Magazine “Insight” No.6 (PDF) - Carl F. Bucherer

PAtRAvi CALENdAR
N o6
BY CARL F. BUCHERER

iNSight Nº6
3 Editorial bySascha
Moeri, CEO Bucherer
Montres S.A.
4 Feature Story:
Patravi Calendar.
6 Kurt Allemann –A
portrait of aman of the
first hour.
10
6
10 New productS:
The Manero Collection.
17
14 MarketNewS: Prince
Jewellery &Watch
Company Hong Kong.
17 MarketNewS:
London Jewelers Long
Island, New York.
22 SpoNSorShip:
Fashion and style from
SuitArt.
24 FrieNdS oF the BraNd:
Daniel Bernhardt –
from Worblaufen to
Hollywood.
4
24
26 Impressions
Baselworld 2012.
28 catchiNg up with:
Martin Husi, General
Manager, Bucherer
St. Moritz.
32 ViewpoiNt:
Nature of the beast –
Watch companies.
14
33 New productS:
Alacria Mini TwoTone.
Impressum
iNSight by Carl F. Bucherer
Issue 6
September 2012
Publishedby
Carl F. Bucherer
abrand of Bucherer Montres S.A.
Langensandstrasse 27
CH-6002 Lucerne
Tel. +41 41369 70 70
Fax +41 41 369 7072
insight@carl-f-bucherer.com
www.carl-f-bucherer.com
Editor-in-Chief
Sara Gianella
Editorial Team
Sara Gianella
Convensis Group, Stuttgart
ArtDirection
Brenneisen Communications, Basel

editorial
Dear Reader
Men –and, ofcourse, women –ofthe first hour are much in demand.
They impress with astoical equanimity,the product ofyears
of experience, ofwhich others can only dream. Nowadays, men of
this caliber are few and far between. Business today is short-lived
and all too often employees soon move ontodifferent pastures.
Kurt Allemann isone of those men of the first hour. Hehas worked
for the House of Bucherer for 35years and since 1998 he has been in
charge of product development for the Carl F. Bucherer brand. His
expertise inthe watch industry and his knowledge ofwatch development
are probably unmatched. Iamdelighted, therefore, that
he has chosen toshare his story with us on pages 6to9ofour latest
issue of“InsIght by Carl F. Bucherer”.
On pages4and 5weare proud to presentthe PatraviCalendar,
whichwas launched earlierthisyearand giveswearerstotal control
over time throughoutthe entire year. ThePatravi Calendar features
theCFB A1004, aCarlF.Bucherer functional module basedonour
in-house CFBA1000 caliber. Apart from thebig date andday of the
week displays,itfeaturesapractical calendar week display: all in all,
anothermasterpiece developed andproducedbythe outstandingspecialistsinour
ownworkshopsatCarlF.Bucherer Technologies.With
ateamlikethembehindus, ouroutstanding performancecomes as
no surprise:in2011, we recorded thebestresultsince thecompany’s
foundation.
Our350 points of sale in 25 countries clearlyplayamajor role in the
achievementofresults like theseand we presenttwo of ourretailers
in this issue. On theone hand,LondonJewelersinLongIsland, NY,
whosefamily-ownedbusinesswithfivestoresisnow in thefourth
generation.And on theother,the Prince Jewellery &WatchCompany
in Hong Kong,one of themost successfuland best-known watchand
jewelry dealersinthe metropolis,which took Carl F. Bucherer into its
range in 2001. Workingwithpartnerslikethese fillsmewithpride.
It’s thekindofstory youhearall thetime: theone aboutthe Swiss
guywho tries hisluckinHollywood.Unlike most of thosestories,
whichtendtoend back in Switzerland, Daniel BernhardtfromBern
hasmadeitbig time.Asanactor much in demand in action and
martialartsmovies, as afearless stuntman,and as apassionatephotographer.
Despite hismanyyears in theUS, he hasalwaysmaintained
hislinks with Switzerland. With hisfamily, butalsowithCarl
F. Bucherer.Thankstohis commitment as aFriendofthe Brand, he
candependonperfect time management in Hollywood.Readmore
abouthim on pages24and 25.
Passion andperfection:those were thetwo characteristicsunderlying
therefurbishment of theBucherer storeinSt. Moritz in 2011.On
pages28to31, thestore’s generalmanager Martin Husi explains
what thenew shop design meansfor Carl F. Bucherer andSt. Moritz,
lets us in on thekindofclients whovisit thestore,and givesushis
tips forthe hotspots youcan’t afford to miss in St.Moritz.
Iwishyou relaxing andinspiring reading!
Best regards,
SaschaMoeri
CEO Bucherer Montres S.A.
InsIght by Carl F. buCherer Nº6 –3

Fe Feat atur ure st stor ory
Pa Patra travi vi Ca Cale lend ndar ar
Stylishlytakingthe weeks
in itsstride.
“Time iswhat aclock measures,” Albert
Einstein once said. In order tomeasure
time, wehave todivide itinto individual
intervals. Today, we think ofitinterms of
seconds, minutes, hours, days or months.
However, it all becomes more problematic
when we introducethe numbersofthe
calendar weeks. Ayear, of course, comprises
twelve months, but the number ofweeks
varies. Some years we have 52 weeks, others
53. The attempt tocreate asystematic
calendar for the weeks inthe year dates back
historically tothe development of the Gregorian
calendar, which divided the year
into 52 complete weeks, or 364 days. The
remaining two or three days are then integrated
either in an additional 53rd week
4–InsIght by Ca Carl rl F. bu buCh Cher erer er Nº6
or into the first week of the new year. As a
result,every five or sixyears we have an extra
week in the calendar. In a400-year cycle,
we thus have 71 years with “leap weeks”, as
they are known, and 97 leap years –those
with 29 days in February.
Different countries,
Different waysofcounting.
In the course ofhistory, different parts of
the world have evolved different ways of
counting the weeks in the year. In the US,
for instance, the first calendar week ofthe
year always starts onJanuary 1, regardless
of what day ithappens to be. Itcan therefore
be anything from one toseven days in
length. Asaresult, there can bebetween
52 and 54calendar weeks per year, of which
at least one is an incomplete week. On
top ofthis, the first day ofthe week in the
US is always Sunday.

In the German-speaking part of the world,
the calendar isbased on an international
standard which states that the first calendar
week of the year must have atleast four
days. Inaddition, acalendar week always
starts on Monday. However, the first orlast
week of the calendar may overlap with the
previous year orthe following one. This explains
why the 29th, 30th and 31st ofDecember
may becounted as part of the first
week of the following year. Onthe other
hand, itisalso possible for the 1st, 2nd and
3rd ofJanuary to be counted with the last
calendar week of the previous year. The advantage
ofthis system isthat every year has
either 52 or 53 complete,i.e.seven-day,weeks.
aweekly calenDar
for the wrist.
The calendar week system isused internationallytomakethe
yearmoremanageable,
which isthe reason why this practical function
has been integrated into anew model
from Carl F. Bucherer.The PatraviCalendar,
which ishoused in an eye-catching classical
round case, isnot less timeless in terms of
its functionality. To facilitate this, ithas a
day ofthe week and big date display, as well
as aweek ofthe year display. Just asits
name suggests. The week of the year display
is arranged inacircle around the dial inside
the chapter ring. Asmall hand indicates the
calendar week, regardless of the number of
weeks inthe year. For the fascinating
mechanism at the heart of the watch, the
CFB A1004, made entirely in-house by
Carl F. Bucherer, isnot only able to show 52
calendar weeks but also a53rd, whicheliminatesthe
need for turning back the week
display inthe relevant years. And because
there are different ways of counting the
weeks, the watch isavailable in twodifferent
versions.
is thereamore
stylishway
…
…
of displaying
thecalendarweeks?
The fact that the week calendar function can
be integrated so easily into the caliber can
be explained bythe in-house manufacturing
concept adopted by Carl F. Bucherer. Like
its predecessors, the CFB A1001, CFB
A1002 and CFB A1003, the CFB A1004 is
afurther development of the first movement
manufactured in-house, the CFB A1000.
This is clearly recognizable from the peripheral
rotor, its patented dynamic shock-absorption
(DSA) system and intelligent central
dual adjusting system (CDAS). During
the development of the CFB A1000, Carl
F. Bucherer’s design engineers went togreat
lengths toensure that other functional modules,
such as the week ofthe year display,
could beintegrated readily into the movement.
With this sophisticated function, which also
takes the leap years into account, the Patravi
Calendar is effectively a“timeless timekeeper”.
Thanks to its classic elegance, this
particular property is also optically under
scored. The case, which is available instainless
steel or18krose gold and is 42.6 mm in
diameter, was specifically designed for individuals
who prefer acircular case. The black
or silver-colored dial is clearly arranged and
hasthe appealingsimplicityofasportswatch.
The big date is positioned at 11 o’clock, an
unmistakable sign for Carl F.Bucherer.
Anotherstriking featureisthe small seconds,
which takes the form ofarotating disc in
the dial. This does not protrude into the
space occupied bythe week of the year display,
thus guaranteeing optimum legibility.
The harmonious picture is rounded off bya
calfskin strap inblack or brown, or arobust
stainless steel bracelet. All in all, anelegant,
sporty-looking watch that expertly handles
the passage of time –both functionally and
optically –and does all credit to Albert
Einstein’sdefinition of thefourthdimension.
InsIght by Carl F. buCherer Nº6 –5

po port rtra rait it
Aman
of th the firs rst ho hour.
6–InsIght by Ca Carl rl F. bu buCh Cher erer er Nº6

