Essential Journalism and Media Writing - It works - ÐÐ°Ð·Ð°Ð½ÑÐºÐ¸Ð¹ ...

More documents

Recommendations

Info

cкупец, торговецвыпускатьcбегущийпредшественникот случая к случаю, время от времениугаснуть, оканчиватьсяплатадневной, выполняемый за деньc y спор, полемикаcконтрреформацияподавление, запрещение, закрытиеделать по образцу, копироватьсклад, хранилищесклад, кладоваяброшюраграмотныйгосударственный деятельобщийcвоздействиеcвоодушевлять,поощрять,поддерживатьyлитературныйcхудожественныйоборот речи, фразаyобъединятьyсерьѐзноизменять, переделыватьcподходпресс, прессамедленно или с трудом продвигатьсявперѐдежегодныйсенсационный материалcсодержаниевыпусктранспортировкаyнекрологc c y видимоявный, очевидный, наглядныйy y оформлениеyкомпоновкасмешиватьyскучный, затяжнойyокупатьсяприниматься за делаазартная игра42
Read and translate the text using a dictionary if necessary.The technology necessary to print a newspaper is a simple one-ink is pressed onto paper.The technology necessary to make the newspaper a mass medium is more complicated, and wewill begin our brief history with a consideration of the growth of early printing technology.Many historians suggest that the Chinese first invented movable type and also discovered theprocess for making paper. We do know that Marco Polo described Chinese printing upon hisreturn to Venice in 1295. Nevertheless, prior to the mid-fifteenth century most books andpamphlets available to Europeans were expensive and often inaccurate, handwrittenmanuscripts. The invention of the printing press and the introduction of movable type to theWestern world is usually associated with a German, Johann Gutenberg. Little is known aboutGutenberg except that he loved wine, was skilled in metallurgy, had miserable luck as abusinessman and defaulted on several loans (lawsuits filed against Gutenberg provide the onlyreal documentation for naming him father of the printing press). Gutenberg cast his type in softmetal rather than carving it in wood blocks. He borrowed an idea from winemaking and built acrude press that would force the ink onto the paper. Others copied Gutenberg's ideas, andpresses spread from Germany throughout Europe during the last half of the fifteenth century.William Caxton, for example, introduced the printing press into Great Britain in 1487 andestablished a profitable London printing company that published the leading books of the day.Although book publishing was not considered to be a socially important force, Henry VIIIrecognized its potential in 1530 when he required all printers to obtain a royal approval beforesetting up shop. This notion of publishing "under authority" from the government would figureprominently in the future of the newspaper.The idea of a mass-circulated newspaper followed the invention of printing. The bulk ofearly printed matter consisted of books and religious tracts. As more books went into print,more people were encouraged to learn how to read. As literacy grew, more people turned toeducation, and universities expanded. As education grew more people became curious abouthow they lived, how others lived, and how their government was run. Merchants andbusinesspeople realized that knowledge of economic conditions and commercial informationfrom other towns and other countries could be beneficial to their own efforts. It wasn't longbefore publications sprang up across Europe to meet these needs. In Holland, printers beganturning out corantos, or currents of news around 1620. Corantos spread to Britain where newsabout the Thirty Years War was in great demand. These early forerunners of the newspapercarried mainly foreign and commercial news. The corantos were published on and off for thenext twenty years, finally expiring because of circulation and license fee problems. They werereplaced by the diurnals, daily reports of domestic and local events usually concerned with thedoings of the king and parliament. This period also saw the rise of the printing of religiousbooks. The Bible and hymnals were widely distributed, as well as a large number of booksdetailing the controversy surrounding the Reformation and Counter-Reformation. .Along withan increase in book publishing came an increase in book suppression. Censorship wascommon.In colonial times, the word "magazine" meant warehouse or depository, a place wherevarious types of provisions were stored under one roof. The first magazines printed in Americawere patterned after this model; they were to be storehouses of varied literary materialsgathered from books, pamphlets, and newspapers and bound together under one cover. All43
Page 1 and 2: Казанский (Приволж
Page 4 and 5: информации. Данное
Page 6 and 7: Lesson 6. Part 1.General reading.
Page 8 and 9: Lesson 1Part 1. General Reading.Tex
Page 10 and 11: The recent appearance of new person
Page 12 and 13: 5. Audience E A way of thinking abo
Page 14 and 15: submitted through an agent. Gate cl
Page 16 and 17: Lesson 1Part 2. Vocabulary Practice
Page 18 and 19: Lesson 1Part 3. News Writing and Re
