Magazine â€œInsightâ€ No.6 (PDF) - Carl F. Bucherer

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Viewpoint TheNatureof TheBeast – Watch Companies. As a jou journ rnal alist ist wi with th mor more th than an 15 yea years rs of ex expe peri rien ence ce co cove veri ring ng th the wa watc tch in indu dust stry ry, I’ I’ve ve see seen tr tren ends, ds, wa watc tche hes an and wh whol ole co comp mpani anies es co come me an and go go. Wh What at’s ’s ho hot on one yea year is dé dépa pass ssé th the ne next xt. An And he hera rald lded ed fr fres esh, h, ne new de desi sign gns ar are of ofte ten on ones es th that at ap appe pear ared ed de deca cade des or ev even en ce cenntu turi ries es ag ago. o. Su Sure re, th the ne new st stuff uff is co cool ol an and ma makes kes fo for a go good od st stor ory, y, bu but mo most st in inte tere rest stin ing fo for me ar are th the qu qual alit ity co comp mpani anies es th that at ar are he here re fo for th the lo long ng ha haul ul. Ma Maki king ng a sp spla lash sh wi with th a co cool ol ne new wa watc tch ca catc tche hes pe peop ople le’s ’s at atte tent ntion ion, bu but es esta tabl blis ishi hing ng a co comp mpan any th that at is he here re to toda day an and wi will ll st stil ill be he here re tw twen enty ty yea years rs in th the fu futu ture re is a tr true ue ch chall allen enge. ge. I’ I’ve ve no noti tice ced th that at th there ere te tend nd to be tw two ki kind nds of co comp mpani anies es in th the wa watc tch in indu dust stry ry – th the on ones es th that at sp spen end bi big mo mone ney on ma mark rket etin ing, g, to tout utin ing th them emse selv lves es fr from om th the hi highe ghest st mo moun unta tain into top ab abou out th thei eir he heri rita tage ge, th thei eir am amba basssad sador ors an and th thei eir la late test st sp spla lash shy ev even ent, t, an and br bran ands ds wi with th tr true ue de dedi dica cati tion on to th the ar art of ti time meke keep epin ing, g, en ende deavo avori ring ng to ma make ke ev ever er mor more pr prec ecis ise, e, mor more co comf mfor orta tabl ble, e, mor more ca cappab able le wr wrist istwa watc tche hes. s. 32 –InsIght by Carl F. buCherer Nº6 I th thin ink we ne need ed bo both th ki kind nds of co comp mpani anies es in th this is bu busi sine ness, ss, an and I ap appr prec ecia iate te bo both th appr proa oach ches es. I mu must st ad admi mit, t, ho howe weve ver, r, th that at I am mor more in inte tere rest sted ed in th the on ones es wh who ar are se seri riou ous ab abou out wa watc tchm hmak akin ing an and no not ju just st ou out to ge gene nera rate te so some me ma mark rket etin ing noi noise se. I’ I’ve ve kn know own th the Ca Carl rl F. Bu Buch cherer erer br bran and fr from om th the ve very ry be begi ginn nnin ing an and ha have ve fol follo lowe wed it its gr grow owth th in into to th the le lead adin ing co comp mpan any it is to toda day. y. I to tour ured ed it its ma manu nufac factu ture re in Sa Sain inte te-C -Cro roix ix wh when en it was ju just st an em empt pty spa space ce – no now it it’s ’s a st stat ate-o e-off-ththee-ar art re resea searc rch an and de deve velop lopme ment nt an and ma manu nufac factu turi ring ng fac facili ility ty. By Ke Keit ith W. St Stra rand ndbe berg rg In Inte tern rnat atio iona nal Ed Edit itor or Wa Watc tch Jo Jour urna nal/ l/Eu Euro ropa pa St Star ar Th The gr grow owth th of th the br bran and ha has bee been st step ep by st step ep, or orga gani nic, c, an and wi with thou out th the sm smok oke an and mi mirr rror ors an and gl glit itz an and gl glam amou our of ot othe her br bran ands ds. Th Than ank go good odne ness ss fo for co comp mpani anies es li like ke Ca Carl rl F. Bu Buch cherer erer, br bran ands ds do doin ing th thin ings gs th the ri righ ght wa way fo for th the ri righ ght re reas ason ons, s, in th this is bu busi sine ness ss fo for th the lo long ng ru run. n. Ca Carl rl F. Bu Buch cherer erer, wi with th it its st stor orie ies of su subs bsta tanc nce, e, ma makes kes my job as a jou journ rnal alist ist th that at mu much ch ea easi sier er. “interesting formeare thequality companiesthat areherefor thelonghaul.”
New Products In perfectshape. In the Alacria Mini TwoTone, the Alacria ladies’ watch line from the House of Carl F. Bucherer has gained atop-quality timepiece with anumber ofattractive features. The exquisitely finished wristwatch, with its stylishly distinctive contrasting colors in silver and 18krose gold, is more than a mere timepiece. The dual-color combination transforms it into adiscreetly elegant piece of jewelry that will never goout of fashion. It means that the Alacria Mini TwoTone is not only the perfect choice for any occasion but also looks fabulous combined with your favorite silver or gold jewelry. With its strikingly sweeping lines, the Alacria Mini TwoTone remains faithful to the spirit ofthe charismatic Alacria family. Like all the other members ofthe line, the watch has arectangular case with convex sides and is aperfectly balanced expression of both divine and female beauty. And, thanks to the two-color combination, it adds afurther dimension: the captivating play of colors from the contrasting silver, stainless steel and 18 krose gold that runs across the dial, the case and bracelet. After all, beauty isamany-faceted thing. Dual colors. Precision mechanics. In terms ofdesign the timepiece, which harmoniously combines angular shapes with optically elongated lines and organically inspired contours, is decidedly classical: the rose gold indices and Roman numerals at 6and 12 o’clock are bordered with three silver stripes. The two-colored and striped pattern themes are skillfully resumed inboth the bracelet and the case. The latter is available either with 40high-quality diamonds orwithout diamonds and the relatively modest dimensions of21×30 mm give it astylish touch ofunderstatement. Thanks to its high-precision ETA 280.002 quartz movement, the Alacria Mini Two- Tone is not only chic but also an extremely dependable companion. And as we all know, it’s good for awoman to have something she can always count on. iNSight BY CA CARL RL F. BU BUCH CHER ERER ER Nº6 –33
Page 1 and 2: PAtRAvi CALENdAR N o6 BY CARL F. BU
Page 3 and 4: editorial Dear Reader Men -and, ofc
Page 5 and 6: In the German-speaking part of the
Page 7 and 8: “i don’twakeupfromadream at fou
Page 9 and 10: What canyou tell us about theshape
Page 11 and 12: InsIght by Carl F. buCherer Nº6 -1
Page 13 and 14: Pacific Society |Mendlegatter 6|CH-
Page 15 and 16: It is acity offascinating opposites
Page 17 and 18: marketnews Four generations of exce
Page 19 and 20: ound but particularly inthe summer,
Page 22 and 23: sp spon onso sors rshi hip SuitArt
Page 24 and 25: Fr Frie iend nds oF th the Br Bran
Page 26 and 27: impressions Baselworld 2012 The Buc
Page 28 and 29: catchinG upwith Avisit to St. Morit
Page 30 and 31: catchinG upwith and achieved alot i
Page 34: Foradazzling appearance. TheAlacria

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Magazine â€œInsightâ€ No.6 (PDF) - Carl F. Bucherer