“i don’twakeupfromadream
at four in themorning
becausei’vejusthad avision
of aperfect,finishedwatch.”
Kurt Allemann
He can’t remember his first day at work, but
he still has vivid memories ofthe interview.
He was just 21. It was agray November day
back in 1976 when he got onthe bus toride
out toBucherer’s head offices onthe perimeter
of Lucerne’s town center. Thick fog lay
all around andthe firstthing that confronted
him inLucerne –despite the murk –was
the unprepossessing sight of the freight yard.
No. Itwas definitely not acase oflove at
first sight for Kurt Allemann and Lucerne.
Today, he can nolonger imagine life without
Lucerne. He lives outside of town on the
lake, where there is no need for him to look
at the freight yard and, generally speaking,
no fog. For 35years now, he has been based
at Bucherer Group headquarters, and noone
can imagine the business without Kurt Allemann.
Because Kurt Allemann has been
part of countless developments that have
taken place within the company and equally
many upheavals in the watch industry.
One ofthe most decisive periods inBucherer’s
history was when it repositioned its own
watches. The House of Bucherer had been
manufacturing and distributing timepieces
in its own name since 1919, striving always
to live up to the most exacting standards
in the traditional craft of watchmaking and
jewelry-making. As afitting tribute to the
company’s founder, Carl Friedrich Bucherer,
and ameans of lending more weight toits
expertise asamanufacturer, the company
has produced and distributed its watches
under the Carl F. Bucherer brand name since
2001.
“Insight by Carl F. Bucherer” caught upwith
Kurt Allemann totake acloser look athis
work, his motivation and his professional
experience.
Tell us:how didyou graduate from being
awatchmakertoaproduct development
specialist?
allemann: Ijoined Bucherer as awatchmaker
in1977 and worked in this capacity
at all Bucherer’s stores in Switzerland. After
six years, Itook over ashead ofquality control.
Incoming brand name watches were
unfailingly subject toanexhausting quality
check. Back in those days, even the wellknown
brands had nothing like the same
high standards wehave now. Insome cases,
we even had toreturn watches tothe manufacturer.
After three years, Imoved to
Bucherer’s purchasing department. Later,
Iwas put incharge of product development
for the gold watch department atBucherer,
at atime when wewere producing around
20,000 pieces ayear. In 1997, Iwas first
introduced to the Carl F.Bucherer project,
which fascinated meright from the start.
In 2001, Iwas involved in the repositioning
of Carl F. Bucherer and since then I’ve been
responsible for the brand’s product development.
Hmm, now as Iamthinking about it,
I’ve had afair number ofjobs with Bucherer.
What wassoexcitingabout product
developmentwithCarlF.Bucherer?
Getting the chance to help build aninternational
platform for awatch brand at this
level issomething that only happens toyou
once in alifetime, and Iwasn’t prepared
to miss it. For me, working with specialists
on building up the brand image ofCarl F.
Bucherer was very instructive. It developed
out ofBucherer but had to establish its own
unique identity.Back then wethought we
were doingeverythingright buthad constant
setbacks that showed us otherwise. It was a
challenging process that was plagued by
doubt. But in retrospect, you have tosay: it
was afantastic thing todo.
Whywas Bucherer watchesturnedinto
theCarlF.Buchererbrand?
Carl Friedrich Bucherer founded his company
in 1888, and launched his first ladies’
watch collection in 1919. Back then that
was revolutionary, because he was one ofthe
first tobet on the success of the wristwatch.
However, the watches were only sold
through Bucherer stores in Switzerland.
Ifound this agreat pity because Iwas convinced
from the start that the products
would bewell received on markets worldwide.
Atthat time, we’d already reached the
same world-class level as other brands operating
onglobal markets. Needless to say,
Iwas over the moon in2001 when Bucherer
watches under the Carl F.Bucherer brand
were repositioned and finally distributed
globally. And I’ve lost none of that enthusiasm
tothis day.
Howcreative is theworkofaproduct
developer?
Creativity is certainly animportant part of
it but you can’t always live itout to the full.
Youdevelop aproduct for the good of the
brand, not for yourself! Atthe start ofa
development project wegive ourselves alot
of room for creativity, because that’s when
you’re likely to have the slightly crazy ideas.
Then you start defining itmore clearly, soit
complies with the brand image. Ultimately,
awatch inthis price segment needs acertain
appeal, soyou can’t take ontoo much
risk. But it’s afact that weonly develop
watches we’d buy ourselves.
InsIght by Carl F. buCherer Nº6 –7

portrait
What arethe qualitiesyou need
to developwatches?
The most important, Ithink, are patience
and persistence. Asthe word “development”
suggests, it’s along, drawn-out process.
Idon’t wake up from adream at four in the
morning because I’ve just had avision of
aperfect, finished watch. On the contrary:
you have toquestion every single step.
Ihave the sketches and designs lying next
to me and constantly goback tothem.
Awatch isonly finished when –and if –it
finally goes onsale. This process may well
last several months.
Is it possible to generalize about good
watchdesign?
No. That depends entirely on the brand
and its image. It’s probably easier to say
what bad design is. The customer tells you
8–InsIght by Carl F. buCherer Nº6
indirectly because he doesn’t buy the watch.
On the other hand, it’s difficult to say generally
what bad design looks like. Customers
are rarely able tosay what it is they don’t
like about awatch, but they can say that the
watch asawhole doesn’t appeal tothem.
Movementordesign: whichcomes first
in theproductionofawatch?
The first priority is always functionality:
in other words, the movement. Youhave to
understand what’s going oninside the watch
before you approach the design. This makes
you aware of the requirements and the
limitations. Amovement will need aspecific
height, and there’s no getting round that.
What wasitlikeinawatchmaking workshop
30 or 40 yearsago?Whatwas the
atmosphere like?
“thatwas themovement
whichconvinced me our
watchesweregoodenough
to take on theworld.”
Kurt Allemann
Back then, weused to work with alot of
external suppliers. We played the role of
retailer, and offered amuch wider selection,
ranging inprice from 200 to40,000 Swiss
francs. From very basic watches toreally
high-end jewelry watches. We were flexible
and much more focused on sales than onthe
brand structure. Wehad acertain customer
or customer group inmind for every single
timepiece, which meant we were able to
meet any need or request. Our watches went
on sale directly from product development.
Four weeks later Ihad the first batch of
sales figures and after six months Iknew
whether we’d landed ahit or were facing
aflop. This allowed us to act quickly and
modify the potential duds.
Butit’struethatBucherer’stechnical
achievements weren’t recognized formany
years, were they?Takethe movement in
theArchimedesPerpetual,for example.
That was the movement which convinced
me our watches were good enough to take
on the world. We developed it in the late
80s and it was on apar with the movements
being produced bythe other well-known
watchbrands. Unfortunately, Bucherer wasn’t
exporting atthat time and there were no
plans todosointhe near future, sowesold
the movement and all the rights toanother
brand. Istill regret that to this day.
Howdid therepositioning of theCarlF.
Bucherer brandin2001affectwatch
production?
For the Carl F. Bucherer brand weonly took
the very best ofwhat wehad to offer in
terms ofquality,functionality and design.
Since our repositioning, we’ve attached
more importance toautonomy. The design
and form ofour product range are unique
and very compelling.

What canyou tell us about theshape
andformofyourwatches before andafter
2001?
Before repositioning the brand, we were
more likely tofollow trends inthe watch
industry.Wedoless of that today. Of course,
we’llgoalong with something that’s generating
apositive reaction from customers.
But we’ve found our own distinctive style.
Simply following atrend for the sake of it
isn’t worthy ofour brand.
Is thereasinglecharacteristic
common to allthe watchfamilies from
Carl F. Bucherer?
Yes, there is. Weuse different surfaces for
all our lines, and combine highly polished
and satin finishes. It’s very labor-intensive
but itcreates an unbelievably beautiful
interplay oftextures. As aresult, our watch
families are very multifaceted. And, of
course,inall four families youfeelthe quality
andvalue associatedwithCarlF.Bucherer.
Canyou tell us about onetypical feature
that canbefound in theCarlF.Bucherer
brand?
The mechanism that displays the big date
in the Patravi line was developed in-house
by Carl F. Bucherer. Let’s be honest: from
acertain age, many customers are happy if
the date shown on their watch dial isbig and
easy to read. Apart from that, though, we
wanted to create abig date whose position
and design would be instantly recognizable.
The mechanism in this particular form is
not tobefound with any other brand.
In the Alacria, onthe other hand, we have
the flowing contours on the sides found
in all three sizes: the Alacria Mini, Alacria
and Alacria Diva. The form is highly unusual
and very difficult tocopy. Of course,
some people have tried, but the results are
simply poor imitations.
Is everything andanythingallowed
in productdevelopment provided that
it doesn’tdetract from thewatch’s
functionality?
We always start with the specifications.
We establish whether we’re going to create a
ladies’ oramen’s watch, and then decide on
the functions, the materials and the appearance.
This isfollowed bythe drawings and
plans for the case, dial, hands and movement.
Then weget down tothe technology.
Along the way wemake modifications and
occasionally have togoback astep. There
are things wemay have found pleasing
at one point but which for some reason no
longer fit in with the overall picture.
What makes aCarlF.Buchererdifferent
from otherwatches?
Attention to detail: and that, these days, is
no longer agiven. Wegointo somuch detail
and accept absolutely no compromises,
certainly not for economic reasons!
Wheredoyou see thewatch industry
in 20 years?
Forbrandsinthe top-pricebracket,not much
is likely to change. Even 20 years from
now, people will still appreciate traditional,
high-precision Swiss craftsmanship.
Howdoyou see theCarlF.Bucherer
brandin20or30years?
Iknow exactly what our watches will look
like 20 or 30 years from now, even if Iwill
no longer bewith Carl F.Bucherer. The
brand will continue togoits own way and
even in the future will not bow togeneral
trends or constraints. The mix of highquality
traditional craftsmanship and jewelry-making
will remain atthe center of all
we do.
Howhaveyou left your mark on the
Carl F. Bucherer brandinparticularand
thewatch industry as awhole?
I’ve left no mark on the watch industry.
But Ihope that mywork has helped toput a
hallmark on the Carl F.Bucherer brand.
It was always mywish that the timepieces
we make wouldembodyand radiatethe values
of the family and the House of Bucherer. I
believe we’ve achieved that. But whether it’s
had alasting effect is something we’ll only
know afew years from now.
What hasimpressed youmost about the
House of Bucherer in thepast35years?
Aconscious awareness of tradition: it’s
something we’ve cultivated for aslong as
anyone can remember. I’ve also been impressed
by our cultural and social values,
which you can really feel. Decency and
respect for others are central at all levels of
the hierarchy. These values also manifest
themselves in and with the Carl F. Bucherer
team, and are the virtues ultimately reflected
in our products. It gives our work its beauty
and value, and that makes me, personally,
very proud.
InsIght by Carl F. buCherer Nº6 –9

