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Determinants of chrome ore and<br />

stainless steel demand in emerging<br />

markets<br />

Thomas Höhne-Sparborth<br />

Senior Economic Analyst<br />

Roskill Information Services Ltd.<br />

6 th December <strong>2012</strong><br />

Roskill<br />

Approachable. Independent. Expert.


Disclaimer<br />

The statements in this presentation represent the considered views of Roskill<br />

Information Services Ltd. It includes certain statements that may be deemed<br />

"forward-looking statements“. All statements in this presentation, other than<br />

statements of historical facts, that address future market developments, government<br />

actions and events, are forward-looking statements. Although Roskill Information<br />

Services Ltd. believes the outcomes expressed in such forward-looking statements<br />

are based on reasonable assumptions, such statements are not guarantees of future<br />

performance and actual results or developments may differ materially from those in<br />

forward-looking statements. Factors that could cause actual results to differ<br />

materially from those in forward-looking statements include changes in general<br />

economic, market or business conditions.<br />

While Roskill Information Services Ltd. has made every reasonable effort to ensure<br />

the veracity of the information presented it cannot expressly guarantee the accuracy<br />

and reliability of the estimates, forecasts and conclusions contained herein.<br />

Accordingly, the statements in the presentation should be used for general guidance<br />

only.<br />

Roskill<br />

Approachable. Independent. Expert.


Outline<br />

Fundamentals of chrome ore consumption<br />

Historical trends of stainless steel, ferrochrome and chrome ore<br />

Predicting commodity use in emerging markets<br />

<br />

<br />

Intensity of use<br />

Underlying determinants<br />

<br />

Indirect trade<br />

Application to prediction of chrome ore consumption<br />

<br />

<br />

<br />

Regional shifts<br />

Substitution trends<br />

China forecasts<br />

Roskill<br />

Approachable. Independent. Expert.


Fundamentals of chrome ore<br />

consumption<br />

Roskill<br />

Approachable. Independent. Expert.


Relationship between crude steel, stainless steel<br />

and chrome ore<br />

160<br />

Relative movements in consumption of steel and chrome ore<br />

(2005 = 100)<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

Crude<br />

Stainless<br />

Chrome ore<br />

20<br />

0<br />

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011<br />

Sources: Roskill, SMR, Accenture Research, Baosteel, WSA<br />

Roskill<br />

Approachable. Independent. Expert.


No 1:1 relationship between linked commodities<br />

Multiple end products<br />

Different roles in industrialisation<br />

Role of upstream and downstream substitutes<br />

Technological change in production processes<br />

Effects of regional shifts in production<br />

Short-term effects of stockpiles<br />

Roskill<br />

Approachable. Independent. Expert.


Predicting commodity use in<br />

emerging markets<br />

Roskill<br />

Approachable. Independent. Expert.


Country experiences seem widely divergent<br />

1 400<br />

Comparative use of steel (kg crude steel per capita)<br />

1 200<br />

1 000<br />

800<br />

600<br />

400<br />

200<br />

0<br />

0 5 000 10 000 15 000 20 000 25 000 30 000 35 000 40 000 45 000<br />

GDP per capita (US$2000, ppp adjusted)<br />

Sources: Roskill, USGS, US Bureau of Economic Analysis, WSA<br />

Roskill<br />

Approachable. Independent. Expert.


Application to <strong>chromium</strong><br />

Chromium intensity of use (grams <strong>chromium</strong> content per US$1000<br />

of GDP)<br />

1 600<br />

250<br />

China<br />

1 400<br />

1 200<br />

1 000<br />

800<br />

600<br />

400<br />

200<br />

200<br />

150<br />

100<br />

50<br />

United States<br />

0<br />

0<br />

0 5 000 10 000 15 000 20 000 25 000 30 000 35 000 40 000 45 000<br />

GDP per capita (US$2000, ppp adjusted)<br />

Sources: Roskill, USGS, US Bureau of Economic Analysis, previous slides<br />

Roskill<br />

Approachable. Independent. Expert.


