featured in this issue - NZIFST - The New Zealand Institute of Food ...

INNOVATION
New Zealand Food
Awards
Celebrating success important
to growth environment
The New Zealand Food Awards
are to be held for the first time in
a concurrent year in a response
to the growth and interest in
food innovation. Hosted by Massey
University, the awards celebrate
the very best in creativity
and excellence in product development and business acumen.
Massey University vice chancellor Steve Maharey says the New Zealand
Food Awards highlight the
significant role the University has
in food.
“Many of the companies and products
entered in the awards have an
association with the University,” he
says. “Massey has a commitment to
the food industry and the on-going
development of knowledge and expertise
across the food value chain.
We recognise this is critical to the
development of high value foods
and the trade that will provide New
Zealand’s future wealth.
Andrew Vivian with
his winning Tasty Pot
product
Past winners
Massey’s involvement in food spans
animal and plant production, animal
health, food technology, nutrition,
life cycle management, value
chain logistics and management,
business, marketing and international
trade.
Success at the New Zealand Food Awards last year have helped businesses
grow and build brand awareness in domestic and export
markets. Company leaders say their wins help open doors with distributors,
retailers and marketers.
Taste of success
Just four months after launching the Tasty Pot, company owner, Andrew
Vivian, was thrilled when three of their Tasty Pot meals (Quinoa
Super Salad, Mushroom & Barley Risotto, and Roast Veg Hotpot)
won the Massey University Supreme Award.
“It was fantastic to get the profile for a new brand. We put the Food
Award winner stickers on the front of our packaging and actively promoted
it with the trade which has certainly helped with new listings,”
he says. “We’ve grown quickly in our first year and this win has certainly
helped. Recently we launched a new range of soups and are
gaining good traction with these. We’ve entered these in this year’s
awards and look forward to the Gala Dinner with anticipation!”
Winners of this year’s New Zealand Food Awards will be announced
at a gala dinner, on Wednesday 19th October, to be held as part of
the New Zealand Food Innovation Showcase at the Viaduct Harbour
Events Centre. Tickets are available from the website: www.foodawards.co.nz
16 - 18 OCT 2011
Viaduct Events Centre
See world food
innovation in action
True food innovation is not only a good
food idea. It's about successfully and
safely commercialising that idea. Discover
innovation in food science and research,
processing and packaging, safety and
testing, and commercialisation.
Register to attend today
nzfoodinnovationshowcase.co.nz
October/November 2011 25