new products
“The Manero Collection”
Whereconsummatecraftsmanship
and aesthetics meet.
Back in antiquity, the Greek Xenophon
defined the concept ofcraftsmanship and
the advantages ofspecialization within certain
areas thus: “For example, one craftsman
makes men’sshoes, anothershoes forwomen.
There are also places where one man can
make alivingfromrepairing shoes, onefrom
cutting the leather, another bysewing the
uppers, and yet another who has nothing
to do with any ofthis but simply putting the
separate bits together. But, ofcourse,
it’s logical that aman who works within a
restricted area will do his job best.”
awealth ofspecialists
for asingle cause.
This idea applies perfectly to the skills and
craftsmanship involved in watchmaking.
Numerous specialists, including watchmakers,
engineers and designers, are responsible
for the individual steps in the process
of producing awatch. The watchmaker,
for instance, isboth specialist and artist: the
skilled individual who adjusts the micromechanical
components sothat they fit
together perfectly and then assembles them
all by hand, i.e. “manually”.
Manufacturing: inthe
literal sense of the terM.
The word “manufacture” originally derives
from the Latin manus, hand, and factura,
make. Referring to watch production, the
same word –manufacture –inFrench
describes acompany that designs, develops
and produces its own movements from start
to finish. Originally founded to do precisely
this, amanufacture is often, to this day,
the diametrical opposite ofindustrial mass
production. The production process in a
manufacture is divided into numerous steps
between numerous specialists, just as the
10 –InsIght by Carl F. buCherer Nº6
Greek Xenophon correctly defined it. When
we consider the detailed manual labor involved,
the meaning and significance of the
word becomes clear.
iMpressive…
The consummate, tradition-steeped craftsmanship
found at Carl F. Bucherer goes
all the way back to 1919, the year inwhich
company founder Carl Friedrich Bucherer
launched his first watch collection. Itis
demonstrated toimpressive effect inthe
Manero line from Carl F. Bucherer. “Manero”
itself literally means “that which is
guided by hand”. And, as the models inthe
watch line confirm, the name says it all.
Prime among them is the Manero Chrono-
Perpetual. Its outstanding features include
aperpetual calendar with correction-free
display ofthe date, day of the week, month
and moon phase. The mechanism is able to
recognize the lengths ofthe various months
and knows precisely when the next leap year
is due. In view of its mechanical intricacy,
this technical complication remains amajor
challenge, but one towhich the specialists
at Carl F. Bucherer are equal. Clearly: be-
cause in 2012, the Lucerne-based manufacturer
unveils what isalready the third version
of this model.
…anD branD new.
But the other models inthe Manero family
are noless convincing: the Manero Perpetual,
for instance, has acorrection-free
mechanism that overcomes the vagaries of
the Gregorian calendar and will only require
correction in 2100. Orthe Manero
CentralChrono, which has an eye-catching
new central chronograph display and was
likewise unveiled by Carl F. Bucherer at this
year’s Baselworld. Last, but not least, we
should mention the Manero RetroGrade.
Apart from the hour, minutes and seconds
hands, the designers have cleverly arranged
four additional displays and seven hands
for maximum legibility.
No matter whichmodel in Carl F. Bucherer’s
Manero family you look atmore closely,
they all combine sophisticated mechanics,
aesthetic elegance and precision craftsmanship.
It is good to know this combination
still exists. And even better toknow that it
comes naturally atCarl F.Bucherer.
Making of: The illustrations of the Manero line were produced with the help ofwell-known Swiss artist
Stephan Schmidlin inhis studio.

InsIght by Carl F. buCherer Nº6 –11

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ma mark rket et ne news ws
Prince Jewellery&Watch Company.
Hong Kongand the
pulseofthe times.
14 –InsIght by Carl F. buCherer Nº6

It is acity offascinating opposites: situated
on the southern coast of the People’s Republic
ofChina, Hong Kong isone of the
world’smost exciting and dynamic destinations.
The special administrative region,
whose name translates as“Fragrant Harbor”,
is one ofthe most densely populated areas
on earth, embracing the city districts of
Hong Kong Island, Kowloon, the New
Territories and 262 offshore islands. With
over seven million inhabitants, the Asian
metropolis succeedsincreatingaharmonious
symbiosisbetween itstraditional cultural
heritage and the pulsating pace ofmodern
life. For it is here that western business and
financial models meet head-on with traditional
oriental culture, against abackdrop
of towering skyscrapers, simple bamboo
huts, breathtaking mountain peaks, an impressive
harbor, panoramic beaches and picturesque
little fishing villages. Experience
Hong Kong once, particularly atnight, and
you will always return. It is an international
metropolis that offers tourists and inhabitants
everything in the tiniest possible space:
arts and culture, bars and restaurants,
shopping, nature, sights and anever-ending
nightlife.
aDDress for watch lovers.
Since 1984, in acity brimful with contrast,
Jimmy Tang has worked tirelessly to establish
the Prince Jewellery &Watch Company
as one ofthe leading addresses for topquality
watches and jewelry in Hong Kong.
Atotal of 11 shops offering 60internationally
renowned watch brands together with a
wide choice of elegant jewelry attract Hong
Kong’s own resident watch and jewelry
lovers together with tourists from every corner
ofthe globe. It is the company’s international
clientele combined with its many
years of experience in the business offirstclass
mechanical watches that makes Prince
such akey partner.
InsIght by Carl F. buCherer Nº6–15

©Maxim Blinkov /Shutterstock.com
marketnews
Mr. Joseph Chu, executive Director ofPrince Jewellery &Watch Company (left), and Mr. Jimmy Tang, Chairman and
CeO of Prince Jewellery &Watch Company.
prince Jewellery &watch
company
• ShopsB&C,GroundFloor,No. 58
•Russell Street, Causeway Bay
•Tel. +852 2776 0688
•Shop 2, Ground Floor,
Prestige Tower
•23–25 Nathan Road, Tsimshatsui,
Kowloon
•Tel. +852 2739 2333
the peak
Hong Kong’s biggest sightseeing
attraction. The spectacular view of
the skyline, the world-famous
harbor and the peninsula isoverwhelming.
The trip tothe top on
the legendary Peak Tram isunforgettable:
climbing 373 meters, the
road is so steep that the houses
passing byoutside appear to be
standing at an angle of45°.
16 –InsIght by Carl F. buCherer Nº6
Insidertipsfor Hong Kong
ifc mall
With its luxury stores and wide
range ofleisure-time activities, the
shopping center isone of the big
favorites with tourists onHong
Kong Island. Atthe same time it is
home to Hong Kong’s most luxurious
hotel, the Four Seasons Hotel
and Four Seasons Place.
•8 Finance Street, Central
•Tel. +852 2295 3308
•www.ifc.com.hk
aberdeen harbour
Contrasts galore: Alongside the
luxury yachts and the state-of-theart
buildings, fishermen eke out a
living with their traditional craft. In
the evening, amirror-like surface
on the sea creates amagical atmosphere.
In Aberdeen Harbour is
the biggest floating restaurant, the
Jumbo, whose rather grand façade
and dilapidated rear side deliciously
underscore the city’s contrasts.
times square hong kong
Located onpulsating Causeway
Bay, Times Square is one ofHong
Kong’s most popular tourist attractions.
With its countless boutiques
and restaurants, the upscale mall
attracts around 150,000 visitors
daily.
• 1Matheson Street,CausewayBay
• Tel. +852 2118 8900
•www.timessquare.com.hk
harbour city
With over 700 shops, around 50
restaurants, bars and cafés, three
star hotels and two cinemas, a
major tourist attraction in Tsim Sha
Tsui. Highlight: the integrated
Gallery bythe Harbour, aunique
feature for ashopping mall in
Hong Kong.
•3–27 Canton Road, Tsim Sha Tsui,
Kowloon
•Tel. +852 2118 8666
•www.harbourcity.com.hk
Many international brands not only appreciate
the dealers asaninvaluable channel for
boosting international awareness of their
products but also asaway of opening upthe
Chinese market.
partnership with
along-terM perspective.
The Prince Jewellery &Watch Company
is not only one of Hong Kong’s most prominent
watch and jewelry retailers but also,
in the light of the growth achieved in recent
years, one of the city’s best known and most
successful. The secret is its belief inidentifying
smaller, particularly new, brands and
then sparing noeffort toestablish them
on the market. With this in mind, Prince
took the Swiss watch manufacturing brand
Carl F. Bucherer into its portfolio in 2001.
Astep that gave the company avery special
significance as acommercial partner of
Carl F. Bucherer. The enormous trust
shown byPrince Jewellery &Watch Company
in the brand’s potential has resulted in
extremely pleasing growth in the Chinese
market that has remained undiminished to
this day. And the fact that Carl F.Bucherer,
acompany that seamlessly combines tradition
with an unwavering quest for perfection,
harmonizes ideally with Hong Kong is
without question.
sky100 hong kong
observation Deck
On the 100th floor of Hong Kong’s
highest building, the International
Commerce Centre (ICC), Sky100
Hong Kong Observation Deck is
the city’s highest indoor viewpoint
and offers amind-blowing 360°
bird’s-eye view of world-famous
Victoria Harbour.
• www.sky100.com.hk
sha tin racecourse
Opened in1978, the racecourse
has capacity for 83,000 spectators
and guarantees nerve-tingling
speed, action and drama.
avenue of stars
Situated in Victoria Harbour, the
Avenue of Stars recounts the 100year
history ofHong Kong’s film
industry and pays tribute to its
heroesofthe silverscreen, primarily
Bruce Lee. Fantastic view of the
skyline.

