Avenue

La Prairie has opened a new, state-of-the-art installation on the beauty floor
of Saks Fifth Avenue’s flagship store in Manhattan. This clean, chic and bright
installation’s three stations are located in the middle of Saks’ beauty floor.
“The installation has a very residential feel,” shared Kate Oldham, Vice
President/DMM. “It offers a variety of ways to shop [within the space] and
has areas for private consultations.” Ms. Oldham dubs the installation’s location
at the crossroads of the beauty floor as “Hollywood and Vine.”
“A striking feature of the installation is its three, very visible seating areas,”
explained La Prairie’s François Le Gloan, Vice President, Americas. “It’s a
comfortable space where you can come in, sit and spend time. The open,
Saks Fifth Avenue’s Karyn Benvenuto and Kate inviting installation has a very feminine exterior and features displays of new
Oldham (r.) with La Prairie’s François Le Gloan
products in key traffic spots.”
The new installation “truly reflects the beauty of La Prairie,” affirmed Denise Yarcheski, Vice President Marketing,
La Prairie. “Some sections provide ‘high touch,’ and there are areas where customers can play with products. Our key
collections are set up like jewels.”
“Our outstanding team gives personalized advice and builds relationships with customers,” Mr. Le Gloan declared.
This new La Prairie installation did a “booming business in November and December with a very strong January as
well, which is assisted by the strong clienteling system at Saks. The store has information on consumers and their purchase
patterns, preferred products, sampling and when to contact them.”
Dior’s Anselm Reyle Collection
In early January, Saks Fifth Avenue debuted Anselm Reyle for Dior, a limited-edition collection of beauty products and
accessories created in collaboration with German contemporary Artist Anselm Reyle. The launch was celebrated at
Saks Fifth Avenue’s New York City flagship store with a series of special events including Dior’s Celebrity Makeup Artist
Ricky Wilson’s appearances on January 7 and 8.
Mr. Wilson discussed tips, trends and offered makeovers for clients. “It is most important
at events like this to educate the client on Dior Beauty—its history and its relation-
ship to fashion.”
MARCH
Cosmetic Executive
Women’s Newsmaker
Forum with
ULTA’s Chuck Rubin
Runway beauty
looks from New
York’s Fashion
Week
Beyond Beauty
Dinner 2012
La Prairie’s
Installation At Saks
Mr. Le Gloan (4 th l.) with La Prairie’s Mia Rahhaoui, Rachel Lavipour,
Carol Dociotto, Aziza Agrebi, Rimma Zabeginsky, Marisol Schaefer and
Farzad Javaheri
He teaches the customer how to apply makeup at
home. “Any time a client sees something very edgy,
we reassure her that it doesn’t have to be [applied]
in an extreme look.”
Mr. Wilson was “so happy to partner with Saks on
this special event. I can’t wait to do it again next
year.” Along with beauty makeovers at Dior’s installation
at Saks, outposts on the beauty floor provided
additional support for the event. A DJ sponsored by
Dior Beauty filled Saks’ beauty floor with music.
FEBRUARY 2012 / 10 / BEAUTY FASHION
Dior’s Joseph
Johnson and
Ann Moeller
join Ms. Bethel
and Mr. Wilson
at a Dior Beauty
outpost.
Dior’s Joshua Grant applies
makeup to a client as Ricky
Wilson supervises.
Dior’s Leslie
Bethel with
Mr. Wilson
Mr. Wilson
with DJ Stef
Nava of
Scratch
Events
BF