frontier City
U.S.A. on the Oklahoma City bypass leading
to the Tm-ner turnpike. They report business
good and are planning on expanding their
At present
pony ride business to other cities.
they are negotiating with the state fair officials
of Dallas, and also the Knott's Ben-y
farm in California. In addition to ponies, they
plan also to use burros.
Jim O'Donnell, former booker for Allied
Ai-tists and partner with Roy Avey jr. in the
A&O booking agency, and for the last several
months employed at Republic as salesman
and booker, will join the booking department
of 20th-rox on the 30th, when Republic
closes its branch here. He will succeed Jessie
Macarty, wife of Nelson Macarty, Fox salesman,
as booker. Marion Osborn has been Fox
manager many years; Grady James, salesman
for many years, recently was brought
into the office to handle the Oklahoma City-
Tulsa sub runs; Fern Marker is head booker,
and Jack Whelihan is the other salesman.
Elmer E. Bills, Salisbury, Mo., exhibitor
who also is a partner with Paul Stonum and
other parties in the Redskin Drive-In and
Miller Theatre, Anadarko, was here conferring
with Jack and Jimmy Hill of Theatre
Associates, who handle the buying and booking
for the Anadarko theatres. BUls feels
that with present good crop conditions in
Oklahoma the theatre business in Anadai-ko
will be up to par. A week-long Indian pageant
is held at Anadarko every year in August
and di'aws tourists from far and near.
Athel Boyter, Boyter Booking Agency, who
attended the National Open golf tournament
in Tulsa, came back with the worst sunburn
seen on Filmi-ow for many months. The temperature,
on the last day of the tournament,
soared to near 100. and many of the fans
were forced to retm-n to the clubhouse for
first aid. Boyter recently moved his booking
office from 700 'i- West Grand back to 708
West Grand, in the building now occupied
by Screen Guild Productions of Oklahoma,
which is operated by Harry McKenna and
Lois Scott.
J. D. Wilbanks of the Wagon Wheel Drive-
In at Spearman, Tex., was on the Row recently
showing a mongoose he had captured
at the drive-in—see Roy Avey jr. of Theatre
Booking Service and Jake Watkins of National
Theatre Supply for verification. Wilbanks
has made a cage for the mongoose . . ,
Connie Carpou, MGM .salesman, was at the
Friona iTex.) Drive-In talking to W. E. Mc-
Glothlin, when a tornado blew in and took
the top right off the screen tower. Said
Connie, "It all happened so suddenly that
nobody realized what was happening .
There were about 50 cars in the airer at the
time. No one was hurt."
Chester Blakely, former RKO salesman
here, has resigned as manager of the Seymour
Road Drive-In in Wichita Falls, Tex., and
retm-ned to Snyder, Okla., where he is operating
a se:-vice station on a lease from J. G.
Millii-ons, who operates the Franroy Theatre
in Snyder. Millirons says he may reopen his
Alamo Theatre this fall in case there is a
good cotton crop. Blakely Invites all the film
salesmen to stop and see him when visiting
Snyder.
Seen on Filmrow: Carl Phillips, Sequoyah
Theatre, Sallisaw; L. G. Bumpers. Joy in
Vian; W. E. Jones, Star and Harmony in
Sand Springs; J. E. Jones, Sand Springs
Drive-In, TuLsa; Elvin B. Anderson. Riverside
Drive-In, Norman; Earl Raines, Rlalto,
Fort Cobb; Mrs. Gene Thompson, who recently
reopened the Thompson in Barnsdall;
Alvin Powell, "Video partner, Guthrie; V. E.
Hamm, Mount Scott and Hankins Drive-In
Theatres, Lawton, (he had one of his young
daughters with himi; Sol Sacks of RFDA,
here confeiTing with Video and other theatre
bookers: Jim Newell, Ritz, Rush Spi-ings;
Earl Jameson, Exhibitors Film Delivery,
Kansas City, and partner of Bett Baird of
Oklahoma City Shipping & Inspection
Bureau here.
Gordon Lig:htfoot, AA salesman, St. Louis,
spent a few hours here visiting friends, including
Tom McKean, Paramount salesman
correspondent Sam Brunk
has spent the last three weekends helping
Jack Emenheiser sell tickets at his Wagon
Wheel Theatre and the House of Wax at
Frontier City, which opened recently. Being
a past chief barker of the local Variety Club,
it is natural for Brimk to tell the ^^sitors
just
what can be seen inside.
Angie Dickinson will play the leading
feminine role in Warner Bros.' "Rio Bravo."
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BOXOFFIGE :
: June 30, 1958 SW-1

:
. . Robert
SAN ANTONIO
'Proud Rebel' Debuts
prank (). Start, publicity director for Int«rstale
Theatres. Dallas, was here to arrange
(or the roadshow opening of "GiRl" at
the Broadway Theatre Jul.v 1. An invitational
screening was held at the Broadway for press,
TV and radio workers. Interstate employes
and special giiests ... A surprise birthday
party was given Sid Shaenfield, assistant
manager ef the Majestic, by the theatre staff
. . . Calling at Bill Rau's Alamo Booking
Center were Gerry Halle of Paramount and
Jack Hayme of Columbia, both of Dallas.
Eunice McDaniel, United Artists, one of the
yummy/
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few female publicises here for a long time,
wa-s in workinR on "The Vikings" opening
at the Majestic July 3 ... An old fashioned
hitching po.st was erected in front of the
Aztec Theatre for "From Hell to Texas," and
free admission was extended to all patrons
who presented a horseshoe. Many were received.
Anyone wanna buy a lot of old horseshoes?
. . . Charles
. .
George Bannon, Allied Ai'tists, bears such
a striking resemblance to White House aide
Sherman Adams that he had difficulty
getting on a plane to San Antonio. Dallas
press reporters thought they had a good story
until George identified himself
Wolfe. Prince Theatre manager; his brother
Baxter and sister-in-law Mui-iel were vacationing
in Florida . Alfred Lopez, Majestic.
Bobbe Robinson,
was on a vacation fishing . . .
Aztec cashier, was vacationing in and
Helen Jones. Broadway
around town . . .
cashier, was on a holiday.
Arnold Schwartz and wife, Schwartz Theatres
at Eagle Pass, was in town booking
Mexican pictures and visiting friends at the
local theatres . . . Clai'ence Moss, State Theatre
manager, was rammed by a ram at
.
his
Hacienda de la Moss, and now has to get
around with the aid of a cane. He is planning
a ram barbecue Wood, Aztec
usher, plans two weeks active duty with the
Naval Reserve at San Diego.
Mardi Gras Co. Seeking
Four Trademark Girls
NEW ORLEANS—Joe Klaas. production coordinator
and writer for Mardi Gras Productions,
a new film company incorporated
in Louisiana with backing from Louisiana
businessmen, was here recently from headquarters
in Beverly Hills, Calif.
"Movie making by independent companies
is snowballing," he said, "90 per cent of the
film currently coming out of Hollywood is
made by independent companies and released
through major studios. Independents have a
choice of shooting in Hollywood at major
studios and footing part of the studios' permanent
expenses, such as salaries for actors
under contract, or taking the whole picture
on actual location for about one half the cost."
Klaas. author of "Maybe I'm Dead," a
World War II novel which has sold some
300,000 copies, planned a month's tour in
Louisiana scouting for talented females at
colleges, universities, theatre groups, dance
studios, etc. The search is for four young
ladies who will be featured trademark of the
new company, dressed in Mardi Gras costumes.
"This is not a beauty contest," he added.
"We are looking for beauty of the photogenic
type— talent, intelligence and ambition. The
initial movie to be shot on location in
Louisiana will be a story of the search for
Jean Lafitte's treasure. One of the girls
chosen for the company's trademark will
have a part in the movie."
At Atlanta Riallo
ATLANTA—Tins city was the site of the
recent world premiere of "Proud Rebel,"
which opened at the Rialto Theatre, with one
of the biggest .splashes .seen here since the
1939 debut of "Gone With the Wind."
Among the notables attending the premiere
were Olivia DeHavilland, last here for
the premiere of "GWTW": her hu.sband
Pierre Galante, actor Alan Ladd, his 11-yearold
son David and his wife Sue Carol and
Producer Sam Goldwyn jr., plus King, a black
and white border collie sheepdog who has an
important part in the picture.
The celebrities arrived at the Rialto Theatre
in Hollywood style while two bands
played rebel songs. A brief introduction of the
stars by Mayor Hart-sfield preceded the film.
The 1,000-seat house was filled to capacity at
$5 per seat and the money will go to the Salvation
Army and to the Variety Club auxiliary
for the Mountain View Camp at Hapeville,
one of the principal Variety projects.
Samuel Goldwyn jr. and Buena Vista donated
the film: Bob Moscow donated use of
the theatre and the members of the Variety
auxiliary sold
the tickets.
Censor Proposal at Warren
DETROIT—Proposals for a local police
censorship ordinance were made at nearby
Warren because of complaints over showings
at the Van Dyke Drive-In.
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BOXOFFICE June 30, 1958

I
. . Johnny
"
HOUSTON
Art Katzen, public relations director for the
Interstate Theatres here, spearheaded a
special showing of MGM's "Gigi," which
makes its Houston debut July 2. About 30
local theatres, television, radio and newspaper
people enjoyed the two-hour plus production
in the air-cooled 20th-Fox preview
room . Idoux, a 17-year-old usher
in the Loew's Theatre, has been awarded a
$300 Jesse Jones-Mary Gibbs Jones scholarship
for four yeaxs.
A preview of the Houston eliminations for
the Miss Universe coiitest was held on the
stage of Loew's Theatre. Miss Boyce Williams,
red-haired model, won . , . Gena Rowlands,
lovely blond actress in "The High Cost of
Loving," visited her parents Mr. and Mrs. E.
M. Rowlands in Houston . . . Eight theatres
started "The Bridge on the River Kwai"
last Sunday.
George Hengher, Rowley circuit public relations
man from Dallas, directed a press
preview of "South Pacific," which opened
Thm-sday i26i at the remodeled Uptown Theatre
Jim Ross Film Pi-oductions has
. . . started casting for its first film. Jim recently
returned from Holljwood where he
pui-chased $60,000 worth of equipment which
he will use to produce featui'e-length films,
television and industrial films.
Ross Vallone, manager of the Tower Theatre,
was asked by a pretty little 6-year-oId
girl: "Ml-., have you seen a lady without a
little girl who looks just like me?" Vallone
grinned, "No, but let's go look for her." Together
they strolled down the theatre aisles
until the young lass spied her mother.
Vogue Dark at Remsen
REMSEN, lO'WA—The Vogue Theatre, operated
for several years by Mi-, and Mi-s.
S. R. Nothem, has been closed.
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A trainee taught us
some ABC's
At a briefing of trainees one of the boys
asked: "Can I buy U. S. Savings Bonds
through the Company and have my deduetions
made atitomatically?" Frankly
we had assumed that all ot our employees
knew all about the Payroll Savings Plan.
As a matter of fact, we've had the Plan
in operation here for years. We decided
to make sure that everyone on our payroll
got full
information, right away.
Our State Savings Bond Director saw
to it that we got a full stock of promotional
material to stimulate interest in
U. S. Savings Bonds. After that he helped
us to conduct a personal canvass and give
everyone an application
blank.
What happened next was surprising.
Our employee participation jumped to a
really substantial percentage. When our
people had all the facts they were glad
to gain the security tliat U. S. Savings
Bonds offer them.
Today tliere are more Payroll savers
than ever before in peacetime. Your State
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a Payroll Savings Plan or build enrollment
in one already existing. Look him
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Washington, D. C.
BOXOFFICE
THE U. S. SOVERHMEUT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS, FOR THEIR PATRIOTIC DONATION, THE ADVERTISING COUNCIL AND THE DONOR ABOVE.
SW-4 BOXOFFICE :: June 30, 1958

WISCONSIN ALLIED ADVANCES
ED JOHNSON TO PRESIDENCY
Former President Marcus
Named Board Chairman
At Oakton Manor
PEWAUKEE, WIS.—Allied of Wisconsin
moved up Edward F. Johnson from vicepresident
to president at the annual convention
held three days last week (16-18) at the
Oakton Manor resort hotel here.
Johnson succeeds Ben Marcus, who was
named chairman of the board, a newly
created position. Others elected were Prank
Hahn, vice-president; Evelyn Gutenberg,
secretary; Oliver Trampe, treasurer, and
Harold Pearson, renamed as the executive-secretary.
Directors include all the above
and the following: Gerry Franzen, Dean
Fitzgerald, Harry Melcher, all of Milwaukee;
Ranee Mason, Upper Peninsula; Sig Goldberg,
Wausau; Frank Hahn, Ashland; H. L.
Stolzman, River Falls; Jolm Adler, Marshfield;
Otto Settele. Pulaski; W. J. Charboneau,
Prairie du Sac; Floyd Alberts, Mount
Horeb, and F. J. McWilliams, Portage.
More than 250 exhibitors attended the sessions,
the theme of which was "Helping
Ourselves to Better Business." Each member
was given a yearbook when registering, containing
many business-building ideas. Ben
Marcus, in his talk on Tuesday asserted that
"the people of our communities haven't really
abandoned our theatres.
INDUSTRY DESERTS PEOPLE
"It's more or less a matter of the industry
abandoning the people! Certain producers
particularly, by making too few pictui-es with
mass appeal, have deserted their customers,"
he said,
"Shortage of prints is another problem,
and the orderly release of them should be
re-evaluated. Why, even in MUwaukee, only
five theatres were offered the right to a
certain film. Think of it! What's more, I say
the small towns are entitled to more consideration
than they have been getting. I've
been suggesting to the film companies that
we stand ready to conciliate. Yet to date,
none of them have shown a cendency to
cooperate. Certainly it is well known by this
time, that w-e stand for constructive work,
and we're continually striving to Improve."
Marcus blasted away at daylight saving
time, and promised that Allied would work
with other organizations to get the 1959
legislature to order a new referendum on the
issue. "And don't forget that w^e are going
to oppose the sale of post-1948 films to TV
stations."
Marcus disclosed he had been conducting
a research program, and intimated that
Hollywood should do likewi.se. Following are
the items he felt should be covered:
'-'1.
Study the type of attendance we are
now catering to, and why certain people
don't attend the theatre.
"2. What type of a pictui-e do our patrons
like to see today? Which pictures are most
popular today? What pictures could be made
to attract other elements? ALso, what the-
"^ •>
Edward F. Johnson (second from left) is the new president of the Wisconsin Allied
unit. Grouped with him in this photo taken at last weeks convention are, left
to right: Sig Goldberg, national director; Evelyn Gutenberg, secretary; Oliver Trampe,
treasurer; Ben Marcus, chairman of the board, and Horace Adams, national president
of AlUed.
atres (what typei produce the g:-eatest
amount of revenue to the studio?
"3. Aj-e the small town subsequent run theatres
essential for the economic growth of
our industry, or aren't they? Once and for
all, let's see if we can't dispel these rumors
that the small town and subsequent-nan
theatres are not essential to our industry.
"4. Should admission prices be raised or
lowered to stimulate theatre attendance? A
study should be made to find out whether
or not an orderly and a speedier release of
film—of quality pictures to the subsequent
run theatre and the small town theatre of
America, would stimulate greater attendance.
Let's find out what methods are most effective
for the benefit of production, distribution
and the exhibitors. Ours is the only industry
which spends so little money to develop the
facts which wiU guide us."
Marcus asked for a round of applause for
the outstanding work of Allied's executivesecretai-y.
Harold Pearson.
GIVEN ROUSING OVATION
Mrs. Gutenberg was called to the platform,
and after a rousing ovation, w-as presented
a chafing dish. Each summer, members of
Allied are invited up to the Trampe's summer
home, and who does all the work? Why, Mj-s.
Ray Ti-ampe, of course. So, Mrs. Ti'ampe
was then commanded to step forward, and
wound up with a radio.
Horace Adams, president of National Allied,
declared:
"Television can't put you out of business,
it's the old pictures that w-ere sold to the
TV stations. Of course we've had some good
films during the past six months, but try and
buy tliem. We've got to do something about
this. The distributor seems to feel he's always
right—^but, we must be right once in a
while."
Adams played back a recording of
COMPO's business building program and explained
that the cost to each exhibitor
w'ould be one-half of 1 per cent of 1956's
rental fees, which could be paid in installments.
A surprise appearance was that of one of
(Continued on next page)
It wa.s fun as well as work at the Wisconsin
.Allied convention, as these scenes
attest. In the top photo are. left to right,
Ben Marcus, Mrs. Russ Leddy and Harry
Melcher. In the center photo, a group
of theatremen are meeting Bert Gordon,
producer of .American International Pictures
product. Left to right are Ray LenU.
Henry Grotnik, Hugo Vogel, Gordon and
Hank Toilette. The lower photo shows
veteran exhibitor John .Adler corralled by
Bea LaVerne, Louise Rhinehart, and
Adler's charming daughter.
BOXOFFICE June 30, 1958 NC-1