marketnews
Four generations
of excellence.
welcoMe to
long islanD, new york.
Long Island is located inthe southeastern
part of New York, just east ofManhattan.
It stretches northeast into the Atlantic
Ocean, and is 125 miles long but only 23
miles wide from its north shore toits south.
The island covers anarea of1,377 square
miles, and has apopulation of7.5 million,
making it the largest and most populous
island in the USand the 17th most populous
island in the world. Whether your preference
isfor abarefoot walk along the sandy
white beaches, an adventurous excursion to
afamous lighthouse, arelaxing afternoon
tasting the finest vintages at alocal vineyard
or atour ofthe stately rooms and gardens
of the Gold Coast mansions, Long Island
has itall.
The Long Island economy is extremely
prosperous. The Island boasts the largest
industrial park in the US, the Hauppauge
Industrial Park, where 1,300 companies
employ more than 55,000 people. Long
Island’s economy is made up of over 90,000
businesses and appears to have escaped the
worst ofthe downturn that has affected
many other areas in the USinrecent years.
The Island also has one ofthe lowest unemployment
rates inthe nation, with avast
number of employment opportunities inthe
fields of electronics, biotechnology, medical
andhealthcaresystems,computertechnology
and gastronomy. But there are other reasons
for its economic success: local residents are
continuing to spend, home prices are rising
at double-digit rates and Long Island’s
office market is holding upextremely well.
In addition to all this, Long Island’sproximity
toNew York City makes it one of
the most affluent areas in the country.The
Island is home tosome ofthe country’s most
luxurious mansions, with many wealthy
residents making the popular resorts on
Long Island their playground. Itexudes
prosperity and has some of the highest real
estate and property taxes inthe country.
One example ofthis isthe fact that residents
spend 50million dollars annually onflowers
and landscape gardening.
Some of the world’smost famous celebrities
have called this exclusive island home atone
time or another. They include Oscar winner
NataliePortman,fashion icon DonnaKaran,
luxury fashion designer Michael Kors,
comedian Jerry Seinfeld, pop idol Mariah
Carey and the music legend Billy Joel, to
name but afew.
InsIght by Ca Carl rl F. bu buCh Cher erer er Nº6 –17

marketnews
lonDon Jewelers: how itall
starteD.
In the 1920s, Long Island, New York, was
the center ofurban growth. Thousands
of immigrants ofIrish, Italian and Jewish
descent came here looking for jobs and a
chance to make it big inthe world ofindustry.
This was the origin ofthe enormous
cultural diversity that still prevails onLong
Island.
In 1923 CharlesLondonfollowedhis dreams
in the hope ofmaking anew life. Heemigrated
from Europe and settled on Long
Island’s North Shore, where he began servicing
clocks for clients in the area. Soon he
built upaloyal following of the wealthiest
families along Long Island’sGold Coast,
and in1926 was able to open his own storefront
inGlen Cove, selling watches, clocks
and fine jewelry.Itwas one ofthe most significant
milestones in the family’s history.
the faMily coMes together.
London’s daughter Fran and her husband
Mayer Udell later took over the business,
which they handed down totheir son,
Mark Udell, and his wife, Candy. Once the
dynamic couple took over the family business,
London Jewelers really flourished and
evolved into an emblem of true luxury.Soon
the store was attracting people from all over
the world, offering the ultimate inluxurious
jewelry and the finest timepieces from every
corner of the globe.
Candy and Mark’s children, Randi and
Scott Udell, came onboard to share inthe
18 –InsIght by Carl F. buCherer Nº6
family’s great success, becoming the fourth
generation to carry onthe London Jewelers
tradition.
aperioD ofMaJor growth.
In 1980 London Jewelers began expanding
its business, and opened another branch at
the Wheatley Plaza in Greenvale, New
York. Expansion didn’t stop there, and this
was the second store of what was to become
atotal of five. Mark and Candy continued
to build their empire and London Jewelers
at The Americana in Manhasset opened
shortly after the Wheatley store in 1984,
becoming their flagship store.
The Americana Manhasset, which iswidely
referred toasthe Madison Avenue ofLong
Island, isinaprime location amere twenty
miles from Manhattan and fifty miles from
the world-famous and exclusive Hamptons.
This is where London’s hosts its extensive
jewelry salon and watch salon, and has a
mezzanine-level gift gallery, showcasing
over 60 of the world’spremier luxury jewelry
designers and fine timepieces. The vast selection
of products by exceptional designers
is perfectly suited tomeet the discerning
tastes of London’s loyal clients.
London Jewelers atthe Americana has a
well-earned reputation as adependable
source of exquisite gifts, where world-class
brands are truly at home. This reputation is
additionally underpinned by some of the
most trusted and valued partnerships in the
industry today, with Carl F. Bucherer
among them.
Charleslondon,the founderoflondon Jewelers,pictured
in frontofhis first storeinGlenCove,long Island.
London’s family of loyal customers continues
to grow as the company’s outstanding selection
and unparalleled service consistently
build relationships that last for generations.
One ofthe reasons for this unusual degree
of loyalty is the fact that customers know
they can always rely onabsolute discretion,
although it’s not atall unusual tocatch a
glimpse of acelebrity at London Jewelers!
The East Hampton and Southampton stores
were another successful venture and another
milestone for the London family. East
Hampton opened its doors in 1996 and
Southampton in 2002. These locations are
mostly seaside resorts for affluent, seasonal
globetrotters. The villages are busy all year
Thelondon Jewelers boutique at theamericana Manhasset Mall in long Island is modern andstylish andstocksawideselectionoftimepieces by Carl F. bucherer.

ound but particularly inthe summer, when
alarge number of events are held there. The
atmosphere is in keeping with the laid-back
sophistication typical of the Hamptons.
carl f. bucherer
hits long islanD.
The Carl F.Bucherer brand isnow part of
the range at all five branches of London
Jewelers. It’s astrong partnership between
twocompanies that share the same philosophy:
that continuity and adeeply rooted
family tradition combinetobuild thestrongest
foundation for abusiness. London
Jewelers and Carl F. Bucherer are two companies
that are still family owned and run
today, which makes the relationship between
the twothat much more valuable and
respected.
“Weare proud to feature Carl F.Bucherer’s
first-class timepieces inour watch salon.
It’s agreat company towork with and the
quality ofits products speaks for itself,”
says Amanda Hollyday, Marketing Director
at London Jewelers. Amanda continues,
“Carl F.Bucherer takes atraditional starting
point and makes it their own with their
unique designs and refinements.”
the nassau county
Museum of art
Located in aGeorgianRevival-style
mansion over acentury old,the museum
boasts145 acresofbothwild
andformalgardens,featuring largescalesculpturesbysuchartists
as
Richard Serra, AlexanderCalderand
TomOtterness.
•One Museum Drive
•Roslyn Harbor, NY11576
•Tel. +1 516 484 9337
americana Manhasset Mall
Ahigh-end, open-air shopping
center with over sixty specialty
stores and restaurants featuring
international fashion designer labels
and luxury goods companies such
as Christian Dior, Louis Vuitton,
Donna Karan and Co. Special amenities
and concierge services, including
personal shoppers.
•Northern Boulevard
at Searingtown Road,
•Manhasset, NY 11030
•Tel. +1 516 627 2277
Thefamily-run businessisalready in itsfourthgeneration.Fromleft: Scottudell,Jessica udell, Candyudell (proprietor),
Zach udell, Mark udell(proprietor),Franudell,Mayer udell, randiudell andallyn udell.
the future.
The recent arrival of the fifth generation in
the business heralds adynamic and successful
future for the unique London tradition.
The entire family atLondon Jewelers never
ceases to evolve and continues to work
towards further improvement atevery level.
Insidertipsfor Long Island,New York
oheka castle
Located onthe Gold Coast of Long
Island and built by financier and
philanthropist Otto Kahn between
1914 and 1919, the mansion is
the second largest private home in
the United States, comprising 127
rooms and over 109,000 square
feet, asoriginally configured.
Member of the Historic Hotels of
America with 32guestrooms and
suites on the upper floors of the
mansion, apopular wedding venue
for socialites, celebrities, and dignitaries,
and the backdrop to many
photo shoots and Hollywood productions.
Historic mansion tours of
the estate and gardens possible.
•135 West Gate Drive
•Huntington, NY 11743
• Tel. +1 631 659 1400
Montauk point lighthouse
Montauk is the oldest lighthouse
in New York State and one ofthe
island’s most conspicuous features.
Open all year round, itoffers highly
recommended museum and tower
tours, and the 137-stair climb to
the top ofthe tower isdefinitely
worth the effort. This historic landmark
has been part ofLong
Island’s land and seascape for over
200 years and still serves asan
active aid tonavigation.
•2000 Montauk Highway
•Montauk, NY11954
•Tel. +1 631 668 2544
north fork wine tours
Enjoy the perfect day: From shopping
and walking tours ofthe North
Fork’s historic villages to winetasting
atthe area’s many famous
vineyards and ameal atone of
the North Fork’s fine restaurants.
Group tours can betailored to your
personal needs.
Its members have plans for further growth
and continue tostrive for excellence by
serving aspioneers in the jewelry and watch
industry.
•131 Front Street
•Greenport, NY 11944
•Tel. +1 631 723 0505
the hamptons
Home to the rich and famous.
Located onthe South Fork of the
easternmost end of Long Island,
the area encompasses the towns
of Southampton and East Hampton,
with their many hamlets and villages,
including Sag Harbor, Water
Mill and Bridgehampton. Miles
of stunning beaches, museums,
fine dining and celebrity-watching.
InsIght by Carl F. buCherer Nº6 –19

