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MIA NEWS Red Meat Sector Conference 2012 Rotorua 4-5 September Pictured left to right are: Paul East, Agriculture Minister David Carter, MIA chairman Bill Falconer and chief executive Tim Ritchie A mini-container of chocolates from principal sponsor Maersk greeted every guest at the conference dinner Coordinated action from farmers, businesses and industry organisations and a constant flow of information between them is essential to effectively implement the Red Meat Sector Strategy, delegates learned at the industry’s milestone conference in September. Over 180 delegates attended the first joint Red Meat Sector Conference held in Rotorua, which was organised by the Meat Industry Association (MIA) in conjunction with Beef and Lamb NZ Ltd (B+LNZ). Keynote speaker, Agriculture Minister the Hon David Carter, said it was good to see the MIA and B+LNZ hosting the conference and also working closely together, with MAF’s involvement, to implement the Red Meat Sector Strategy (RMSS). “It sends a clear signal to your industry that collaboration is real and not rhetoric.” “The conference is about building on the strategy’s core strategic themes – focusing in on how the sector can realise its full potential.” “The Government is focused on building a more outward-looking economy, based on exports and savings. To do this, we must have growth in the primary sector. Your red meat sector is crucial to this,” he emphasised. “Despite these tough times and resulting dips in production, the red meat sector has had some highs,” he noted, adding that it ended the 2011 season on a very positive note, benefiting from high international prices across the board with total export receipts expected to be above 2010 levels for beef, lamb and venison. Challenges remain, however, he commented. “The sector must focus on where it is going in the long-term and there is no better time to think ahead than when higher prices are allowing the sector to pick itself up. The RMSS reinforces the need for the sector to continue working to- wards improving productivity while generating great value from the market. It acknowledges the complexity of the red meat sector and that there is no one, right path. Likewise the strategy’s recommendations are not designed to be implemented by any one organisation alone. “It needs action, by farmers, businesses and industry organisations,” the Minister said. To build on the cooperation shown when developing the strategy, the red meat sector needs to work together to implement the recommendations, Carter said. “To do this a greater flow of information be- 2011 Annual Report The MIA’s latest annual report was released at the conference tween farmers, processors, marketers and retailers is needed.” The Minister said the Government was there to help the industry and referred to various vehicles of support, including the development and importance of the National Animal Identification and Traceability (NAIT) scheme. “In the event of disease outbreak, NAIT would help give assurance to our export markets that NZ had identified and contained all the affected animals.” This point was echoed by several later speakers. Hamburg Süd. Pioneers of deep, cold space. For hands on help call our local experts: Outbound: 0503 222 444 Inbound: 0508 333 666 www.hamburgsud-line.com 42 Food New Zealand No matter what.
MIA NEWS Sponsors The MIA and B+LNZ would like to thank the following sponsors for their support: Platinum sponsors – Maersk Line, Milmeq, ANZ; gold sponsors – AgResearch, Bemis, Bell Gully, Deloitte, Ecolab, Hamburg Sud and Industrial Research Ltd; silver sponsors – Beef + Lamb NZ Inc, Cedar Creek, Nutro, Port of Tauranga and System Controls Ltd; bronze sponsors – Aus Meat Ltd, Hennessy Grading Systems Ltd, NZX Agri, Sealed Air. In addition, Allflex sponsored the name and luggage tags. Nutro very generously donated supplies of petfood to the Rotorua SPCA. Beef + Lamb New Zealand Inc (BLNZ Inc) BLNZ Inc is jointly funded by farmers, New Zealand processors and retailers. The organisation is responsible for marketing and promotion which grows consumer demand for New Zealand beef and lamb on the domestic market to help support a viable, local industry. As well as mainstream advertising and television commercials using high level endorsements (Sarah Ulmer, Caroline Meyer, Georgina Earl and Sarah Walker), the organisation does much by way of ‘below the line’ activity in the areas of education, food service, quality standards and educational programmes in primary, secondary and tertiary institutions. Emphasis on online activity and social media is growing rapidly. www.recipes.co.nz and the BLNZ Inc’s facebook page www.facebook.com/newzealandbeefandlamb have become pivotal for communication. The organisation also works closely with the food service industry to encourage excellence and consistency in beef and lamb restaurant cuisine. More recently, it has launched a pilot programme with retailers to improve the presentation of beef and lamb cuts and meal ideas at retail level. BLNZ Inc manages the New Zealand Beef and Lamb Quality Mark programme which provides consumers with a guarantee certain standards have been met from paddock to plate. These standards include animal welfare, food safety, tenderness, leanness and New Zealand-produced growthpromotant-free status. What’s my optimum fleet size? How can I reduce damage costs? Which drivers need additional training? How do I control access to my equipment? For further information contact your nearest AB Equipment branch or call: 0800 30 30 90 10541 October/November 2011 43
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Page 49 and 50: UNDERGRADUATE WRITING Conclusion Po
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