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State Route 6 Corridor Study Final Report - Cobb County Government

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1.2.2.3 Alternatives Analysis<br />

The Alternatives Analysis <strong>Report</strong> (October 2007) focuses on alternatives identification,<br />

scenario development, and assessment. This report presents the scenario development<br />

process and provides a summary of scenario findings, along with additional<br />

transportation strategies. Specifically, the transportation scenarios include major<br />

roadway capacity projects and new transit services for evaluation within the ARC travel<br />

demand model. Complementing the transportation scenarios are supportive land use<br />

concepts. Additional transportation strategies for freight; roadway operations, safety<br />

and design; transit; bicycle and pedestrian facilities; and transportation demand<br />

management were developed.<br />

1.2.2.4 Market Assessment<br />

The Market Assessment <strong>Report</strong> presents the overall market trends for population and<br />

employment within the corridor study area. The market assessment was used to<br />

provide a realistic economic basis on which to develop land use and development<br />

recommendations.<br />

1.2.2.5 Survey Findings<br />

This report, Public Support for Alternatives to Improve SR 6 (August 2007) presents the<br />

findings of a scientific public opinion survey conducted by The Schapiro Group for the<br />

SR 6 study. A poll was conducted among a random sample of 500 adults during July<br />

2007 to identify general public interest and support for proposed transportation<br />

improvement strategies. Survey data from this study fall into several categories: how<br />

residents use SR 6, their thoughts on the state of SR 6 today, their preferences for<br />

various traffic mitigation alternatives, and their preferences for various overall<br />

improvement alternatives.<br />

1.2.2.6 Public Involvement Plan<br />

The goal of the public involvement plan is to inform and educate the public on the<br />

study process, options and products inherent to the development of improvement<br />

strategies for the corridor. This report identified the techniques and schedule for public<br />

involvement throughout the study. Several techniques were applied to achieve the<br />

study’s outreach goals including stakeholder interviews and committee structures,<br />

public meetings and displays, collateral materials, and media/governmental affairs<br />

coordination.<br />

<strong>Final</strong> <strong>Report</strong> 1‐5<br />

January 2008

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