it �y?
When you �y SWISS Business, anything ispossible. You’ll enjoy Swiss cuisine, great
entertainment and then afully �at bed. For further information and bookings contact
your travel agent or visit swiss.com
Award winning:
SWISS Business with
fully �at bed

sp spon onso sors rshi hip
SuitArt’s“DiamondArmor”
themostexpensive suit
in theworld.
“Now and again, weget aclient who’s
looking for areally unusual suit,” explains
Mathias Böhm, CEO atSuitArt. “Those
are the kind of requests we like most and as
aresult we’ve developed apassion for things
that are out of the ordinary.” Which explains
why the exclusive range at SuitArt
includes not only made-to-measure suits,
shirts and overcoats but also runs toconjurers’
jackets with uptonine interconnected
pockets orfireproof flying suits for various
airlines.
22 –InsIght by Carl F. buCherer Nº6
class 1 Bulletproof
880 880Black Black diamon diamonds onds
gold threads
nano-sealed
nano-sealed
cooling co cooling system

The company’s passion for art and style is
apparent from the moment you enter the
SuitArt boutique inZurich, just astone’s
throw from the municipal Art Gallery.
There are anumber ofsmaller galleries in
the direct vicinity and art works decorate
the walls ofthe shop between sharp, madeto-measure
suits. Because SuitArt isabrand
that arose out of the connection between
traditional, made-to-measure suits and art.
The company’s modern take on the tailoring
ofcustomized suits is teamed with Swiss
quality atthe highest level.
Switzerland’sleading supplier of made-tomeasure
suits is also rule-breaker number
one inthe fashion business. Twenty-eightyear-old,
self-made millionaire Mathias
Böhm: “We use customized individuality
to counteract the trend towards mass
production. Art is timeless, whereas fashion
trends are short-lived,” he explains, ashe
makes acup of coffee for acustomer and
himself. Despite having 40 employees, he
artist Corinne Sutter paints the lining ofan
exclusive tailor-made suit for Suitart.
still likes to meet customers personally to
find out precisely what they want.
The store in Zurich is only one oftwelve
throughout Switzerland, where, thanks to
the enormous range of designs and fabrics,
the client can be sure of finding asuit that
perfectly fits his needs. The way the subject
of art ispackaged with amade-to-measure
suit is also pretty unusual. Customers can
choose their favorite motifs from the artists’
works decorating the shop and SuitArt will
then make alining tomatch.
bulletproof anD cooleD.
The latest development at SuitArt is
“diamond armor”, and the name is avirtual
giveaway as to what it entails. Unique
worldwide, the suit features 880 black diamonds
elegantly and discreetly positioned
in all the correct points, together with gold
thread running through the fabric. The
lining was hand-painted by awell-known
artist. Atthe same time, SuitArt has
equipped it with an entire range of cool
Co CoMP MPet etIt ItIon Ion
As areader ofInsight by Carl
F. Bucherer, you can win a
top-quality, made-to-measure
suit from SuitArt (handcrafted
in Switzerland and Italy) worth
7,500 Swiss francs.
The lucky winner will be measuredupfor
hissuitatthe SuitArt
branch of his choice. Made of
choice Super 150s wool, the suit
will be exquisitely hand-tailored
and cut precisely toyour needs.
Tryyourluckat:
www.carl-f-bucherer.com/
competition
www.suitart.com/carl-f-bucherer
or send us the subscription
coupon from Insight byCarl F.
Bucherer to go into the draw
automatically.
The closing date for entries is
28 February 2013.
For more information about
SuitArt: www.suitart.com
employeesofSuitart aG andbuchererMontresS.a.
arenot eligible forentry in thecompetition.
Thedrawwill take placeunder notarial
supervision. Theprize cannot be paid in
cash. Thejudges’decisionisfinal.
Oneentry only perperson.
gadgets noself-respecting secret agent
should be without. The word “armor” should
be takenliterally: thanks to aspecial material
made possible by modern developments in
fabricmanufacture,the suit is Class1bulletproof
without sacrificing much interms
of comfort and aesthetics. Apart from this,
it is nano-sealed, dirt-resistant and fitted
with acooling system. Apiece of art priced
at acool 2.8 million dollars. It’s the sort
of thing Qwould come up with for James
Bond.
InsIght by Carl F. buCherer Nº6 –23

Fr Frie iend nds oF th the Br Bran and
From From From Worblaufen…
Worblaufen…
Worblaufen…
to to to
CFB
Hollywood. Hollywood. Hollywood.
SEP 2012
Wh What at ac acto tor do does esn’ n’t dr drea eam of ma maki king ng hi his care
reer er in Hol Holly lywo wood od? Of be bein ing in invi vite ted to all
th the gl glam amor orou ous A- A-li list st ev even ents ts, ru rubb bbin ing sh shou oullde
ders rs wi with th th the wo worl rld’ d’s gr grea eat an and go good od, an and
ap appe pear arin ing in all th the bi big ma magaz gazin ines es? On One
th thin ing’ g’s fo for su sure re: as a bo boy, Da Dani niel el Be Bern rnha hard rdt
ne neve ver ga gave Hol Holly lywo wood od a se seco cond nd th thou ough ght. t.
Bu But it it’s ’s wh where ere he ea earn rns hi his li livi ving ng to toda day, as
an ac acto tor. Fo For all th that at, fi film lms ha have fa fasc scin inat ated ed
hi him fo for as lo long ng as he ca can re reme memb mber er. “G “Goi oing ng
to th the mo movi vies es on Tues esda day aft after erno noon on wi with th
my mo mom, m, si sitt ttin ing th there ere in th the da dark rkne ness ss an and
be bein ing imm immer erse sed in th this is fa fant ntas asy wo worl rld: d: fo for
me me, th that at was th the hi high ghli ligh ght of th the we week ek,” ,” he
re reca call lls, s, ev even en no now, w, all th thes ese yea years rs la late ter. Bu But
de desp spit ite th the fa fasc scin inat atio ion of th the si silv lver er sc scre reen en,
he fi firs rst em emba bark rked ed on a co comparat ativ ivel ely so soli lid
an and pr prac acti tica cal – “pro rope per” r” was the wo word rd hi his
pa pare rent nts used fo for it – ap appr prentice cesh ship. In 1981 81,
at th the ag age of 16, hestar arte ted tr trai aini ning as a
te techni nica cal dr draftsm sman. Af After completing this,
24 – InsIg InsIght ht by Ca Carl rl F. bu buCh Cher erer er Nº6
Daniel Bernhardt
he st stud udie ied ar arch chit itec ectu tura ral de desi sign gn. At th the
sa same me ti time me, Da Dani niel el di disc scov overe ered th the ne next xt gr grea eat
pa pass ssion ion in hi his li life: fe: ma mart rtia ial ar arts ts. He an and hi his
ma mast ster er op open ened ed a ma mart rtia ial ar arts ts sc scho hool ol ne near ar
Wo Worb rbla lauf ufen, hi his hom homet etow own an and pl plac ace of
bi birt rth ne near ar th the ci city ty of Be Bern rn. In ma mart rtia ial ar arts ts,
he be beli liev eved ed he ha had fo foun und a di disc scip ipli line ne he
wo woul uld ch cher eris ish all hi his li life fe.
a br brea eak –
than thanks ks to gi gian anni ni ve vers rsac ace. e.
Bu But th that at was no not to be be, an and hi his pl plan ans we were re
sc scot otch ched ed by hi his go good od lo look oks. s. Fo Foll llow owin ing hi his
di disc scov over ery by a mo mode del ag agen ency cy, he mo moved ved
to Pa Pari ris at th the ag age of 21 to sp spen end ei eigh ght yea years rs
st stan andi ding ng in fr fron ont of th the ca came mera ras fo for bi big
fash shion ion la labe bels ls li like ke Th Thie ierr rry Mu Mugl gler er, Di Dior or,
Mo Mont ntan ana an and Gi Gianf anfranc nco Fe Ferr rré. é. He th then en
sp spent ayear inNewYo York rk, wh where ere he wa was al also so
busy as a mo mode del doin ing sh shoo oots for magazines
like Vogue, ELLE and GQ. But atthe back
of hi his mi mind nd was al always hi his en enth thus usia iasm sm fo for
th the ma mart rtia ial ar arts ts.
Th Then en ca came me th the da day th that at ch chan anged ged ev ever eryt ythi hing ng
an and ga gave hi him an op oppo port rtun unit ity to co comb mbin ine
ac acti ting ng wi with th hi his ma mart rtia ial ar arts ts sk skil ills ls. At th this is
pa part rtic icul ular ar ti time me, wel welll-kn
know own ph photo otogr grap aphe her
Br Bruc uce We Webe ber was in sea searc rch of a mo mode del fo for
th the “L “Loo ooki king ng fo for Ki Kick cks” s” TV sp spot ot fo for Gi Gian anni ni
Ve Vers rsac ace. e. At th the au audi diti tion ons, s, We Webe ber was so
kn knoc ocke ked ou out by Be Bern rnha hard rdt’ t’s au auth then enti tic pr pres esen
ence ce an and hi his ex extr trao aord rdin inar ary ta tale lent nt in th the
ma mart rtia ial ar arts ts th that at he hir hired ed hi him fo for th the su supppo
port rtin ing ro role le on th the sp spot ot. Th The le lead ad ro role le was
be bein ing pl play ayed ed by no none ne ot othe her th than an ac acti tion on fi film lm
fr fron ont ma man Je Jean an-C -Cla laud ude va van Da Damm mme. e. “I “It was
an ex expe peri rien ence ce th that at im impr press essed ed me a lo lot an and
fo for th the se seco cond nd ti time me in my li life fe it sh show owed ed me
ho how mu much ch I lov loved ed th the mo movi vies es. From om th that at
po poin int on on, I’ I’d ma made de my de deci cisi sion on: I was go goin ing
to ge get in into to it it,” ,” re rela late tes Da Dani niel el Be Bern rnha hard rdt. t.

