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TTA<br />
70<br />
Next, Mr. Anurag Bhatnagar, Area General<br />
Manager with Westin Hotels spoke on how and<br />
where a brand should expand. He explained the<br />
scenario of hotel investments made in the<br />
branded segment to an oversupply situation.<br />
Representing the Asian market, Rudiger<br />
Froehning from ALKO Therm GMBH, spoke on<br />
new cooling technology for air conditioning and<br />
ventilation to lower life cycle costs and increase<br />
sustainability. These life cycle costs comprise of<br />
investment, energy, maintenance, cleaning and<br />
displacement costs. He stated the possibility of<br />
sustainable reduction in these costs by “On<br />
Demand Use” ability without compromising on<br />
comfort.<br />
Later Mr. Rajnish Ohri, Managing Director for<br />
Coram India & Mr. Sanjay Sapra, CEO for<br />
Aquanomics Systems showcased their company's<br />
specialized solutions for water management of<br />
spas and swimming pools. They laid emphasis on<br />
the importance of balancing the PH value and also<br />
focused on the new age energy saving pool<br />
technology for all kinds of applications.<br />
Day 1 came to an end with a panel discussion with<br />
panelists – Mr. Rajiv Puri, Mr. Rushabh Shah,<br />
Mr.Beni Agarwal and was moderated by Mr.<br />
Ambarish Raj. The topic of discussion was how<br />
to capitalize on growth opportunities through<br />
innovative investment options. Mr. Shah<br />
initiated the discussion by pointing out that the<br />
industry demand is being fueled by medical<br />
tourism, institutional demand and MICE<br />
segment. Mr. Puri added that with infrastructure<br />
improvement at airport terminals, there will be<br />
a need to establish world class infrastructure to<br />
cater to the possible increase in tourist traffic.<br />
The second theme of discussion was about<br />
alternate investment routes for an “asset light”<br />
model like franchisee stated by Mr. Agarwal, as<br />
compared to investments with “fee based”<br />
model suggested by Mr. Puri. It was felt that a<br />
“single window” licensing system, industry<br />
subsidies from government and a new and