maui 2009 press guide - Xterra

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Lightweight XTERRA Shoes Designed to Help Athletes Stalk Their On-Course Prey XTERRAGEAR.COM NEWS TJ Gray and Ashley Brown — designers of XTERRA’s new line of footwear and apparel — stood at the finish line of the XTERRA World Championship in Maui in October 2008. While many of the competitors lay in bed the night before counting sheep in anticipation of the race, that afternoon Gray and Brown were counting shoes. Road shoe, road shoe, road shoe. As athletes poured down from the lower slopes of Mount Haleakala from their nearly seven-mile trail run over roots, rocks and ravines, Gray and Brown couldn’t believe their eyes. “Maybe one in 100 was a trail runner,” said Brown, who along with partner Gray have also developed shoes for Nike, adidas and Salomon. “They were all sacrificing stability for less weight.” They returned to the drawing board, determined to make XTERRA the lightest — but still, most stable — trail running shoe on the market. With four months until the launch of the shoes at the Outdoor Retailer show in Salt Lake City, designs were tweaked, materials tested — including a unique combination of lighter blown rubber in the forefoot and a heavier high-abrasion carbon rubber in the heel. But their biggest scientific sport discovery was yet to come. After much trial and error in their New Hampshire lab, a molding model never before seen in the category was created. Gone was a traditional glued-together midsole, replaced by a dual-injected, dual-density EVA made of two layers — the top soft, the bottom harder — giving comfort and stability while taking away weight. The result: an eco-friendly design that’s one of the lightest trail runners ever, weighing in at less than 10.5 ounces for men, 9.5 for women. With the weight issue solved, multi-sport competitors Gray and Brown began to research every movement taken on a trail — the footplant and lateral pushoff around a 90-degree directional path change, the flexed-footed jump over water, the balanced gripped-toe run across a log. As they were going for a timed run in the woods near their studios — furiously passing each other, taking turns as the lead — the big-picture design inspiration for XTERRA’s new footwear line came: a big-cat predator’s paw. “Chasing its prey, a big cat grips into the earth — digging into loose gravel, dirt, gaining time and distance on every step, every leap,” said Gray, a former collegiate decathlete at Syracuse. “The outer part of their foot acts like a traction pad,” he continued. “It’s from there that we came up with XTERRA’s unique outsole lug concept.” The concept’s name: WILDTred. According to Gray and Brown, its carved claw-like perimeter lug design forms independent touch pads from forefoot to heel with deep flex zones for controlled, wrap-around grip. They also noted the lugs are higher than the shoe bottom’s concave center, helping it act as its front and rear suspension while creating a larger surface area. “With the cat’s paw, we liked the symbolism of man’s co-existence with all things found in the environment, said Brown. “We adapt to our surroundings, whether it be animal, plant or any of nature’s elements. Continued Brown: “The thought behind XTERRA’s new line is that the outdoors are no longer to be conquered; they’re to be connected with.” XTERRA’s footwear launch includes five styles: trail runner, trail trainer, ultra trainer, performance sandal, and performance slide. For more information on the product — or what retailers are carrying XTERRA — multisport athletes can go to www.xterrafootwear.com 64