. . Hazel
. . Dodie
. . Herman
.
Ed Johnson Moves
Up lo Allied Helm
(Continued from piecedniK pnt'ci
Wisconsin's own. Bert Goixion. who left
Kenosha and eventually found his way to
Hollywood, where he has made a name for
hlnxself as a writer, producer and director
of the science- fiction and horror pictures
for American International Pictures, headed
by James H. Nicholson and Samuel Z. Arkoff.
Don Lee. representing the Jack Baker
HoiTor Shows, gave a resume of the surprising
potential of the horror shows.
"They're really going over big!" he asserted.
The high point of the sessions was the
open forum and showmanship panel conducted
by Henry B. Toilette, general manager.
Marcus Theatres, assisted by Ranee
Mason and Otto Settele. both of whom have
two or more theatres. Many business-building
ideas were put fortli.
Russ Leddy, "semiretired" showman, handled
the emcee task at the banquet as usual.
Hank Toilette distributed the golfing
prizes: least number of putts. Al Bergman
of Hudson (301; highest score on a hole.
Grace Brumm. Milwaukee (15); oldest golfer,
John Adler. Mai-shfield; most honest golfer
with highest score. M. Holzman. Whitehall
(1431. most 5's in 18 holes, OUie Trampe,
(Hi; Milwaukee Sentinal trophy. Sig Goldberg;
lowest score. Toilette. (74). and most
putts. Eton Waruke (48).
Attorney General Stewart Honeck. Madison,
remarked: "I feel right at home here because
I used to be in the show business, at
the Trianon in Chicago. My mother used to
be a cashier at a little nickel show over on
Halst«d street. I guess I can still look out
into an audience, and call many of 'em by
name. I see Louis Or love; he was my first
client in my first lawsuit.
Honeck pointed out "that things were beginning
to pick up." He listed a number of
projects, including one amounting to over
$35,000,000 under way at Butternut, Wis.
Okays COMPO Drive
With a Condition
PEWAUKEE. WIS.— Directors of Allied
Theatres of Wisconsin, at a meeting hfre
Monday (16). opening day of the annual
convention, endorsed the COMPO business-building
program with one condition;
namely, "that distributors be called on to
cooperate by releasing their better product
on regular availability during the entire
term of this business-building drive."
The directors also approved resolutions
passed by National Allied which condemn:
1. union requirements that theatres employ
more personnel than are needed:
2. "royalty payments demanded by a
certain producer, which specify the
amount of admission charged to each
person, including children, in certain situations,
especially drive-ins"; 3. "the improvident"
action of film companies in
selling to television their films "for exhibition
to the public without charge."
Omaha Variety, Auxiliary
Plan Big July 14 Picnic
OMAHA—Chief Barker Pat Halloran announced
that a picnic is in the works for
Variety Tent 16 July 14 at Eknwood Park. It
will be a joint shindig for Variety men and
the auxiliary members. Helen Creal is chairman
of the auxiliary committee and Norm
Nielsen chairman of the men's organization.
An Entertainment Bargain
ST. PAUL—While there's an occasional advanced
admission picture there also are
plenty of entertainment bargains nowadays,
too. On a Sunday, for example, the neighborhood
Dale offered a first-run triple bill
exclusively for an "early bird" admission of
35 cents, instead of the usual 75 cents, to
7 p.m. The pictures were "Oregon Passage."
"The Persuader" and "Footsteps in the
Night."
OMAHA
J^enneth Claypool of the Warner Des Moines
exchange was here aiding salesman Bob
Hirz .set up the booking office in the old
office here. Johnny Jones, Omaha booker
who ha-s been in Des Moines, will handle the
booking here and Claypool will be a salesman
in the northern Nebraska, southern
South Dakota and northwest Iowa territory,
with Hirz covering southern Nebraska and
Omaha.
Arnold Johnson, Onawa exhibitor, had a lot
of assistance on his booking trip here. With
him were son Jerry, .seventh grader, and
Johnny, fourth grader, who gladly gave up
baseball and swimming time to learn the
booking ropes
. Kosiut. Lincoln,
former MGM cashier, reported the birth of
her third son .
Hallberg, 20th-
Fox manager, and his family returned from
a vacation trip to Seattle.
. . .
Bill Wink has been made booker in the
enlargement of the Allied Artists exchange
following the consolidation of the Des Moines
off.ce with the Omaha branch. Helen Newman,
former booker, is now cashier. Lois
Kreitzstein, formerly on the Allied staff, is
back to fill in during vacations M. Biemond.
an oldtime exhibitor at Ord, was on
the Row to visit old industry friends.
. . .
Bick Downey, exhibitor at Hamburg, reported
his daughter will represent her school
at the Iowa Girls State Two United
Artists staffers were rather glad to return
from vacation: Jona Kline, stenographer,
spent her vacation refinishing furniture and
Tillie Cleal, clerk, moved into a new home.
Jack and Edith Renfro of Theatre Booking
Service had distinguished guests from Kansas,
Mr. and Mrs. A. L. Myer of Great Bend.
Mrs. Myer. sister of Mrs. Renfro, is national
senior vice-president of the Veterans of
Foreign wars auxiliary and is touring several
states prior to the national convention in
August. At the convention she is slated to
step up to the national presidency.
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Tony Goodman, 20th-Fox salesman, had
word that his brother, Johnny Goodman, the
former national amateur and open golf
champ, is improving from a serious illness
in California . Anderson Kemptgen,
a former MGM office manager, visited Filmrow.
Her husband is manager of the Milwaukee
branch . . . F. J. "Mike" Lee, UA district
manager, spent several days in the
Omaha exchange.
Exhibitors on the Row included Walt Austin,
Plainview; Mrs. Mona Pace. Malvern;
Scotty Raitt, Genoa; Ira Crane. Falls City;
Nate Sandler, Des Moines; Jim Travis, MUford;
Sid Metcalf, Nebraska City; Dick
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BOXOFFICE June 30, 1958
iO)

—
—
—
. . Critic
. . The
. . Paul
Bally 'Macabre' to 250,
Milwaukee Topper
MILWAUKEE — Special exploitation resulted
in surprising grosses on "Macabre,"
appearing at the Warner and led to its topdog
position on the Avenue. "High School
Confidential" was very strong at the Towne
and a return date for "Sayonara" at the Alhambra
sui-prised even the officials by its
strength.
(Average Is 100)
Alhambra Soyonoro iWB), The Three Foces
of Eve (20th-Fox), reissues 200
Palace God's LiHIc Acre (UA), 2nd wk 100
Riverside ^The Proud Rebel ( B V) 1 00
Towne High School Confidential (MGM);
Gun Fever (U A) 1 50
Warner Macabre (A A), Hell's Five Hours (AA)..250
Wisconsin From Hell to Texos (20th-Fox);
Count Five ond Die (20fh-Fox) 100
Cool Weather Boosts
Twin City Returns
MINNEAPOLIS — "This Happy Feeling"
and "Horror of Dracula" (the latter on a twin
bill with "Thing That Couldn't Die") were
the newcomers that hit a profitable pace.
Most of the holdovers continued strong as
cool weather again was a favorable boxoffice
factor.
Academy Around the World in 80 Days
(UA), 49Mn wk 1 50
Century Search for Parodise (Cinerama),
16th wk 150
Gopher The Sheepman (MGM), 3rd wk 85
Lyric Maracaibo (Para); Country Music Holiday
(Para) 85
Orpheum Horror of Drocula (U-l); The Thing
Thot Couldn't Die (U-l) 100
Pan—God's Little Acre (UA), 3rd wk 100
Radio City This Happy Feeling (U-l) 1 25
State Peter Pan (BV), reissue, 2nd wk 85
World The Golden Age of Comedy (DC A), 2nd
wk 140
MINNEAPOLIS
flTarner exploiteer Don Walker was here
working on "No Time for Sergeants"
and "Indiscreet." On competitive bids "Sergeants"
goes to the RKO Orpheum for an
indefinite run starting July 16. while "Indiscreet"
is set for Minneapolis Radio City
and St. Paul Paramount, day and date, for
a minimum of two weeks on July 25 . .
.
United Artists Manager Herb Buschmajin
was vacationing in New Mexico and Arizona
. . . Allied Artists' "Bull Whip," playing a
first-run at the 100 Drive-In, did excellent
business.
Universal exploiteer Ben Katz was here
ushering John Gavin, star of "Time to Love,
Time to Die." The picture goes to the Gopher
on competitive bids . . . Robert Ruben, executive
assistant to Barney Balaban, and George
Schur, in charge of exchange operations,
conferred with Jess McBride, Paramount's
local manager .
Bill Diehl of the
St. Paul Dispatch-Pioneer Press went overboard
on his praises of "The Proud Rebel."
Among other things, he wrote: "Today I'm
rooting for 'The Proud Rebel' and expressing
the hope that every family—mom, dad
and the kiddies—will go to see it."
The Minnesota Amusement Co. neighborhood
Uptown and Rialto combine three
comedies for a Kiddies Funorama Saturday
afternoons.
The Choralieres, local mixed singing group
which Is conducted by Robert Mantzke, son
of Prank, North Central Allied president, has
MAC Giving
The Big Push
MINNEAPOLIS—The Minnesota Amusement
Co. is trying to determine whether a big
campaign, eschewing sex and .sensationalism,
can put over an ordinai-y good film, a nonblockbuster.
In other words, can a family
picture be sold effectively for its wholesome
qualities?
The picture selected for the test is "The
Proud Rebel," and the big campaign, having
many offbeat features and utilizing the
public schools more than they've ever been
used here before, was devised by Ev Seibel,
picture.
It's cuiTent at the State Theatre here and
the St. Paul Paramount, and local industry
members are watching the boxoffice results
with great interest.
"What can be accomplished to sell just
good, although not great, pictures?" asks
Seibel. "We'll just have to wait and see. This
should be a good test.
"In these uncertain boxoffice times you're
never able to tell. You can do everything
you believe possible for what you consider a
meritorious attraction and it will flop at the
boxoffice, while another picture will open to
MAC advertising-publicity head. MAC regards
it as an exceptionally meritorious family
big grosses without any local exploitation.
This time we believe we've gone further than
ever for a showdown."
In both the Twin Cities, Seibel started his
"The Proud Rebel" big campaign more than
a month in advance in order to catch public
school pupils prior to the start of vacation.
The outstanding pupil in every elementary
school was invited to bring all members of
his family to "The Proud Rebel" screenings.
At each screening portable television cameras
were on hand for shots of audience
members, and there were photographers to
take photos for the newspapers. Also, family
been invited to appear at the Bi-ussel's world
fair . June 26 premiere of "South
Pacific" at the Academy here was a benefit
for the Annapolis Naval Academy's memorial
s,;adium fund . Swater, Century
(Cinerama) managing director, was vacationing
in his hometown of Shenandoah, Pa.
. . . Variety Club chief barker Sim HeUer
was elected pre.sident of the Adath Yeshunim
Synagogue here.
John Branton, buyer-booker for the Minnesota
Amusement Co. (United Paramount),
was in New York for ten days lining up legitimate
road attractions for the local State
this fall and winter. The State supplants the
Lyceum which is being turned into an Evangelical
tabernacle. Harlow Bean of the New
York Theatre Guild was here last week to
set up another drive for season subscribers for
the touring shows. It's hoped to double the
more than 2,000 of last season.
Resumes Miciweek Buck Night
HARTFORD — Bernie Menschell has
resumed
buck night on Wednesdays at the
Manchester Drive-in, with cars admitted for
SI, regardless of number of passengers.
Family Film
Treatment
members were interviewed and their comments
set down on tape for radio.
Five photographs of different families and
their comments were used, one a day, In
newspaper ads off the amusement page for
five days ahead of the opening. The.se offbeat
ads appeared on the society, sports, TV and
general news pages. On the days before the
opening and on the opening day there were
larger than u.sual amusement page ads.
During this month, prior to the opening,
TV and radio spot announcements were used
and there were five different radio contests.
With every elementary public school repre-
.sented at the .screenings by at least one
family, much word-of-mouth, of course, was
created, Seibel points out. Also, the public
schools' magazine devoted considerable space.
MAC usually receives a number of letters
complaining about its ads, but this time there
were letters praising it, and there have been
MAC switchboard calls from people complimenting
the circuit for playing the picture.
"This has been a switch from the usual
sort of daring sex advertising and other
sensational ways to sell pictures," Seibel said.
"If anything we've gone to the other extreme
to let the public know how clean and wholesome
this one is and that it's for every
member of the family. All we have to do
now is to see how the public will respond."
Refusing to permit the current boxoffice
apathy, attributed in part to daylight saving
time, spring and the recession, to get it
down, MAC isn't neglecting the blockbusters
either, of course. It had a huge campaign for
the cuiTent "The Vikings." even using 14x18-
inch newspaper ads as well a^ TV and radio.
Because this is preponderently a Scandinavian
state MAC was able to have "The
Vikings" designated the Minnesota centennial
celebration picture.
Ozoners Come Through
After No Loop Sales
MINNEAPOLIS—The local drive-ins occasionally
prove the salvation of Allied
Artists, independent and even major exchanges.
This is when they play one picture
which the branches have been unable to sell
satisfactorily, if at all, to the four-wall
houses uptown and in all the neighborhoods.
On percentage such pictures played in this
way usually net a hefty film rental for the
exchanges, larger, perhaps, than if they were
sold flat to a downtown first-run house or
neighborhcx)d conventional theatre.
Recent examples have been AA's "Bull
Whip" which played the Hilltop outdoor
theatre first-i-un and which, helped by extra
heavy newspaper advertising, came through
to a fine gross, and American International's
twin bill of "Cool and Crazy" and "Dragstrip
Riot," a boxoffice knockout at the 100 Twin
ozoner.
Columbia Records will distribute the
original sound track album based on the
musical score of Warners' '"nie Old Man and
the Sea."
BOXOFFICE June 30, 1958 NC-3

Hard-Sell Campaigns for Tri-States
DES MOINES—Brief, stepped-up, hard-sell
campaigns for summer releases were the
principal discussion points at a recent managers
conference called by Woodrow Pi-aught
and A, Don Allen, co-general managers of
the Tii-States Theatres, at Hotel Savery.
Des Moines. The meeting, according to Don
Knight, advertising dii'ector, was another
step in the circuit's continual efforts to diversify
advertising and achieve upbeat merchandising
of pictures on the local level.
Fraught led discu,«sions of theatre operations:
Allen, booking and buying; Knight, publicity
and advertising, and Gus Campagna. concessions
operations.
Seated, left to right, are L. E. Davidson.
RKO Theatres Returns
To Splitting Agreement
MINNEAPOLIS—Under a new distribution
setup here. RKO Theatres' Orpheum, which
recently has been out in the cold most of
the time as far as top boxoffice pictures is
concerned, is finally starting to score once
more.
Some months ago RKO Theatres junked a
prcduct .splitting arrangement with the
Minnesota Amusement Co. and demanded the
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E.squire. Davenport; Don Shane. Orpheum,
Omaha; Leon Doherty. Rivoli, Hastings.
Neb.; Bill Haver. Capitol, Davenport; Campajna.
manager of the circuit's conce.ssions
department: Knight: Allen; Fraught: Tony
Abramovich. Des Moines. Des Moines: Harold
Lyon. Paramount. Kan.sas City: Dick Gray.
Paramount. Des Moines; Dick Langridge.
Ingersoll. Des Moines, and Carl Hoffman.
Omaha. Omaha. Standing, left to right. Bill
Towey. Fort. Rock Island; Helen Davey. State.
Cedar Rapids: Don Neibaum. Strand. Waterloo:
E. Dan Davis. Rocket, Rock Island; Marv
Graybeal. Paramount. Waterloo; Bill Rudolph,
Capitol. Sioux City; Willis Ford. Paramount.
Cedar Rapids: Virgil Bachman. Des Moines.
right to bid competitively for all pictures for
its Orpheum and Fan here. At the outset, it
landed a few of the bigger releases and then
went into a tailspin.
The splitting arrangement has been resumed
with MAC. but with the proviso that
if the two downtown first-run houses. Ted
Mann's World and Bennie Berger's Gopher,
were interested in any picture it would be
put up for competitive bidding by everybody.
Under this competitive bidding, participated
in by all Loop theatres, the Orpheum has
come up with such toppers as "God's Little
Acre." "Vertigo," "No Time for Sergeants"
and "King Creole."
As usual Mann's World is faring well, too,
having just grabbed off "The Kings Go
Forth," of which great" "boxoffice things are
anticipated.
MAC has landed, among others. The Vikings.
Gigi. Bridge on the River Kwai, The
Long. Hot Summer and Peyton Place.
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New NCA Head Is
Trying
Soft Words and Reason
MINNEAPOLIS—E.schewing the denouncements
and threats against film companies
that marked the long incumbency of Ben
Eerger. newly elected North Central Allied
President Frank Mantzke .says he'll use
"persuasion" with the distributors to get
current "wrongs" righted. He'll try to shew
them it's to their advantage to eliminate
present policies which are Injuring exhibition
and he's hopeful of his ability to convince
them that such evils should be
eliminated— to get them to .see the light, he
says.
Mantzke wants to reason with exhibitors,
he explains, because denouncements and
threats, in his opinion, are harmful to the
industry as a whole and "anyway, don't get
us anywhere."
Like other exhibitor leaders, what Mantzke
wants to see is the blockbuster pictures made
available for all exhibitors, including those
in the smaller towns, at a reasonable time
after their release and at a price they can
afford to pay. He'd also like to see fewer
liigh percentage pictures all around, more
pictures in color and a better spacing of
big pictures so that there'd be one available
every week.
Mantzke says he'll use whatever influence
he may acquii-e to have the consent decree
modernized to "knock out" organized labor
abu.ses, such as union requirements of stagehands
employment when none is needed and
the hiring of two projectionists although one
can fill the bill.
No Minnesota Recession
And None Is Foreseen
MINNEAPOLIS—Delegates at the Minnesota
Bankers Ass'n here reported that rising
farm income has minimized adverse trends
in other lines in the state. Conditions remain
comparatively healthy in Minnesota,
and it's the belief of most bankers that
they'll remain that way.
To many bankers, the much-publicized recession
seems more fiction than fact in
Minnesota. One warned that "recession talk"
was damaging business activity more than
thinner wallets.
Even on the hard-hit Iron Range, personal
savings are rising and loans are holding
their own with a year ago. it was pointed
out by R. O. Lee. Crosby, First National
bank cashier.
Elsewhere in the state good prospects and
improved cattle and hog prices have kept
trade humming at a pace equal to or better
than last year's level, bankers agreed.
Jean Stapleton. Broadway actress, will make
her screen debut in Warners' "Damn
Yankees."
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NG-4 BOXOFFICE June 30, 1958

