AMTA OR Web News - Oregon Chapter of The American Massage ...

Branding…
(Continued from page 4)
Personality. If your company were
a person, how would you want it to
appear? Ask: are you friendly/
authoritative, fast/thorough, advanced/traditional,
etc.
Once you know what you and your company
stand for, it is time to put that identity
to work and market. Make sure that
everything associated with your company
reflects that identity: website, voice
mail message, letterhead, business card,
how you treat the customers, your 30
second commercial, how you appear at a
networking event, anyone working for
you, all of it, and I mean all of it needs
to reflect that identity.
It’s important not to deviate from that
identity. You don’t want your clients to
have to guess who you are. A brand that
is consistently and constantly put out
there will draw your clients closer. Just
as branding cattle is a somewhat irreversible
process, you want your clients
irreversibly stuck on you!
— TJ Helm has presented workshops for
AMTA-OR on numerous occasions, most
recently at the February Annual Meeting.
Chapter Reports
Education
Provided by Tamara Felix, LMT #5352
AMTA-OR enjoyed a record year of
growth and attendance at its 2004-05
“Cookie Masters” Continuing Education
program. AMTA-OR offered a total of
nine FREE hours of Continuing Education,
and 17 hours of paid education, for
a total of 26 hours during the year. The
FREE Cookie Masters had a total of 107
attendances for the year, 19 at the special
education offering in November, and
more than 70 pre-registered for the Annual
Meeting February 19, 2005; for a
total of 196 attendances at Continuing
Education for the season.
AMTA Oregon News – 5
During 2004, the Board made hundreds
of phone calls quarterly to members,
asking what expectations are of the
Board and the education it offers. We
believe we have taken to heart what you
have told us.
Beginning in 2005:
The Cookie Masters will be held quarterly
and will be held at an easy-to-find
location along the I-5 corridor for easy
travel and access for all members. The
new location is Sweetbrier Inn & Suites
off I-5 at the Tualatin exit.
Each Cookie Master will offer an expanded
3-4 hours of hands-on education.
FREE lunch is included to entice attendance.
There will be registration dues for the
education based on hourly rates local
massage schools charge for continuing
education ($20 per class hour for nonmembers
and $15 per class hour for
members), which we will share with the
instructors, giving our instructors incentive
to educate us.
We will begin the year April 9 with a
Chapter Volunteer Orientation Luncheon,
FREE to all members and students—so
you can come have lunch with
us, get to know us, find out who we are,
what we do, where we need help, and
how you can help us. We look forward
to having you join us for this event, as
well as the new season of Quarterly
Cookie Masters:
July 9, 2004, Eating Disorders and
Bodywork with Adela Basayne, BS
LMT 6533; 3-hour CE from 1-4
p.m. Registration Fees: Members
$45; Non-Members $60
October 8, 2005, Improving Flexibility:
Stretching and Beyond, with
Lama Somananda Tantrapa; 4-hour
CE from 1-5 p.m. Registration Fees:
Members $60; Non-Members $80
December 10, 2005, Navigational
Tools for Growing and Building
Your Practice with Trinity
Sheraden, LMT 7300; 3-hour CE
from 1-4 p.m. Registration Fees:
Members $45; Non-Members $60
Next year’s Annual Meeting is scheduled
for Saturday, February 18, 2006, at
the Sweetbrier Inn & Suites, Tualatin.
MERT
Provided by Leslie Giese, LMT #5975
At the 2005 AMTA-OR Annual Meeting
I announced that we are having this
year’s First Responders training Sunday,
April 3. The class will be at The Massage
Clinic training room in Tigard,
from 10 am to 2 pm. The cost is
$10 for the class, plus a $35 registration
fee for Massage Emergency Response
Training (MERT).
I want to thank everyone that signed up
at the annual meeting. I will be contacting
you to confirm your attendance. That
is also the morning that time springs
forward, so please remember to set your
clocks ahead Saturday night!
We will be having other classes soon.
The Massage Clinic is located at 7360
SW Hunziker St., Suite 101, in Tigard.
You can get a map on their website, at
www.yourmassageclinic.com.
I’m looking forward to getting
MERT going again in Oregon.
First Vice President Report
Provided by Tamara Felix, LMT #5352
My journey with AMTA-OR has come a
long way. As a newly-elected officer
four years ago, I had a dream that
AMTA-OR would grow by holding
monthly membership meetings with education
and cookies, and that attendance
would grow with each new meeting
around the state, and AMTA-OR would
grow to become a wonderful community
of support for all LMTs in Oregon—
where we could gather together and be
inspired by each other. Perhaps learn
something new, or just reinforce the
value and power for the work we do in
touching the lives of others.
This community of support would be
structured by monthly membership meetings,
beginning with education and treats
to entice attendance (thus the term
Cookie Masters). The monthly attendance
would grow with each new meeting,
and end the year with an Annual
Meeting that felt like a Convention at a
nice hotel with many attendees, a full
day or two of continuing education
classes and even a trade show of local
businesses who support and enhance the
practice of Massage Therapy in Oregon.
(See Chapter Reports… continued on page 6)