Quest - Institute of Advertising Singapore

IAS courses have gained
consistent international
recognition.
The Institute of Advertising Singapore (IAS)
was established in 1990 with the support of
3 trade bodies* and the Economic
Development Board (EDB). Successor to the
Joint Education Committee, its history dates
back to the fifties. The purpose for which IAS
was created was to train employees of their
respective associations, to assist them in
effectively securing relevant positions within
the industry. IAS is also registered as a Society
with the Registrar of Societies in Singapore.
With an alumnus of over 1,000 graduates,
many of who have served as Institute Council
Members, IAS can also lay claim to a number
of its graduates having attained high
positions in the advertising and related
industries. From a simple provider of training
courses in advertising and related fields, it
has grown into the only professional
advertising organisation today, providing
relevancy for individual advertising and
marketing communications practitioners
nationwide. Its courses have gained
consistent international recognition with the
CAM Foundation (UK), the International
Advertising Association (IAA) of New York
and a number of Universities in Australia.
IAA Accreditation for
IAS Diploma Courses
IAS Diploma in Marketing Communications
and Diploma in Creative Communications
graduates can enjoy a special distinction
— Accreditation by the International
Advertising Association of New York,
USA (IAA).
IAA was established to form a global
partnership of advertisers, advertising
agencies and media services. It has
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achieved worldwide recognition and
increased support for its efforts to: promote
the role of advertising; protect and advance
freedom of commercial speech and
consumer choice; encourage greater
practice and acceptance of advertising
self-regulations; lead in professional
development through education and
training for the marketing communications
industry as well as to provide a forum to
debate emerging Marcom issues and their
consequences today’s evolving global
environment.
IAS Secures Government
‘Case Trust’ Status
IAS YEAR BOOK 2007/08
The Singapore Government took strong
action in 2005 to protect overseas students
coming to Singapore for training and
education from unscrupulous exploitation.
The Case Trust for Education scheme has
been customised specifically by CASE** for
the education industry in Singapore. The
scheme enhances the confidence of
international and local students in the quality
of education provided by education
providers which are Casetrusted. The
regulatory framework focuses on building
trustworthiness, professionalism as well as
business and academic excellence. IAS
applied for Case Trust for Education in July
2005, and after a process of due diligence
and meeting with CASE’s standards and
inspection, IAS was awarded the Case Trust
for Education in December 2005.
* The Singapore Advertisers Association (SAA);
the Association of Accredited Advertising Agencies
Singapore (4As); the Advertising Media Owners
Association Singapore (AMOS).
** CASE is the Consumers Association of Singapore