—
—
—
—
DeHaven,
High Cleveland Mark
Scored by 'Atlila'
CLEVELAND — "Attila" was the top attraction
at the downtown theatres. It opened big
at the Allen Theatre and held to a strong
135 per cent. However, it was not being held
because of a previous commitment to play
"Peter Pan." "De.'sire Under the Elms" made
a good showing at the Stillman. and at the
Heights Art Theatre, "Passionate Summer,"
with a 140 per cent rating, was holding a
second week.
(Average Is 100)
Allen Attila (Attilo Assoc) 135
Embassy The One That Got Away (Rank);
Gun Battle ot Monterey (AA) 80
Heights Arl Passionate Summer (Kingsley) 140
Hippodrome The Proud Rebel (BV) 80
Ohio South Pacific (Magna), 1 Uh wk 100
State Thunder Rood (UA) 80
Stillmon Desire Under the Elms (Para) 120
'Vertigo,' 'Snow White' 150
In Downtown Cincinnati
CINCINNATI—Grosses in two downtown
houses reached neat 150s wne a holdover).
"Snow White" at Keiths was holding for
a third week. "Vertigo" moved over from the
Albee for a second downtown week at the
Grand.
Albee Vertigo (Para) 1 50
Grand Touch of Evil (U-l) The Girl Most Likely
(UA), 3 days, Damn Citizen (U-l); I Married
o Woman (U-l), 4 days 90
Snow White ond the Seven Dwarfs
(BV), 2nd wk 150
Keiths
Palace
From Hell to Texas (20th-Fox) 90
'Little Acre' Still Is
Best Detroit Draw
DETROIT— Boxoffice receipts were down,
presumably reflecting warm weather conditions,
with grosses slow everywhere. Best
in town was "God's Little Acre," in its third
week at the Palms.
Adams High School Confidential (MGM),
2nd wk 70
Broadway-Capitol Return of Drocula (UA);
Flame Barrier (UA) 90
Fox—Thunder Road (UAl; Stor of India (UA). ... 80
Modison The Goddess (Col) 90
Michigan This Happy Feeling (U-l); I Married
a Woman (U-l) 115
Polms God's Little Acre (UA); Toughest Gun
in Tombstone (UA), 3rd wk 125
Approves Radio Material
For Better Business Drive
DETROIT—A jukebox took the spotlight,
figm-atively speaking, at the June meeting of
the board of directors of Allied Theatres of
Michigan in the Fox Theatre building.
The occasion was the recording of promotional
material to be used on radio broadcasts
for the national business-building campaign,
which was played back to the dii-ectors
and members. Reaction was very favorable
and Michigan exhibitors are expected to line
up in support of the national program.
Dick Sklucki, Mrs. Killen
Win UDT Golf Contests
DETROIT—One of the biggest annual outdoor
"clo.^ed circuit" events of the year was
held Tuesday at Morey's golf course in Oakland
County—the annual golf party for staff
members of United Detroit Theatres.
Dick Sklucki, manager of the Broadway
Capitol Theatre, managed to clinch the
championship title for the second year in a
row. The feminine championship went to
Mr-s. Dale Young Killen, manager of the
Norwest Theatre.
All-Day Preview Policy
Pleases at Detroit Fox
DETROIT— Patrons at the big Pox Theatre
were given an almost unprecedented triple
bill offering— for one day, as a result of the
now well-established "all-day preview" policy.
Under this arrangement, on the final
day of a run, the lop picture of the next
week's bill replaces the second feature of the
week just closing to give it a strong midweek
sendoff.
Booking of the science-fiction duo, "The
Space Children" and "The Colossus of New
York," presented a little different problem,
and the two pictures were both booked for
the all-day preview along with "Thunder
Road," which was closing.
Sees Film Sales to TV
As Ruin of Theatres
DETROIT—Michigan Allied President Milton
London has issued a statement calling
the sale of films to TV the most serious and
vital problem facing the motion picture industry.
"Responsible persons in our industry no
longer doubt that the continued sale of
movies to television will result in the destruction
of the theatre market for motion
pictures," he said. "The present serious decline
in theatre attendance began in the
fall of 1956 when several of the major producers
released their backlog of big pictures
for free showing on television."
London called on exhibitors to give preference
to and favor those companies which
make definite commitments not to release
any more features to TV."
London also urged active support for the
national business-building campaign, pointing
out: "This is a tremendous bargain for
the exhibitor . . . Although the only purpose
of this advertising is to get more people
to attend theatres, the exhibitors are being
asked to pay only one-half of the cost.
Exhibitors have a chance to "get even' with
distributors—because for every exhibitor dollar
given, the distributors will have to shell
out a dollar to help get additional customers
into your theatre."
H. M. Fritchle Appointed
Cleveland NTS Manager
W. Servies, vice-president
CLEVELAND—J.
and central division manager of National
Theatre Supply, appointed M. H. Fritchle as
manager of the Cleveland office, succeeding
MUes "Bud" Mutchler, who assumed the managerial
post a year ago when Fi-ank Masek
retired.
Mutchler becomes northern Ohio representative
for NTS' expanded activities in the
fields of electronics, education, television,
drive-in restaurants and motels. He joined
NTS after gi-aduation from Allegheny College
in Meadville, Pa., whei-e he specialized in
theatre technical engineering and electronics.
He will continue to maintain headquarters in
the NTS branch, 2128 Payne Ave.
It is understood that National Theatre Supply
has acquired some of the inventory and
accounts receivable of the Oliver Theatre
Supply Co., which ceased operations last
week. Nick Lubich and Helen Alberston, formerly
with Oliver, have been added to the
NTS staff.
Variety Int'l Leaders
Confer at Cleveland
CLEVELAND—George 'W.
Eby, Variety International
president, and fellow officers
conducted the second of a series of meetings
with local chief barkers in Cleveland last
Thursday (19 1. The first meeting was held
in New York. From Cleveland the group
went to Chicago and eventually will meet
with the chief barkers of every tent in the
United States.
Attending the regional luncheon meeting
lELSt Thursday in the Tudor Ai-ms Hotel were
chief barkers from Pittsburgh, Cincinnati,
Dayton, Detroit and Cleveland. Grand
Rapids, which is included in the district, was
not represented.
A general discussion of Variety activities
was held, Cleveland Chief Barker David
Rosenthal reported. Specifically the importance
of the forthcoming national membership
drive was pinpointed, stressing the need
of expandin:^: membership to include persons
in allied fields including television, radio and
newspapers. The membership campaign will
be staged through October. November and
December.
Eby spoke about the new Variety magazine.
International Variety Bai-ker, to be
issued three time a year and to be sent
without charge to every Variety Club member.
Announcement was made of the next
Variety International convention to be held
March 31-April 3, 1959, in Las Vegas at the
Thunderbird Hotel.
Accompanying Eby at the meeting were
George C. Hoover, International executive
director and Ralph W. Pries, regional chief.
Milo DeHaven Leasing
Ross Theatre, Toledo
DETROIT—Found—an exhibitor with the
courage, based on experience, to believe
firmly in the future of the small theatre and
to stand up and tell the public about it.
"
A. Milo "Bring 'em Back with
a long career as a theatre manager, is leasing
the 400-seat Ross Theatre in Rossford,
an eastern suburb of Toledo, across the state
line in Ohio, from owner Walter Kotowicz.
The house is following its usual policy of
closing on June 15, reopening the Friday after
Labor Day, marking the start of the fall
school season.
DeHaven formerly was manager of the
Woodward Grand and Belmont theatres in
Highland Park, Detroit subui'b, and achieved
an enviable record as an exploitation-minded
manager, specializing in revival policies. For
the past seven years he was supervisor of
the Woodville Drive-In at Toledo. In an aggressive
statement of policy, for his new venture,
he said:
"I shall try to sell, merchandise and exploit
what I have to offer. You can bet on
my still having the guts, fii-e, and brine to
let the public know that the present film
fare and all that goes with it is their BEST
BUY in the tonic for a better state of mind."
Korman Units to GTS
DETROIT— General Theatre Service, independent
film buying and booking organization
headed by Carl and Robert Buennele,
is taking over buying for four Detroit theatres
of the Saul Korman circuit— the Castle,
Kramer, Booker-T and National.
BOXOFFICE June 30, 1958 ME-1

. . Mike
. . William
. . Ernest
. . Andrew
. . Manager
. . Kal
. . Mrs.
. . John
—
^r
DETROIT
Detroit Golf Outing
l^oo Ituilflson, IJcpublu icpre.sontatlve, has
moved his daily pastime over to the Allied
Film office .
Martin, d:-lve-in
swijig shift operator, was down to visit genial
Joe Sullivan . Colton of the Colonial
The»tre was on Filmrow the first time since
his serious illness . . . Sandra Joy, daughter
of Syd Bowman. UA majiager, will be married
August 3 to Lan-y Altman. Detroit
lawyer.
.
Lea Clark, handling arrangements for the
ground-breaking ceremonies for the new
Musicians Federation building, was able to
Jack Pei-entz.
delay the rain Just right . . .
longtime business agent of the Detroit local
and now key man in the AFM. is recovering
following surgei-j' Conlon. Film
Ti-uck executive, who recently undenvent surgery,
Lloyd Burrows,
has suffered a relapse . . . commander of theatrical post of the
American Legion, repwrts the elections will
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Orlo Johns Ls now repre.senting Alexander
Filnxs in the Detixjlt area. Leonard Guion.
former district manager, is now with WWJ-
TV. Guion. incidentally, is a brother-in-law
of indeiJendent booker Lou Mitchell
Henry Carley. 74. Holland exhibitor, died . . .
Gil Green. UDT supei-vtsor. headed for a
week's vacation at East Tawas.
Claude Lane, Paramount booker, caught a
cold working In his garden . Alfred
Ackerman of the East Side Theatre has
moved to Ohio . Jensen has returned
to Sturgis after his sojourn at Tampa,
Sol and Leonard Krim disclosed
Fla. . . .
plans to lease the Ford Auditorium for special
dramatic, musical, and other performances,
and promptly ran into stiff opposition from
competing theatres— like the Riviera and
Shubert, opei-ated by Joseph and James Nederlander,
and from C. W. Van Lopik of the
Masonic Temple.
Matt J. Kobe, Cass Fiederick, John St.
Peter, and Willard L. Wood have been elected
Local 94 delegates to the Billposters International
convention in New York in September
Jack Bell, head of United Billpost-
. . .
ing, is following doctor's orders by taking
things easy, and is feeling much better . . .
Herb Eschbach, who handles the film directory
for the Detroit News, does a nice job of
keeping tab on special publications which offer
helpful (or otherwise) comment on the
film business . Emerson 'Woli
has placed the Harbor Beach Theatre on
fulltime operation for the summer. Tim Cleary
reports. The house is owned by the municipality,
one of few such in Michigan.
At Tarn O'Shanter
DETROIT—The male half of Filmrow is
moving out en masse Monday (30) to Tam O'-
Shant-er Country Club on Orchard Lake
road for the annual 'Variety Club golf outing.
The event will include swimming in the
new pool, golf, the nineteenth hole, a good
dinner and sociability.
Ticket sales were handled by William Wetsman
of Wisper & Wetsman Theatres, and
Tom Byerle of United Detroit Theatres and
at the door.
Sayonara Roses Adorn
United Detroit Lobbies
DETROIT — An unusual promotion built
around attractive lobby floral displays was
worked out for several United Detroit circuit
theatres for the showing of "Sayonara."
Taking advantage of the development of
the Sayonara rose. Manager Lincoln Friend
cf the Michigan Theatre highlighted several
floral arrangements in the lobby and on the
stairway leading to the balcony, supplied
by the Biltmore Florists, who had exclusive
rights on the Sayonara rose in this territory.
Incidentally the firm is owned by a
former theatre manager. Malcolm Adair.
A similar program was worked out on a reduced
scale for a second-run showing at the
Fi.^her Theatre, and on the third run at the
Norwest Theatre. In the latter theatre, with
the opening scheduled for Mothers Day,
Sayonara roses were passed out to the first
100 mctheis in the house—an arrangement
made through Mrs. Dale Young Killen. house
manager.
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At Universal three more were vacationing
David Gonda, head booker; Agnes Harden,
biller. and Elsa BeiUiarz. secretary to bossman
Dick Graff . Bruss. MGM salesman,
went to Cheboygan to attend the funeral
of exhibitor Cai'l Johns . Gavin,
, . . Clive 'Waxman of Independent
stai' of U-I's "A Time to Love and a Time to
Die." was in . . . FUmi'ow reports UA salesman
John McMahon is drinkmg plenty of
milk these days
Exhibitors Theatre Service was in
from Grand Rapids, first time in two months,
looking well and with some added weight
after his hospitalization.
Miss Universe Contest
On Stage of Detroit Fox
DETROIT—By using its huge stage for
the final judging in the Miss Universe Contest,
the 5.000-seat Fox Theatre performed
what was virtually a public service and at
the same time gained considerable extra
publicity through the event. The promotion
arranged by managing director Bob Bothwell
and house director Bill Brown included special
advertising and publicity and a standing
sidewalk .sign at the curb for days in advance.
The result was an extra good turnout
for the night of the event. The contest drew
28 entrants on the stage, with the winner
named to represent Michigan in the finals
at Long Beach, Calif.
Warners' "The Miracle," in which Carol
Baker stars as the nun. is taken from the
novel by Karl VoUmoeller.
Pickets at Can Dyke Airer
DETROIT—The tug of war between exhibitors
and the lATSE over a switch to oneman
lx)Oth crews in some theatres is dramatized
again by picketing at the Can Dyke
Drive-In at Warren, which has been using
one man in the booth. Pickets have been sent
out by the lATSE local at Mount Clemens.
Stanle'y Tesluck, 70, Dead
CROSWELL, MICH.—Stanley J. Tesluck,
who died here at the age of 70 recently,
operated theatres here and in Yale and
Almont. He was born in the Ukraine in 1888.
Survivors include his wife Anna and two
sons. Walter and Ernest.
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ME-2 BOXOFFICE :
: June
30. 1958

