01 | 2015 msg systems study

Methodology and Sample
Phase 2: Survey Launch
The survey targeted mid-size companies across major global regions, in an
effort to obtain a representative sample of organizations. As shown in Figure 4
a wide diversity of responses from Western and Eastern Europe, United States
of America and Southeast Asia was obtained.
Almost 50 percent of respondents were from manufacturing industries, with
10 percent focusing on construction hardware and 5 percent on IT. The sizes
of the companies surveyed are shown in Figure 5. The location of the majority
of participants indicates that international sourcing decisions mostly are
made out of the headquarters. In regards to company size either the smaller
or the larger medium size corporations show more activity when it comes to
sourcing in China.
10%
8%
12%
9%
14%
33%
Germany
Switzerland
Hong Kong and China
USA
Turkey
Figure 6 illustrates the sample of participants which is widely spread across
industries in an effort to obtain a diverse point of view. Yet dominant players
remain in manufacturing industry. Core industries represented in the survey
are all linked to products that require production activities in one way or the
other. Above all the survey represents the automotive industry’s dominant
interest in the Chinese market.
14%
Japan
Others
4 | Countries Represented in the Survey
Automotive
24%
Industrial Machinery
19%
17%
21%
Less than 250
Manufacturing
14%
4%
250 to 1000
1000 to 5000
Construction Hardware
Others
14%
14%
42%
16%
5000 to 20000
more than 20000
IT
Retail Distribution
5%
10%
0% 5% 10% 15% 20% 25%
5 | Size of Companies Represented (No. of Employees Worldwide) 6 | Industry Sectors Represented
15