Stronger growth results in a steeper intensity of<br />

use curve<br />

% change in intensity of use of crude steel<br />

18%<br />

16%<br />

14%<br />

12%<br />

10%<br />

8%<br />

6%<br />

4%<br />

2%<br />

0%<br />

Trends in intensity of steel use and GDP growth in developing countries,<br />

2000-2010<br />

0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0%<br />

India<br />

% change in per capita GDP<br />

China<br />

Sources: Penn World Table, WSA<br />

Roskill<br />

Approachable. Independent. Expert.


Faster growth appears to result in a different<br />

intensity curve<br />

600<br />

500<br />

Faster growth: Higher, earlier peak<br />

Kg / capita<br />

400<br />

300<br />

200<br />

Average growth: Later, lower peak<br />

100<br />

0<br />

0 5 000 10 000 15 000 20 000 25 000 30 000 35 000 40 000<br />

GDP per capita (US$)<br />

Source: Roskill<br />

Roskill<br />

Approachable. Independent. Expert.


Two alternative explanations<br />

GDP growth predicts commodity use (higher income leading<br />

to higher demand)<br />

Commodity use predicts GDP growth (investment in<br />

infrastructure, industrialisation)<br />

Roskill<br />

Approachable. Independent. Expert.


Forces driving commodity use<br />

Industrialisation<br />

Economic<br />

growth<br />

Commodity<br />

use<br />

Urbanisation<br />

Modernisation<br />

Roskill<br />

Approachable. Independent. Expert.


Related, but distinct trends<br />

GDP per capita (US$2005, ppp adjusted)<br />

2000 2009 1980 1990<br />

Brazil<br />

High urbanisation<br />

Low industrialisation,<br />

education, income<br />

Source: UNDP<br />

Urbanisation (%)<br />

Roskill<br />

Approachable. Independent. Expert.


A potential scenario for China’s future<br />

2010 2020f 2030f 2040f 2050f<br />

Urbanisation (%) 48 56 62 66 70<br />

Manufacturing (% of GDP) 49 48 46 42 38<br />

Cars per 1,000 70 190 300 356 400<br />

Population (millions) 1,360 1,450 1,520 1,540 1,500<br />

GDP per capita growth (%) 8.7 6 5 4.4 3.8<br />

Power generation (TWh) 3,830 6,603 8,880 10,937 12,360<br />

Source: UNDP<br />

Roskill<br />

Approachable. Independent. Expert.


A possible scenario for China’s future<br />

80<br />

Urbanisation and industrialisation<br />

70<br />

60<br />

%<br />

50<br />

40<br />

30<br />

20<br />

2010 2020f 2030f 2040f 2050f<br />

Urbanisation<br />

Secondary industry share of GDP<br />

Source: UNDP<br />

Roskill<br />

Approachable. Independent. Expert.


A possible scenario for China’s future<br />

Cars per 1,000 people<br />

450<br />

400<br />

350<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

Car use and power generation<br />

2010 2020f 2030f 2040f 2050f<br />

14 000<br />

12 000<br />

10 000<br />

8 000<br />

6 000<br />

4 000<br />

2 000<br />

0<br />

Terawatt hours (TWh)<br />

Cars per 1,000 people<br />

Power generation<br />

Source: UNDP<br />

Roskill<br />

Approachable. Independent. Expert.


A possible scenario for China’s future<br />

700<br />

Crude steel and stainless use (kg/capita)<br />

25,0<br />

Crude steel (kg/capita)<br />

600<br />

500<br />

400<br />

300<br />

200<br />

100<br />

20,0<br />

15,0<br />

10,0<br />

5,0<br />

Stainless (kg/capita)<br />

0<br />

1970 1980 1990 2000 2010 2020f 2030f 2040f 2050f<br />

0,0<br />

Crude steel consumption<br />

Stainless steel consumption<br />

Sources: Roskill, McKay, Sheng and Song (2010)<br />

Roskill<br />

Approachable. Independent. Expert.


