E-freight in India - Cargo Talk

Face of the Month
Ajay Chopra-DIESL
Working for Indian
Logistics
Ajay Chopra is recognised
in the logistics industry
for establishing its first
home grown quality model
and also for his focus to
make the industry more and more process
driven. He has been working on creating a
common and cohesive face for the logistics
players in the Indian market and has been
on the forefront of establishing logistics as
an industry.
He started his career as a CA but over
the years Chopra has been involved in
setting up and managing organisations
in diverse areas. Today he is presented
as a logistics expert in various forums.
28 CARGOTALK OCTOBER 2011
Primary focus on
qualitative improvement
Ajay Chopra, CEO, Drive India Enterprise Solutions
Limited (DIESL), is a chartered accountant by
qualification. He has a keen interest in Supply Chain
Management and Logistics and has been working in
the industry for over 20 years now. Ratan Kr Paul
“The only strategy that I have deployed
is to give my best to every challenge in
hand and try and enjoy the work to the
maximum. I believe if one can enjoy what
one is doing or is responsible for then it no
longer is stressful or a burden to execute,”
Chopra added.
Prior to joining DIESL, Ajay Chopra
has worked with organisations like
Amway’s, IndoMobil, RPG-Group and
Pearl Pet and has been involved in creating
and establishing process driven and
system backed operations in the areas of
Commercial, Supply Chain and start up
ventures. In his present role, Chopra’s
major focus is to create a world-class
Ajay Chopra
and an immensely competitive logistics
service organisation with proven focus on
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