. . Louis
. . Milton
. . Maurice
CLEVELAND
/"•ontinuing the "old faces in new places" reported
in last week's BOXOFFICE, here
is another one. Natalie Roberts who celebrated
her 25th year as MGM booker when
she retired last spring, became bored with
leisure and is back iji harness as a second
booker for Buena VLsta . Bernstein
of Bernstein-Fellinger Insurance Co.
and his wife returned from a European vacation.
. . .
Bill Shirley, UA, was in town working on
"The Kings Go Forth." which had a prerelease
June 26 opening at the State, and
also on "The Vikings" which will start at the
State July 24 Mrs. Bessie Isaacs, 88,
sister of the Associated circuit's Abe Kramer,
died . . . Sam 'Weiss, Columbia manager, was
given a royal welcome on his fii-st visit to
the Film building since he suffered a heart
attack. He looks fine and hopes to be back
in harness veiy shortly.
Dan Palmer, a Filmrow newcomer, has
joined Arthur Goldsmith's DCA exchange as
booker-auditor. He succeeds Otto Braeunig,
who resigned to join the local Buena 'Vista
exchange as auditor-office manager . . . Maj.
Julianne Sabat, sister of Paramount head
booker John Sabat, and a 'WAC nurse for the
past 17 years, has resigned, and after all those
years of traveling in foreign lands, wiU settle
do'WTi in Florida . A. Mooney, head
of Coopei-ative Theatres of Ohio, is spending
some time in his new home in Phoenix,
Ai-iz,
Frank Masek, veteran theatre supply man
who last yeai- retu-ed as manager of the local
National Theatre Supply office, has returned
to his home in Tucson after spending sevei-al
weeks with two daughters and their families
m Cleveland. His son Bill and another
daughter also live in Tucson. Pi-ank looks
browTi as a ben-y, the result of nursing his
new lawn, his grapefruit and orange trees.
This is his first visit to Cleveland since he
pulled up stakes and headed west.
Jack Zide, owner of the Allied Film Exchange
in Detroit and Imperial Pictures,
Cleveland, was here to supervise the remodeling
of the Imperial offices . . Xeon Enkin,
president of the Robins Amusement Co.
of 'Warren, reports that his suit in federal
court against Paramount Pictures, Pai-amount
Film Distributing Corp. and the State Theatre
Co., Youngstown, claiming violation of
the Sherman antitrust act in releasing of
"The Ten Commandments" as between 'Wai--
ren and Youngstown, and asking triple damages
in the amount of $22,375 has been
settled out of court.
John C. "Casey" Wein, business manager of
Locals F-5 and B-6, is back at his old job
of shipping films. As a favor to his old
friends, Mayer Adelman and P. K. Wessel of
States Film, he is supei-vising the move from
the Film building to the 'Wanier building.
Casey started on his shipping career 32 years
ago at the age of 14, going to school during
the day and working at night. He was with
Pathe and RKO, which ab.sorbed Pathe, for
29 years. His first boss was Art Holah, and
the Pathe exchange w-as in the Belmont
building on Huron road.
The belle of the Film building restaurant
one day recently was Lori Jo, 2',-;-year-oId
daughter of Allied Ai'tists salesman Eddie
Cutler . Swee, manager of the Stillwell
Theatre, Bedford, scys the announced
$1,000 life insurance policy payable to a patron
who died while watching the Allied
Artists relea.se "Macabre," created a lot of
excitement in his town. In .supermarkets and
at local carnivals Swee distributed heralds
about the policy and carrying the phrase: "In
case of death notify." He also had an ambulance
stationed in front of the theatre during
the progress of the show. The ambulance
when the show was over but one woman,
left
Swee reports, seeing the ambulance leave the
theatre, got excited and yelled, "there goes
one." The gag was not planted, Swee assured
us, but it got a lot of good publicity
for the picture which rolled up a fine gross.
Oliver Theatre Supply
Folds Up at Cleveland
CLEVELAND—Rumoi-s ai'ising from the big
"For Rent" sign in tlie window of the Oliver
Theatre Supply Co. on Payne avenue and
East 23rd street came to an end last week
when the Oliver company ceased operation.
Oliver has been an important name in the
local motion picture theatre equipment business
for more than 40 years. Tlie late E. E.
Oliver, a pioneer in projection and theatre
equipment service, maintained a shop on
Payne avenue next door to the 20th-Fox
building, where a restaurant is now operated.
After the death of Oliver the business was
sold by his widow in July 1936, to Leroy P.
Langford of Cleveland and Eli-nest Forbes of
Detroit. Shortly Uiereafter Langford bought
out the Forbes interest and continued to operate
the company until his death in 1945.
M. H. Fritchle, who joined Langford as
salesman for Oliver Supply in 1938 was named
manager when Langford died and held that
post until the company ceased operation. His
return to National Theatre Supply as local
manager is in the nature of a homecoming,
taking up where he left off in 1938.
Gives Prize Money to Zoo
COLUMBUS— Even though Christina,
gorilla
at the Columbus zoo, fooled everyone with
a false pregnancy. Manager Robert Sokol of
Loew's Broad said the theatre will donate
$75 prize money for zoo equipment. The
money was offered in a contest to name
Christina's expected offspring. The contest
was held with the Columbus Citizen in connection
with "Men-y Andi-ew" and resulted
in much space in the newspaper, which gave
first page prominence to zoo chief Earl Davis'
sad statement that tJiere will be no baby
gorilla.
COLUMBUS
IJarry Mandel, vice-president of RKO Theatres,
and Matthew Polon, RKO film
booker, were here to confer with city manager
Ed McGlone on summer attractions,
Mandel told reporters that theatres have recovered
from "setback.s of a few sea.sons ago
and are ready for a near-record .sales year.'!
McGlone .said the Palace and Grand will
make a bid for continuous simimer patronage
"with the best vacation billing in history."
The RKO lineup Includes Peter Pan,
Mis.souri Traveler, No Time for Sergeants,
This Happy Feeling, The Bravados, Indiscreet,
Kathy O', Gunfire at Indian Gap, A
Time to Love and a Time to Die and The
Naked and the Dead.
Ward Farrar, advertising director of RKO
theatres in the Trenton, N. J. area, visited
local friends during a vacation trip. Farrar
.
formerly was assistant manager of Loew's
Ohio . . For the 11th consecutive year, the
Southern has instituted a .special summertime
program for childi-en. Bernard Ginley,
manager, said all children under 15 are admitted
at matinees daily except Sunday for
10 cents.
"There is no question but that the drivein
craze of eating establishments, banks and
laundries got a big push with the opening
of drive-in theatres," said the Ohio State
Journal editorially on the occasion of the
25th anniversai-y of the opening of the first
drive-in in June, 1933 "The public is interested
in drive-ins, not only the theatrical
type, but any kind," said the editorial, which
added that drive-in theatres now account for
25 per cent of total motion picture admissions.
Manager Walter Kessler of Loew's Ohio
presented Sharon Oppihle, pretty 19-yearold
brunette, with a trophy sponsored by
Leslie Caron, star of MGM's "Gigi," when
she won the title of Miss Fii'efighter of 1958
at the annual Columbus firemen's ball.
Plays Up New Attraction
JACKSON, OHIO — 'When Robert Oda,
manager of the Maa-kay here, became a father
for the first time he lost no time in informing
the world of the details. He posted this sign
on the theatre marquee: "It's a Girl, 7 Pounds
12 Ounces."
Stars in Warner Bros. "Rio Bravo" are
Ward Bond, John Wayne. Dean Martin and
young Ricky Nelson.
THE BIGGEST KIDDIE ATTRACTION
OF THEM ALL!
FREE CAR GIVEAWAY! THE PECO BUCKAROO!
Real
Gasoline Powered Auto — 80 Miles to the Gallon
No Cost to the Theatre .
Merchant Co-op - We Sell It!
Write, Wire or Phone for Details
JACK L GERTZ ENTERPRISES, Inc.
2108 Payne Ave. CHerry 1-7559 Cleveland 14, Ohio
^J
BOXOFFICE June 30, 1958 ME-3

CINCINNATI
TnvestiKatiuiis are continuing by the Jackson
County sheriff and the West Virginia
. .
state police Into two robberies early this
month at the Raven Drive-In and the Ravenview
restaurant. Ravenswood. W. Va. The
theatre, operated by L. C. Allen of Dublin,
Va.. was opened this .iprlng. The $35 in cash
stolen was consumer's sales tax. the property
of the state tax department . Don Benning,
Paramount booker, and Charles Scully, Paramount
head shipper, returned from Chicago
where they spent a weekend rooting for the
Cincinnati Redlegs.
Among Filmrow vacationers were Ron Ante,
the Paramount booking department;
clerk in
Carol Thompson, boxoffice clerk. Paramount;
Bill Stanforth. salesman. Columbia, who
drove his family to Florida; Donald Duff,
booker, Realart; Bill Poppe. booker. AA;
Mildred Beneking. clerk typist. Theatre
. . . Owners Corp. Christian Pfister of Troy
was a visitor on the Row. his first appearance
here in some time. Jim Rogers of Huntington,
W. Va.. also made the rounds.
The new drive-in at Wurtland, Ky.. will
have a formal opening soon. This is owned
by J. M. Mahaffey and Messrs. Cash, Jones
and McDonnell. Midwest Theatre Supply Co.
equipped this theatre. Also to open soon is
the new drive-in called the Re'ne, Vanceburg.
Ky., by Howard Shelton, who operates
an indoor theatre in the town. The new au-er
was equipped by Midwest Theatre Supply.
John .Alexander, manager of Buena Vista
Pictures, was pleased with the way his company
product was earning holdover runs in
this area, as well as with the response to
the BV summer releases by exlaibitors . . .
Pete Rosian, U-I district manager, spent a
week here with Manager Frank Sciiieiber.
Bill Miller of Millers Grove Theatre, Millers
Grove, retuined home from a New York
. . . William Goldchamp. who
clinic. He will report for more checks in
September
operates a drive-in at Golds Park, recently
purchased a new motor boat and is enjoying
trips on the Ohio River . . . William Stepp,
Main Theatre. Kermit. W. Va., is contemplating
installing Cinemascope the latter part
of the year.
Lou Marcks. Cynthlana, Ky., is contemplating
con.st:-uction of a drive-in at Chesapeake,
Lei FILMACK make your
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—
—
Bible Epic Royalty
Irks lENE Board
BOSTON—The board of directors of Independent
Exhibitors of New England, a
unit of National Allied, has passed a resolution
opposing Paramount's royalty policy on
the release of "The Ten Commandments" for
drive-in theatres. In a bulletin, the organization
urged the membership to give thoughtful
and thorough consideration before playing
the film under Paramount's present terms.
It could lead to a precedent for other film
companies, the bulletin pointed out, adding
that drive-ins have always prospered on the
policy of free admissions for children with
a reasonable admission for adults for all pictures.
So far as can be determined in the New
England area, no drive-in theatre owner or
booker has signed with Paramount for "The
Ten Commandments" on the royalty policy
setup as designed by the film company.
Lincoln at New Haven
Offers a World Trip
NEW HAVEN—An enterprising trio supervising
the burgeoning Nutmeg Theatre Circuits—Leonard
Sampson, Robert Sjxxlick and
Norman Bialek—is in the midst of another
international film festival and reaping much
word-of-mouth mention.
The festival, a presentation of imports on
an occasional basis at the downtown Lincoln
Theatre, is aimed primaj'ily ait the discriminating
audiences that flock to both domestic
classics and known quality foreign productions.
The current program, billed simply as
Summer Festival, got under way June 17 and
wUl conclude September 15 after showing a
whopping total of 86 major attractions. The
air conditioned theatre screens from 6;45
p.m., Mondays through Saturdays, and from
2 p.m. on Sundays.
The Nutmeg executives reason that topgrossing
revivals can do much, prestigewise,
at this slack time of the year (Yale University
has already started its summer holiday,
and thousands of undei-graduates are
traditionally among Lincoln regulars during
fall and winter i. Adhering to this basic
principle the partners ran this ad:
"Om- annual summer festival again offers
a veritable encyclopedia of cultui-e, language,
history and above all, entertainment to every
taste in movies. There will be 86 films from
12 countries during 90 days. All have been
acclaimed and have endured the test of time.
Here's a grand vacation for stay-at-homes,
in an atmosphere of cool comfort and mature
audiences."
The June bookings: 17, 18, Carousel and
Brigadoon; 19,20. The Ladykillers and Raising
a Riot: 21-23, Scandal in Sorrento and
Frisky: 24, 25, Rear Window and The
Trouble With Harry: 26, 27, Roman Holiday
and Three Coins in the Fountain: 28, War
and Peace; 29, 30, Love in the Afternoon and
Sabrina.
Airers Show Feature First
NEW HAVEN—Brandt's Portland Drivein,
Portland, and the Menschell Manchester
Drive-In, Bolton Notch, are rurming early
feature programs Tuesdays and Thursdays,
with the main attraction screened first on
both evenings.
Planning of Bill Canning Testimonial
Initiated by Fall River Citizens
FALL RIVER, MASS.—A Bill Canning Day
is being planned here by the Durfee Boosters
Club which was formed by Bill many years
ago. This citywide tribute is being heralded
throughout the New England motion picture
world with sincere enthusiasm. Everyone
knows genial Bill Canning as "Mr. Show
Business," head of public relations for the
Yamins circuit in Fall River. Several months
ago, ill health forced him to give up many of
his active duties at the theatres, yet he still
maintains his deep interest in the picture
business and in service to the community.
Always a civic-minded citizen. Bill's name
was at the top of the list whenever a community
project was in the making, working
unselfishly and indefatigably. Among his
greatest local successes were the war bond
rallies (for which he was called "Mr. War
Bonds"), the annual kiddies day for summer
playground children, the greater Fall River
Development Corp. for creating jobs, his
campaigning for political rallies for Rep.
Joseph Martin and Sen. John Kennedy, the
Durfee Boosters Club and many more.
While plans for the testimonial are still in
New Airer Is Due to Open
Near Hartford Soon
HARTFORD — Mid-July is approximate
time set by Lakeside Realty corporation for
opening of its outdoor theatre and recreational
center on Route 5 in the Beckley section
of Berlin, some ten miles south of Hartford.
Considerable opposition had been voiced
against development of the area during the
pa.st five years, but a series of court actions
has served only to delay, not prohibit, construction.
George LeWitt, New Britain industry pioneer,
is president of Lakeside Realty.
The theatre will have space for 1,500 cars,
plus special terraced seating for walk-in
patrons.
Harry Feinstein Shifts
SW District Managers
NEW HAVEN—In a realignment of district
managership responsibility. Harry Feinstein,
Stanley Warners New England zone manager,
based here, has promoted Al Swett from
managership of the Strand, Albany, to supervision
over seven houses in the Albany region,
with Nick Brickates continuing as district
manager for Eastern Connecticut, based
at the Garde, New London;and James Tobin
continuing as district manager for western
Connecticut, based at the Warner Theatre.
Bridgeport. James M. Totman. a.ssistant to
Feinstein. continues to supervi.se A-theatres
in New Haven, Waterbury, Hartford. Springfield,
Worcester and New Britain.
Named a Perakos Manager
NEW HAVEN—Sperie Perakos, general
manager of Perakos Theatres, has appointed
Robert Quick, assistant at the Hi-Way,
Bridgeport, to managership of the Beverly,
same city. Angelina Corso will serve as alternate
assistant at both theatres.
the embryonic state, the idea has been endorsed
by Mayor Arruda, who has accepted
an invitation to be honorary chairman. The
idea originated at the .scholarship dinner
given by the Durfee Boosters club, with
Bernard E. Sullivan, president, sparking the
project.
"Bill Canning Day will be a big day." said
Sullivan, "because Bill was always a.ssociated
with big things."
The editor of the Fall River News wrote:
"Bill has always been ready to .serve in the
interests of anj' worthy community objective,
pai-ticularly when it was ass

. .
, . Al
. . Sophie,
. . Mike
BOSTON
DolM-rt I.ippert met 15 local exhibitors at
a luncheon at the Hotel Statler on his
national tour. Tlie exhibitors took In a
niorninK screening of his "Sierra Baron" and
then listened to Lippert explain his plans for
more product. The affair was arranged by
Phil Bigel of 20tJi-Fox as this compiuiy is
tlie distributor for Lippert -produced films.
That evening, Lippert met a half dozen
VIPs and circuit heads for a special conference
at dinner. Attending were Sam Pinanski,
Martin Mullin, E. M. Loew, Arthur
Lockwood, Benjamin Sack, Jerry Govan and
Louis Gordon.
The 20th-Fox office force held its annual
outing at the Ocearuside Hotel. Magnolia .
Phil Enpel. 20th-Fox publicist, is mighty
proud of his daughter Harriet and with good
reason. She graduated from Brookline High
School with honors on her 17th birthday
while her dad looked on. Han-iet w'as one
of 32 out of 476 student.s to receive speciaJ
MR. RNB
BENNIE WOODS
IN
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ROCK 'N' ROLL Show
Available
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INDOOR and
OUTDOOR Theatres
260 Point Street
Providence, R. I.
Plantations 1-0454 or MAnning 1-8672
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honors. She Is planning to enter Boston University
in the fall, takiixg a liberal arts
course
. Levy, district manager, was
off to Buffalo and Albany on routine bu.sine.s.s
Catherine Brcen, secretary to Welden
, . . Waters at Fox, left for the west coast
to visit relatives.
A representative from National Telefilm
Associates, New York, Sal DiGennaro, was
in town on a package deal for theatres involving
two films, "Su.sannah of the Mounties,"
starring Shirley Temple, and "Gullivers
Travels" . . . The biggest .screening of
the week was by MGM when the screening
room was packed with exhibitors, bookers
and circuit heads to view "Imitation General,"
staiTing Glenn Ford and Taina Elg.
Rhode Island Teenagers
Attack 'Sexy' Features
SMITHFIELD. R. I.—Five teenagers, each
representing a different high school, entered
the editorial rooms of the Journal-Bulletin
recently to protest the "sexy movies" being
.shown at the Route 44 Drive-In, the town's
only theatre. The protested film was "Mademoiselle
Striptease." a Brigitte Bardot picture.
"We can't see how adults can ban record
hops and rock and roll, yet permit the kind
of movies being shown around here lately."
said Judith Dufney, the .spokesman. "It's
not tab- to take away our record hops and
then throw stuff like that at us."
When the teenagers were asked why they
patronize theatres that show this type of
picture.s. their axiswer was that "it's the
only show in town."
The quintet also delivered a brief written
statement objecting to the "sexy movies" and
signed by 29 teenagers. The five representatives
protested, too, about the theatre's ads
in the paper.
"You can't take a girl to see some of these
films without both of us getting embarrassed,"
added one of the two boys in the quintet.
Joseph A. Pizza, manager of the Route 44
Drive-In, was surprised when informed of
the protest.
"Our policy has always been to cater to
families," he said. "We have to. A family
comes in and they're good for a buck or two
at the snack bar. Others take only a cup of
coffee. But sometimes we have to turn to
foreign films beoau.se Hollywood isn't making
enough product to till our bookings. We
don't have as many to choose from as formerly.
As for this 'Mamemoiselle Striptease,"
that was comedy, not sex."
U. S. Judge Sees 'Elms'
CHICAGO—Federal Judge W. G. Knock,
who is hearing the Paramount case against
the city over "Desire Under the Elms," saw
the picture to decide whether or not the
"adults only" tag impo.sed on the film by
the police censor board should be lifted. Sam
Block, attorney for Pai-amount, said he is
hopeful that this will expedite chances for
the hearing, prior to the time the court recesses
for the summer.
Cliff Rinehart Named
HARTFORD—Clifford Rinehart has been
named manager of the Hartford Operating
Company's Lyric, succeeding Frank Ippolito,
re-signed.
BRIDGEPORT
. . .
A iiKflina forso is alternating as assistant
manager between the Beverly and Hi-
Way Theatres .
Carroll, who was
manager of the recently closed American
Theatre, was honored at a dinner given by
former employes Morris Jacobson, who
has taken over the Strand and Rialto theatres,
is making his headquarters in the former
house.
The recent death in Hollywood of Virginia
Pear.son recalled to Manager Matt Saunders
of Loew's Poll that the silent era film
vamp headed the Hollyu-ood contingent who
attended the opening of the theatre (then
Poll's Palace) back in 1922 . . Projectionist
.
Harry Kaplan of the West End and his wife
Esther celebrated a wedding anniversary.
Helen Freudenheim, who has probably been
selling tickets longer than any other cashier
in Bridgeport, has finally quit the boxoffice
at the Strand Theatre. Of late she had been
working there only weekends and merely
because she was reluctant to leave the theatre
business
. wife of Alfred Domian,
assistant manager of Loew's Poll, was
hospitalized with shoulder and leg injuries
as the result of an auto accident.
25 Speakers Are Stolen
SCOTTSVILLE, KY.—Thieves have stolen
25 speakers from the Starlite Drive-In here
since its recent reopening for the season, according
to Manager Les Williams.
Campaigns for 'Blood Island'
HARTFORD—Bob Cooper of the Columbia
home office exploitation department began
a six-state tour of New England with a
trailer plugging "The Camp on Blood Island"
June 11, 12. With George E. Landers, Hartford
division manager. E. M. Loew's Theatres.
Cooper visited local critics. The film
opened July 18 here at the downtown E. M.
Loew's.
Beat the Rain—
with tlie one-piece, snap-on
MOV-E-VUE Rain Visor
Eliminates windshield wiping
Clips on and off in 20 seconds
Fits all cars— Rolls up for storage
96% of all Connecticut Drive-In
Theatres Sell 'em with Great Success.
Write:
We Supply FREE Trailer
PIONEER SALES CO.
P.O. Box 899 Woterbury, Conn.
NE-2 BOXOFFICE June 30. 1958

