Essential Journalism and Media Writing - It works - ÐÐ°Ð·Ð°Ð½ÑÐºÐ¸Ð¹ ...

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Section BElements of a basic news storyBefore reading the text, answer these questions:1. What is a usual structure of a news story, according to your practice?2. What part of an article gives the most important information?3. How do you support your ideas when you write an article (so that the reader couldbelieve that what you say is true)?Match journalistic professions with what these people do:Editor / Copy editorArtistPhotographerReporter / WriterWrites the articleShoots the pictureWrites the headlineDesigns the graphicsGuess the meaning of the following words and expressions:Quick overviewKey pointsFocus (n)IndisputableCommon knowledgeGraphic deviceWork with a dictionary. Give Russian equivalents to these words and expressions fromthe text:Story‘s content (the content of a story)To entice smb to do smthGuidelineTo substantiate informationTo tell in a nutshellCompellingTo clutterAccusatoryBiasedTo revealHighlights boxRead the text below using a dictionary if necessary:Although a basic news story can contain a lot of information, it should have one mainidea. You should be able to identify the main idea in one sentence. All the other informationshould then support that central concept.36
Like all stories, the basic news story has a headline and three general parts: a beginning called―the lead‖, a middle called ―body‖ and an ending. Other elements are backup for the lead, nutgraph, impact, attribution, background and elaboration.HeadlineThe headline is a line on top of the story that tells the reader what the story is about. It usuallyis written by a copy editor or an editor, except at very small newspapers where the editor mayalso be the reporter/ writer. For a basic news story the copy editor bases the headline on themain points of the story, which the reporter is expected to write in the first few paragraphs.With the increased emphasis on graphics more newspapers today are using secondary headlines– called ―deck leads‖, ―summary lines‖ or ―summary blurbs‖ – under the main headline. Thetwo headlines together give the reader a quick overview of the story‘s content.LeadThe beginning of the story, the hook that tells the readers what the story is about, is ―the lead‖.A good lead entices the reader to continue reading. In a hard-news story the lead is usuallywritten in one sentence – the first sentence of the story – and gives the most importantinformation about the event. But even a basic story can have a creative lead called a ―softlead‖.The most common type of lead on a hard-news story is called a ―summary lead‖because it summarizes the main points about what happened. It answers to the questions ofwho, what, when, where, why and how. The rest of the story elaborates on what, why and how.Hard-news leads don‘t have to answer all these questions in the first sentence if doingso would make the lead too long and difficult to read. Shorter leads of fewer than 35 words arepreferable, but the number is only a guideline. The writer has to decide which elements aremost important to stress in the first sentence. This summary lead stresses who, what, where andwhen; the rest of the story gives more details.Backup for the leadThe lead should be backed up, or supported, with explanation that substantiatesinformation in the lead. The ―backup‖ should contain statements or quotes to explain your keypoints.Nut graphThe ―nut graph‖ is a sentence or paragraph that states the focus – the main point of thestory. It should tell in a nutshell what the story is about and why the story is newsworthy.Although a news story may contain many comments and points it should be developed aroundone major theme or concept, and all other information should relate to that focus.In a hard-news story with a direct summary lead, the lead contains the focus, so youdon‘t need a separate nut graph. When the lead takes a softer, more creative approach and doesnot explain immediately the main point of the story, the nut graph is a separate paragraph. Thenut graph is even more crucial when a story starts with a softer feature lead, because the readerhas to wait for a few paragraphs to find out the reason for the story.37
Page 1 and 2: Казанский (Приволж
Page 4 and 5: информации. Данное
Page 6 and 7: Lesson 6. Part 1.General reading.
