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Israel Medical Innovation - Israeli-South African Trade, Technology ...

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<strong>Israel</strong> <strong>Medical</strong> <strong>Innovation</strong>2011<br />

Discover <strong>Medical</strong> Devices<br />

www.discovermedical.com<br />

Category:<br />

<strong>Medical</strong> and<br />

Hospital Equipment<br />

Respiratory and<br />

Pulmonary<br />

Company Status:<br />

Clinical Trials<br />

Company at a Glance<br />

Discover <strong>Medical</strong> Devices (DMD) has developed a revolutionary new Continuous Positive Air<br />

Pressure (CPAP) interface – the SomnuSeal masks line for Obstructive Sleep Apnea (OSA).<br />

Patients quickly adjust to the comfortable self-adaptable oral mask, solving the market’s<br />

greatest problem – how to increase the low compliance rates for CPAP treatments. This is<br />

an unmet need and DMD is the first to successfully address it. DMD makes it possible for<br />

the market, with its well established distribution, sales and reimbursement infrastructure,<br />

to grow from $3B and reach its full $30B potential.<br />

SomnuSeal benefit for a strategic partner:<br />

• Will increase worldwide market by >3b$/yr<br />

• Answers an unmet need (no current competition)<br />

• Perceived “Innovative” and “Leading edge” technology.<br />

• Will provide a massive competitive advantage and ‘locking in’ of the newly acquired<br />

market share of non compliant patients<br />

<strong>Technology</strong> and Product(s)<br />

Approximately 5% of the population requires CPAP treatment for OSA, including more<br />

than 15 million people in the US and 350 million more around the world.<br />

DMD designed the revolutionary SomnuSeal masks from the ground up to solve the most<br />

serious problem in the OSA market today – despite the dangers of OSA, roughly 50%<br />

of diagnosed patients stop their CPAP treatment because they cannot sleep comfortably<br />

with the cumbersome masks that exist today.<br />

In contrast to available traditional masks, DMD’s solution (the SomnuSeal masks line) uses<br />

the natural oral cavity anatomy to create the seal required for effective CPAP treatment.<br />

This innovative development makes it very easy for patients to quickly adjust to the DMD<br />

small self-adaptable mask, which does not occupy external facial structures, does not<br />

contact sensitive internal oral structures, and does not create any of the side effects that<br />

are typical of existing devices.<br />

The SomnuSeal is the first and only mask that addresses the non compliant patient market<br />

segment successfully.<br />

Goal<br />

Objectives: To establish distribution network<br />

Target Businesses: Distributors that are experienced and successful in sales to sleep<br />

apnea patients<br />

Target Countries: Worldwide<br />

Schedule a Meeting at<br />

Return to Table of Content<br />

24

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