'
NEW HAMPSHIRE Exhibifors Upgrading
Teenagers flocked to Uie Milford Diivc-In
Saturday night (21) when the ozonei- on
Route 101-A, between Milford and Wilton,
staged a record hop at o'clock . . Jus-t prior
7 .
to the Hollywood premiere of her first film,
"The Bravados," in which .she plays the second
feminine lead with Gregory Peck as the
star, the former Colleen Gallant, now known
profe.ssionally as Kathleen Gallant, visited
her home in Laconia and called on friends
in Majichester, Her film career started when
she was named as "Miss New Hampshire" a
few years ago.
The Wade Film Production A.ss'n of New
York is filming "Ten Nights in a Barroom"
with the communities of Unity and Lempster
as the settings. Kenneth Lx)rd and Jean Clark,
both 15 and both of Unity, will appear in the
film, which is being made for television and
theatre distribution . . . WKCB, Berlin, is
defendant in a $150,000 libel suit filed in
Coos County Superior court in Berlin by New-
Berlin House, owner of the Princets Theatre
in that city. The action, returnable in the
court July 1, is based on editorials dealing
with juvenile delinquency which the radio
station is said to have broadcast. A writ of
attachment has been filed against the station,
which is owned by Richard B. McKee.
On a recent Sunday night the Manchester
Drive-In presented an "all-color, all-star,
all-action family .show." Included on the
program were Deborah Kerr in "King Solomon's
Mines" and Jane Powell in "Seven
Brides for Seven Brothers." The ozoner is
featuring a free kiddyland, including merrygo-round
and miniatm-e train.
He Went That-a-Way, The
Wrong Way for a Cop
DETROIT—The drawing power of westerns
was amply proved here when a policeman
became an addict. Another officer found Officer
Bruce Croydon's motorcycle parked in
the alley back of the Adams Theatre. Croydon
was assigned to check cai- parking on
the west side of downtown, but came downtown
and went in the show instead—where
he was found by the second officer, avidly
watching a western. The police trial board
ordered him transferred to walking a beat
plus a forfeit of five leave days.
Degree lor E. J. O'Connell jr.
WORCESTER, MASS.—Edward James O'-
Connell jr., an employe of E. M. Loew's Fine
Arts Theatre, has been graduated from Boston
University with a Bachelor of Arts degree.
50-Cent Price on Wednesdays
NEW HAVEN—The Clinton Drive-In is
now advertising 50 cents admission on Wednesdays
only, believed to be among the lowest
in Connecticut.
YOU PAY FOR A CO-RAP CARBON SAVER
WHETHER YOU BUY IT OR NOT
I In Cmi^ Ceib tttmXti
Prin S24.00
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CO-RAP MFG. CO., INC.
Theatres in Ohio
CLEVELAND - National Theatre Supply
reports a lively interest on the part of exhibitors
to modernize and glamorize their
theatres in the wake of the forthcoming national
business-building plan on the theory
that physical improvements are favorably reflected
at the boxoffice.
Miles "Bud" Mutchler, manager of the local
NTS branch has sold .several new carpet
deals. The Palace Theatre, Canton and the
Falls Theatre, Chagrin Falls, have installed
new Crestwood carpets. Mutchler also .sold
new Nylwood carpet to Joe Rembrandt for
his Center-Mayfield Theatre, Cleveland. John
Gardner bought an NTS popcorn and a
Scotsman ice machine from Mutchler, and the
Howland Drive-In, WaiTen, purcha.sed from
NTS new boxoffice attraction board Bevelite.
Thomas R. Sandell Leases
Jefferson, Springfield
SPRINGIELD, MASS.—Thomas R. Sandell,
new lessee at the Jefferson Theatre,
subsequent-run house in this western
Massachusetts industrial center, is far
from depressed when it comes to discussing
the future of independent exhibition.
Sandell, leasing the theatre from the Rifkin
interests, calls his firm Triangle Theatres.
He slated his initial excursion into the
first-run field for June 18, booking a dual
horror bill consisting of "Horror Maniacs"
and "Strangler's Morgue."
This particular schedule was preceded by
what Sandell termed his MGM Film Festival,
top revivals on double bills. These shows included
such titles as The Great Caruso and
The Student Prince, The Tender Trap and
Mogambo. Blackboard Jungle and Battleground.
Moreover, Sandell anticipates more first
runs. He has slated Rank's "Reach for the
Sky," the Hedy cla.ssic, "Ecstasy," and "Albert
Schweitzer."
Sandell is also planning a student discount
policy, which he believes is the first
to be put into effect in metropohtan Springfield.
Students between the ages of 12 and
18 are eligible.
Farm Price Rise and Rain
Expected to Help Theatres
MINNEAPOLIS—A rise in fai-m prices phis
recent good rainfalls are expected to help
the boxoffice in this territory, which is mainly
dependent on agricultural prosperity for its
economic well being.
Farm income in the area climbed above
1957 levels during the fii'st four months of
1958 according to the Minneapolis Federal
Reserve bank report. There have been showers
over a wide expan.se to bring needed
moisture for the growing crops and pasture.
While business generaUy continued to recede,
the rate of decline has slowed, according
to the report. And, declaies the report,
the recession hasn't been so severe for this
district as it has been in most of the nation's
other areas.
Among favorable factors is a drop in
Minne.sota's joble.ss rolls, according to the
state Employment Security Divi.sion office.
The di-op is estimated at 2.300.
RESEARCH
for
BUREAU
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
6-30-58
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects lor Theatre Planning:
n Acoustics
Lighting Fixtures
D Air Conditioning H Plumbing Fixtures
Projectors
n Architectural Service ;
n "Black" Lighting
Projection Lamps
r-i
n Building Material
n Carpets
n Coin Machines
D Complete Remodeling
n Decorating
n Drink Dispensers
D Drive-In Equipment
n Other Subjects
Theatre
Seating Capacity.
Address
City
State
Signed
n
'
O
D
Seating
Signs and Marquees
Sound Equipment
Television
Theatre Fronts
Vending Equipment
Postage-paid reply cards for your further convenience
in obtaining information are provided in The MODERN
THEATRE Section, published with the first isiue of
each month.
BOXOFFICE :
: June
30, 1958
NE-3

—
Ideas still
pay!
Anyone can find
ideas,
but successful exhibitors
make ideas work for them*
whether you create, collect
or adapt ideas, the main
thing is to keep them stirring
to build business for you.
From Cover to Cover —
BOXOFFICE Brims with Helpfulness
*One exhibitor collected BOXOFFICE
Stories on Children's Shows, and has
boosted matinee business 100% by
adapting them for his own theatre.
As never before, better methods pay good
dividend? in show business. Men in high
places ant* men in low i^aces all hare
learned that it pays cmd pays to promote pictures—every
dcry in every way . . . For good
ideas in the news cmd in the service departments,
read and use each issue of
BOXOFFICE
Nine Sectional Editions - To Fit Every Distribution Area
NE-4 BOXOFFICE June 30, 1958

—
—
—
"
Gay Toronto Premiere
Given 'April's Here'
TORONTO—The gala world premiere of
"Now That April's Here." a Klenman-Davidson
Toronto feature-length production, was
staged Thursday night (19), at the Towne
Cinema here before an invited black- tie
audience.
Among the guests were Raymond Massey,
who speaks an introduction to each of the
four stories of Canadian author Morley Callaghan
which make up the screen feature:
Walter Massey, a cousin, and Judy Welch,
who are co-stars of the Toronto-made pictiu-e.
The Ontario cabinet was represented by
T. R. Connell and Dr. J. W. Dunlop. while
the civic guests included Mayor Nathan Phillips
and Mrs. Phillips and many members of
the board of control and the aldermanic
circle.
Representatives of the stage profession included
Lome Green, Johnnie Wayne and
Frank Shuster. who are now appearing on
Ed Sullivan's TV program: Lanny Ross.
Anne Collings. (who flew from Winnipeg for
the event I. Glenn Gould. George Toupin
from Montreal. Donald Davis and Jack Duffy.
The picture opened its regular engagement
June 20.
Top Score of Week
To "April's Here'
TORONTO—The public paid chief attention
to the Towne Cinema where the Toronto-produced
feature "Now That April's
Here" was having its introduction with resultant
enthusiasm. Elsewhere few new pictures
were in
evidence.
(Average Is 100)
Eglinton Hot Spell ( Para) IDS
Holl/wood The Young Lions (20th-Fox),
nth wk 95
Hyland Windom's Woy (Rank) 110
Imperiol Vertigo (Para), 3rd wk 105
Loew's The Sheepmon (MGM), 2nd wk 110
Nortown Witness for the Prosecution (LIA)....105
Odeon And God Created Woman (Kingsley),
3rd wk 105
Tivoli Around the World in 80 Doys
(UA), 46th wk 1 00
Towne Now that Aori.'s Here (IFD) 135
University Cinerama Holiday (Cinerama),
12th wk 105
Uptown The Brothers Koromazoy (MGM), 4th
wk 100
Record Heat Wilts
Vancouver Grosses
VANCOUVER — A record hot spell was
hurting boxoffice receipts severely. The trouble
is that most houses are not air conditioned
and are without funds to install cooling
systems.
Capitol The Long, Hot Summer (20th-Fox)
Cinema Count Five and Die (20th-Fox);
. . Fair
Naked Gun (20th-Fox)
Moderote
Orpheum The Young Lions (20th-Fox), 2nd wk. Foir
Strand Cinerama Holiday (Cinerama), 3rd wk. Fair
Studio Rififi (SR) Moderate
Vogue God's Little Acre (UA) Foir
Winnipeg Nev^rcomers
Meet With Apathy
WINNIPEG—Business was sluggish here,
with all first-run houses dropping below normal.
Copito! Another Time, Another Place (Pora). ...
Gaiety The Brothers Karomozov (MGM), 2nd
80
d-t. wk 90
Garrick Thunder Rood (UA) 80
Lyceum Underwater Worrior (MGM); Seven Guns
to Mesa (AA) 95
Metropolitan The Sheepman (MGM) 95
Odeon Fraulcin (20th-Fox) 95
Allan Spencer Is 'Pioneer of Year;
Quebec Unit Renames Phil Maurice
MONTREAL—Allan Spencer, director of
publicity for United Amusement Corp., was
voted the "Picture Pioneer of 1958 " at the
tenth annual meeting of the Quebec branch of
the Canadian Picture Pioneers held at the
Sheraton-Mount Royal Hotel recently. Attendance
at the banquet set a new record.
Sarto Fournier, mayor of Montreal, presented
Spencer a suitably engraved silver
New Ontario Censor Act
Stirs Industry Protest
TORONTO—O. J. Silverthorne. chairman
of the Ontario board of motion picture censors,
has informed local exchanges that feature-length
pictures having a classification
of "Restricted Attendance" will not be permitted
to be shown in any town where there
are less than two "conventional" theatres.
The Canadian Motion Picture Distributors
Ass'n and the Motion Picture Theatres Ass'n
of Ontario contend that the regulation which
becomes effective July 1, is discriminatory
and are protesting. Persons under 18 are not
permitted to see pictures which have been
approved for limited patronage.
The film industry has asked whether the
regulation applies to drive-in theatres located
outside cities and towns.
For Sale Signs on Capitol,
Niagara Falls Oldtimer
NIAGARA FALLS, ONT. — The Capitol
Theatre, which was opened in 1913 by the
late A. A. Huttlemayer and became the first
motion picture house here, was closed recently
and "For Sale" signs went up in the
windows. Famous Players took over the theatre
in 1926, and operated it until shortly
after 1941, when Odeon Theatres acquired
the property. William Boal, manager, closed
out the operation and went to Toronto where
he was reassigned.
The theatre originally was the Queen.
Not Much Interested
TORONTO—With Dominion Day, the national
holiday of Canada, falling on Tuesday.
July 1. this year, the Toronto bylaw permitting
midnight .shows in conjunction with
a .statutory holiday failed to arouse the enthusiasm
of theatre owners from the business
viewpoint. At the request of a number of
exhibitors, Arch H. Jolley of the Ontai-io
Theatres Ass'n placed the matter before the
metropolitan licen.sing commission with the
result that permission was granted for a
switch of the owl performances to the preceding
Sunday midnight (29).
plaque. Among other guests were Andy O'-
Brien, sports columnist of the Montreal Star
and sports editor of Weekend magazine, who
gave a brief talk. From the world of sports
were Maurice "The Rocket" Richard. Canada's
top hockey star, and Sam "The Rifle"
Etchevery, star of the Montreal Alouette
football team.
Phil Maurice was re-elected president:
Ai-mand Besse of Best Theatre Supply wa.s
named first vice-president; William Guss
of MGM, second vice-president; Oscar Richards,
third vice-president; Tommy Cleary,
secretary; Arthur Larente, trea.surer; William
Mannard, auditor: John G. Ganetakos,
chairman of the nominating committee; Nat
"Plash" Gordon, chairman of the special
events committee; Harold Giles, chairman of
the fund raising committee: John Levitt,
chairman of the membership committee; Bill
O'Loghlin, director of welfare, and Allan
Spencer, director of publicity.
Two outstanding radio personalities, entertained;
Doris Clark of CJAD, and Pat
Marini, CFCF.
The honorary trustees of the Quebec
branch are J. Arthur Hir.sch and Ben Norrish.
The region trustees are William Le.ster,
William Singleton, Leo Choquett? and John
G. Ganetakos. Past presidents are Edward
English. William J. Singleton. Tom Cleary.
William Elman. John G. Ganetakos. Fred
Peters and Romeo Vandette.
NFB's 'City of Gold'
Wins Top Citation
TORONTO—The National Film Board production
"City of Gold." dealing with Daw.son
City at the time of the Klondike gold rush,
won the Canadian Film of the Year awai-d at
the tenth annual Canadian film awards
launching held here Saturday (21i.
A. Davidson Dunton. chairman of the board
of governors. Canadian Broadcasting Corp.,
officiated as the 17 awards were distributed
under the auspices of the Ass'n of Motion
Picture Producers and Laboi-atories of Canada,
of which Arthur Chetwynd is president
and other groups. A co-chairman was James
A. Cowan, president of the Canadian Film
Institute.
Special recognition was given Imperial Oil,
Toronto, for its encouragement of film production
over the years, one of its sponsored
films being "The Loon's Necklace" which was
a 1948 winner.
An Award of Merit in the 1957 theatrical
class was presented to the National Film
Board for its short "The Sceptre and the
Mace." which appeai-ed for the queen's visit
to Ottawa.
The Canadian Broadcasting Corp. received
an award for its television film. "Skid Row."
a social problem documentary. The trophy
of tlie Ass'n of Motion Picture Producers for
the best amateur film of the past year went
to the Ki-Wi Film Club of Hamilton for
"Three Pairs of Shoes
Crawley Films and the National Film Board
accounted for most of the year's awards.
'Pacific' to the Tivoli
TORONTO—Manager Fred Tiebilcock of
the Tivoli has started the ball rolling for the
opening July 9 of "South Pacific" in Todd-
AO as the successor to "Around the World
in 80 Days." The latter will wind up a run
of better than 47 weeks. Tickets are on sale
at prices from $1.50 to $2.40.
Puichasing Charles Mergendahl's new
novel, "The Bi-amble Bush." Warners has
engaged the author to write the screenplay.
BOXOFFICE :
: June
30, 1958 Kl