three leaDing roles
plus awife.
In 1993, following atape produced todemonstrate
his martial arts expertise, he arrived
at the Los Angeles Dream Factory onthe
American west coast. Waiting for him was
the producer ofthe cult martial arts movie
“Bloodsport”. For the second, third and
fourth parts ofthe movie heoffered him the
leading role, which inthe first part had been
played by Jean-Claude van Damme. Also
present onthe set for the fourth part, which
was shot in Bulgaria, was Canadian actress
Lisa Stothard,who played theleading female
role in the movie. Not long afterwards, she
was also playing the leading role inDaniel
Bernhardt’s life. He and the ex-model have
been anitem since 1998 and married in
2003. Today, they live with their daughter
Bella in Beverly Hills.
as precise asaswiss watch.
Theprestigious 90210zip code in hisaddress
sounds more glamorous than Daniel Bernhardtactuallyintended.
Afterall,his favorite
way ofspending his free time and switching
off from the rigors of professional life is
with his family out in the wilds of California.
But itcomes as no surprise to learn that
despite all the years he has spent in the
USA hestill maintains close ties with Switzerland.
“Switzerland’s my home and always
will be. I’m Swiss and can’t beanything
else. Mymom and brothers, who Ivisit on a
regular basis, still live there. Without my
Swiss roots, Iwouldn’t bewhat Iamtoday.”
His ties with Switzerland are also strengthened
by his role asaFriend ofthe Brand
for the Lucerne watch manufacturers Carl
F. Bucherer. Herepresents the company’s
products with acompelling blend of Swiss
“down-to-earthness” and his own natural –
not tomention highly attractive –image.
He explains the passion he also feels for his
involvement inthe brand asfollows: “Iadore
the design, quality and traditional craftsmanship
that gointo the timepieces made
by Carl F. Bucherer. It’s got to the point in
the morning where Ican’t decide which one
to wear. That’s another reason why I’m so
proud to be aFriend ofthe Brand for Carl
F. Bucherer,” explains Daniel Bernhardt.
Apart from this, hepossesses one ofthe
virtues that eminently qualify him to be an
ambassador for awell-known watch brand
and identify him asbeing Swiss through
and through: “I’ve always been incredibly
punctual. The idea of being late for anything
is unthinkable, whether I’m in Switzerland
or on the set in Hollywood.”
It was there on the set that he met Canadian
actor Keanu Reeves, when they both appeared
in the science fiction movie, “The
Matrix Reloaded”.Reeves played lead to
Bernhardt, who was cast in the role ofbadguy
agent Johnson. Bad guy? If your name’s
Daniel Bernhardt and you’re as passionate
about things asheis, arole like that isno
problem. Welook forward to hearing more
about his future projects.
To be continued… In our next issue you
can read about the hobby Daniel Bernhardt
shares with Keanu Reeves and what happened
onset with Jennifer Lopez, Jason
Statham and Nick Nolte during the making
of “Parker”.
InsIght by Carl F. buCherer Nº6 –25

impressions Baselworld 2012
The Bucherer
family meT up
on The carl f.
Bucherer sTand
aT Ba
Baselworld ld
20 2012.
1 ta tanj nja Fr Frui uith thof of, Ge Gener neral al ma mana nage ger Bu Buch cher erer er Zu Zuri rich ch, wi with th Fr Fran ank
m. ri rind nder erkn knec echt ht, ce ceo of ri rinsp nspee eed aG an and a ca carl rl F. Bu Buch cher erer er
Fr Frien iend of th the Br Bran and. d. in th the ba back ckgr groun ound ur urs von ar arx (le (left ft), ), Ge Gener neral al
ma mana nage ger Bu Buch cher erer er Ba Base sel, l, an and ma mart rtin in hu husi si, Ge Gener neral al ma mana nage ger
Bu Buch cher erer er st. mo mori ritz tz.
2 sa sasc scha ha mo moer eri, i, ce ceo Bu Buch cher erer er mo montr ntres es s. s.a. a., wi with th Je Jerr rry ts tsan ang, g,
ho hono nora rary ry ch chai airm rman an an and ce ceo of Bu Buch cher erer er ho hong ng ko kong ng lt ltd. d.
3 mu mukht khtar ar mo moham hammed med (r (righ ight) t), re regi gion onal al ma mark rket et dir direc ecto tor of
Bu Buch cher erer er ho hong ng ko kong ng ltd. ltd.,
eng engag ages es in a sa sale les pi pitc tch wi with th dea deale lers rs.
4 Fr Fred edy Ba Bart rth (le (left ft), ), ca carl rl F. Bu Buch cher erer er Fr Frien iend of th the Br Bran and, d, dee deep in
co conv nver ersa sati tion on wi with th dr dr. al albr brec echt ht ha haak ake, e, ex exec ecuti utive ve Vi Vice ce pr presid esiden ent
te tech chno nolo logie gies of ca carl rl F. Bu Buch cher erer er.
5 Fr Fran anz re reic ichho hholf lf, Ge Gener neral al ma mana nage ger Bu Buch cher erer er lu lugan gano, o, wi with th
st step epha han sc schm hmid idlin lin, wo wood od sc scul ulpt ptor or an and ca carl rl F. Bu Buch cher erer er Fr Frien iend
of th the Br Bran and. d.
6 cu culin linar ary de dele lect ctat ations ions on th the st stan and, d, pr prep epar ared ed by st star ar ch chef ef sa sand ndro ro
st stei eing ngru rube ber. r.
7 Ge Gener neral al ma mana nage gers rs ge gett ttin ing to toge geth ther er: Jör Jörg st stra raub ub (le (left ft), ), Bu Buch cher erer er
in inte terl rlak aken en, an and Jo Jose sef wi willin lliner er, Bu Buch cher erer er lu luce cern rne. e.
8 sa sasc scha ha mo moer eri ga gave ve mu mura rat ya yaki kin an and Be Bern rnt ha haas as, bo both th fo form rmer er
so socc ccer er in inte tern rnat ation ional als, s, a pe pers rson onal al pr prese esenta ntati tion on of th the ne new mod models els.
9 hi high gh-r -ran anki king ng vi visi sito tor fr from om ho holl llyw ywood: ood: ar arno nold ld sc schw hwar arzene zenegge gger is
th the pr prou oud ow owner ner of a pa patr trav avi tr trav avel elte tec. c.
10 mu mura rat ya yaki kin, n, ca carl rl F. Bu Buch cher erer er Fr Frien iend of th the Br Bran and, d, wi with th Jör Jörg
st stra raub ub an and sa sasc scha ha mo moer eri. i.
11 35 ye year ars old old, 17 Ga Gaul ultm tmill illau au poin points ts an and st star ar ch chef ef in th the ep epoc oca
re rest stau aura rant nt at th the fi five ve-s -sta tar wa wald ldha haus us Fl Flims ims mo moun unta tain in re reso sort rt &
sp spa in Fl Flims ims, sw swit itzer zerla land: nd: sa sand ndro ro st stei eing ngru rube ber, r, ca carl rl F. Bu Buch cher erer er
Fr Frien iend of th the Br Bran and. d.
12 ke keep epin ing it in th the fa fami mily ly: Br Bruno uno Be Bena nagl glio io (le (left ft) ta talk lks sh shop op wi with th his
so son di diego ego, goa goalk lkeep eeper er fo for th the sw swis iss na nati tion onal al so socc ccer er te team am.
13 cl clau aude de Ju Jutz tzi (le (left ft), ), Ge Gener neral al ma mana nage ger Bu Buch cher erer er la laus usan anne ne, an and
se seba bast stia ian ma mart rten en, re regi gion onal al ma mark rket et dir direc ecto tor wi with th ca carl rl F. Bu Buch cher erer er.
26 –InsIght by Ca Carl rl F. bu buCh Cher erer er Nº6
1
2
3

