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TTA<br />

73<br />

ITE-HCMC<br />

Tourism Ministers of Cambodia, Laos, Myanmar,<br />

Thailand and Vietnam and senior government<br />

officials from different countries graced the ITE<br />

HCMC Opening Ceremony and Mekong Tourism<br />

Alliance Awards Gala Dinner. The Ministers also<br />

formally inaugurated the exhibition on its first day.<br />

ITE HCMC has seen a 50% increase in total<br />

exhibition floor space and it remains to be the<br />

fastest growing travel event in the region.<br />

Exhibitors came from Germany, United Kingdom,<br />

Egypt, India, Taiwan, Japan, Hong Kong, South<br />

Korea, Thailand, Myanmar, Philippines, Laos,<br />

Indonesia, Malaysia, Cambodia, Vietnam and<br />

more.<br />

The 5th Tourism Alliance Awards 2013 (TAA)<br />

commenced after the Opening Ceremony. ITE<br />

HCMC Pre and Post Show Tours are designed to<br />

showcase Vietnam and the Mekong. Dedicated<br />

tours were arranged for hosted buyers, hosted<br />

media and event guests before and after the<br />

exhibition days.<br />

ITE HCMC is the largest and most established<br />

travel event in Vietnam and the whole Mekong<br />

region. The host country has been named the<br />

world's fourth fastest-growing tourist<br />

destination for inbound and the region's fastest<br />

growing outbound market. ITE HCMC is the best<br />

single platform catering to this multi-billion<br />

market. The exhibition serves as the leading<br />

powerhouse in presenting products and services<br />

in the Mekong and wide showcases of travel<br />

products from countries and cities in the Asia<br />

Pacific and beyond. It is the only event<br />

supported by the Mekong Tourism Alliance of<br />

Cambodia, Laos, Myanmar, Thailand and<br />

Vietnam and has been declared by authorities<br />

as Vietnam's one and only national travel event<br />

with international standing.<br />

The entire show with its fabulous day and<br />

evening functions and industry trade activities<br />

continued for one whole week.<br />

When<br />

th th<br />

12 - 14 September<br />

Where<br />

Ho Chi Minh City, Vietnam

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