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How do buyers find out if they are eligible for
WTM Buyers' Club Membership?
powerful Facebook is as an advertising
platform.
Buyers can register at
www.wtmlondon.com/register as a visitor. The
application will then be reviewed to see if they
qualify for WTM Buyers' Club status. Buyers will
be emailed to confirm their status.
“Travel is in Facebook's DNA. More people
share their travel milestones on Facebook,
such as departing for a holiday or sharing a
photo from their travels, than any other
important events,” McCabe said.
What will the event programme look like at
WTM 2013?
There will be sessions on a wide range of sectors
including aviation, hotels, social media and
responsible tourism. Last year 15,000 delegates
attended 127 sessions.
World Travel Market 2013, has an impressive
lineup of social media speakers including senior
executives from Facebook and Google.
The WTM Travel Perspective programme,
sponsored by Global Distribution System Sabre
and part of the content to support the new The
Travel Tech Show at WTM, starts on Tuesday, 5th
November with a keynote session from
Facebook Head of Travel Lee McCabe. The
session entitled Facebook and Targeting: Finding
the People that Matter to You will explore how
“In fact, more than 70% of Facebook users
update their status and/or share photos
while on holiday. This is why travel
companies are reaching out to Facebook to
find the people that matter to them.”
The session takes place in South Gallery
Rooms 23-26 at 10.30am.
Wednesday, 6th November will witness
Google's Industry Head for Tour Operators
Sarah McDonald takes the stage as the first
keynote speaker of the day. Sarah
McDonald joined the Google Travel team in
2006, acting as digital consultant to online
travel agencies and hotel suppliers
throughout Europe. Prior to Google she
worked for student travel agent STA Travel
as Internet Sales and Marketing Manager.