Accounting for the effects of trade<br />

1 400<br />

Use of steel in South Korea (kg crude steel per capita)<br />

1 200<br />

1 000<br />

800<br />

600<br />

400<br />

200<br />

0<br />

0 2 000 4 000 6 000 8 000 10 000 12 000 14 000 16 000 18 000<br />

GDP per capita (US$2000, ppp adjusted)<br />

Sources: Roskill, OECD, Kee Hyung Hwang and Tilton(1990)<br />

Roskill<br />

Approachable. Independent. Expert.


Does indirect trade matter for global<br />

consumption?<br />

No, indirect trade is the result of consumption abroad. So if we look at world<br />

consumption as a whole, the effects of trade only affect where the products<br />

are produced, not how much is consumed.<br />

Yes, trade increases demand by lowering relative prices. If China or other<br />

countries are able to supply cars at a lower relative price, demand for them<br />

would be higher than if each country were to produce its own cars.<br />

Roskill<br />

Approachable. Independent. Expert.


Predictors of growth of export-oriented heavy<br />

industry<br />

State-supported development<br />

Export-oriented growth<br />

Protection of infant industries<br />

High abundance of capital<br />

Access to technology<br />

Investment in industrial infrastructure<br />

Domestic market for supporting industries<br />

Access to required resources<br />

China ticks all<br />

the boxes<br />

Car exports<br />

rose 50% from<br />

2010 to 2011<br />

Growing world demand<br />

Access to new markets<br />

Roskill<br />

Approachable. Independent. Expert.


Possible scenarios for China’s future<br />

Crude steel and stainless use (kg/capita)<br />

Crude steel (kg/capita)<br />

800<br />

700<br />

600<br />

500<br />

400<br />

300<br />

200<br />

100<br />

0<br />

1970 1980 1990 2000 2010 2020f 2030f 2040f 2050f<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

Stainless (kg/capita)<br />

Crude steel consumption excluding indirect trade<br />

Crude steel consumption with potential indirect trade<br />

Stainless steel consumption excluding indirect trade<br />

Stainless steel consumption with potential indirect trade<br />

Source: Roskill<br />

Roskill<br />

Approachable. Independent. Expert.


Application to prediction of<br />

chrome ore consumption<br />

Roskill<br />

Approachable. Independent. Expert.


Forecasts for demand for raw materials are linked<br />

to demand for end products, but no 1:1 relation<br />

End product<br />

Intermediate<br />

product<br />

Preintermediate<br />

product<br />

Raw material<br />

Roskill<br />

Approachable. Independent. Expert.


Similar analysis must be applied to each end use<br />

Chrome<br />

ore<br />

Ferro<br />

chrome<br />

Chromium<br />

metal<br />

Chromium<br />

chemicals<br />

Stainless<br />

Alloyed<br />

Other<br />

Super-<br />

alloys<br />

Other<br />

Various<br />

Construction Transport Household Industrial<br />

For more information on<br />

intermediate products and<br />

end uses not covered in this<br />

presentation, contact Roskill<br />

Roskill<br />

Approachable. Independent. Expert.


Considerations at each step<br />

Location of centres of production vs. consumption<br />

Availability of substitutes<br />

Price elasticity<br />

Industrial constraints<br />

Roskill<br />

Approachable. Independent. Expert.


Production and consumption trends diverge<br />

owing to effects of trade<br />

50 000<br />

40 000<br />

30 000<br />

kt<br />

20 000<br />

10 000<br />

0<br />

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011<br />

China consumption of stainless steel<br />

China production of stainless steel<br />

ROW consumption of stainless steel<br />

Sources: Roskill, previous slides<br />

Roskill<br />

Approachable. Independent. Expert.


Strong divergence in consumption of end uses<br />

and primary and intermediate inputs<br />

15 000<br />

Production of chrome ore, ferrochrome and stainless steel in<br />

China (2000-2011)<br />

12 000<br />

9 000<br />

kt<br />

6 000<br />

3 000<br />

0<br />

Chrome ore production (CAGR 2.9%)<br />

Ferrochrome production (CAGR 18.3%)<br />

Stainless steel production (CAGR 32.4%)<br />

Sources: Roskill, previous slides<br />

Roskill<br />

Approachable. Independent. Expert.