Page 20: Give Russian equivalents to these w
Page 25 and 26: the doings of their elected officia
Page 27 and 28: Ex.3. Give English equivalents to t
Page 29 and 30: level of the individual. Consequent
Page 31 and 32: comforted by seeing that other peop
Page 33 and 34: Section 1Lesson 2Part 2. Vocabulary
Page 37 and 38: Like all stories, the basic news st
Page 39 and 40: elaboration. If the future action i
Page 41: Answer the following questions:Less
Page 45 and 46: Ex.2 Give Russian equivalents to th
Page 47 and 48: - должен был быть из
Page 49 and 50: Yellow journalism tapered off after
Page 51 and 52: Ex.2. Look at the sentences below a
Page 53 and 54: Translate the words from the table
Page 55 and 56: Copying the words of other writers
Page 57 and 58: Wording of AttributionFor most hard
Page 59 and 60: ритм, пульсация, ре
Page 61 and 62: transmitted over the wires of the m
Page 63 and 64: бесконечный поток
Page 65 and 66: 9. Выбираются фотог
Page 71 and 72: home. Potter and many other reporte
Page 73 and 74: Section BRead the following text qu
Page 75 and 76: 3. Map searches: Click on a map sea
Page 77 and 78: to compileto bindupcomingsplit-scre
Page 79 and 80: changing layoutsEx.3. Give English
Page 81 and 82: 6. Управляющий реда
Page 85 and 86: e) May I add a personal note to you
Page 87 and 88: Choose the best title for each part
Page 89 and 90: - verify the source‘s full name a
Page 91 and 92: Lesson 6Part 1. General ReadingText
Page 93 and 94:
Read and translate the text using a
Page 95 and 96:
Ex.1. Answer the following question
Page 97 and 98:
1. The editorial department ___ dea
Page 99 and 100:
Lesson 6Part 2. Vocabulary Practice
Page 101 and 102:
Ex.1. Complete the examples with th
Page 103 and 104:
The FORK methodYou can also try the
Page 105 and 106:
or links will accompany your story?
Page 107 and 108:
Lesson 7Part 1. General ReadingText
Page 109 and 110:
with locally produced programming.
Page 111 and 112:
Text BA Short History of Public Bro
Page 113 and 114:
2) Divide the text into logical par
Page 115 and 116:
Ex.1. Match the two parts of these
Page 117 and 118:
Lesson 7Part 3. News Writing and Re
Page 119 and 120:
appears the next day. But cliffhang
Page 121 and 122:
are truly kickers. Strive for a ver
Page 123 and 124:
Read the article and check your ans
Page 125 and 126:
Of course, the writing style of bro
Page 127 and 128:
Text CInvestigative Reports1) Read
Page 129 and 130:
Page 131 and 132:
People in businesscaptains of indus
Page 133 and 134:
Page 135 and 136:
To visualize - to envisionForeshado
Page 137 and 138:
Regardless of the medium, stories s
Page 139 and 140:
This technique is very effective fo
Page 141 and 142:
Page 143 and 144:
To respond -to gain -to counsel -to
Page 145 and 146:
the press representative for the an
Page 147 and 148:
Page 149 and 150:
skills and try to persuade them to
Page 151 and 152:
Getting the sackdismiss dismissal u
Page 153 and 154:
Page 155 and 156:
By location, such as local, regiona
Page 157 and 158:
Lesson 10Part 1. General ReadingTex
Page 159 and 160:
At a basic level, we can distinguis
Page 161 and 162:
Ex. 5. Write the opposites using th
Page 163 and 164:
3. The invention of new communicati
Page 165 and 166:
Lesson 10Part 2. Vocabulary Practic
Page 167 and 168:
5) He's a popular journalist - so h
Page 169 and 170:
Ex.4. Read this extract from the In
Page 171 and 172:
When the hugely successful musical
Page 173 and 174:
d) 'But it was still a royal gala,'
Page 175 and 176:
Lesson 10Part 3. News Writing and R
Page 177 and 178:
A.___________________A classical ca
Page 179 and 180:
How would I feel if the story or ph
Page 181 and 182:
Practical exercises:Work in groups
Page 183 and 184:
Page 185 and 186:
Ex. 3. Match the words with their d
Page 187 and 188:
evidence of an elite stage in the h
Page 189 and 190:
'YOU'LL NEVER EAT LUNCH IN THIS TOW
Page 191 and 192:
Films buffs and cult moviesfilm buf
Page 193 and 194:
Ex.4. Read this article from The Ec
Page 195 and 196:
It illustrates a design fault that
Page 197 and 198:
Writers, editors, publishers, agent
Page 199 and 200:
1 ) If something is unprecedented,
Page 201 and 202:
If you are looking for an e-mail ad
Page 203 and 204:
e expensive. Whether you get the da
Page 205 and 206:
extrafactionfailurefictionfilm buff
Page 207 and 208:
stage frightstanding ovationstarsta
Page 209 and 210:
immediacy, breaking news - the even
Page 211 and 212:
Lesson 3. Part 2. Vocabulary practi
Page 213 and 214:
Work with a dictionary and find exp
Page 215 and 216:
Ex.2. Look through the text again.
Page 217 and 218:
A hap-hazard process - accidental,
Page 219 and 220:
predict consequences, to adapt to a
Page 221 and 222:
Which of the following can be consi
Page 223 and 224:
Ex. 3. 1 - C, 2 - G, 3 - A, 4 - E,
Page 225:
Bibliography1. Bill Mascull ―Key
show all

Essential Journalism and Media Writing - It works - ÐÐ°Ð·Ð°Ð½ÑÐºÐ¸Ð¹ ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?

Essential Journalism and Media Writing - It works - ÐÐ°Ð·Ð°Ð½ÑÐºÐ¸Ð¹ ...