. . . Bob
. . . Seen
. . The
. . Maurice
. . With
while
MONTREAL
T uuis Kiliutruult. projectionist at the Coioim
Tlieatre. is recovering following a vicious
attack by four young hoodlums in April.
When Ihey were tried in municipal court. Dr.
Paul Henri Crevier, brain surgeon at Hotel
Dieu and St, Jean de Dieu Hospital, testified
that Filiatrault suffered a skviU fracture.
Judge Lamarre told the four young defendants
that they were lucky that this trial
was not on a murder charge.
Charles Lewis, assistant secretary for
Confederation Amusement, who has resigned
his position to Join McBee Co.. was given a
party by executives and staff of United
Amusement Corp. and Confederation. About
60 attended. John Ganetakos. president of
United Amusement Corp., presented a check
to Lewis . . . Mrs. Carmen, Hamel-Tremblay,
IFD cashier, has resigned to be a housewife.
. .
Jack Roher, president of Peerless Films, is
out of the hospital and recuperating at home
Brown of the art department of
United Amusement, left with his family for
a two-week holiday at his country place
at Weir in the Laurentians . Eddy White.
assistant t)ooker at Warner Bros., will spend
the last weekend this month in New York
Audrey Impey. cashier at Warners,
City . . .
motored to Toronto and Niagara Falls.
. . Visitors
Morey Hamat of United Artists is currently
doing business in Abitibi region .
to Filmrow included Gonzalque Ti-emblay.
Capitol. Chicoutimi; J. de Tonnancour. Rex,
Contrecoeur: R. Breton. RoyaJ. Cabano; A.
Deschenes. St. Felicien. St. Felicien. northern
Quebec, and H. David, Viau, Pont Viau.
ST.
JOHN
Cons of Joshua Liebennan and Mitchell
Bernstein, partners in the B&L circuit.
have been bitten by the marriage bug. Stanley.
Lieberman's eldest son. was married to
Isabel Groper of Montreal at Beverly. Ma.ss.
Mortimer. Bernstein's only son. will maiTy
Ronna Taub of Montreal September 2 . . .
When a power failure hit this area on a
recent evening, theatres had difficulty rearranging
their showtime. Not knowing when
DC^I features the complete line of
dependable and internationally famous
BflLLRnrvnc
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BEST
THEATRE SUPPLY REGD.
ARMAND BESSE, Prop.
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Phone: OUpont 7-781B
the power would be restored, many patrons
a.sked for refunds. Mrs. Les Sprague. wife
of the owner of the Gaiety, Lancaster, .solved
the problem. Being an accomplished pianLst,
.-he asked patrons in that theatre for requests.
The audience joined in .songs and the teenagers
danced to rock and roll selections until
power was restored.
Mickey Komer, Warners manager in the
Maritimes. has advised exhibitors that effective
June 30 Warners' advertising accessories
will be handled by the Maritime Poster
Exchange here. Maritime Poster Exchange
now handles United Artists. Empire-Univer.sal
and Paramount . Elman.
B&L advertising manager, is attending summer
military camp in Ontario. He is a major
on Filmrow were G. E. Fulton.
Capitol. Oxford. N. S.; O. J. Robichaud. Bellevue.
Caraquet; Charlie Chaplin, Toronto.
Canadian sales manager for United Artists,
who w-as calling on circuit heads with his
local manager, Izzy Davis.
OTTAWA
^orris Berlin, proprietor of the Somerset,
has been elected treasurer of the Rideau
Country Club, the latest course to be established
in this area ... A new booking
combination at Kingston comprises the indoor
Odeon and the Kingston Drive-In. both
of which played "Run Silent. Run Deep."
the ozoner showing it on a double bill.
The horror stage show. "Shrieks in the
Night," was featured on successive dates In
midnight performances with a horror screen
picture at the Elmdale, Ottawa: Roxy. Cornwall;
Blltmore, Kingston, and the Odeon at
Peterborough . Famous Players' Cartier
here registered an excellent week with
the French-language version of the Academy
Award picture under the title of "Le Pont
de la Riviere Kwai." Previously the feature
with English dialogue had enjoyed an extensive
run at the Elgin,
The Aladdin Drive-In staged quite a party
for all comers June 20. In addition to the
screen fare, each lady received a piece of
Rogers dimierware. there was a family-size
box of popcorn for every car, a carnival was
staged for kids and the patrons had a square
dance before the film show started. It's a
Ben Fi-eedman operation.
Glenn Gilbert, a veteran executive of the
Montreal Daily Star, has joined Crawley
Films in which John McConnell. publisher
of the Montreal afternoon daily, has acquired
an interest . . . On top of "Paris Holiday."
starring Hope and Fernandel. at the
Famous Players Capitol and the Regent here,
Bob Maynard of the independent Francais
brought in the French picture. "Le Couturier
de ces Dames." which al.so features Fernandel.
Benefit Total Is $40,000
TORONTO—The "Variety Club reported that
approximately $40,000 was realized from the
benefit ball game at the Toronto Stadium
June 10 in aid of "Variety Village Vocational
School even though poor weather reduced attendance
to 7.136 and a part of the grandstand
wa-s sw'ept by fire a few days before the
International League game. Half of the proceeds
came from the sale of the souvenir
program and its advertising revenue.
TORONTO
•The Odeon wa.s filled to its 2.318 capacity for
a special performance to celebrate the
first anniver.saj-y of the Odeon Golden Age
Club, the program being enjoyed by senior
citizens fom clubs throughout metropolitan
Toronto. The .show was sponsored by the
Evening Telegram and Odeon Tlieatres. the
vice-pre.sident of which. Frank H. Fisher,
read a cable of greetings from Lord Rank in
England . the p)ossibilily that Chaplin's
"A King in New York" will be .seen here
and in other nearby cities, a revival is taking
place for some of the previous Chaplin features.
The International Cinema has brought
back "The Great Dictator " the Cinema
in nearby Hamilton held 'Modern
Times" for a second week.
. .
. . . Manager
Joe Frankel, proprietor of the Savoy at
London, has an-anged an all-foreign picture
policy for the .summer season with features
from Greece. Russia. Germany, Italy and
Poland Manager Jack Wellard. Avon,
.
Stratford, will remove the popcorn machine
from the theatre for the period of the International
Film Festival which runs from
Columbia Pictures of
June 30 to July 12 . . .
Canada conducted a special invitation screening
of "The Key" in Toronto
Bill Burke of the Capitol in Brantford is
having continued success with his special
bonus Saturday shows for juveniles in competition
with outdoor activities. The bonus
part of the double bill is several cartoons.
Calgary Stampede Picture
Captures National Award
CALGARY, ALTA.—"Stampede Stopover,"
a 12 'i; -minute 16mm color travel-documentary
film shot at the 1957 Calgary Stampede
by local photographer John Ptiffig won first
place in the tenth annual Canadian Film
Award contest. The contest was open to any
Canadian film released between Jan. 1, 1956,
and Dec. 31, 1957. The film, made by Ma.ster
Film studios here, was produced and directed
by Spencer Crilly and narrated by D'Arcy
Scott. It will be distributed tln-oughout Canada
for TV and special screenings.
Pfiffig, a native Austrian, has lived here
the last seven years, operating a camera
shop and doing free lance photography for
the CBC. Although still interested in motion
picture work, he says that from now on it's
going to be just a hobby.
Open House at Studio
TORONTO—Officials of the Film industry
and representatives of theatres and TV outlets
saw an impressive new production layout
here June 12 at the open house conducted
by Toronto International Film Studios.
Ltd., to display its well-equipped headquarters
at 121 St. Patrick Street in downtown
Toronto.
Lone Theatre Is Sold
OTTAWA—This city's only theatre, the
Granada, has been sold by George Tustin
along with an adjoining store property to
the R. A. Beamish Stores Co. of Ottawa. The
Gi-anada had been operated by the Tustins
for some 40 years. The Beamish company
will remodel the property for a department
store.
K-2 BOXOFFICE :
: June
30. 1958

. . Another
. .
No Tax Reductions
In New Budget List
OTTAWA—Practically no tax reductions for
either corporations or individuals were provided
in the budget brought down in the
House of Commons by Finance Minister Fleming.
No changes were made in the excise tax
on television or radio receiving sets, or equipment,
while a similar levy on automobiles remained
unchanged despite the urging of a
troubled industry.
The special 20 per cent tax on the advertising
revenue of U. S. ma^jazines which liave
a Canadian section when they enter the
Dominion was aboli.shed, wiping out a controversial
assessment which had been imposed
by the pi-evious liberal government 18
months ago. It principally affected such
publications as Time Magazine and Readers
Digest.
The total of deductions corporations are
permitted to make for charitable purpose was
i-aised to 10 per cent of profits before payment
of income tax from 5 per cent. Finance
Minister Fleming gave almost a directive in
this connection by saying that the difference
in corporation deductions should be given in
support of higher education.
There was nothing in the budget of du-ect
benefit to the film industi-y, but there was
no increase in any taxes.
CALGARY
Negotiations for the sale of the Crescent
Theatre to the Alberta liquor control
board are under way. The Crescent, at Centre
street and 17th avenue north, will be used
by the board for a new North Hill liquor
store, when, and if, the sale is completed.
Lyle Keats, pai"t owner of the theatre, said
that the deal has not been completed, although
his interests and the liquor board
have discussed price. Should the sale go
through, this would be Calgary's fourth
liquor store and it is expected it would be in
operation shortly after next Christmas.
. . .
The Chinook Drive-In made Friday (13i
not such an unlucky day for some of its
patrons. Free theatre passes were given to
every 13th car entering the drive-in, as well
as to anyone with 13 in their license number
and to those whose license numbers added
Ben Adelman of the Film Delivery
up to 13 . . .
Service, Winnipeg, left for Toronto,
where he was to meet film distributors to
discuss arrangements for a central shipping
warehouse Another Cinemascope installation
has been made, this time at the
Crest Drive-In, Yorktown, Sask. This is a
Rothstein theatre.
Rail Club Elects Haviland Reves
DETROIT—Haviland F. Reves, BOXOF-
FTCE correspondent, has been elected president
of the Michigan Railroad Club, an organization
of persons concerned in all phases
of railroad operation. He is the second local
filmite to head a railroad group. The late
Emil H. Beck, independent booker, was active
in the field and organized numerous trips
over various roads. He died as result of a
transit accident in Milwaukee several years
ago.
VANCOUVER
naul C'ardell, Fanmus Players biKjker for
Alberta: Harold Bi.«hop, district manager
for Winnipeg and Manitoba: Dick Letts, manager
of the Strand. Vancouver, and Bill
Harper, Capitol, Kelowna manager, were inducted
into the Famous Players' 25-Year club
at the recent convention held here by the
Famous Players oi-ganization. All managers
and partners from as far east as Port Arthur,
125 in all, attended the event at Hotel Vancouver
and voted it the best convention the
organization has ever held. Maynard Joiner
and Jack McCausland did a top rate job in
making the event a success. They are in
charge of Famous Players operations in
British Columbia. Ken Leach, Calgary pa:-tnei-,
was here with his managers. Al.so attending
was Jimmy Nairne, PPC publicity
director.
.
. . .
Bob Lightstone, Paramount's British Columbia
manager; Bill Kelly, Calgai-y manager,
and his salesman, J. Rea, I'eturned from
a Canadian sales meeting in Toronto
Peter Myers, Canadian general manager, was
here visiting his local exchange and attending
Don
the Famous Players convention Wilder and Jack Lemieux, formerly with the
National Film Board, will operate the Master
Film Studios at Calgary.
Dave Fairleigh, manager of the Dominion
Theatre Equipments, was in Seattle to see
his daughter Gloria graduate from Forest
Ridge convent. The ceremony was held in
the Seattle Civic auditorium. Gloria plans
to attend the University of Washington this
Ross McTavish, 59, who buUt and
fall . . .
opei-ated the Cambie, Edmonton, died. The
theatre is closed.
Sunday sports have been made legal in
British Columbia after years of fighting the
Lord's Day Alliance. The only concession to
the LDA is that all games must finish at 6
p.m. Next will come a request for Sunday
motion pictures ... A 35nim tlieatre with 300
seats is being built at Bella Coola, an Indian
settlement up the coast from here.
.
. . .
A new drive-in has been built at Quesnel by
Paul Gauthier, who also operates the indoor
house there new drive-in
is near Merritt, erected by Stan Ti'out, Hope
The Palomar, opened a year ago at
George Brewerton,
Penticton, is closed . . .
. . . Harry
. . .
owner ol the east side Hex Theatre, is planning
a nine-hole golf course at his Grandview
driving range in Buiiiaby
Wood, 20th-Fox auditor, was here checking
the local exchange Vacationers coming
and going included Scotty Wallace, Colonial:
A. E. McManus, president of Local 348,
lATSE, and Charles Backus. Universal.
The local branch of Canadian Motion Picture
Pioneers held a luncheon at Purdy's cafe
to honor men who have been given an honorary
life membership in the CMPO. They
are Bill Jones, Jack Lucas, Charlie Kearns
and Tom Winchester, all now in retirement.
Members also dtscu.ssed plans for the second
annual golf tournament to be held in August
at the Fi-aserview golf course. Also discussed
was the Sell a Lighter campaign, which originated
here and which will be put in operation
by all branches of the Pioneers. The
profits will be turned over to the organization's
benevolent fund for needy employes of
the theatre and film industry. Ivan Ackery.
president, was in the chair for the well attended
meeting here.
IFD Seeking 'A King'
TORONTO—International Film Distributors,
headed by Nat A. Taylor, is reported
to have negotiated for the Canadian rights
for the latest Chaplin feature, "A King in
New York," which is not being released in
the United States because of the strained relations
between the U. S. and the film
comedian who is living in Em'ope.
20 Years of Films Ended
KITCHENER, ONT.—The Waterloo Theatre,
after 20 years of showing of motion pictures,
has been closed because of declining
patronage. Manager Howard Schedewitz, said
the Theatre Holding Corp. of Toronto planned
to sell or rent the building for other purposes.
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Jo Win public favor, your theatre needs:
PATRON
COMFORT
CHARM of
COLOR
HARMONY of
DESIGN
Improvement
^ PAYS
Improvements are on investment that pays.
Many a closed house lacks only the extra appeal
of color, design and patron comfort.
^MODERN
THEATRE
Theatre improvements are reported
in detail in the monthly
Modem Theatre section of
BOXOFFICE. The hows and
whys are detailed and pictured
to make them easy for you to
use in your own theatre, for
your own local needs.
Be sure to read this big, wellplanned
section, issued the
first Saturday of each month.
The information offered is invaluable
for any progressive
exhibitor.
Thousands of passive ticket buyers can be
changed into enthusiastic supporters by extra
eye appeal, comfort appeal of an improved
modern building.
BOXOFFICE, from every angle, gives you
information you need and inspires you with
courage to do as others are doing to make
your business hum.
Keep up with the times—ahead of the demands. The
public is flocking back to pictures, disappointed with other
forms of entertainment. Is your house clean and wholesome,
attractive at all times?
Always out front
with leadership—
plans— methods
I
OXOFFICE
K-4 BOXOFFICE :: June 30. 1958