TEAM UNLIMITED TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA, and in <strong>2009</strong> there will be more than 100 off-road triathlon events held in 13 countries. It all started with 123 competitors one afternoon in Maui, and has since evolved into the most prestigious off-road multisport race in the world. There are 30,000+ competitors, ages 13-71, from all 50 states and more than 40 countries competing in XTERRA events. TEAM Unlimited also produces a 50-race worldwide Trail Running Series with National and World Championship races, the XTERRA Winter World Championship, and more than a dozen TV shows each year are produced by TEAM TV. XTERRA THROUGH TIME 1996: Jimmy Riccitello and Michellie Jones win inaugural event in Wailea, Maui. 1997: XTERRA adds two events in California, and one in Louisiana in addition to World Championship. 1998: The XTERRA tour goes to Michigan, Colorado, Oregon, and back to Louisiana. 1999: 11 races spanning from California to New Jersey. First year of Pro Points Series. 2000: XTERRA goes global with its first international races in England, Japan, and Canada. 2001: The first year of the XTERRA USA Championship Series, Australia and the Netherlands. 2002: The inaugural XTERRA Saipan Championship, and races in Germany and the Czech Republic. The XTERRA USA Championship Series expands to 31 races. 2003: The seventh consecutive year of expansion provides more than 50 events to compete in. 2004: Forty-five events in the U.S., plus 33 international races and a full-fledged XTERRA European Tour 2005: First year of the stand-alone XTERRA Trail Running Series and Nevada Passage Adventure Competition. <strong>2009</strong>: More than 100 XTERRA off-road triathlon races and 50+ XTERRA Trail Runs TEAM TV Since 1990 TEAM TV has produced nearly 300 television shows resulting in three regional Emmy’s and 39 Telly Awards for production excellence. 65
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OCTOBER 25 - MAUI 2009 PRESS GUIDE
Page 3 and 4:
THE 14TH ANNUAL XTERRA WORLD CHAMPI
Page 5 and 6:
2009 SCHEDULE OF EVENTS All events
Page 7 and 8:
QUICK FACTS ON THE XTERRA WORLD CHA
Page 9 and 10:
XTERRA UNIVERSITY, PRESENTED BY PAU
Page 11 and 12:
BIKE RECORD: Gender Name Time Year
Page 13 and 14: PRO START LIST Women (in order of f
Page 15 and 16: “KAHUNA DAVE’S” PRO RACE PREV
Page 17 and 18: MICHI WEISS Vienna, Austria FINAL 2
Page 19 and 20: OLIVIER MARCEAU Cannes, France 2007
Page 21 and 22: JOSIAH MIDDAUGH Vail, Colorado 2009
Page 23 and 24: CHRIS LEGH Melbourne, Australia 200
Page 25 and 26: CONRAD “The Caveman” STOLTZ Ste
Page 27 and 28: BRANDEN RAKITA Manitou Springs, Col
Page 29 and 30: ROM AKERSON Tambor, Costa Rica 2009
Page 31 and 32: JASPER BLAKE Victoria, B.C., Canada
Page 33 and 34: WILL KELSAY Boulder, Colorado FINAL
Page 35 and 36: LUKE McKENZIE Sunshine Beach, Austr
Page 37 and 38: DANELLE KABUSH Calgary, Alberta, Ca
Page 39 and 40: RENATA BUCHER Lucerne, Switzerland
Page 41 and 42: JENNY TOBIN Boise, Idaho FINAL 2009
Page 43 and 44: EMMA GARRARD Truckee, California FI
Page 45 and 46: MELANIE McQUAID Victoria, B.C., Can
Page 47 and 48: THE HAWAIIAN AIRLINES DOUBLE The Ha
Page 49 and 50: 2008 XTERRA WORLD CHAMPIONSHIP RACE
Page 51 and 52: 2006 XTERRA WORLD CHAMPIONSHIP RACE
Page 53 and 54: 2004 XTERRA WORLD CHAMPIONSHIP RESU
Page 55 and 56: TOP THREE PROS FROM MAUI’S PAST 2
Page 57 and 58: 2009 XTERRA EUROPEAN TOUR RESULTS F
Page 59 and 60: 2010 XTERRA GLOBAL TOUR SCHEDULE Te
Page 61 and 62: MISCELLANEOUS NOTES XTERRA WARRIOR
Page 66 and 67: 2009 XTERRA WORLD CHAMPIONSHIP AMAT
Page 68 and 69: First Name Last Name Country Divisi
Page 70: XTERRA.TV - FREE 24/7 WEB TV NETWOR
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maui 2009 press guide - Xterra

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