STANDARDS
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PUBLICITY &<br />
RECOGNITION<br />
“Branding is a key mechanism for enhancing the visibility<br />
of the Australian Government’s international<br />
development and aid initiatives. Correct branding maximises<br />
recognition of the development role played<br />
by the Australian Government, alongside our broader<br />
public diplomacy strategy.”<br />
– Visibility and Recognition at Posts,<br />
Australian Embassy Philippines<br />
Importance of<br />
Visibility and<br />
recognition<br />
• Supports diplomacy -<br />
helps project a positive<br />
image of Australia to<br />
partner governments,<br />
beneficiaries and other<br />
donors, thus strengthening<br />
the aid program’s<br />
contribution to wider<br />
foreign policy objectives<br />
• Supports transparency<br />
- people can see where<br />
and how the aid funds are<br />
being spent<br />
• Supports informed communities<br />
- gives recipients<br />
the information they<br />
need to play an active role<br />
in their community and<br />
hold the governments to<br />
account<br />
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