, mount
1
IN
THIS ISSUE:
• AOLINES & EXPLOITIPS
• FEATURE RELEASE CHART
• REVIEWS OF. FEATURES
'i\ • SHOWMANDISING IDEAS
THE GUIDE TO' BETTER BOOKING AND B U S I N E S S • B U I L D I N G
Patronage Up With
Aggressive Selling
Business at the Pantheon, a neighborhood
theatre in Chicago, increased 20 per
cent the first month after S. L. Hutchinson,
a newcomer to the city, took over.
His secret—if any—is that he went after
patronage aggressively with the stock ideas
available to all showmen. He started out
with such elementai-y procedures as joining
civic groups, the PTA, and making
contact with the elementary schools in the
area. Since inaugm-ating a concentrated
effort to boost attendance with school-age
cliildren four weeks ago. 400 kiddies' names
have been logged with their addresses, ages
and birthday dates. Consecutive attendance
over a four-week period makes them eligible
for membership in the Pantheon Birthday
Club. Tlius far 400 badges have been
issued.
pj^
Hutchinson sends birthday cards to
Nf» ) each, and periodically there are birthday
parties in the theatre foyer. Entertainment
features at all the special Satm-day morning
shows for children include contests
with prizes, treasure hunts and song fests.
This initial try for young fry business has
brought a 25 per cent increase in popcorn
and candy business.
Hutchinson is also planning features to
":>.
get fathers and mothers interested in attending
the theatre. Cm-rently he is working
up arrangements with one of the larger
department stores in the neighborhood for
a weekly fashion show to be given in conjunction
with the feature attractions.
Since setting up a program change in
screen fare three times a week, overall
business has increased 20 per cent in a
month.
Drug Envelope Handout
On Kansas City 'Vertigo'
For "Vertigo," Manager Harold Lyon of
the Paramount in Kansas City devised a
handout for downtown shoppers—a 2x3-
inch druggist's envelope labeled "Sure Cure
for Your Ills," and the directions read:
"Dissolve contents in a glass of water and
let stand for two hours while you go see
Alfred Hitchcock's 'Vertigo' at the Para-
Theatre. At the end of that time
take the glass in your hand and pour contents
down the sink—you won't need the
medicine!" The envelope contained a
candy red hot.
Editor Invites Newspaper Employes
To Pet' Screening; Fine Results
This fine display festooned the staircase of the Herber Theotre in Oklahoma City, which leads up
from the narrow lobby to the balcony.
When a glance at boxoffice receipts
shows figures high in the black, a showman
is justified in feeling that his campaign
was a success, for even a blockbuster
will fail unless patrons are informed
when and where it may be seen.
Farris Shanbour, manager of the Harber
Theatre in Oklahoma City, experienced
such a feeling of success following his
promotion of "Teacher's Pet." His conception
was simple but sound: It's a newspaper
story so get the local newspaper
industry alerted.
One week in advance, Shanbour arranged
a screening for employes of the
Oklahoma Publishing Co., which puts out
both the morning and evening papers in
the Sooner capital city. The interesting
thing is how he put this over. He succeeded
in getting the managing editor of
the company to inform employes of the
screening. Carl K. Stuart, the editor, sent
all employes the following on the Oklahoma
Publishing Co. letterhead:
The Cooper Foundation theatres will open the
Plaza Theatre Sunday afternoon, May 18, for a
privote showing at 2 p.m., for Oklahoma Publishing
Co. employes only, of the newspaper picture
"Teacher's Pet" storring Clork Gable and Doris
Day. This reputes to be a really authentic representation
of operations in a newspaper office.
There are 684 seats available in the Ploza, and
this letter is an invitation to you and your wife or
husband to attend. Since the capacity of the theatre
is limited, admittance must be on a first-come
first-served
basis.
I hope you will be able to be there. Please bring
this letter for identification at the door.
The results were extremely gratifying.
Two days after the screening there was a
fom'-column writeup on the film in the
Times, and on the Sunday, June 1. the
amusement section featured a full-color
cover picture of Clark Gable and a story
on page five, which was headed "A Genuine
Film Praised."
Three weeks in advance, a striking lobby
display featuring mounted 24-sheet cutouts
of Gable and Doris Day was put up.
Crowd in 'Happy Feeling'
As Coins Fly From Hotel
Throngs gathered around Hotel Statler
in Detroit when a young man in a second
floor window began throwing money out
the window—dollar bills and coins. Two
policemen and an assistant hotel manager
rushed up to the room to check such unusual
goings on and found it was Dick
Richman. U-I exploiteer, giving dramatic
expression to the way he felt about "This
Happy Feeling," opening at the Michigan
Theatre.
After receiving some of his donations, a
lot of iJeople in the crowd felt that way,
too, while others were stimulated by
curiosity to go over and see the show.
Scene II was down on the sidewalk under
the window. Richman moved down there
and mounted a trash receptacle like a pulpit—and
began tossing out more money
to the crowd—till $1,000 in all was gone.
BOXOFFICE Showmandiser June 30, 1958 — 142 — 1

—
I couldn't
realized
Ten-Page Film Section
Lists 'Great' Pictures
The value of showmanship is not measured by its cost. A model of the River Kwai bridge, built by
the Second Field Engineers of Toronto at their own expense to publicize the work of the Engineers, and
"The Bridge on the River Kwai," wos a project of Carlton Theatre Manager Vic Nowe which intrigued
thousands and helped attract 200,000 customers to the ten-week run.
Big Film, Big Theatre + Timely Booking,
Good Salesmanship=200,000 Patrons
The film was A-1. its story and stars
packed broad appeal and the opening time
was auspicious—all this Vic Nowe, manager
of the flagship Odeon Carlton Theatre
knew when he booked "The Bridge on the
River Kwai" for a mid-March debut just
prior to the Academy Awards.
The expectations were big, but the Carlton
is big, too, over 2,300 seats, and Nowe
and the Odeon exploitation chiefs knew for
sure it would take a lot of good salesmanship
to keep those seats filled for long.
And that is exactly what they turned out
good sale-smanship, starting well in advance—at
least six weeks.
Nowe's campaign was not impressive because
of expensive splurges and stunts. He
selected several points to put across—the
Academy Award caliber of the picture, the
roles of Alec Guinness, William Holden,
Jack Hawkins and Sessue Hayakawa, and
the peculiar appeal of the story itself.
Nowe relates his first thought was to get
a facsimile of the bridge, around which
the story is built, built for a lobby display.
After much inquii-y he arranged a
meeting with Maj. T. Kelly of the Second
Field Engineer regiment of the Canadian
Engineers, a militia unit headquartered in
Toronto. Both agreed the idea was a magnificent
one, both for the Engineers and
for the theatre. The first of February the
work started; and early in March the
model bridge, one inch to 20 feet scale,
was up in the Carlton lobby. The Engineers
financed the entire project.
This was the center of interest for
thousands.
Effort was not spared on other displays
at the theatre, six-sheets, special boards,
etc., numbering nearly two score, outside,
inside and marquee. These displays stressed
the Academy Award angle and the star
appeal. One board had 36 scene stills.
TV, radio, music tieups, newspapers— all
carried their proper share of the selling
drive. Even a display was put up six weeks
in advance at the Columbia exchange in
Toronto, and it remained throughout the
run.
The results were a tribute to the sureness
of the campaign conception . . . the
opening night set a new Carlton record,
and the film went on to play to 200,000-odd
patrons during a ten-week run at $1.50
and $1.75 a ticket!
Gets Some Upbeat Copy
In Civic Club Bulletin
Tony Anderson, manager of the Pontiac
Theatre in Saranac Lake, N. Y., got some
fine upbeat copy in the weekly bulletin of
the Rotary Club, of which he is secretary.
It follows:
JUST LIKE OLD TIMES
We went to the movies lost night—first time since
we got our TV four years ogo. And, soy, talk about
a novelty. Do you know, the screen wos so big that
when It showed a newspaper in the picture I could
nrfually reod the headline on it. And no interruptions.
figure out at first what caused the unconny
peacefulness. Then I It wos rx) telephone
ringing, and no solesmon at the front door.
My wife just sat there quietly beside me— not at me
to switch channels, not talking even. And here's the
most remarkoble thing of all: I hadn't seen the movie
before. No kidding, that picture was so new the
actors in It were wolking around In modern dress,
iust like you and me. I tell you, It hod me on tiie
edge of my seot.
'Round World in 30 Days'
Via Screen Programs
Film programs scheduled by the Clark
Theatre in Chicago during June are taking
patrons "around the world in 30 days."
France is visited in "The Ambassador's
Daughter" and in "Lafayette Escadrille";
Luxembourg, in "Call Me Madam"; Austria
in "Diplomatic Cornier"; Russia, in "The
Brothers Karamazov"; Korea, in "Battle
Taxi"; the South Pacific, in "The Progmen,"
and Mexico, in "Viva Zapata."
Scene mats from ten forthcoming attractions,
and titles of more than 50 late
and future releases, each with a thumbnail
synopsis, appeared on the front page of
the SUMMERTIME IS MOVIE TIME section,
a special ten-pager published recently
by the Birmingham (Ala.) News.
The News, the afternoon daily, and the
Post, the morning paper published by the '
same company, annually put out special
movie sections.
A page ad in the Movie Time section
lists some 60 titles under the names of
the Alabama, Empire, Ritz, Melba and
Lyric theatres with a banner art-type
heading; "Make the Downtown Theatres
Your Family Air Conditioned Vacationland
. . . Excellent Hollywood Films Coming
to Birmingham."
The other pages contain well-selected
articles about film personalities and motion
pictures.
Suppliers Finance Bills
With Concession Menu
Some concession suppliers make a practice
of extending an advertising credit to
their better accounts, and a drive-in theatre
with a good snack bar business would
qualify.
Ed Farmer, manager of the Gulf Drivein
at Corpus Christi, Tex., has put out
12x9-inch circulars, in color and featuring
the Gulf concession menu, with his local
Holsum bread and bun supplier financing
the promotion. Holsum products are mentioned
several times on the circular and
one Holsum bread cut ts included.
The circulars are numbered consecutively.
At the bottom is this notation;
"Save This Number. One or more posted
each night for free items from our refreshment
stand."
Farmer makes similar deals with ice
cream, meat, etc., suppliers.
"Any number of promotions can be
worked from the numbers at the bottom,
such as lucky numbers for concessions,
tickets, or other prizes, and since you put
them in each car at the boxoffice, you are
assured of getting them out of the car
and into the refreshment stand," Farmer
says. "Also it gives them a chance to see
just what you have to offer, the prizes,
etc. This speeds up service in the stands."
Uses 'Ain't No Bull' Gag
David Hilycord jr. and Don Cheek of
the Crump Theatre in Columbus, Ind.,
dusted off the old "This Ain't No Bull" gag
for "Merry Andrew." They boiTowed a cow,
put a sign over her, "This Ain't No Bull
. . . . . .
The Year's P\mniest Comedy
'Merry Andrew,' etc.," tied her to a parking
meter downtown, then got a city patrol- „>
man to give Bo.ssy an overtime parking
ticket. Of course, the local news photographer
was there to get a -picture for the
newspaper.
— 143 — BOXOFFICE Showmandiser June 30, 1958

Feoture productions by company tn order of release. Running time is in parentheses. '^ Is for CInemoScope;
;y> VistoVision; ,S Superscope; % Noturoma; ;R Rcgolscope; t Tcehniromo. Symbol ;j denotes BOXOFFICE
Blue Ribbon Award; O color photography. Letters onH combinations thereof Indicate story type—{Complete
key on next poge.) For review dotes and Picture Guide page numbers, see REVIEW DIGEST published in
every other issue.
Feature chart I
ALLIED ARTISTS | ti
Lookint for Danger (61) CD.. 5728
llijnlz Hall, StanJcy Cleratnls
The Persuader (74) D..5714
J.inips CYaU:. Kristlno MUler
Affair in Havana (SO) D . . 5723
Jiflui Cit.ssiivcnlf.'i. Ilayniiind lliirr
Gun Battle at Monterey
(67) W. .5726
S Sterling Hayden. Pamela Puncan

FEATURE CHART
The key to lettari and combination! tharoof indkotlng story typo: (Ad) Adventure Dromo; (Ac) Action
Oromo; (An) Anlmotod-Aclion; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Dromo; (DM) Drama
with Muiic; (Doci Documentary; (D) Dromo; (F) Fantasy; (FC) Force-Comedy; (Ho) Horror Dromo; (Hi)
Hiitoricol Dromo; (M) Musical; (My) Mystery; (CD) Outdoor Drama; (SF) Science-Fiction; (W) Western.
THIS DEPARTMENT IS PUBLISHED IN EVERY OTHER ISSUE ALTERNATING WITH REVIEW DIGEST.
RANK
QAn Allioator Named Daily
(»4) y C.
iKmjIJ aindcn. IMura Dors
o
OTIie Spanish Gardener (9S) (^ D.
Iilrk Hiisnlr. J»n HTlllflry
OQ
>
o
OPunuil of IN Gnf S»M
(106) (?i 0.
John (trr^ut. \nthon)' Qita)ie
OAs Long as They're Hamiy
(76) CD.
Jack Buchanan, Jean Canon

'
Opinions on Current Productions
^EATURE REVIEWS
Symbol O denotes color photography; © CinemaScope; (S) VistoVlslon; (§) Superscope; (g) Noturoma. For story synopsis on coch picture, sec reverse side.
The Naked Earth F ^"ti T
u 20th Centurj-Fox (828) 96 Minutes Rel. June '58
" '* Sui-pnsingly excellent is this British import photographed
in Africa by Foray Films. At first blush, it might appear
that the offering was designed for the so-called art houses
and there can be little doubt that in these theatres it will _
encounter a lush, enthusiastic and appreciative market. But,
there is plenty in the feature that can be merchandised to
assure comparable patronage in more conventional situations.
There is, obviously, the name value of Richard Todd,
well-known and popular among American ticket buyers.
His acting contribution is expectedly competent. It is, however,
the trouping of Juliette Greco that will attract the
most attention and praise. Here is a Pi-ench femme of
whom the future screen will see a great deal. She pcssesses
that quality inherent in many foreign stars of appearing
homely in some scenes, beautiful in others and provocatively
sexy in all. The story is an adroit blend of emotion-spewing
romance and hah--raising action, so that it contains something
to appeal to any taste. Add the engrossing locale, circa
and effective CinemaScope and it adds up to a package
worthy of intensive selling. Vincent Sherman directed for
Producer Adrian Worker.
Richard Todd, Juliette Greco, Finlay Currie. John
Kitzmiller, Laurence Naismith, Christopher Rhodes.

. . You've
. . Hear
FEATURE REVIEWS Story Synopsis; Exploitips, Adlines for Newspaper and Programs
THK STOKV: "The Last of the Fast Guns" (U-I)
A businessman offers Jock Mnhoney. gun fighter. $25.-
000 if he will find his brother who has been missing 30
years and is believed to be In Mexico. On his way south
Mahoney Is attacked by bandits, but klUs them. At Lome
Green's ranch he is told that the missing man is dead. Accompanied
by Gilbert Roland he begins searching the
comitry. They meet Eduard Franz, a padre, who turns out
to be tlie mis.-;ing brother. Roland traitorously plans to kill
Mahoney and get the reward but is
killed instead. Mahoney
qiiirv .IS a gun fighter to begin rancliing.
EXI'LOITIPS:
Have man dressed as a gun fighter distribute handbills
stating that Jock Mahoney, famous on the tiny, gray TV
screen, can be seen lifesize in Cinemascope and Eastman
Color.
CATCHLINES:
Kids. Vacation Time Is Here and So Is Jock Mahoney,
Terrific Gun Fighter . Seen Jock Mahoney, Gun
Fighter, on TV? Now See Him Full Size and in Gorgeous
Color . . . Eton't Miss This Great 'Western.
THE STORY:
"Wink of an Eye"
(UA)
Jonathan Kidd, a mild-mannered, frustrated chemist in
a perfume factory, conspires -with his co-worker, Doris Dowling,
to break loose from his routine job and his nagging wife,
Jaclynne Greene. His plans are thwarted by Irene Seidneri
a snoopy neighbor, and a young law student, Barbara Turner,
who has rented a room from Jaclynne just before she
disappeaj's. Later. Kidd is seen using a hack saw to dissect
a body in the cellar and taking small packages to
nearby ashcans. 'When the sheriff is brought into the case,
it is revealed that Kidd and Miss Dowling were merely
conducting experiments to extract musk from a civet cat for
a new perfume formula. And Jaclynne's disappearance is
explamed by Kidd, -who put her in a sanitarium because he
was ashamed of her alcoholic binges.
EXPLOITIPS:
For a lobby contest, have contestants tell the most excitmg
thmg that ever happened to them "in the wink of
an eye." Ask patrons not to reveal the smprise ending.
CATCHLINES:
Surprise Mystery Picture of the Year . . . Shh ! Don't Tell
a Soul -Who Did It! . . . The Flash oi" a Knife, the 'Wink
of an Eye—and You'll Cut Yourself a Big Slice of Film Entertainment.
THE STORY: "The Cry Baby Killer" (AA)
At a hangout for teenagers. Jack Nicholson challenges
Brett Halsey to a fight over Jimmy's girl friend, Carolyn
Mitchell. Brett's two buddies attack Jack with brass knuckles
and when one of them pulls a pistol. Jack grabs it and
shoots hun and Halsey. Thinking he has killed them Jack
panics and hides in a storeroom where he encounters a
Negro drive-in employe, a mother and her infant child 'With
the three as hostages. Jack holes up in the storeroom
While police set up the cordon. There ensues a type of
Roman carnival aspect as TV crews arrive, vendors sell hot
dogs and drinks, and a huge crowd gathers with the intention
of storming the storeroom. Finally, the police decide
to use tear gas and Jack is captured. But because he shot
the Uo teenage boys in self defense he looks forward to
leniency in the future.
EXPLOITIPS:
The title song "Cry Baby Cry." recorded for Liberty
Records by Dick Kallman. could be used for street attraction
played from the lobby. Request music stores to plug the
record via window displays, along with stUls from the film.
C.\TCHLI>fES:
A Teenage Fight Leads to Murder
. Dick Kallmus
Sing His Latest Recording, "Cry Baby Cry" The Exciting,
Gripping Drama of Teenagers on the
"
Loose Love
Made Him Reckless 'With a Gun. kms
It
for
'9).W
THE STORY: "The Naked Earth " (20th Century-Fox)
Traveling half way around the world from his home
in Ireland to the primitive Central Africa of 1895, Richard
Todd hopes to join a pal and farm to make their fortune.
Arriving he learns his pal has been killed by a crocodile and
the woman to whom he had been ostensibly married was only
his paramour. As a matter of expediency, Todd marries the
girl (Juliette Greco) and together they fight almost in-
.surmountable odds in an effort to raise a profitable crop.
They fail but learn how to garner a sizable fortune through
crocodile hunting. He's about to leave her and return home
when he discovers he really loves her, so both remain to meet
the land's challenge.
EXPLOITIPS:
Play up the top foreign stars, Richard Todd who has
appeared in many British and American releases and
Juliette Greco, who is the latest provocatively sexy French
actress to hit the American screen. Contact history teachers
to interest school children in this re-creation of the story
of African development.
CATCHLINES:
Loveless Passion Turns to Blazing Romance in Primitive
Africa . . . 'Wild French Beauty and Unruly Irishman Battle
Each Other in Sun-Scorched, Crocodile Infested, I^rimitive
Africa.
THE STORY:
"The Key" (Col)
In 1940, the year before the U. S. entered the 'World 'War,
'William Holden. an American in the Canadian service, is
assigned the command of a seagoing rescue tug. Trevor
Howard, skipper of a fellow-tug, invites him to his apartment,
where he meets Sophia Loren, a girl who had been
engaged to another tug captain but who stayed on when
he was killed the day before the wedding. Howard, who
had moved in wtien given a duplicate key, also plans to
marry Sophia but he gives Holden an extra key to "use
when the time comes." 'When Howard is killed in tug rescue
operations. Holden moves in and gradually comes to love
the lonely girl. But Sophia's faith in Holden is shattered
when he gives his key to another seaman before he leaves
on a dangerous rescue mission. Sophia runs away but Holden,
who returns wounded, hopes to eventually find her.
EXPLOITIPS:
Play up Holden as star of the current "The Bridge on
the River Kwal" and Sophia Loren as star of "Desire TJnder
the Elms," "Attila," etc. Stress that this is a love story
and use a wide variety of "key" stunts, including cardboard
keys for lobby hangers or giveaways, tieups with key shops.
CATCHLINES:
The Door Opened Into a Haven From Hell—and the Girl
Came With the Key . . . With This Key I Thee Wed.
THE STORY: "Hot Car Girl" (AA)
Richard Bakalyan and John Brinkley are petty oar thieves
who spend their leisure time with girl friends June Kenney
and Sheila McKay. June tries to persuade Bakalyan froon
a life of crime. This angers him and to taunt her, he flirts
with Jana Lund, and engages her in a hot car race. A
motorcycle officer chases them but is killed when he crashes
into Jana. She is held, but Bakalyan escapes. 'When Jana
later learns the license number of his car he kills her.
Brinkley informs on Bakalyan who flees from the city with
June as hostage. Officers learn where he is hiding out, close
in and in a gun battle, kill him. But he has left a note,
explaining June was led against her will into his life of crime.
EXPLOITIPS:
Sponsor a police-directed safety clinic to be held after
showings at your theatre. Display a badly wrecked car in
front of your theatre with suitable safety motto draped
around it. Ask police-sanctioned hot-rod clubs to display
their cars at the theat^'e.
CATCHLINES:
A Wild Young Driver Forces a Showdown in a Race With
Death . . . See the Engrossing Story of a Strange Young
Girl With a Craving for Life and Love 'Which Only Death
Could Erase.
BOXOFFICE BookinGuide June 30, 1958