Expected shift of ferrochrome production to China<br />

2011<br />

South Africa<br />

35%<br />

India<br />

12%<br />

Kazakhstan<br />

12%<br />

Finland<br />

2%<br />

Russia<br />

5%<br />

Autre<br />

14%<br />

Zimbabwe<br />

2%<br />

China<br />

27%<br />

Others<br />

5%<br />

Sources: Roskill<br />

Roskill<br />

Approachable. Independent. Expert.


Expected shift of ferrochrome production to China<br />

2020f<br />

South Africa<br />

21%<br />

India<br />

12%<br />

Kazakhstan<br />

10%<br />

Zimbabwe<br />

1%<br />

Finland<br />

3%<br />

Oman<br />

2%<br />

Autre<br />

17%<br />

Canada<br />

2%<br />

Russia<br />

2%<br />

China<br />

41%<br />

Others<br />

6%<br />

Sources: Roskill<br />

Roskill<br />

Approachable. Independent. Expert.


Upstream substitutes<br />

% of stainless steel<br />

100<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2016f 2020f<br />

45 000<br />

40 000<br />

35 000<br />

30 000<br />

25 000<br />

20 000<br />

15 000<br />

10 000<br />

5 000<br />

0<br />

Nickel price (US$<strong>2012</strong>/t)<br />

300 series (CrNi grades) 400 series (Cr grades) 200 series (CrMn grades)<br />

Other/not known<br />

Nickel price<br />

Sources: Roskill, Accenture Research<br />

Roskill<br />

Approachable. Independent. Expert.


Downstream substitutes<br />

Mt<br />

500<br />

450<br />

400<br />

350<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

World scrap consumption<br />

1980 1990 2000 2010 2020f<br />

Scrap ratios (2010) and forecast for<br />

China<br />

North America<br />

Europe<br />

Other Asia<br />

Others<br />

China 2010<br />

China 2015f<br />

China 2020f<br />

0 20 40 60 80<br />

Cumulative scrap consumption<br />

Scrap reserve<br />

Sources: Roskill, Cronimet, SMR<br />

Roskill<br />

Approachable. Independent. Expert.


Summary<br />

The developmental path of China and other emerging nations cannot be<br />

inferred from the past experiences of other countries<br />

Underlying determinants include modernisation, urbanisation and<br />

industrialisation, which are often but not necessarily correlated<br />

The effects of indirect trade must be taken into account, and require an<br />

analysis of comparative advantage and structural factors<br />

In the long term, global demand must equal production, but on a local<br />

basis, regional shifts in production and consumption must be considered<br />

Substitutes, both in terms of end uses and of material inputs, affect the<br />

relative trends of related commodities<br />

Roskill<br />

Approachable. Independent. Expert.


China baseline scenario<br />

25 000<br />

20 000<br />

kt<br />

15 000<br />

10 000<br />

5 000<br />

Stainless steel production<br />

Ferrochrome consumption<br />

Ferrochrome production<br />

Chrome ore consumption<br />

0<br />

<strong>2012</strong>f 2013f 2014f 2015f 2016f 2017f 2018f 2019f 2020f<br />

For an analysis of any other<br />

emerging or mature markets,<br />

contact Roskill<br />

Source: Roskill<br />

Roskill<br />

Approachable. Independent. Expert.


STEEL ALLOYS – MINOR METALS – INDUSTRIAL MINERALS<br />

Facing a major decision?<br />

We help you explore the impact on the market –<br />

and the impact on you<br />

Roskill Consulting Group Ltd.<br />

15% off if you<br />

attended this<br />

conference<br />

Contact:<br />

Thomas Höhne-Sparborth<br />

+44 20 8417 0087<br />

ths@roskill.co.uk<br />

New Chromium report due first half of 2013<br />

Roskill<br />

Approachable. Independent. Expert.

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