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TTA<br />

68<br />

levels improved. Our appointments were<br />

encouraging and we hope to see some bookings<br />

as a result. I hope to attend CIBTM in 2014.”<br />

with the amount of interest they have shown in<br />

Sri Lanka. We are very happy with the<br />

arrangement of the Pre-Scheduled Appointment<br />

system, and have a full diary. Our Destination<br />

Presentation provided us with a fantastic platform<br />

to showcase Sri Lanka to Chinese Hosted Buyers.”<br />

Bun CHO, Assistant Manager, Business<br />

Development Section, Japan Convention Bureau,<br />

Japan National Tourism Organization who also<br />

exhibited at CIBTM 2013 also commented, “This is<br />

the seventh year that Japan has exhibited at<br />

CIBTM, we believe CIBTM to be a very important<br />

platform to facilitate business exchange and<br />

negotiations. Overseas buyers this year are of a<br />

high level of quality and quantity. We hope to<br />

meet with Chinese buyers, and also connect with<br />

more overseas buyers as well.”<br />

Cathy Li, Regional Sales Manager, SK networks<br />

Walkerhill commented, “This is my second year<br />

attending CIBTM. I have found the arrangement of<br />

the show floor to be well organised, the quality of<br />

the Hosted Buyers to be higher and the security<br />

This year's Professional Education programme<br />

was also considered “a huge success” with a<br />

113% increase in attendance over the 20<br />

sessions, which were delivered as part of CIBTM<br />

Knowledge marking an 18% increase on sessions<br />

delivered at CIBTM 2012. The programme<br />

featured a number of diverse speakers through<br />

partnerships with some of the world's leading<br />

industry associations including MPI, SITE, ASAE,<br />

ICCA and IAEE.<br />

Jacqui Timmins, Reed <strong>Travel</strong> Exhibitions,<br />

Exhibitions Director, AIME and CIBTM<br />

commented, “CIBTM continues to be the<br />

leading trade show for meetings and events<br />

organizers, venue providers and incentive and<br />

business travel services in China and Asia and as<br />

a team, we are committed to developing the<br />

show further through strategic partners and<br />

new innovations to ensure that the show<br />

continues to catalyze an already booming<br />

industry in China.”

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