Magazine “Insight” No.6 (PDF) - Carl F. Bucherer

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lonDon Jewelers: how itall
starteD.
In the 1920s, Long Island, New York, was
the center ofurban growth. Thousands
of immigrants ofIrish, Italian and Jewish
descent came here looking for jobs and a
chance to make it big inthe world ofindustry.
This was the origin ofthe enormous
cultural diversity that still prevails onLong
Island.
In 1923 CharlesLondonfollowedhis dreams
in the hope ofmaking anew life. Heemigrated
from Europe and settled on Long
Island’s North Shore, where he began servicing
clocks for clients in the area. Soon he
built upaloyal following of the wealthiest
families along Long Island’sGold Coast,
and in1926 was able to open his own storefront
inGlen Cove, selling watches, clocks
and fine jewelry.Itwas one ofthe most significant
milestones in the family’s history.
the faMily coMes together.
London’s daughter Fran and her husband
Mayer Udell later took over the business,
which they handed down totheir son,
Mark Udell, and his wife, Candy. Once the
dynamic couple took over the family business,
London Jewelers really flourished and
evolved into an emblem of true luxury.Soon
the store was attracting people from all over
the world, offering the ultimate inluxurious
jewelry and the finest timepieces from every
corner of the globe.
Candy and Mark’s children, Randi and
Scott Udell, came onboard to share inthe
18 –InsIght by Carl F. buCherer Nº6
family’s great success, becoming the fourth
generation to carry onthe London Jewelers
tradition.
aperioD ofMaJor growth.
In 1980 London Jewelers began expanding
its business, and opened another branch at
the Wheatley Plaza in Greenvale, New
York. Expansion didn’t stop there, and this
was the second store of what was to become
atotal of five. Mark and Candy continued
to build their empire and London Jewelers
at The Americana in Manhasset opened
shortly after the Wheatley store in 1984,
becoming their flagship store.
The Americana Manhasset, which iswidely
referred toasthe Madison Avenue ofLong
Island, isinaprime location amere twenty
miles from Manhattan and fifty miles from
the world-famous and exclusive Hamptons.
This is where London’s hosts its extensive
jewelry salon and watch salon, and has a
mezzanine-level gift gallery, showcasing
over 60 of the world’spremier luxury jewelry
designers and fine timepieces. The vast selection
of products by exceptional designers
is perfectly suited tomeet the discerning
tastes of London’s loyal clients.
London Jewelers atthe Americana has a
well-earned reputation as adependable
source of exquisite gifts, where world-class
brands are truly at home. This reputation is
additionally underpinned by some of the
most trusted and valued partnerships in the
industry today, with Carl F. Bucherer
among them.
Charleslondon,the founderoflondon Jewelers,pictured
in frontofhis first storeinGlenCove,long Island.
London’s family of loyal customers continues
to grow as the company’s outstanding selection
and unparalleled service consistently
build relationships that last for generations.
One ofthe reasons for this unusual degree
of loyalty is the fact that customers know
they can always rely onabsolute discretion,
although it’s not atall unusual tocatch a
glimpse of acelebrity at London Jewelers!
The East Hampton and Southampton stores
were another successful venture and another
milestone for the London family. East
Hampton opened its doors in 1996 and
Southampton in 2002. These locations are
mostly seaside resorts for affluent, seasonal
globetrotters. The villages are busy all year
Thelondon Jewelers boutique at theamericana Manhasset Mall in long Island is modern andstylish andstocksawideselectionoftimepieces by Carl F. bucherer.