Essential Journalism and Media Writing - It works - ÐÐ°Ð·Ð°Ð½ÑÐºÐ¸Ð¹ ...

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Lesson 1Part 2. Vocabulary Practice.The Media. Types of Mediamedia mass media print media electronic media news mediaDifferent media are used for communication of news and entertainment. The media includeprint media such as newspapers and magazines, and electronic media, i.e. radio and television.Study the following examples of the usage of the word “media” and translate thesentences:1) It is difficult for the media to cover the growing number of crises throughout the world.2) You in the media are all part of a powerful industry. That power can be used destructivelyor constructively.3) For the book's main character, withdrawal is the only means of escape from the crowd, fromgroup-think, from the mass media.4) The documentary should be required study for all students of mass-media communications,because it illustrates to perfection the way in which illustrations of man's inhumanity to mancan mislead public opinion.5) The White House has announced that they normally will not let any member of the newsmedia report on what is going to be in the speech until the president actually delivers it.6) Belief systems and older cultures expire under a weight of more or less trivial informationconveyed by an all-pervasive electronic media.Ex. 1. Combine the word 'media' with the other words in the box and do the followingcoverage exposure attentionhype media campaignhype up by circus empirea) Find three expressions referring to what the media give or show if they talk aboutsomething.b) Find one expression for a very big media organization perhaps one containing newspapersand TV stations.c) Find one expression meaning excitement generated by the media not justified by reality.d) Find one expression meaning a period of coverage in different media organized to changepeople‘s opinions about something or someone.e) Find one expression showing disapproval describing an event dominated by the presence ofthe media.Ex.2. Look at the sentences below and complete the tasks by combining the word 'media'with the other words in the box given above.16
a) After waiting weeks for a day when it would get maximum media ___________, the LabourParty launched its new policies for industry on February 25th - just as the Gulf War got going.b) The trial of Bruno Hauptmann for the 1932 kidnapping of aviator Charles Lindbergh's babyattracted media ________ unlike any seen before.c) The director of the campaign for the homeless said yesterday's government announcement isno substitute for a proper national housing policy. 'We were quite upset about the amount ofattention this announcement was given, and the amount of media _________ that went onaround it. Actually there was no new money and it was not a new initiative'd) Those people ought to be our priority. I don't think they would be best pleased to hear thisdomestic squabble about the leadership of the Conservative Party being ____________ themedia at this sort of time.e) Reporters were kept away from the group when they arrived from Nairobi amid fears thatany media _________ of the event might compromise their safety.Ex.3 Combine the word 'media' with the other words in the box and do the followingcorrespondentanalystgurutycoon media mogulpunditmagnatea) Find one expression meaning an expert on using the media.b) Find one expression for an expert on the media as a business.c) Find one expression meaning someone who gives their opinions using the media.d) Find one expression for someone who reports on the media in the media.e) Find three expressions for the head of a media organization.Ex.4. Look at the sentences below and complete the tasks by combining the word 'media'with the other words in the box given above.a) Estimates by Browen Maddox, media____________ at Kleinwort Benson Securities are thatthe company will lose more than £330 million this year.b) But it is not the economists and media ____________who matter. The people who havebeen driven to fury by the finance minister are those who have lost their livelihoods.c) … another satellite network, Sky Television, owned by the media____________ Mr. RupertMurdoch.d) The Palace had claimed that Fergie had hired top media ____________Sir Tim Bell tohandle publicity on her behalf.e) For the past three years he had been chairman of Thames Television and had been due toretire shortly because of his ill-health. Our media_________, Torin Douglas, looks back at hiscareer.17
Page 1 and 2: Казанский (Приволж
Page 4 and 5: информации. Данное
Page 6 and 7: Lesson 6. Part 1.General reading.
Page 8 and 9: Lesson 1Part 1. General Reading.Tex
Page 10 and 11: The recent appearance of new person
Page 12 and 13: 5. Audience E A way of thinking abo
Page 14 and 15: submitted through an agent. Gate cl
Page 18 and 19: Lesson 1Part 3. News Writing and Re
Page 20: Give Russian equivalents to these w
Page 25 and 26: the doings of their elected officia
Page 27 and 28: Ex.3. Give English equivalents to t
Page 29 and 30: level of the individual. Consequent
Page 31 and 32: comforted by seeing that other peop
Page 33 and 34: Section 1Lesson 2Part 2. Vocabulary
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Page 37 and 38: Like all stories, the basic news st
Page 39 and 40: elaboration. If the future action i
Page 41 and 42: Answer the following questions:Less
Page 43 and 44: Read and translate the text using a
Page 45 and 46: Ex.2 Give Russian equivalents to th
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Page 51 and 52: Ex.2. Look at the sentences below a
Page 53 and 54: Translate the words from the table
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Lesson 4Part 2. Vocabulary Practice
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Lesson 4Part 3. News Writing and Re
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home. Potter and many other reporte
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Section BRead the following text qu
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3. Map searches: Click on a map sea
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to compileto bindupcomingsplit-scre
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changing layoutsEx.3. Give English
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6. Управляющий реда
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e) May I add a personal note to you
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Choose the best title for each part
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- verify the source‘s full name a
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Lesson 6Part 1. General ReadingText
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Read and translate the text using a
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Ex.1. Answer the following question
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1. The editorial department ___ dea
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Ex.1. Complete the examples with th
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The FORK methodYou can also try the
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or links will accompany your story?
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Lesson 7Part 1. General ReadingText
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with locally produced programming.
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Text BA Short History of Public Bro
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2) Divide the text into logical par
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Ex.1. Match the two parts of these
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appears the next day. But cliffhang
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are truly kickers. Strive for a ver
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Read the article and check your ans
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Of course, the writing style of bro
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Text CInvestigative Reports1) Read
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People in businesscaptains of indus
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To visualize - to envisionForeshado
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Regardless of the medium, stories s
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This technique is very effective fo
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To respond -to gain -to counsel -to
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the press representative for the an
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skills and try to persuade them to
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Getting the sackdismiss dismissal u
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By location, such as local, regiona
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Lesson 10Part 1. General ReadingTex
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At a basic level, we can distinguis
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Ex. 5. Write the opposites using th
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3. The invention of new communicati
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Lesson 10Part 2. Vocabulary Practic
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5) He's a popular journalist - so h
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Ex.4. Read this extract from the In
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When the hugely successful musical
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d) 'But it was still a royal gala,'
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Lesson 10Part 3. News Writing and R
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A.___________________A classical ca
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How would I feel if the story or ph
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Practical exercises:Work in groups
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Ex. 3. Match the words with their d
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evidence of an elite stage in the h
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'YOU'LL NEVER EAT LUNCH IN THIS TOW
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Films buffs and cult moviesfilm buf
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Ex.4. Read this article from The Ec
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It illustrates a design fault that
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Writers, editors, publishers, agent
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1 ) If something is unprecedented,
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If you are looking for an e-mail ad
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e expensive. Whether you get the da
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extrafactionfailurefictionfilm buff
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stage frightstanding ovationstarsta
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immediacy, breaking news - the even
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Lesson 3. Part 2. Vocabulary practi
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Work with a dictionary and find exp
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Ex.2. Look through the text again.
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A hap-hazard process - accidental,
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predict consequences, to adapt to a
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Which of the following can be consi
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Ex. 3. 1 - C, 2 - G, 3 - A, 4 - E,
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Bibliography1. Bill Mascull ―Key
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