—
Opinions on Current Productions
^EATURE REVIEWS
Symbol Q denotes color; © CinemoScope; (Vi VistoVlsion; ® Supcricope; (g) Naturomo; (Si Rogolscope; (tj Techniromo. For jtory synopsis on coch picture, sec reverse side.
Ratio;
Horror
Dr.ania
The Revenge of Frankensiein
185.1
Columbia (304) 90 Minutes Rel. July '58
Coming just a year after the tremendously successful
"The Curse of Frankenstein." also a Hammer Films (Carreras)
horror drama in color, this British-made picture al.so
stars Peter Gushing, who specializes in the.se Frankenstein-
Dracula histrionics. It is made to order for the numerous
fans who delig-ht in this gory fare. As in Carreras' current
hit, "Horror of Dracula," by the same producer-writer-director
team, Anthony Hinds, Jimmy Sangster and Terence
Fisher, the story is more credible than most, the period
settings and costumes are realistic and there is a plenitude
of shuddery moments—as the vengeful Doctor Stein (actually
Baron Frankenstein) dismembers bodies and makes a
man-like monster. After Frankenstein's man-monster dies
and he. himself, is clubbed to death by a motley crew of
hospital patients, his assistant transplants the Baron's
brain into still another body—and a Doctor Franck starts
practice in another city, making a tlrird CajTeras film on
this subject a foregone conclusion. Although a beautiful
voluntary W'orker in the ho.spital supplies .some feminine
charm to the weird proceedings, there is no love interest
but it won't be missed in this type of picture. Cushing is
excellent as is Francis Matthews, as his handsome assistant.
Peter Cushing, Francis Matthews, Eunice Gayson,
Michael Gwynn, Lionel Jeffries, John Welsh.
The Colossus of New York
F
F
Ratio:
1:S5-1
Science-Fiction
Drama
Paramount (5733) 70 Minutes Rel. June '58
Dealing with still another mechanical monster, tliis one
containing a dead scientist's living brain, this science-fiction
programmer produced by William Alland, is formula
stuff which will satisfy the youngsters and action fans who
dote on this type of fare. It is being generally teamed with
another Alland production, "The Space Children," reviewed
on this page, but this has more-familiar cast names, including
the veteran Otto Kruger, playing a fanatical brain
surgeon. Mala Powers and Robert Hutton. the latter featured
in many Warner films in the late 1940s. Also top-cast is
John Bai-agrey, who is known to all TV fans thi-ough his
many dramatic roles in "Studio One." There is little that
is original in the screenplay by Bernard C. Schoenfeld,
based on a story by Tom Filer, and the fu-st half of the
picture is not particularly scary—but the last 30 minutes
have thrills and chills aplenty, as the Frankenstein-like
monster, encased in a steel colossus, stalks about. The monster
frightens everyone except little Chaiies Herbert, playing
the son of the man whose brain is being kept alive. Kruger
contributes the best performance but none of the others have
much material to work with. Directed by Jack Ai-nold.
John Baragrey, Mala Powers, Otto Krugrer, Robert Hutton,
Rose Martin, Charles Herbert, Ed Wolff.
Imitation General
MGM (8.';0) 88 Minutes
Ratio.
2551
Comedy-Drama
Rcl. July "58
The basic theme of "Imitation General" is amusing and
there are many hilarious moments and. with such names
as Glenn Ford. Red Buttons and Taina Elg. the picture's
potential drawing power is bright. However, as .solid, evenlypaced
entertainment, it doesn't quite make it. Even though
it is a war picture, the mixture of killing with comedy
antics doesn't always pay off as amusing episodes. In the
straight comedy department, however, the laughs are provided
generously by Red Buttons, aided and abetted by
Tige Andrews. The romantic angle is between Ford, an
American sergeant, and Miss Elg, in whose French farm
house Ford and a few of his men find shelter when cut
off from theii- outfit. The romance develops despite the
fact that neither can speak the other's language. Produced
by William Hawks and directed by George Marshall, the
screenplay by William Bowers was based on a story by William
Chamberlain. The characters are well draw^n and most
of the situations are beUevable.
Glenn Ford, Red Buttons. Taina Elg, Dean Jones, Kent
Smith. Tige Andrews. John Wilder. Ralph Votrian.
The Space Children F
Ratio: Science- Fiction
Standard
Drama
Paramount (5720) 69 Minutes Rel. June '58
This should be a field day for the devotees of sciencefiction
and it should appeal, too, to others because, despite
its fantastic theme, the story unfolds in a very logical manner
The only well-known names in the cast are Jackie
Coogan and Michel Ray, the latter having starred in RKO's
"The Brave One." However, all members of the cast perform
their roles well. Although the picture has an outer-space
theme, ail the action takes place on this planet. But a
"thing" from another planet reaches this earth and puts
all children under its spell, giving the kids such power that
the grownups are helpless. There is a sufficient amount of
suspense and action for those patrons who like to be mystiomt
tied. It was produced by William Alland who has made
such chillers as "It Came From Outer Space," "This Island
"~
Earth" and "Creature From the Black Lagoon," among
others. Dii'eotor Jack Arnold has kept his characters believable
and the situations reasonable within the realm of
science-fiction. The screenplay
was by Bernard Schoenfeld,
who based it on a story by Tom Filer. The fihn will be sold
as a package with "The Colossus of New York," (reviewed
on this page).
Adam Williams. Peggy Webber, Michel Ray, John Crawford.
Jackie Coogan. Sandy Descher. Richard Shannon.
'lU.
Liie Begins at 17 F ^:, co.ed,.Dra.a
Columbia (306) 75 Minutes Rel. July '58
The trials and tribulations of a plain-faced teenager, as
regards petting, dating and prom dances, makes enjoyable
fare for the younger element who make up the bulk of today's
moviegoers but most of their elders may be unable
to suppress a few yawns during the um-eeling. Produced by
Sam Katzman on a modest budget—name value is lacking
and the sets are confined to a modest home, a high school
auditorium and a nightclub— this is best slotted in the supporting
spot in neighborhood duals. A Clover Production
written by Richard Baer, the stoi-y deals mainly with 16-
year-old Dorothy Johnson, the shy sister of beautiful 19-
year-old Luana Anders and 13-year-old Cathie O'Neill, an
extrovert who amazes her parents by her frank discussions
about sex. Her two sisters take all the limelight from Dorothy
until she is given the rush by a handsome prep school boy
who is really interested in her glamorous sister. Miss Johnson
does a capable acting job while Miss Anders adds the
glamor by wearing a series of bathing suits and little Miss
O'Neill brightens up her family scenes. Ann Doran and Hugh
Sanders are fine as the bewildered parents, but it is Mark
Damon who makes the best impression as the handsome,
spoiled prep school hero. Directed by Arthur Dreifuss.
Mark Damon. Dorothy Johnson. Edward B)Tnes. Luana
Anders. Hugh Sanders. Ann Doran. George Eldredge. Self
!d to
nrrli-i>
Ratio:
Rooney F 1S5.1
Comedy- Drama
Rank 88 ftlinutes June '58
This British film about an Irish garbage collector who
has "woman ti'ouble" succeeds faiiiy well as an intended
blend of humor and pathos and as such can be classified
as a routine programmer. Its type of story, the presence of
Barry Fitzgerald in the cast and the brogue dialect should
appeal to persons of Irish descent, and they will find its
scenes of Dublin interesting. However, Fitzgerald, though
holder of the family purse-strings and a motivating force
in the story, takes a back seat compared to the parts played
by John Gregson and Muriel Pavlow. Gregson is faiiiy well
known to American audiences thi-ough appearances in a
ages in the handsome, bashful bache-
number of British pictures, among them "Genevieve." Miss
Pavlow is lesser known here. Both dominate this picture.
Marie Kean as a snooping, hardheaited widow is also effective.
The others are only human window-dressing. Some
incidents in the picture, which featui-es the annoyuig interest
of women of all
lor, are a Utile "precious," and the ending is pure hokum.
The picture was based on a Catherine Cookson novel.
Patrick Kirwan wrote the screenplay, George H. Brown
pi-oduced and George Pollock directed. The executive producer
was Earl St. Jolin.
John Gregson, Muriel Pavlow, Barry Fitzgerald, June
Thorburn, Noel Purcell, Marie Kean, Liam Redmond.
The reviews on thete pages moy be fUod for future reference in ony of the following woys: (1) in eny ttenderd three-ring
loose-leof binder; (2) Individually, by company, In ony itwidord 3x5 card Index file; or (3) In the BOXOfflCE PICTURE
GUIDE three-ring, pocket-slxe binder. The lottor. Including a year's supply of booking and dolly buetnest record iheeH,
may be obtained from Assocloted Publleetlons, 81S Von Brunt Blvd., Kansos City 24, Mo., for Jl.OO, postage paid.
2246 BOXOFFICE BookinGuide June 30, 1958 22!5

FEATURE REVIEWS
Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "ImlUitlon General" (MGM)
When Olenn Ford, a master serKonnt. niid Kent. Smith, a
ono-stur neneral. get separated from their division, they
take reftK'e in a fai-m house owned by Taina EIk. who sjiealcs
no En-:h.-ii. Smith is Icllled by a German sniper and Ford,
against the advice of his corporal. Red Buttons, seeks to ,„
carrj- out a piece of strategy by posing as the general. He Is
able to get away with it because many of tiie soldiers do
not know him and did not know Smith. But complications
spring up when Tige Andrews, a private w^ho previously
had feuded with Ford, comes to the farm house and Buttons
has to hide Ford While Andrews is around. Meanwhile,
the friend.^hip of Ford and Miss Elg has deepened Into love.
Ford successfully carries out his planned maneuver and
the men never learn that Ford is not a general.
EXPLOITIPS:
If near any army base, arrange to have a tank in front
of the theatre, possibly with recruiting facilities. Put combat
helmets on ushers or usherettes. Arrange with a store
to display in a window the chevrons of nonconunLssioned
officers and emblems of commissioned officers.
CATCHLINES:
Love Knew No Language Barrier ... It Was Early to Bedlam
in a Lonely French Farm House ... As Loaded With
Laughs as a Machine Gun Is With Bullets . . . From Sergeant
to General in a Couple of Siap-Happy Minutes
(

I Aclusive
HATES: 15c per word, minimum $1.50. cash with copy. Four conBecufive insertions lor price
of three. CLOSING DATE: Monday noon preceding publication date. Send copy and
• answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •
HELP WANTED
M.inaoer Wanted with either conventinnal or
JrlMm espcrlence or both. State qualifiCiUions
in litter. Long Theatres, Inc., I'.O. Box 1431.
Hay City. Te.xas.
Representative Wanted. E.\cluslve territory availilile
m .2 W. 52nd Street , New York li).
Available for immediate installation, used super
Simplex mecbiuilsms equl|iped with foxhole sprockets.
Excellent operating condition, lie-il buy-
Suppliers International, P. 0. Box 312, Chicago
90. Illinois.
Neumade Film Splicers. $10. Hand rewinds,
set. $5. Aluminum reels, $1 each. Film cabinets.
$1 section. Electric enclosed rewinds, complete
with motors, while they last. $35 eadi. Ger-Bar,
Inc., 442 N. Illinois St.. Indianapolis, Ind.
Complete Theatre Equipment, Regent, Wmfield,
Kansas. Make an offer on all or part,
Tr.insfer of lease optional. 740 seats, excellent
condition, cost $2,200, 36 1x>n nuiltiple units
(2 6T. 2 12T) self contained Y'ork Air Conditioners.
40 ton forced-air tower, complete
Brenkerl Projectors and lamps with generator.
RCA sound eiiuiiiment with screen, elaborate
nwrquee ajid metal poster panels (cost $12.-
000. OO). All guaranteed in top condition. You
might be surprised at the price you can buy
this equipment. Will accept be.st offer by August
1st. 0. F. Sullivan. Civic Theatre, Wichita.
Kansas.
Simplex R. S. mechanisms W/DB intern>ittents,
$50 each, Ger-Kar, Inc., 442 N. Illinois
St.. Indianapolis, itidiiuia.
Simplex "A" Sound system complete Dual
Channel. $750. Ready to inst;ill. Ger-Bar, Inc.,
442 N, Illinois St,. Indianapolis. IndLana.
COMPLETE BOOTH EQUIPMENT in good condition,
attractive price for ca.sh, or time-payments
to responsible party. Two Simplex rear
shutter heads, fo.xhole sprockets just added and
heads worked on; two 4-legged sUinds with
switches; two late model Strong IKVV rectifiers:
two late model Strong IKW lamps; two automatic
changeovers for ;ibove lamps; two Bell &
Howell anamorphics with backup lens; two Clnephor
standard lens; two synchrofilm sound heads
with double amplification; ten Numade large reels;
one table type rewind; reel cabinet holding ten
reels; 3-way spealter sys-tem for rear of screen;
four large magazines. Fred Smith, New Theatre,
Rodgers. Texas.
DRIVE-IN THEATRE EQUIPMENT
individu.il exhibitors leport complete satisfaction.
Write; Speaker Security Company. Dept, 58,
Willow Ave, ill l"lh Si . lloboken. .1. N,
Drive-in Speakers Reconed. Rouse Speaker Rupiir.
3312 .loplin Street, .loplin. Missouri.
Good Complete Booth Equipment: 35x48 steel
diive-in tower, includes 2-Brenkert BX60 projectors.
2-BX-8 Pedestals. 2-75 amp Brenkerl
lamps, 2-75 amp rectifiers, l-PG-230 RCA double
amplifier with late sound heads, GoldE rewind.
18-hole cabinet, all switches, porthole frames,
table chair, supply cabinet, extra tubes, fool
change overs. Steel tower dismantled on ground,
all equipment ready for shipment. E

p
* ABC average total paid circulation for six months ending Dec. 31, 1957
Go4iA4/iie*itl44>
with more subscribers than any other film trade journal in the world!
IaJm olxm rloilon lAjdum. JndwJ/uj
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