4
5
6
7
8 13
9
10
11 12
InsIght by Carl F. buCherer Nº6 –27

catchinG upwith
Avisit to St. Moritz inSwitzerland is something
that has to be earned. Inthe truest
sense ofthe word. First of all, ifyou go in
high season –inwinter –and want to enjoy
yourself, you’llneed enough ready cash.
Andsecond, gettinguptoSt. Moritz at 1,856
meters above sea level means you’ll have to
surmount afew mountain passes and steep,
winding roads. Orperhaps have the pleasure
of doing so. Because en route to St. Moritz
and inthe village itself, you cannot fail to
be impressed by the fabulous natural surroundings,
the breathtaking panoramas that
embrace the Alps and the lake and, of
course, the unique light. If figures are to be
believed, you can look forward to 322 days
of sunshine ayear. Small wonder, then, that
the place teems with tourists, who descend
on the Engadine mainly for the winter sport.
With around 5,000 permanent inhabitants,
the picturesque village expands to become
the eighth-largest town in Switzerland
during the winter months.
breathtaking alpine
backDrop…
The start of winter tourism dates back to
1864. For it was then that the first English
28 –InsIght by Carl F. buCherer Nº6
visitors arrived for awinter vacation, atthe
invitation of St.Moritzhotel pioneerJohannes
Badrutt. Legend has itthat hemade abet
with anumber ofEnglish guests staying
at his “Kulm” hotel in summer. Heclaimed
that the sun was so strong in winter, too,
that you could walk around in shirtsleeves.
And ifitwasn’t, he would pay for his guests’
return trip toEngland. Needless to say,
Badrutt won his bet and the English
returned. Because even back then, Johannes
Badrutt knew how to combine Alpine
winter tourism with the expectations ofa
cosmopolitan clientele.
Since then, prominent visitors such as Henry
Ford, Gunter Sachs, Marc Rich, the Shah
of Persia, the entrepreneurial Agnelli family,
IKEA founder Ingvar Kamprad and the
twoGreek ship-owning families of Niarchos
and Onassis have been among the regular
guests. Attracted by the undisguised luxury
of St. Moritz and its total discretion.
…inachaMpagne cliMate.
For inSt. Moritz luxury plays arole that is
at least asimportant as the breathtaking
spectacle ofunspoilt Nature. St. Moritz isa
gathering ground for the rich and famous.
St.Moritz
Cosmopolitan chic and
unspoilt Nature.
Andevery year, thevillage hostssomehighly
prestigious events, especially the St. Moritz
Polo World Cup on Snow and the White
Turf St. Moritz, an international horse racing
meet, likewise held onsnow. The most
exclusive address for aplace of your own –
from acertain price category upwards –is
the Via Suvretta, aroad that snakes up the
mountain and, according tovarious sources,
is number seven inalist of the world’srichest
streets. For shopping you head tothe Via
Serlas and the Via Maistra, where the boutiques
of Chanel, Gucci, Louis Vuitton, Roberto
Cavalli orPrada stand cheek by jowl.
At the heart of this unique combination,
another jewel glitters in its newfound glory:
the luxurious store of traditional Swiss
watch and jewelry retailers Bucherer is resplendent
inthe Via Maistra, atthe heart of
the village. The St. Moritz store was the
first one in the Bucherer Group toberedesigned
and fitted tocomply with the new
store concept, and opened inNovember
2011. Wecaught upwith Martin Husi,
General Manager of the St. Moritz store,
and asked him totell usmore about the new
shop interior concept and the significance of
aBucherer store for St. Moritz.

Martin Husi,haveyou managedtosettle
into thenew storeyet?
husi: It’s almost like starting in anew job.
Everything about itisnew, from the store
room to the display areas. Ihad afew problems
finding my way around initially, but in
the meantime I’ve got used to it.
Whywas thestore in St.Moritzofall
places chosen as thefirst to integratethe
newshopconcept?
The St. Moritz branch was opened in 1931,
making it one ofthe first ofatotal of 15
stores in Switzerland, which iswhy it was
more inneed ofarefurbishment than many
of the others. Besides, Mr. Bucherer comes
to St. Moritz very often for family reasons
and wanted touse it to make apoint. The
store isastatement about St. Moritz as a
location.
To whatextentdoesthe newstore concept
differ from theold one?
The entire store was gutted to the outer
walls and totally redesigned. Now itextends
over three open-plan floors, tiered like a
staircase sothat one always has afull view
of the interior. The uppermost section
is home tohaute horlogerie –fine watchmaking,
the middle is devoted exclusively
to jewelry and the lowest area is amix of
watches and jewelry.
“the fine balancebetween
glamor in my everyday life
andsimplicityinmyprivate
sphere keepsmehappy
andcontent.”
Martin Husi
Thanks to the new store concept wealso
have our“own” radiostation:Radio Bucherer.
The station plays inthe background in all
Bucherer stores with the new design. I’m always
pleased when Ihear one of my favorite
pieces ofclassical music being played.
What do youparticularlylikeabout the
newstore concept?
I’m very taken by our entire new image.
We’ve dusted out the cobwebs and it’s now
much fresher and more spacious and simply
makes you feel good. I’m particularly fond
of the combination of materials and colors.
And wehaven’t had asingle customer, either
local oratourist, who’s found ittoo “chic”.
Howhaveyou positioned Carl F. Bucherer
in thenew storeconcept?
Carl F. Bucherer plays avery prominent
role. When you look at the outside display
window, the brand simply cannot bemissed.
As you enter the stores, the first thing that
meets you on the right-hand side isanother
display case dedicated to the Lucerne-based
watch brand. After all, people should see
your most beautiful items the moment they
set foot inthe door. Or, to put itanother
way: you never get asecond chance tomake
afirst impression.
What does it mean forSt. Moritz as a
tourist destinationthatBucherernow has
amoremodernstore conceptatits premises
in theVia Maistra?
It’s awindow to aworldofluxury. Even if
youdon’t want to go over thetop,you have to
stay up with thefrontrunnersinSt. Moritz.
Wheredoyourcustomers tend to come
from?
Seventy percent of our clientele are tourists,
and very international. Insummer wehave
lots of groups, with plenty ofAsians. In
winter they are mainly Swiss, English, Russians
and visitors from the Benelux states.
The Italians are aspecial case: they still
come to St. Moritz but they no longer buy
quite somuch. Among other things, this is
due tothe strength of the Swiss franc.
Hasthe newstore conceptattracted any
newcustomers?
Idon’t think so. But itispossible that more
people come in out ofcuriosity and notice
that the new store has given Bucherer anew,
fresher image. And for usthat’s anopportunity.
Does Bucherer stillhaveany real
competitioninSt. Moritz?
And how! There’s astretch of luxury boutiques
about 500 to 600 meters long next to
the Palace Hotel. It’s packed with individual
brands. But the fact we’re amultibrand
company gives us acompetitive edge over
them. Another big advantage for usisour
in-house watch repair service and jewelry
workshop. Iestimate that around 90 percent
of the dedicated brand boutiques here in
town come to us when they need watch or
jewelry repairs. Particularly when they need
fast service for day visitors. The Glacier
Express doesn’t hang around waiting for
passengers.
Apart from that, visitors appreciate our
long-serving staffand thepersonaltreatment
they can expect when they pop in to see us.
No one else inour industry can offer that
kind of service inSt. Moritz.
No doubt,you getlotsofprominent
customersfromall over theworld. Is there
anydifferencebetween thesales pitch
youdelivertoaVIP andthe one you give to
ordinary mortalslikeyou andme?
That raises aquestion: what exactly do we
mean by “prominent”? When is someone
prominent? It’s all very relative. Let’s take
Gianni Agnelli, for instance. Now for me,
he was prominent because he worked hard
InsIght by Carl F. buCherer Nº6 –29

catchinG upwith
and achieved alot in his lifetime. But he
would drive up modestly to our store in a
little Fiat Panda. People whose only interest
is being part ofthe jet set are not necessarily
the kind ofcustomers Iwant tosee in the
store.
Sometimes wedon’t immediately recognize
celebrities, particularly if they come in
wearing their skiing gear. Ionly recognized
Liz Hurley, for example, when one ofmy
staff tipped meoff. Besides, you don’t always
have to make asong and dance ifsome
famous person walks in.
ristorante lastalla
Italian and international cuisine in
aunique, rustic setting.
•Plazza del Mulin 2
•Tel. +41 81837 58 59
•www.lastalla-stmoritz.ch
piano bar
Oldest bar inSt. Moritz, legendary
reputation, with lots of candlelight
and live piano music.
•Hotel Schweizerhof
•Via dal Bagn 54
•Tel.+41 81837 07 07
•www.schweizerhofstmoritz.ch
30 –InsIght by Carl F. buCherer Nº6
Do youtrain your people speciallyindealingwithprominent
customers? If so,how?
No, wedon’t do that. Our staff receive completely
standard training and treat all our
customers the same. Actually, well-known
customers really appreciate the fact that we
don’t behave differently towards them and
treat them like normal customers. That’s
one ofthe reasons why we have never closed
the store for aprominent visitor.
Insidertipsfor St.Moritz
hotel languard
Family-owned, home from home:
an Engadine style hotel with
breathtaking views ofthe lake and
mountains.
•Via Veglia 14
•Tel. +41 81833 31 37
•www.languard-stmoritz.ch
faoro fashion boutique
Awide range of functional casual
clothing, shoes and accessories.
•Plazza dal Mulin 8
•Tel. +41 81833 36 45
•www.faoro.ch
Joy
An internationally renowned
fashion concept store with new
and exclusive, avant-garde clothing
from leading fashion centers.
•Via Maistra 23
•Tel. +41 81834 92 92
•www.joystmoritz.com
glattfelder
Asmall family-owned company
specializing in Iranian caviar and
high-quality coffee and tea.
•Via Maistra 3
•Tel. +41 81837 39 39
•www.glattfelder.ch
Do youhaveany amusing anecdotesthat
youcould tell us about aprominent visitor
to your store?
Ican’t really think of aspecific story about
someone prominent on the spur ofthe moment.
But I’ve got afunny one for you. The
Palace Hotel called to inform that some
Englishmen were on their way to buy some
jewelry and watches from us. We could
hardly believe our eyes when they got out of
the Palace’s Rolls-Royce. They’d come
directly from the spa and were wearing the
bathrobes and slippers supplied bythe hotel.
To top itall, itwas winter and 20degrees
below zero.
Muottas Muragl
At 2,456 meters above sea level,
one ofthe most beautiful vantage
points in the Upper Engadine, with
unmatched views over the lakes.
paradiso-hütte
Savor the mountain panorama at
2,181 meters above sea level from
the comfort ofyour lounger or
around the fire.
•Tel. +41 81833 40 02
•www.el-paradiso.ch
alphütte clavadatsch
Acowshed until 1956, it is now a
rustic alpine hut amidst the villas
on the Suvretta slopes.
•www.schweizerhofstmoritz.ch