Page 8 and 9: Lesson 1Part 1. General Reading.Tex
Page 10 and 11: The recent appearance of new person
Page 12 and 13: 5. Audience E A way of thinking abo
Page 14 and 15: submitted through an agent. Gate cl
Page 16 and 17: Lesson 1Part 2. Vocabulary Practice
Page 18 and 19: Lesson 1Part 3. News Writing and Re
Page 20: Give Russian equivalents to these w
Page 25 and 26: the doings of their elected officia
Page 27 and 28: Ex.3. Give English equivalents to t
Page 29 and 30: level of the individual. Consequent
Page 31 and 32: comforted by seeing that other peop
Page 33 and 34: Section 1Lesson 2Part 2. Vocabulary
Page 35: Lesson 2Part 3. News Writing and Re
Page 39 and 40: elaboration. If the future action i
Page 41 and 42: Answer the following questions:Less
Page 43 and 44: Read and translate the text using a
Page 45 and 46: Ex.2 Give Russian equivalents to th
Page 47 and 48: - должен был быть из
Page 49 and 50: Yellow journalism tapered off after
Page 51 and 52: Ex.2. Look at the sentences below a
Page 53 and 54: Translate the words from the table
Page 55 and 56: Copying the words of other writers
Page 57 and 58: Wording of AttributionFor most hard
Page 59 and 60: ритм, пульсация, ре
Page 61 and 62: transmitted over the wires of the m
Page 63 and 64: бесконечный поток
Page 65 and 66: 9. Выбираются фотог
Page 69 and 70: Lesson 4Part 3. News Writing and Re
Page 71 and 72: home. Potter and many other reporte
Page 73 and 74: Section BRead the following text qu
Page 75 and 76: 3. Map searches: Click on a map sea
Page 77 and 78: to compileto bindupcomingsplit-scre
Page 79 and 80: changing layoutsEx.3. Give English
Page 81 and 82: 6. Управляющий реда
Page 85 and 86: e) May I add a personal note to you
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Choose the best title for each part
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- verify the source‘s full name a
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Lesson 6Part 1. General ReadingText
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Read and translate the text using a
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Ex.1. Answer the following question
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1. The editorial department ___ dea
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Lesson 6Part 2. Vocabulary Practice
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Ex.1. Complete the examples with th
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The FORK methodYou can also try the
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or links will accompany your story?
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Lesson 7Part 1. General ReadingText
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with locally produced programming.
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Text BA Short History of Public Bro
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2) Divide the text into logical par
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Ex.1. Match the two parts of these
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Lesson 7Part 3. News Writing and Re
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appears the next day. But cliffhang
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are truly kickers. Strive for a ver
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Read the article and check your ans
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Of course, the writing style of bro
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Text CInvestigative Reports1) Read
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People in businesscaptains of indus
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To visualize - to envisionForeshado
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Regardless of the medium, stories s
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This technique is very effective fo
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To respond -to gain -to counsel -to
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the press representative for the an
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skills and try to persuade them to
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Getting the sackdismiss dismissal u
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By location, such as local, regiona
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Lesson 10Part 1. General ReadingTex
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At a basic level, we can distinguis
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Ex. 5. Write the opposites using th
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3. The invention of new communicati
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Lesson 10Part 2. Vocabulary Practic
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5) He's a popular journalist - so h
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Ex.4. Read this extract from the In
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When the hugely successful musical
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d) 'But it was still a royal gala,'
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Lesson 10Part 3. News Writing and R
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A.___________________A classical ca
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How would I feel if the story or ph
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Practical exercises:Work in groups
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Ex. 3. Match the words with their d
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evidence of an elite stage in the h
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'YOU'LL NEVER EAT LUNCH IN THIS TOW
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Films buffs and cult moviesfilm buf
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Ex.4. Read this article from The Ec
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It illustrates a design fault that
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Writers, editors, publishers, agent
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1 ) If something is unprecedented,
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If you are looking for an e-mail ad
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e expensive. Whether you get the da
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extrafactionfailurefictionfilm buff
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stage frightstanding ovationstarsta
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immediacy, breaking news - the even
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Lesson 3. Part 2. Vocabulary practi
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Work with a dictionary and find exp
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Ex.2. Look through the text again.
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A hap-hazard process - accidental,
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predict consequences, to adapt to a
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Which of the following can be consi
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Ex. 3. 1 - C, 2 - G, 3 - A, 4 - E,
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Bibliography1. Bill Mascull ―Key
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