Revista

It has an annual installed capacity in Mexico to
61.5 million hectoliters of beer; It has 14 brands
that include: Corona Extra, Modelo Especial,
Victoria, Pacifico and Negra Modelo. Exports 7
brands and is present in over 180 countries.
It is the importer in Mexico of Budweiser, Bud
Light and O'Doul's nonalcoholic beer produced
by Anheuser InBev -Busch also imported
Chinese beer Tsingtao and Danish Carlsberg
Spanish Mahou five star.
In 2011, the sale of beer through Modeloramas
grew apace as a result in part of the expansion in
the number of outlets and the improvements
made in his image, which brought our products
to different regions in the country. Furthermore,
in Extra stores we focus on strengthening
processes, improve the shopping experience
through differentiation, implying offer new
services and greater product variety. At year end
we have 960 Extra stores in the country.
Being through their different brands owns 68%
of the beer market in Mexico. Mexican
shareholders who control model could be
coming to an agreement to sell which would
allow them to share in a global company
operated as transnational go shopping and
consolidating the sector. Model Group
continually examines a variety of strategic
options to create value for their actions; These
discussions may or may not result in the
consummation of a transaction and any
speculation on the terms and conditions is
premature. The Wall Street Journal that
Anheuser -Busch public InBev was close to a
deal to buy 50% stake in Grupo Modelo it
does not already own.
COSTS
CONTROL
It also quotes as American Depositary Receipts
(ADR) under the ticker GPMCY in the US OTC
markets and in Latibex in Spain under the
symbol XGMD.
Through a strategic alliance with Nestlé Waters,
it produces and distributes in Mexico the bottled
water brands Santa María and Nestlé Pureza
Vital.
According to the New York Times , the
transaction amount to over 10,000 million (
MDD) .
The economic participation of -Busch Anheuser
InBev is 50.2 % and owns 43.9 % of the shares of
the Mexican company whose share value came
to Grupo Modelo increased by more than 12 % so
the Mexican stock exchange proceeded to
suspend temporarily its price .
Model group had a market value of 22 , 300
(MDD ) and the multiple in which trading and
included a scenario in which InBev got a 100 %
Mexican company ; It has always been very
attractive profit margins and handling are
superior to most breweries worldwide flow
margin is at 30.1 % above 23 % of the sector
internationally.
32