Ve Vent ntur ura / Sh Shut utte terst rstoc ock. k.co com
When youthink back to theearly days of
Bucherer’s storeinSt. Moritz andyour
starting your jobasGeneral Manager,
whatwould yousay haschanged in that
time?
I’ve beenhere in St.Moritzfor over 20 years.
When Ifirst came, Inever really noticed
that Bucherer was so deeply involved in jewelry:for
me it was only the watches. Apart
from that, Ialways thought of St. Moritz as
aplace for older people. But in the past ten
years, we’ve really got out ofarut and caught
up with the times. Everything’s much fresher,
zappier and more youthful than it used
to be. St. Moritz has really shaken off its
dusty image. And the Bucherer store has
moved with it.
IonlyreallynoticethatI’vebeenhere so long
and that the years are passing when some
of our more elderly clients suddenly stop
coming in. You start wondering whether
they’re still alive. Youonly know for certain
when the Christmas cards you’ve sent are
returned.
Today, St.Moritzrepresentsincredible
luxury on theone hand and, on theother,
nature at itspurest. Wheredoyou feel
most comfortable?
Ihave two different personalities. When
Iput on my suit and tie in the morning I’m
abusinessman who sells luxury items and
gives people the feeling ofwealth. In my
spare time, Iprefer tokeep itsimple. Ienjoy
fishing and hiking, orgoing for rides on my
motorbike. And there’s nothing Ilove more
than sitting inour alpine hut on Marguns,
looking down onCelerina at2,276 meters
abovesea level, andallowingmygazetodrift
over the mountains. This fine balance between
glamor in my everyday life and simplicity
inmyprivate sphere keeps mehappy
and content.
InsIght by Carl F. buCherer Nº6 –31

Viewpoint
TheNatureof
TheBeast –
Watch
Companies.
As a jou journ rnal alist ist wi with th mor more th than an 15 yea years rs of
ex expe peri rien ence ce co cove veri ring ng th the wa watc tch in indu dust stry ry, I’ I’ve ve
see seen tr tren ends, ds, wa watc tche hes an and wh whol ole co comp mpani anies es
co come me an and go go.
Wh What at’s ’s ho hot on one yea year is dé dépa pass ssé th the ne next xt.
An And he hera rald lded ed fr fres esh, h, ne new de desi sign gns ar are of ofte ten
on ones es th that at ap appe pear ared ed de deca cade des or ev even en ce cenntu
turi ries es ag ago. o.
Su Sure re, th the ne new st stuff uff is co cool ol an and ma makes kes fo for a
go good od st stor ory, y, bu but mo most st in inte tere rest stin ing fo for me
ar are th the qu qual alit ity co comp mpani anies es th that at ar are he here re fo for
th the lo long ng ha haul ul. Ma Maki king ng a sp spla lash sh wi with th a co cool ol
ne new wa watc tch ca catc tche hes pe peop ople le’s ’s at atte tent ntion ion, bu but
es esta tabl blis ishi hing ng a co comp mpan any th that at is he here re to toda day an and
wi will ll st stil ill be he here re tw twen enty ty yea years rs in th the fu futu ture re
is a tr true ue ch chall allen enge. ge.
I’ I’ve ve no noti tice ced th that at th there ere te tend nd to be tw two ki kind nds
of co comp mpani anies es in th the wa watc tch in indu dust stry ry – th the
on ones es th that at sp spen end bi big mo mone ney on ma mark rket etin ing, g,
to tout utin ing th them emse selv lves es fr from om th the hi highe ghest st mo moun unta
tain into top ab abou out th thei eir he heri rita tage ge, th thei eir am amba basssad
sador ors an and th thei eir la late test st sp spla lash shy ev even ent, t, an and
br bran ands ds wi with th tr true ue de dedi dica cati tion on to th the ar art of
ti time meke keep epin ing, g, en ende deavo avori ring ng to ma make ke ev ever er
mor more pr prec ecis ise, e, mor more co comf mfor orta tabl ble, e, mor more ca cappab
able le wr wrist istwa watc tche hes. s.
32 –InsIght by Carl F. buCherer Nº6
I th thin ink we ne need ed bo both th ki kind nds of co comp mpani anies es in
th this is bu busi sine ness, ss, an and I ap appr prec ecia iate te bo both th appr
proa oach ches es. I mu must st ad admi mit, t, ho howe weve ver, r, th that at I am
mor more in inte tere rest sted ed in th the on ones es wh who ar are se seri riou ous
ab abou out wa watc tchm hmak akin ing an and no not ju just st ou out to
ge gene nera rate te so some me ma mark rket etin ing noi noise se.
I’ I’ve ve kn know own th the Ca Carl rl F. Bu Buch cherer erer br bran and fr from om
th the ve very ry be begi ginn nnin ing an and ha have ve fol follo lowe wed it its
gr grow owth th in into to th the le lead adin ing co comp mpan any it is to toda day. y.
I to tour ured ed it its ma manu nufac factu ture re in Sa Sain inte te-C -Cro roix ix
wh when en it was ju just st an em empt pty spa space ce – no now it it’s ’s a
st stat ate-o e-off-ththee-ar
art re resea searc rch an and de deve velop lopme ment nt
an and ma manu nufac factu turi ring ng fac facili ility ty.
By Ke Keit ith W. St Stra rand ndbe berg rg
In Inte tern rnat atio iona nal Ed Edit itor or
Wa Watc tch Jo Jour urna nal/ l/Eu Euro ropa pa St Star ar
Th The gr grow owth th of th the br bran and ha has bee been st step ep by
st step ep, or orga gani nic, c, an and wi with thou out th the sm smok oke an and
mi mirr rror ors an and gl glit itz an and gl glam amou our of ot othe her
br bran ands ds.
Th Than ank go good odne ness ss fo for co comp mpani anies es li like ke Ca Carl rl F.
Bu Buch cherer erer, br bran ands ds do doin ing th thin ings gs th the ri righ ght wa way
fo for th the ri righ ght re reas ason ons, s, in th this is bu busi sine ness ss fo for th the
lo long ng ru run. n. Ca Carl rl F. Bu Buch cherer erer, wi with th it its st stor orie ies
of su subs bsta tanc nce, e, ma makes kes my job as a jou journ rnal alist ist
th that at mu much ch ea easi sier er.
“interesting formeare
thequality companiesthat
areherefor thelonghaul.”

New Products
In
perfectshape.
In the Alacria Mini TwoTone, the Alacria
ladies’ watch line from the House of Carl F.
Bucherer has gained atop-quality timepiece
with anumber ofattractive features.
The exquisitely finished wristwatch, with
its stylishly distinctive contrasting colors in
silver and 18krose gold, is more than a
mere timepiece. The dual-color combination
transforms it into adiscreetly elegant piece
of jewelry that will never goout of fashion.
It means that the Alacria Mini TwoTone is
not only the perfect choice for any occasion
but also looks fabulous combined with your
favorite silver or gold jewelry.
With its strikingly sweeping lines, the
Alacria Mini TwoTone remains faithful to
the spirit ofthe charismatic Alacria family.
Like all the other members ofthe line, the
watch has arectangular case with convex
sides and is aperfectly balanced expression
of both divine and female beauty. And,
thanks to the two-color combination, it
adds afurther dimension: the captivating
play of colors from the contrasting silver,
stainless steel and 18 krose gold that runs
across the dial, the case and bracelet.
After all, beauty isamany-faceted thing.
Dual colors.
Precision mechanics.
In terms ofdesign the timepiece, which
harmoniously combines angular shapes with
optically elongated lines and organically
inspired contours, is decidedly classical: the
rose gold indices and Roman numerals at
6and 12 o’clock are bordered with three
silver stripes. The two-colored and striped
pattern themes are skillfully resumed inboth
the bracelet and the case. The latter is
available either with 40high-quality diamonds
orwithout diamonds and the relatively
modest dimensions of21×30 mm give
it astylish touch ofunderstatement.
Thanks to its high-precision ETA 280.002
quartz movement, the Alacria Mini Two-
Tone is not only chic but also an extremely
dependable companion. And as we all
know, it’s good for awoman to have something
she can always count on.
iNSight BY CA CARL RL F. BU BUCH CHER ERER ER Nº6 –33

Foradazzling appearance.
TheAlacria is amasterful synthesis of traditional watchmaking skills and the art
of jewelry-making at its very best. Its sensually elegant shape and sparkling
diamonds transform every Alacria into afascinating piece of jewelry dedicated
to making aglittering displayofthe passage of time. Created in the firm belief
that true beauty is alasting, eventimeless, value.
www.carl-f-bucherer.com